Febbraio 2013Febbraio 2013Febbraio 2013

The Italian Environmental Footprint Program

Martina HauserHead of the ITALIAN TASK FORCE“Environmental and Carbon Foot Print”Office of the Minister for the Environment, Land and Sea

The Task Force “ Environmental and Carbon Foot Print” has been established by the Italian Minister for The Environment, in the framework of the Europe’s sustainable & low carbon growth strategies Europe 2020-2050.

The priority of the TASK FORCE is the promotion of voluntary actions of private sector and public institutions for integrating the mandatory commitments in the emissions reduction: the voluntary actions, included in agreements with the Ministry, are focused in combining the carbon emissions reduction with the increasing of the competitiveness in the market.

The Task Force

The European contextThe Task Force is promoting, designing and testing pilot projects in environmental and carbon footprint, in different sectors of the economy, in the context of the European strategies and policies:

1. The ”Sustainable Consumption and Production, and Sustainable Industrial Policy Action Plan” adopted by the European Council in December 2008. The Council invited the European Commission and the Member States to start working on common voluntary methodologies facilitating the future establishment of carbon audits for organizations and the calculation of the carbon footprint of products.

The European context (2)

2. The “Sustainable materials management and sustainable production and consumption: key contribution to a resource efficient Europe" adopted by European Council in December 2010. The Council invited the Commission and Member States to continue their efforts in:

further optimising and promoting the use of designated methods, such as Life-Cycle Analysis (LCA) of products, addressing environmental, social and economic aspects;

developing a common life-cycle-based approach to lower the global impact of organic material flows (such as food), and seek greater consistency between environmental, energy, trade, land use, agricultural and other policies in this field.

The European context (3)

3. The “Manifesto for a resource-efficient Europe”, adopted by the European Resource Efficiency Platform in December 2012, recognizes the priority of “creating better market conditions for products and services that have lower impacts across their life-cycles, and that are durable, repairable and recyclable, progressively taking the worst performing products off the market”. 4. The “European Commission study on Product Environmental Footprint-PEF”, aimed at developing a harmonized environmental footprinting methodology to address the environmental impact of products, including carbon emissions. The adoption of the policy by the European Commission is planned for the 1st quarter of 2013. 

The European context (4)

According to the outcomes of the pilot projects already implemented by the Task Force in many sectors: agriculture&agroindustry, chemicals, food, ICT, retails, services (universities, motorways, transportation of goods), manufacturing (cars, coffee, fashion, mineral water), the Italian Ministry for the Environment is building original and innovative methodologies and best practices, based on the international UNI/ISO procedures.

We want to share the methodologies and best practices with the Member States and the European Commission, in order to contribute to the policy making process in adopting harmonised European procedures for environmental and carbon footprinting.

Framework for Environmental Footprint

UNI EN ISO 14040:2006Environmental Management - Life Cycle Assessment - Principles And Framework

UNI EN ISO 14044:2006Environmental Management - Life Cycle Assessment - Requirements and guideline

UNI ISO/DIS 14067Carbon footprint of products - Requirements and guidelines for quantification and communication

ISO/CD 14046Life cycle assessment - Water footprint - Requirements and guidelines

ISO 14064-2:2006Specification with guidance at the project level for quantification, monitoring and reporting of greenhouse gas emission reductions or removal enhancements

ISO 14025:2010Environmental labels and declarations - Type III environmental declarations - Principles and procedures

GHG ProtocolPAS 2050

Methodology and sustainability indicators

Life Cycle Assessment (UNI EN ISO 14040, UNI EN ISO 14044)

Carbon Footprint (UNI ISO/DIS 14067)

Water Footprint (ISO/CD 14046)

Metodology and sustainability indicators

Life Cycle Assessment (UNI EN ISO 14040, UNI EN ISO 14044)

The LCA approach allows the evaluation of the industrial/productive systems life cycle “from-cradle-to-grave”. The analysis starts from the soil (collection of raw materials to make the product) and ends when all the materials return to the soil (End of Life).

Methodology and sustainability indicators

Carbon Footprint (UNI ISO/DIS 14067)

Carbon Footprint is a tool able to provide the data of the exact amount of Greenhouse Gases emitted during all the steps of the production process of goods or services.

The carbon footprint expresses in CO2 equivalent the total amount of greenhouse gas emissions directly or indirectly associated to a product, an organization or a service.

Methodology and sustainability indicators

Water footprint (ISO/CD 14046)

The water footprint is an indicator of water use that looks at both direct and indirect use of a consumer or producer. The water footprint of an individual, community or business is defined as the total volume of freshwater that is used to produce the goods and services consumed by the individual or community or produced by the business.

