the key april 22, 2016 edition

8
Mulugeta Brtu was 15 and did not speak English when his family immigrated to America from Ethiopia a little more than a decade ago. Brtu mastered a new language in the ensuing 11 years and is now on the cusp of earning a degree in mechanical engineering from the University of Maryland Eastern Shore. His work ethic and creative thinking so impressed his professors they selected him to receive the 2016 Richard Bernstein Achievement Award of Excellence, one of UMES’ most prestigious individual undergraduate honors. Named for a prominent Salisbury entrepreneur and philanthropist, the Bernstein honor is a $5,000 stipend awarded to a senior “who has demonstrated leadership at school or community, conducted scholarly efforts with high potential to sustain scholarly efforts despite adversary and personal challenges to earn a degree.” Serving a nine-month tour as a military patrol officer in Kandahar, Afghanistan meets that criteria without question. A newsletter for students, faculty, staff, alumni and friends April 22, 2016 Citizen-soldier wins 2016 UMES-Bernstein award BERNSTEIN AWARD / continued on page 6 INSIDE Page 2 Congresswoman Edwards Visits Campus Student Awarded Health Care Speaker Page 3 Professor Named Md’s Top 100 Choir Director’s Finale Professor Appointed to Board Page 4 Alum Addresses Honors Convocation Page 5 Convocation Honorees Honda Coach of the Year Fed. Challenge Team Recognized Page 6 Graduate Scholarship Interim Chief Named Page 8 Calendar of Events Page 7 Chesapeake Housing Epilepsy Walk/Run Summer Language Program Brtu, known to his friends as “Bobby,” began his college studies at Indiana State, 650 miles from his new American home in Silver Spring, Md. Leaving an enclave where his native Amharic was spoken, he believes, accelerated his assimilation as an English- speaking college student. A year of long bus rides to and from Terre Haute, however, convinced him to transfer to a college closer to home. UMES seemed like a good fit, especially since it offered a degree in aviation science. Brtu’s mother was not keen on his interest in flying, though, so he gravitated to mechanical engineering when he enrolled in the fall of 2010. “I’ve been interested in engineering for as long as I can remember,” he said. In the spring 2011, he joined the Maryland Army National Guard because he viewed military service as a way to demonstrate his gratitude to be living in “the greatest nation on Earth.” Rolling billboard UMES has another new wrinkle in its rolling billboard approach to advertising, thanks to aggressive marketing efforts by the Department of Athletics. Athletics’ coach bus vendor, AP Xpress / Pro-Tran of Hyattsville, agreed to customize two vehicles in its fleet with the school’s colors. One of the buses already appeared on campus earlier this month, prompting double-takes and questions about who can use the mammoth mode of transportation. The 55-passenger buses primarily will be used by teams heading to sporting Mulugeta Brtu, a senior majoring in mechanical engineering, is presented with the 2016 Richard Bernstein Achievement Award of Excellence. From left, are: Dr. Payam Matin, associate professor of engineering; Brtu; Dr. Juliette B. Bell, UMES President; and Dr. Ayodele Alade, dean, School of Business & Technology. events, but campus organizations looking to travel together can also reserve them by contacting AP Xpress / Pro- Tran, which is co-owned by 2007 UMES alumnus Tim Wilson. When not being used by UMES, an athletics spokesman said, AP Xpress / Pro-Tran will rent its “Hawk Pride” rides to other customers, which exposes the university to new audiences along the Eastern Seaboard and Canada.

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Mulugeta Brtu was 15 and did not speak English when his family immigrated to America from Ethiopia a little more than a decade ago.

Brtu mastered a new language in the ensuing 11 years and is now on the cusp of earning a degree in mechanical engineering from the University of Maryland Eastern Shore.

His work ethic and creative thinking so impressed his professors they selected him to receive the 2016 Richard Bernstein Achievement Award of Excellence, one of UMES’ most prestigious individual undergraduate honors.

Named for a prominent Salisbury entrepreneur and philanthropist, the Bernstein honor is a $5,000 stipend awarded to a senior “who has demonstrated leadership at school or community, conducted scholarly efforts with high potential to sustain scholarly efforts despite adversary and personal challenges to earn a degree.”

Serving a nine-month tour as a military patrol officer in Kandahar, Afghanistan meets that criteria without question.

