the keys to twitter success – influence and measurement

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The keys to twitter success – influence and measurement

Jonny BentwoodEdelman

[email protected]@jonnybentwood

anal city

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Fish where the fish are*.

* Fishermen (and bears) have known this for

years


Pop quiz…If you were promoting healthy eating where should you focus your time?


To identify the curator we focus on the individuals who help spread the conversation. These people would normally be ignored.


The curator keeps a conversation going and is a critical point of influenceIdea starters initiate the dialogue which the amplifiers then spread. However, it is the niche expert (the curator) who people often seek for advice and it is this group who maintain the conversation


Why is it important to identify idea starters, amplifiers & curators• In partnership with the Web

Science Institute, Edelman believes that influence is derived from how information flows between people who can then be segmented through their behaviors via the ‘Topology of Influence’

• Engaging with the right influentials, in the right way, on the right platform is crucial to seeing our messages spread


• Free tools to identify and track influential people on any topic, any language across the blog and twittersphere

BlogLevel and TweetLevela GPS for navigating influence


Used by brands as a social media planning and measurement tool

analyse buzz share of voice related phrases

which web links are shared most

Influence type


Used to identify who is influential on any specific topic

First sort by context and relevance

...then analyze relevant people’s influence


Understanding the influentialdetailed analysis of blogger and tweeter

the keys to twitter success – influence and measurement

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