The Jigsaw Story

Jim Fowler

Data2.0 – San Francisco

April 3, 2012

Brief Jigsaw History

Overview

• Founded in 2003

• $18M in VC funding (3 rounds)

• 145 Employees

• Purchased by CRM in 2010 for $175M

What was Jigsaw?

21M Records

• New

• Updated

• Dead

Crowdsourcing by Community

Compilation Model

Superheros

Data-as-a-Service (DaaS)

DaaS in Practice

Open API

DaaS Vision

Positioning

Lessons Learned

Early Stage Mental State

Focus

The Christmas Tree Effect

Pioneers Take Arrows

Partnerships Suck

Be Ambivalent During M&A

Data Observations

Compilation > Aggregation

Data Business Models

Big Data?

-

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

Jigsaw Contact Growth by Quarter

Where’s the Innovation?

Data Needs Personality

Thank You!

www.infoarmy.com

@InfoArmy

www.jimfowler.com

@fowlinator