A newsletter for students, faculty, staff, alumni and friends April 22, 2016

Citizen-soldier wins 2016 UMES-Bernstein award

BERNSTEIN AWARD / continued on page 6

INS

IDE Page 2

Congresswoman Edwards Visits Campus

Student AwardedHealth Care Speaker

Page 3Professor Named Md’s Top 100Choir Director’s FinaleProfessor Appointed to Board

Page 4Alum Addresses

Honors Convocation

Page 5Convocation HonoreesHonda Coach of the YearFed. Challenge Team

Recognized

Page 6Graduate

ScholarshipInterim Chief

Named

Page 8Calendar of Events

Page 7Chesapeake HousingEpilepsy Walk/RunSummer Language

Program

Brtu, known to his friends as “Bobby,” began his college studies at Indiana State, 650 miles from his new American home in Silver Spring, Md. Leaving an enclave where his native Amharic was spoken, he believes, accelerated his assimilation as an English-speaking college student.

A year of long bus rides to and from Terre Haute, however, convinced him to transfer to a college closer to home. UMES seemed like a good fit,

especially since it offered a degree in aviation science.Brtu’s mother was not keen on his interest in flying, though, so he

gravitated to mechanical engineering when he enrolled in the fall of 2010.“I’ve been interested in engineering for as long as I can remember,” he

said.In the spring 2011, he joined the Maryland Army National Guard because

he viewed military service as a way to demonstrate his gratitude to be living in “the greatest nation on Earth.”

Rolling billboard UMES has another new wrinkle in its rolling billboard approach to advertising, thanks to aggressive marketing efforts by the Department of Athletics. Athletics’ coach bus vendor, AP Xpress / Pro-Tran of Hyattsville, agreed to customize two vehicles in its fleet with the school’s colors. One of the buses already appeared on campus earlier this month, prompting double-takes and questions about who can use the mammoth mode of transportation. The 55-passenger buses primarily will be used by teams heading to sporting

Mulugeta Brtu, a senior majoring in mechanical engineering, is presented with the 2016 Richard Bernstein Achievement Award of Excellence. From left, are: Dr. Payam Matin, associate professor of engineering; Brtu; Dr. Juliette B. Bell, UMES President; and Dr. Ayodele Alade, dean, School of Business & Technology.

events, but campus organizations looking to travel together can also reserve them

by contacting AP Xpress / Pro-Tran, which is co-owned

by 2007 UMES alumnus Tim Wilson. When not being used by UMES, an athletics spokesman said, AP Xpress / Pro-Tran will rent its “Hawk

Pride” rides to other customers, which exposes

the university to new audiences along the Eastern Seaboard and Canada.

2 The Key / April 22, 2016 Circling the Oval

“Despite the miles and the length of time, Dr. Nicholas Blanchard left a part of his heart here (at UMES) when he moved across the country for a position,” said Dr. Veronique Diriker, director of development. So much so, she said in an introduction of the university’s benefactor and former dean of the School of Pharmacy and Health Professions, that he endowed a speaker’s series for students in the school and the community “as an intriguing and exciting forum for all of the health professions.”

The inaugural event April 13 featured Salisbury native Alex Azar II as the speaker.

“With his diverse experiences as a law clerk for the late Supreme Court Justice Antonin Scalia, as deputy secretary for the U.S. Department of Health and Human Services—that alone would be a highly qualified speaker,” Blanchard said. “Add to those accomplishments, president of Lilly USA, a premier pharmaceutical company, and as a native son of Maryland’s Eastern Shore, Alex is the ideal choice as the first speaker in the

Congresswoman visits campus to encourage votingUMES’ SGA hosted a visit this week by Maryland Congresswoman Donna Edwards to encourage students from the state to cast an early voting ballot at the nearby Somerset County government office building. SGA president Seth Ward, center, was her guide when she encountered Travis Walker, UMES’ Mr. Freshman. Edwards is among 10 candidates for U.S. Senate on the Democratic primary ballot.