The global amount of water footprint results from the wide-ranging of blue, green and grey water.

The Italian Program for the Environmental Footprint

Voluntary agreements with the companiesThe Ministry started a pilot project with the Italian productive sector in order to test and promote different methodologies on the environmental impact assessment of production and consumption patterns.

Open competition for small and medium enterprisesTo increase the investments for sustainability in the SME sector (Small and Medium Enterprises), the Ministry co-financed 22 companies with 1,600,000 euro through an open competition. On January 25, 2013, a new call for companies producing goods has been launched for a total fund of € 2,000,000.00.

International cooperationThe Ministry drives projects involving Italian companies that work in developing countries and promotes sustainable initiatives with local enterprises.

Partners of the Ministry are 70 companies3 universities 4 municipalities

Carbon footprint of 143 products and 21 organizationsWater footprint of 18 products Other LCA impacts of 33 products

Volume of business of the companies involved: from 2 million to 4 billion euro of revenues

Volume of export: up to 160 countriesTotal of employees: about 100.000

Italian frame

The Italian partnersFOOD & BEVERAGE

Industrie Rolli AlimentariEridania SADAM

Sorrento Sapori e TradizioniAzienda Agricola IANVSCastello Monte Vibiano

VecchioIllycaffè

Carlsberg Italia Birra Castello

B&G Alimentare - Pasta Mosconi

Eataly Real EstateCaseificio dell’Amiata

Latteria MontelloDistretto Latte Lombardo

Granarolo LeteAcqua Minerale San Benedetto

Cantine San Marco

VITICULTUREPrincipi di Porcìa e Brugnera

Tasca d’Almerita Azienda Vitivinicola Planeta

Marchesi AntinoriMastroberardino

Castello Monte Vibiano Vecchio Masi Agricola

F.lli Gancia & Co. Michele Chiarlo Azienda

Vitivinicola Venica&Venica

DISTRIBUTIONCOOP Italia

AR AlimentareEcorNaturaSi

Ai Trai CispaLeroy Merlin

INDUSTRYEmilceramica

Gruppo Millepiani Grafiche Bovini BauxtSuncover Pirelli & C.

Dallara Palazzetti Lelio

MCZ GroupColorificio San Marco

L’Oréal ItaliaConfindustria Ceramica

SaboxAutomobili Lamborghini Archimede Solar Energy

INFRASTRUCTURE & SERVICE

Autostrade per l’Italia Autovie Venete

UniCredit Telecom ItaliaSAP Italia Telespazio

GiPlanetVintage - Autodromo di Modena

Nuovo Trasporto Viaggiatori NTV

Auta MarocchiTOURISM

Lefay Resorts

EDUCATIONUniversità Cà Foscari VeneziaUniversità degli Studi di Roma

Tor Vergata Università della Calabria

TEXTILE Gucci Gruppo Benetton

Brunello Cucinelli Cruciani

MUNICIPALITYComune di Leni, Comune di

Malfa Comune di Santa Marina di Salina, Comune di Gemona

24%

16%

22%

7%

4%

7%2%

4%14%

Food & Beverage

Infrastructure and services

Industry

Textile

Education

Distribution

Tourism

Municipality

Viticulture

Working plan

MITIGATIONIdentification of possible measures apt to reduce the emissions through the life

cycle of the selected consumer goods.

COMPENSATIONIdentification of possible measures for the neutralization of the residual carbon

footprint.

COMMUNICATIONStrategies to communicate the carbon footprint analysis results.

ANALYSISCarbon footprint analysis of consumer goods during their life cycle

Voluntary agreements: some examples

San Benedetto

Ca’ Foscari

Osklen (Brazilian)Pirelli

Illy

Benetton

Lamborghini

A model of sutainable island

Italian Sustainable Wine

San Benedetto: “easy” bottle

Carbon Footprint of the old one liter bottle – 2010 production: 210 gr CO2e

Carbon Footprint of the new one liter bottle - 2011 production: 173 g CO2e

• The new bottle is made of

30% recycled PET• Sales increased: +78%• Energy consumption: -30%

• Results: - 30.000 t CO2e

Domino effect: San Benedetto, in collaboration with COOP (Italian food retailer), launched a project supporting PET recycling.

Totally neutralized: the bottle is carbon neutral

Ca’ Foscari: Carbon management of universities

Analysis results: students and employees’ mobility emerged as critical point for the GHG emissions.

CO2 calculator: results (04/02/2013):

registered users: 353; completed questionnaires 428; users’ saving average 41,79%.

Guidelines: Carbon Footprint methodology for Universities has been developed.

