the language economy or the lang “gig” economy? crowdsourcing comes of age
TRANSCRIPT
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Nathalie DougallMatt RomaineBernie Hsu
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TAUS Annual Conference 2016The Sentinel, Portland, OR
The Internet is Eating the World, and the Crowd has the Seat of Honor at the Banquet.
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Problem Statement – Focus on Information CrowdsourcingThe Uberization of everything
For many firms, global crowdsourcing is an unparalleled way to reduce fixed costs and dramatically enhance operating efficiency and scalability. Enterprise crowdsourcing and big data seem to be a good match, particularly as data-related work can often be broken down into tasks or projects. Managing resources and workflows at the task or unit level is at the heart of the localization industry’s expertise. Many suppliers are finding that they can easily offer adjacent services such as search relevance, sentiment analysis, data tagging, user generated content curation, transcription, and data enrichment, in a crowd model – typically in a private crowd.
This panel will discuss whether localization service providers and language technology innovators are offering relevant crowd solutions. Using technology as a lens, we will also discuss whether there is a role for increased crowdsourcing as the adoption of MT drives increased post-editing work. Lastly we will exchange ideas about where the crowdsourcing opportunity sits in the framework of the “gig” economy, and whether it will thrive and grow, or crumble under the push for legislation and labor reform.
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Start-up Grind Europe, 6/16/16
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Nathalie Dougall | 24 October 2016
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Intro & Setup.
● Translations & Content Agency○Translations, Photo and Copy
● In-house language teams + freelance translations workforce (6+ years)○ scaling out photo (own set of challenges!)
● Crowdsourcing photo and destination UGC
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Deadline: May 2017 - 1 year preparation- rolling out new agreements now
Impact on Freelancer:● minimum weekly time requirements halved● diversified income source ● regular confirmation● more freelancers in ‘pool’ therefore more competition for regular work
Impact
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Business impact:
● increased operational management● existing freelancers to sign new agreement (also non-NL)
● recruitment, compliance, quality, productivity, payments● + active regular follow up on workforce ● language teams - quality checking/training
Impact
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We empower talented individuals with access to new opportunities and reach across the language barrier. We've raised $25MM from international investors, and our “HQ” is on the Internet. When our users go global — they #gengoit.
Customers platform
37 languages
20,000+Qualified Translators
Order translation from $0.05/word Avg. 89 minutes
Platform-oriented
From 1 word to millions per week
[email protected] | gengo.com
Translators
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“Crowdsourcing” — why?
Customer• Fire-and-forget• Redundancy• Rapid scaling
Translator• Active — learning
from peers• Passive — learning
from tech• More control
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Components of a good crowd platform
• bulk user-management• group demotion; target group messaging
• activity monitoring — at various layers• scalable infrastructure
• swarms — of work & workers
And readiness to iterate — quickly!
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PRIVATE & CONFIDENTIAL - FOR INTERNAL USE ONLY
Alibaba Language ServiceAllow billions of users to have better language Services
DIGITAL MEDIA & ENTERTAINMENT CORE COMMERCE LOCAL SERVICES
MARKETING SERVICESDATA MANAGEMENT PLATFORM
CLOUD COMPUTING
LOGISTICS
PAYMENT &FINANCIAL SERVICEData Collection
Data Application
Human Translation
Machine Translation
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PRIVATE & CONFIDENTIAL - FOR INTERNAL USE ONLY
ALS Crowdsourcing
QUALITY SPEED
COST
Buyers and suppliers have different considerations on quality, cost and speed
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PRIVATE & CONFIDENTIAL - FOR INTERNAL USE ONLY
ALS Crowdsourcing in core commerce
ALS
Human TranslationOr
Machine Translation
Post Editing
Marketplace Alibaba/Aliexpress
Tmall Global
Release Products
Suppliers Buyers
Buyers
Buyers
One part of Crowd-sourcing
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PRIVATE & CONFIDENTIAL - FOR INTERNAL USE ONLY
ALS Crowdsourcing in local services
ALS
Human TranslationOr
Machine Translation
Travellers
Services Providers
CommunicationOr
Shopping
Travellers Travellers
SPEED
Crowd-sourcing
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PRIVATE & CONFIDENTIAL - FOR INTERNAL USE ONLY
ALS Crowdsourcing Overview
1 、 Higher requirements on speed;
2 、 Increase volume of post-editing work;
3 、 Higher demand for crowdsourcing with more freelancers’ participation