Community recognizes UMES studentU.S. Congressman Andy Harris, left, and Jon Sherwell, of M&T Bank, the award sponsor, present Abbas Diab, a graduate student in UMES’ agriculture, food and resource sciences department, with the Greater Salisbury Committee’s College Community Leadership Award. Abbas’s research, stemming from a senior design project with a team of other engineering students in the school, is the development of an autonomous boat that is being refined and instrumented for water quality analysis. Dr. Abhjijit Nagchaudhuri, professor, engineering and aviation science, is the principal investigator on a UMES-USDA cooperative agreement that supports Abbas’s graduate research.

series to address this community.” The 3 p.m. talk focused on

“Succeeding on Purpose: Why Institutions that Provide Purpose to their

Staff and Customers are Winning in the 21st Century.”

Azar suggested that purpose was more important in the world than ever and called on Yale classmate Daniel Pink’s 2009 New York Times bestseller, “Drive: The Surprising Truth About What Motivates Us,” and Rick Warren’s, “The Purpose Driven Life,” which has sold over 50 million copies, as examples of the trend, along with the “explosive popularity” of Justin Bieber’s 2016 Purpose World Tour, which got a rise out of

the mixed-age audience.“It is the why—why do we do what we do,” Azar said. “Well executed,

it is the North Star of an organization.” At Lilly, he said, the purpose is to “make and connect people to medicines to help them live longer, healthier lives.”

Azar is first speakerin health care symposium

UMES students from the Doctorate of Physical Therapy program speak to Alex Azar, president of Lilly, USA, following an April 13 presentation, “Succeeding on Purpose: Why Institutions that Provide Purpose to their Staff and Customers are Winning in the 21st Century.” From left, are: Leigh Hobson; Jesstine Wolfe; Dr. Rondall Allen, dean of UMES’ School of Pharmacy and Health Professions; Azar; Dr. Nicholas R. Blanchard, event sponsor and former dean of the school; Natalie Campanile; and Cristina Prince.

AZAR / continued on page 7

UMES People

Dr. Nancy Rodriguez-Weller, an assistant professor of pharmacy practice and administration in UMES’ School of Pharmacy, is among the Daily Record’s list of Maryland’s Top 100 Women for 2016. She was honored April 18 at a ceremony at the Meyerhoff Symphony Hall in Baltimore.

Rodriguez-Weller, who has worked with nursing homes and assisted living facilities as owner and president of Geriatric Pharmacy Consulting since 1984, has a calling for community service here and abroad.

“Although I love working with the elderly, my passion has been serving people in need in Hispanic countries where inadequate health systems exist,” Rodriguez-Weller said.

She co-founded La Merced, a Salisbury-based medical mission group, with Dr. Vincent Perrotta in 2007. Currently, Rodriguez-Weller works with Global Health Volunteers providing free healthcare in small villages in the surrounding areas of Esquipulas, Guatemala; Chlucanas, Peru; Gros Morne, Haiti; and Kingston, Jamaica.

UMES professor named to Maryland’s Top 100 Women

The Key / April 22, 2016 3

Concert Choir director’s finale Dr. Sheila McDonald Harleston, UMES’ director of choral activities, was honored April 3 at the close of the final concert of her career at UMES. Themed, “Le’s Have a Union,” the spring performance of UMES’ Concert Choir was a gathering of alumni from the choir over the past 25 years. Harleston retired in 2011 after 21 years of service to the university, but returned three years ago to fill a void in the program when her successor left. UMES co-workers and friends at the sendoff from left, are: Dr. Brian Perez, music coordinator; Brig.-Gen. (Ret.) Robert Harleston, former chair of the criminal justice department and Harleston’s husband of 19 years; Dr. Sheila Harleston; Christopher Harrington, chair of the fine arts department; and Ernest Satchell, former chair.

Dr. Tyler Love, an assistant professor of technology and engineering education at UMES, has been named to the National Science Teachers Association’s Science Safety Advisory Board. Love begins the three-year term June 1 as part of a 10-member team.

The board advises the International Technology and Engineering Educators

Association, in addition to science and STEM teachers, on “better safety practices and legal standards as they apply to K-16 curriculum and instruction.” Beginning in September, Love will serve as editor of a new feature, “Safety Spotlight,” focusing on key safety topics for K-12 educators in the organization’s “Technology and Engineering Teacher” journal.

