International Year of Pulses 2016 promotion and visibility

The year in review, successes and highlights

IYP LogoTranslated in 33 languages

“The official logo for the International Year of Pulses symbolizes the many advantages of pulses. The pulses displayed in vibrant colors represent the numerous and diverse types and uses of pulses, while the spoon represents their role in a nutritious diet. The pulses themselves are shaped into a heart—a nod to their health benefits, particularly in promoting heart health and preventing non-communicable diseases.”

Pulses-2016Over 3200 email exchanges, 2261 requests received.“Dear FAO, I am a nutritionist

in New York [..] I work in an underserved area where the immigrants have limited resources and eating pulses rather than meat is a great practice. Having them see that pulses are validated by the FAO is so great.” Ms Solange Muller 02 November 2016 18:35

IYP website

The website is fully translated in 7 languages

Full coverage in Italian, as result of a collaboration with UNRIC (Release date: 25th May 2016).

Released in March 2015, the website has been the main IYP communication tool.

It has reached over half a million visits as of today - 63,436 of which in October 2016 only.

Total page views ~ 1,200,000.

On average its traffic has increased by 145% compared to the previous international year.

Highlights

Weekly posts since May 2015 in all FAO languages

More for than 80 highlights as of today (November 2016)

Top 3 most viewed highlights:• What are pulses? ~ 77,000 page views • Around the world in dishes mad

e with pulses~ 14,400 page views • How to get kids to eat pulses~ 11,300 page views

Blog

•Australia•Benin•Brasil•Chile•Canada•France•Italy•Japan•Russia•Spain•Turkey•Uganda•United Kingdom•United States of America•Zambia

Weekly posts and over 30 submissions from:

Recipe collection

Around 60 recipes received and published from all around the world.

Ordered by ingredient/country.

Promoted on social media.

Photo exhibit panels

Print-ready files available for download.

CookbookAvailable in the all FAO languages for download and for sale

Publications Top 3 IYP publications:

Pulses: Nutritious seeds for a sustainable future

~ 58,000 views Food Outlook: Biannual Report on Global Food Markets. June 2016

~ 14,600 views Would you judge a book by its cover? Book cover designs on pulses and legumes from the FAO library collections – 2016

~ 2,300 views

LeafletAvailable in the FAO + 6 additional languages

Fact sheets

Focusing on the IYP key messages:• Nutritional benefits of pulses;• Food security;• Health benefits of pulses;• Pulses and biodiversity.

Infographics

Available in the FAO + 7 languages

• Surprising facts about pulses you might not know

• Nutritional benefits of pulses

• Pulses Contribute to Food Security

• Health Benefits of Pulses

2 more in the pipeline.

Educational materialsComing soon: FAO kids

Social media

• Social media cheat sheet was provided to all country and regional FAO offices managing social media to ensure global coverage.

• Wikipedia entries in 8 languages were created

• All IYP related presentations are available from FAO SlideShare

• A playlist with all related videos is available from FAO YouTube channel

• Delicious was used to tag/share over 500 IYP related articles in all official languages

The Corporate FAO channels, with over 1.7 Million followers, were used to promote the IYP. Content was promoted in English/Spanish/Arabic/French/Italian/Portuguese.

Social media coverageThe total number of posts made so far on Social Media on IYP2016 were:• FB – ~ 200 posts • Twitter – ~ 800 posts• Google+ - ~85 posts• LinkedIn - ~ 100 posts• Instagram - ~ 60 posts

Two thunderclaps were organized: • Launch of the IYP - https://www.thunderclap.it/projects/33705-int-year-of-pulses-2016

* Reached ~ 6 Million people• World Food Day 2016 - https

://www.thunderclap.it/projects/47410-lovepulses-on-world-food-day * Reached ~ 10 Million people

In addition, everything produced for social media was promote on the LED Wall outside FAO.

Social media coverage

Examples of topFacebook Posts

Social media coverageExamples of topTwitter PostsEvents were live tweeted via @FAOKnowledge

Social media coverage

Examples of topInstagram Posts

Multimedia

Interviews with FAO experts

Short animation videos

26 videos and audio files, 7 audio files from the AMARC radio campaign

Key exhibits

Pulses book exhibition was set up last June 2016 and still ongoing in the Flag Hall foyer, FAO HQ.

A pulses market was organized during the Conference last June 2016.

Key events

Key events

Two online discussions hosted by FAO’s Global Forum on Food Security and Nutrition (FSN Forum).

25.05.2016 - 19.06.2016Pulses are praised for their health, environmental and economic benefits. How can their full potential be tapped?

14.10.2016 - 04.11.2016Pulses: Innovations from the field to the cooking pot