The Journal of MarketingThe Journal of Marketing

Roland T. RustRoland T. Rust

EditorEditor

SSCI StatusSSCI Status

Top cited journal in all of business and Top cited journal in all of business and economics economics

Journal of Marketing = 4.8 Journal of Marketing = 4.8 Marketing Science = 4.0Marketing Science = 4.0 JMR = 2.4JMR = 2.4 JCR = 2.0JCR = 2.0 Journal of Service Research = 1.7Journal of Service Research = 1.7

Other Indicators of Journal StatusOther Indicators of Journal Status

Ranked #1 in three of the last four surveys Ranked #1 in three of the last four surveys of marketing journals (Baumgartner & of marketing journals (Baumgartner & Pieters 2003; Hult et al. 1997; Bauerly & Pieters 2003; Hult et al. 1997; Bauerly & Johnson 2005)Johnson 2005)

The most frequently-cited marketing journal The most frequently-cited marketing journal in doctoral seminars (Bauerly & Johnson in doctoral seminars (Bauerly & Johnson 2005)2005)

New Submissions TrendsNew Submissions Trends

Varadarajan – avg. = 271Varadarajan – avg. = 271 Lusch – avg. = 239Lusch – avg. = 239 Stewart – avg. = 241Stewart – avg. = 241 Bolton – avg. = 317Bolton – avg. = 317 Rust – 1Rust – 1stst year = 371 (record) year = 371 (record) Rust – 2Rust – 2ndnd year = 376 (another record) year = 376 (another record)

Acceptance RateAcceptance Rate

06/07 = 15% (eventual acceptance)06/07 = 15% (eventual acceptance) Desk rejections 06/07 = 11%Desk rejections 06/07 = 11%

ExpansionExpansion

JM to move to bi-monthly (6 issues per JM to move to bi-monthly (6 issues per year) starting January 2008year) starting January 2008

Articles per issue to be approximately 9Articles per issue to be approximately 9

PositioningPositioning

The broadest marketing journalThe broadest marketing journal Advancing marketing theoryAdvancing marketing theory Advancing marketing practiceAdvancing marketing practice Seek to publish the best substantive papers Seek to publish the best substantive papers

in marketing in marketing No compromise with respect to No compromise with respect to

sophisticationsophistication

Breadth of CoverageBreadth of Coverage

Any marketing topicAny marketing topic Any research approachAny research approach Must have substantive content for at least Must have substantive content for at least

one stakeholder group (e.g., managers, one stakeholder group (e.g., managers, consumers, public policy makers)consumers, public policy makers)

Truly Important PapersTruly Important Papers

Extra consideration for potentially Extra consideration for potentially important papersimportant papers

More weight given to importance of More weight given to importance of problemproblem

Innovation welcomed – incrementalism Innovation welcomed – incrementalism discourageddiscouraged

Willingness to override a negative review Willingness to override a negative review (one more chance)(one more chance)

International RepresentationInternational Representation

July 2007 issue – 58% have at least one July 2007 issue – 58% have at least one non-US-based authornon-US-based author

17% of Editorial Board is non-US-based17% of Editorial Board is non-US-based No bias against non-US authors or non-US No bias against non-US authors or non-US

datadata

The Editorial Review BoardThe Editorial Review Board

Increased ERB size (90 to 108) in 2006 to Increased ERB size (90 to 108) in 2006 to reward excellent ad hoc reviewersreward excellent ad hoc reviewers

Further increased the Board to 125 in 2007Further increased the Board to 125 in 2007 Highest international representation of Highest international representation of

marketing’s top 4 journalsmarketing’s top 4 journals Highest business practitioner representation Highest business practitioner representation

of marketing’s top 4 journalsof marketing’s top 4 journals

Turnaround Times Turnaround Times for New Submissionsfor New Submissions

04/05 = 106 days04/05 = 106 days 05/06 = 71 days05/06 = 71 days 06/07 = 62 days06/07 = 62 days 07/08 (Qtr 1) = 58 days07/08 (Qtr 1) = 58 days

The Review ProcessThe Review Process

Four reviewers assigned on all manuscriptsFour reviewers assigned on all manuscripts Most papers – decision in two rounds or Most papers – decision in two rounds or

lessless Innovative papers – may allow more roundsInnovative papers – may allow more rounds

Web SiteWeb Site

Web site editor – Siva BalasubramanianWeb site editor – Siva Balasubramanian Book review editor – Ram DesirajuBook review editor – Ram Desiraju Significant upgrades to web site featuresSignificant upgrades to web site features

Special Issue in the WorksSpecial Issue in the Works

Marketing Strategy and Wall StreetMarketing Strategy and Wall Street Sponsored by MSISponsored by MSI Co-Editors Dominique Hanssens, Roland Co-Editors Dominique Hanssens, Roland

Rust, Raj SrivastavaRust, Raj Srivastava

SummarySummary

JM is, by many objective criteria, the top-JM is, by many objective criteria, the top-rated marketing journalrated marketing journal

JM has the broadest positioningJM has the broadest positioning JM welcomes research of any marketing JM welcomes research of any marketing

topic using any research approachtopic using any research approach ““Every author’s first choice outlet for Every author’s first choice outlet for

substantive research in marketing”substantive research in marketing”

Thank You!Thank You!

Questions?Questions?