Love has authored numerous articles including a 2014 rewrite of ITEEA’s safety document, “Designing Safer Learning Environments for Integrative STEM Education” with Dr. Ken Roy, the chief science safety compliance expert for the National Science Teachers Association.

A 2009 UMES alumnus, Love earned master’s and doctoral degrees in curriculum and instruction with a concentration in integrative STEM education from Virginia Tech.

Love, center, is pictured, from left, with Steve Barbato, executive director of ITEEA, and Roy.

Rodriguez-Weller currently volunteers locally with the United Way Campaign, the Eastern Shore Mission of Mercy Dental Project, the Main Street Gym and the Richard A. Henson Family YMCA. She has also served on the board of directors for Excel Science and Technology, Kids of Honor and St. Francis de Sales and was a mentor for the Wicomico Mentoring Program for several years.

Rodriguez-Weller is a fellow of the American Society of Consultant Pharmacists. She is a 1981 graduate of Howard University’s School of Pharmacy and Pharmaceutical Sciences.

Professor appointed to board

4 The Key / April 22, 2016

“It feels good to be home,” said UMES alumna, 2010, Lynette Gilchrist Johnson, broadcast journalist and speaker for the 63rd annual Honors Convocation.

Johnson looked in front of her at the over 900 undergraduates whose academic accomplishments were being honored at the event. “Having your name printed in this honors convocation program is no small achievement by any means, so you should be proud of yourselves.”

“Since I’m a Millennial and have a small obsession with social media,” she said, “I wanted to start off by pointing out that today is Thursday, which means its #Throwback Thursday.” On the screen above her a PowerPoint showed an image of her as a student—the first in her immediate family to receive a college degree.

“I didn’t realize it at the time, but what I was doing (at UMES) was investing in myself and those investments I made would return over time,” Johnson said.

Four tips for her successors appeared on the screen: Find your passion, Build your network, Capitalize on change and Volunteer.

Johnson found a passion for storytelling, which landed her a career in the TV broadcast industry for the past five years.

It was an unlikely choice, she said, as a business administration major with a marketing concentration. She realized she had an interest in communications through a graphics design class and internship with the campus print shop. Determined to explore the industry and take advantage of opportunities that presented themselves, she interned with Discover UMES, CNN in New York and WMDT TV 47 News in Salisbury. She even made a documentary based on a volunteer trip to New Orleans after Hurricane Katrina.

“Exploring my interests in and out of the classroom helped me to discover my passion for journalism,” Johnson said. The return on her investment was obvious on the day of her graduation; WMDT offered her a full-time position.

“What better time to explore your interests, try new things and learn new skills than right now,” she said. Find your passion even if it takes years, some soul-searching and trial and error to reveal.

Build your network; the screen illuminated. “The great thing about going to a small university like UMES, is

that it feels like family,” Johnson said. When she was a student, she said, she felt a part of a Hawk network and developed friendships with fellow

Alum addresses Honors Convocation audiencestudents of different backgrounds and supportive faculty with expertise in varied areas.

“It’s up to you to unlock the power of your network and make genuine connections and maintain them once you graduate,” Johnson advised.

Capitalize on change the presentation now read. Johnson noted a lot has changed since being on campus. “I noticed you all have a Chick-fil-A now and a

brand new television studio, which I’m a little bit jealous about.”The change most influential in her life; social media.“We’re now in a day and time where smartphones, apps and hash tags

have a huge presence in our daily lives,” she said. “I’m pretty sure many of you have even checked your email, Instagram or Snapchat once or twice during this ceremony.”

It’s also easier now to connect with each other on campus and establish your brand online, she said. Johnson capitalized on the new technology. She continued her education by receiving a certification in social media marketing and online reputation management and is founder of an online platform, Young Dream Diggers.

“You’re really the first generation to have hands-on experience, so use it to your advantage,” she said. Use it “effectively and intelligently” she advised. “Think before you tweet or post. Social media can help you get a job and I also know it can help you lose one, too.”

The biggest return on investment in yourself, she said, is to volunteer. Johnson helped teach a group of Prince Street Elementary students step dance routines as part of an after school program which she continued two years after her graduation from UMES.

“It wasn’t just about step, I saw them gain positive images of themselves and learn to work as a team,” Johnson said. “They taught me something, too. They boosted my confidence and made me realize that I could make a difference no matter how big or small the contribution.”

