The Launch of Mercedes-Benz Stadium

Automotive News Marketing 360Drew Slaven, Chief Marketing Officer, Mercedes-Benz USASeptember 19, 2017

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Mercedes-Benz Club & AMG Lounge

Mercedes-Benz Gullwing Club

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Mercedes-AMG Virtual Reality Experience

Phone Charging Bar

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Halo Board & Mega Column

Halo Board:- Largest video board in professional sports- 63,000 square feet of screen- 58 feet tall

Mega Column:Total of 6,700 square feet

101 Feet high

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360° Tactical Support

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PR Stadium Wi-Fi &

Mobile Charging

Player Ambassadors

Media Support:

TV, Digital,

Social, Mobile

Onsite Product

Experiences

Loyalty Lot,

Hospitality &

Clubs

Community

Activation

Dealer Activation

Greatness Lives

Here

Thank You