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Page 1: The leading electronic retailer for gemstone jewelry in Europe...gemstone jewelry in Europe 2 Summary of key developments • After a challenging first quarter elumeo was able to quickly

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The leading electronic retailer for gemstone jewelry in Europe

Page 2: The leading electronic retailer for gemstone jewelry in Europe...gemstone jewelry in Europe 2 Summary of key developments • After a challenging first quarter elumeo was able to quickly

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Summary of key developments

• After a challenging first quarter elumeo was able to quickly adapt to the new situation caused by the COVID 19 pandemic and returned to profitability. Key driver was a optimized broadcasting schedule which reduced the live time from 18 to 12 hours with a similar reduction of broadcasting cost. At the same time overall revenue stabilized resulting in a much improved financial performance.

• During the first week of June which is known to all customers as the “Juwelo Birthday Week” elumeo was for the first time able to present the full scope of the new procurement system. Customers were very favorable to this, resulting in the best birthday week in Juwelo’shistory.

• elumeo’s webshops continued to deliver an increasing contribution to the overall result by growing 69% in revenue and 74% in gross profit.

• elumeo continues to monitor the consequences of the COVID 19 crisis very closely in order to be able to react quickly if the situation deteriorates again.

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Table of contents

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elumeo at a glance

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Key developments in H1 2020

Outlook for 2020 and COVID 19 crisis4

Financials H1 2020

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elumeo’s business model is founded on three pillars

Multiple electronic distribution channels Live and interactive salesfeatures

Vertically integrated and scalable value chain

Up to 4 times faster and strong price advantage

Fast reaction times and low production cost

Presence in all electronic distribution channels

Video content transports both facts and emotion

Customer

Traditional jewelers

Customer

Gemstone

Interactive TV

Mobile AppOnline Bidding AgentGemstone

> > > >

> > >

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Table of contents

1

2

elumeo at a glance

3

Key developments in H1 2020

Outlook for 2020 and COVID 19 crisis4

Financials H1 2020

Page 6: The leading electronic retailer for gemstone jewelry in Europe...gemstone jewelry in Europe 2 Summary of key developments • After a challenging first quarter elumeo was able to quickly

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June 2020 with best Juwelo Birthday special of all times

LIVE

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Successful launch of shows with guests from abroad via PiP livestream

LIVE

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Webshop Revenue and Margin with strong growth in H1 2020 vs H1 2019

Online

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New web customers clearly increased in H1 2020 vs H1 2019 thanks to optimized online marketing

Online

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Table of contents

1

2

elumeo at a glance

3

Key developments in H1 2020

Outlook for 2020 and COVID 19 crisis4

Financials H1 2020

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Financials H1 2020 – Segment reporting H1 2020 shows improved EBITDA

Source: H1 2020 Financials

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Financials Q2 2020 – Segment reporting Q2 2020 shows improved EBITDA

Source: H1 2020 Financials

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Statement of income from 1 January to 30 June 2020

Source: H1 2020 Financials

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Consolidated assets as of 30 June 2020

Source: H1 2020 Financials

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Consolidated equity & liabilities as of 31 December 2020

Source: H1 2020 Financials

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Cashflow Statement from 1 January to 30 June 2020 (I)

Source: H1 2020 Financials

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Cashflow Statement from 1 January to 30 June 2020 (II)

Source: H1 2020 Financials

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Table of contents

1

2

elumeo at a glance

3

Key developments in H1 2020

Outlook for 2020 and COVID 19 crisis4

Financials H1 2020

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Outlook 2020 (I)

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Outlook 2020 (II)

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Executive Board

Investor Relations

Points of contact