Investing in yourself doesn’t always require money—just effort, Johnson said. “You already started by enrolling in one of the best HBCUs in the country and you’re present at today’s honors convocation, that already tells me you’re willing to invest in yourself,” she said.

“It’s my hope that years from now you too will look back at an old throwback picture from your days here on the Shore and think that it’s because of the investments you made back then that you have come where you are.”

School News: Honors Convocation

Lynette Gilchrist Johnson, keynote speaker for the 63rd annual Honors Convocation, gave a “shout-out” during her speech to family members and friends who supported those being honored. She also recognized her family in attendance. Pictured following the ceremony, from left, are: Johnson’s husband, Larry; Johnson; UMES President Juliette B. Bell; and Johnson’s mother, LaVern Gilchrist.

Fed Challenge team recognizedFrom left, Dr. Monisha Das, associate professor of marketing and coach of UMES’ College Fed Challenge team is pictured with seniors Dania Brown, finance; Caitlin McDaniel, marketing; and Na Lamley Lamptey, finance. The team was first runner up besting American University, champions for three consecutive years. It requires that students work as a team to research and analyze current economic risks. Students deliver 20-minute presentations on monetary policy and are scored on content, teamwork, responses to questions, presentation and style.

The Key / April 22, 2016 5

Faculty in each of UMES’ 17 departments that award bachelor’s degrees selected a top student for recognition, including four students who also received an Award of Excellence for the school of their major.

The 2016 departmental honorees are:

Agriculture & Natural SciencesAgriculture, Food & Resources Sciences Michelle McCulleyHuman Ecology Holly MelsonNatural Sciences So Jin Park

Arts & ProfessionsCriminal Justice Asia DabnerEducation Roxanne SudendorfEnglish & Modern Languages Danielle JacksonFine Arts Jessica WindsorGeneral Studies Toussaunt HarkumSocial Sciences Jeffrey Carter

Business & TechnologyBusiness, Management & Accounting Benjamin WebsterEngineering & Aviation Sciences Olivia ColemanHospitality & Tourism Management Kenneth Brewer (Shady Grove campus)

Mathematics & Computer Science Rakesh JoshiProfessional Golf Management Ryan ClaypoleTechnology Bryan Sarmiento

Pharmacy & Health ProfessionsKinesiology Ashley SmithRehabilitation Services Rha-Shid Nutter

White named Honda Coach of the Year Dr. James M. White Jr. returned from the 2016 Honda Campus All-Star Challenge tournament with a personal honor: “Coach of the Year.” The 1982 UMES alumnus “does everything with passion and commitment,” his citation noted, by

turning “practice into learning sessions, resulting in higher grades among the players. He has used (Honda) grants to create book scholarships for players in need, demonstrating (a) fervent commitment to the program, his institution and the students (with whom) he works.”

63rd annual UMES Honors Convocation honorees

School Award of Excellence recipientsAward of Excellence honorees for their representative schools, from left, are: Shalynn Chandler, School of Arts & Professions; So Jin Park, School of Agriculture & Natural Sciences; and Benjamin Webster, School of Business & Technology. Ujala Noman, far right, who was unable to accept her award as the 2014 School of Business and Technology’s top undergraduate, because she was attending graduate school a year ago, attended to accept her award. Rha-Shid Nutter, School of Pharmacy & Health Professions, is not pictured.

School News: Honors Convocation

6 The Key / April 22, 2016 School News

Rebecca Peters, a master’s student in UMES’ Marine, Estuarine and Environmental Sciences program, was awarded the Eileen Setzler-Hamilton Memorial Scholarship, presented to her at the April 9 annual meeting of the American Fisheries Society—Tidewater Chapter.

The $500 scholarship is awarded to “an outstanding graduate student currently enrolled in a fisheries or a closely related curriculum who has displayed a commitment to excellence in research, teaching, professional endeavors and public outreach or community service.” The award is in honor a long-time member of the American Fisheries Society and fourth president of the Tidewater Chapter.

Peters is funded at UMES by the National Science Foundation CREST Center and is advised by Dr. Paulinus Chigbu, director of the center. Her research focuses on juvenile black sea bass that use the Maryland coastal bays as a nursery habitat and their young. She is interested in predator-prey relationships, movement patterns and habitat use by fish to aid in specification of essential fish habitat.

Peters earned a Bachelor of Science degree from Old Dominion University.

UMES graduate student earns American Fisheries scholarship

Interim UMES police chief Officer 1st Class Mark Tyler has been named interim chief of UMES’ campus police department. Kevin Appleton, vice president for administrative affairs, announced the appointment April 13. Tyler, who joined UMES’ public safety office in 2014, has previous law enforcement experience with the Wicomico County Sheriff’s Department and the City of Salisbury police, where his last position was commander of the criminal investigation division. Tyler fills the post vacated by Ernest Leatherbury. Appleton said a national search for a new campus police chief is already underway.

Within a year, he was deployed to Afghanistan, where most citizens he encountered endure crushing poverty and live in fear of terrorism.

Fear, Brtu said, “is an everyday thing” for American servicemen, as well, and “coping with it is what brings you back alive. That’s what I choose to do.”

When he returned, Brtu struggled academically. After a so-so half semester where he didn’t perform up to his expectations, he regained focus earning the respect of peers and faculty.

As a member of the Army National Guard’s 115th military police battalion based in Salisbury, Brtu has balanced college studies with the role of first responder to weather emergencies and in the spring of 2015, to quell civil disobedience in Baltimore.

Looking into the eyes of fellow Americans, fully outfitted as he had been in Afghanistan, triggered some trepidation.

“I remember thinking ‘I don’t know if I’m ready for this,’” he said.Brtu is finishing work on a senior design project under Dr. Payam Matin’s supervision. He’s exploring

design options for a magnetically-driven power generator with no mechanical or chemical energy input. “This is a challenging project,” Matin said, “because sophisticated mathematical formulation and

analysis, various engineering design techniques and independent research studies are involved.” Matin credits Brtu for initiating the idea to design and develop the “green generator” while working

closely with another student. “He has shown technical competency, persistence and leadership while working in a team framework,”

Matin said. “I can attest the mathematical formulations he has developed for the design and analysis of his system is impressive and show his potential for continued scholarly efforts.”

As is the custom during the spring honors convocation, the Bernstein award recipient is a closely held secret until the winner’s name is announced. Brtu was uncertain he heard his name announced.

“I was in shock. I had no idea,” Brtu said.Then he remembered Matin, who presented the award, urging him a few days earlier to attend the

ceremony without explanation.“I had to go hug him,” Brtu said.He credits UMES’ faculty with instilling in him the confidence to start a career as a mechanical engineer.“They’re not only good teachers,” he said. “They’re really good mentors.”

BERNSTEIN AWARD / continued from cover

The Key / April 22, 2016 7School News

UMES students build wheelchair ramp

An elderly man on Deal Island Road in Princess Anne has a new wheelchair ramp thanks to a group of 22 UMES students who volunteered for the March 26 project with Chesapeake Housing Mission. The non-profit organization assists low-income families on the Eastern Shore with housing repairs, while providing “transformational life experiences for volunteers,” said Cliff Harcum, UMES’ program coordinator for the Office of University Engagement & Lifelong Learning. “Students learned the importance of teamwork, how to use power tools and basic construction skills,” Harcum said.

Health students organize eventFrom start to finish, wet weather couldn’t damper the spirits of some 100 participants in UMES’ School of Pharmacy and Health Professions 5K Strides for Epilepsy April 2 at the Salisbury Zoo. Event co-chair, Alison Forrest, a third year UMES pharmacy student, said the event raised over $2,000 with proceeds being split evenly between Citizens United for Research in Epilepsy and United Needs and Abilities. The event, she said, “has become a tradition for the School of Pharmacy.”

Attention: High School Students

The Summer Language Experience

Study Chinese in a high tech setting

Weekdays, June 20-July 1

The Foreign Language Instructional Center at the University of Maryland Eastern Shore

“It would take nearly 15 weeks in a traditional school year to accomplish the 60 hours of instruction offered here.”

Tammy Gharbi, program director

$200 includes all materialsCall 410-651-6543 or visit www.umes.edu/FLIC

It is not enough, he explained, to know one’s purpose, but one (an individual or organization) must act in accordance with that purpose.

Azar spoke of a fact-finding trip he and other Lilly executives took to visit successful examples of businesses to emulate their “service profit chain” including Disney, Ritz-Carlton, Southwest Airlines and Zappos. Although at first skeptical, he and the management team came to the realization that what those businesses were doing worked. “Purpose itself can draw in customers,” he said.

On the visits, they found the same things: how happy the people were, how much they loved their jobs and that they had a service mentality treating everyone like a customer.

They came back, he said, asking themselves, “If we can’t sell life-saving drugs with such enthusiasm as Zappos can sell shoes, then something is wrong.”

Azar called on those in health care to do a better job to communicate purpose and to focus on a higher calling, especially given the challenges of the industry—one of the most capital intensive and riskiest due to the speculative nature of R&D.

“Why you go wrong is when profit is purpose,” he said. “Redefine your purpose and you will achieve rewards greater than you ever expected.”

Jesstine Wolfe, a student in UMES’ Doctor of Physical Therapy program, said she and fellow students attending the event took Azar’s words to heart. “A business will be more successful if it genuinely pursues a noble purpose reflected in all of its interactions with its customers, employees and the community,” she said. “It gives the organization integrity and unifies its members, making it more powerful than one that cares about profit alone. As future health care professionals, we can utilize these principles to fulfil our purpose and ultimately provide the greatest benefit for our patients.”

AZAR / continued from page 2 Retool Your School is back

for 2016!Vote now through

April 24 atRetoolyourschool.com

or#UMES_RYS16

CAMPUS IMPROVEMENT GRANT PROGRAM

8 The Key / April 22, 2016 Calendar

Editors

Gail Stephens, Assistant Director of Public Relations and

Publications Manager

Bill Robinson, Director of Public Relations

Design byDebi Rus, Rus Design Inc.

Printed by The Hawk Copy Center

The KEY is published by the Office of Public Relations in the Office of the President

410-651-7580 FAX 410-651-7914 www.umes.edu

Submissions to The KEY are preferred via email. All copy is subject to editing. The Key is written according to the Associated Press stylebook.

The University of Maryland Eastern Shore, the state’s historically black, 1890 land-grant institution, has its purpose and uniqueness grounded in distinctive learning, discovery and engagement opportunities in the arts and science, education, technology, engineering, agriculture, business and health professions.

UMES is a student-centered, doctoral research degree-granting university known for its nationally accredited undergraduate and graduate programs, applied research and highly valued graduates.

UMES provides individuals, including first-generation college students, access to a holistic learning environment that fosters multicultural diversity, academic success, and intellectual and social growth.

UMES prepares graduates to address challenges in a global, knowledge-based economy while maintaining its commitment to meeting the workforce and economic development needs of the Eastern Shore, the state, the nation and the world.

THE UMES MISSION The University of Maryland Eastern Shore prohibits discrimination on the basis of race, religion, national origin, disability, marital status, pregnancy, sexual orientation, gender identity or expression. Inquiries regarding the application of Federal laws and non-discrimination policies to University programs and activities may be referred to the Office of Equity & Compliance/Title IX Coordinator by telephone (410) 651-7848 or e-mail ([email protected]).

*Unless stipulated (*) all events listed are free and open to the public.april

22 UMES Jazz Ensemble Festival7 p.m. Ella Fitzgerald CenterUMES jazz and popular music ensemble’s concert and high school jazz band festival. 410-651-6571

30Healthy Hawk Walk9-9:45 a.m. check-in/10 a.m. walkWilliam P. Hytche Athletic CenterUMES’ Dept. of Kinesiology hosts a 2.5 mile walk, food, fun and games to support and promote health and fitness.Register in advance at www.umes.edu/Kinesiology Free • 410-651-7763

may3-5

7

Gospel Revival Nights7 p.m.Ella Fitzgerald CenterMusic and ministry by guests.410-651-6571

Gospel Choir Concert5 p.m.Ella Fitzgerald CenterUMES Gospel Choir performs.410-651-6571

7Princess Anne Street Fest10 a.m.-2 p.m.Downtown Princess AnneFree fun for the family; music, food, art & crafts, petting zoo, train rides, games. • 410-651-UMES

Jose Diaz, Hawa Maya Bangura, Larry Hale, Lydell McKissic Jr., Beth Chaffey