Domino effect: Master in Sustainability and Carbon Footprint Management.The University statute contains the commitments for sustainability.1000 students asked to have “sustainability skills” (1 credit) in their plan of study

Osklen:The Italian-Brazilian Project Traces

Water footprint: It is ongoing a project for the water footprint assessment on four products.

The social-environmental label: The label traces the whole process of production, from the raw material to the end of life of the product, as well as the social aspects of the production.

Life Cycle Assessment: In the framework of the Italian-Brazilian cooperation program, the LCA of 6 products and a mitigation project in Mexiana Island have been realized.

Organic cotton T-shirt

Osklen:The Italian-Brazilian Project Traces

Organic silk tennis shoes

Eco-juta bag

Pirarucu leather bag

Recycled cotton and PET backpack

Recycled cotton and PET shoes

Energy consumption43,40

%

Employed materials14,80

%Transport of the employed materials 0,40%Distribution 2,25%

Waste management<

0,1%

Usage and end of life39,20

%

Organic cottonGHG emission: 4.081 gr CO2e

80.000 liters of diesel used each year to generate electricity

Mexiana Island

The mitigation project:

100 workers from diesel to biogas installation of the solar panels new houses gardens with medicinal plants

Pirelli: beyond national boundaries

Carbon footprint analysis of the Cinturato P7 has been completed.

The agreement undersigned in January 2013 starts the second step for reducing the impact on climate.

Foreseen actions: realisation of Solar Thermal Energy plants in Campinas and Bahia (Brazil).

Wet braking

Dry braking

Rolling resistance

Noise

Mileage

HandlingPirelli reference

Cinturato P7

Ongoing the Carbon footprint of two coffee boxes (250 and 125 grams), ESE paper coffee pods, iperespresso capsule.

Planned evaluation of the socio-environmental impact of coffee's plantations in Brazil and in other countries.

Illy: the Italian coffee

Benetton in Tunisia

The carbon footprint of two “kids" products (t-shirts and polo shirts) has been completed. It is ongoing a project to improve the energy efficiency of Monastir plant in Tunisia.

Benetton’s production in Tunisia: about 35 million items per year (about 30% of the total production per year).

 

Kid’s T-Shirt

Kid’s Polo

Optimum weight / power

Weight reduction

Lightweight materials in carbon fiberAventador LP 700-4: 20% CO2 vs previous

model

Strategy for the environment in the automotive industry

Lamborghini is the first in the automotive company

to sign an agreement on the environmental footprint in Italy

It is ongoing the GHG emissions assessment for the new CFK plant,

producing the monocoque and parts made by carbon fibre

Management system for the reduction of emissions, specifically for the design, development and production of luxury cars

Product efficiency improvements

A model for a sustainable islandSalina – Eolie’s island

Analysis, reduction and neutralization of the environmental impact of the island:Ongoing Baseline Emission Inventory 2010 – 2011Agreement for the Carbon footprint analysis of the island and Pact of Islands (SEAPI)

Municipalities

Malfa

Leni

Santa Marina Salina

Italian sustainable wine

Companies: Tasca d’Almerita, Planeta, Antinori, Mastroberardino , Montevibiano Vecchio, Masi, Gancia, Chiarlo, Venica&Venica

Methodology: identified 4 sustainability indicators: Carbon footprint, Water footprint, vineyard agronomic evaluation and socio-economic indicator of the landscape.

Sustainable label: the results will be contained in a environmental label, which will be presented at Vinitaly 2013

Why do companies assess their environmental footprint

Competitiveness and marketing: environmental values of products represent drivers of competitiveness on the market.Economic saving: measures for GHG reduction involve eco-save actions and technologic innovation useful to decrease production costs.Certification: the work done is certified by other certification bodies, it is internationally recognised and it could be required in specific public competitions.Consumer relationship: data disclosure is useful to make the consumer aware and to answer his demand of “green” products.

In this context the voluntary market of carbon credits is playing an increasing role.

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The Voluntary Market

The voluntary initiatives aimed to reduce the emissions are able to add value to products and services in the market, due also to green marketing The economic value of the voluntary investment, necessary to compensate the produced emission, is calculated according to the price established by the carbon market.The average market price of the credits varies (from$1/tCO2e to $100/tCO2e) depending on the project cost and the cost for putting the credits on the market (place, technologies, standard).Voluntary credits price raised in 2011, reaching the value of $6,2/tCO2e ($6,0/tCO2e in 2010).

The voluntary market

Due to the growing public opinion sensitivity for Greenhouse gases effects, a parallel market to the Kyoto Protocol market is emerging: the voluntary market.

Core value in the voluntary market system is the carbon credit: 1 tCO2e (one tonne of carbon dioxide).

Global carbon market growth

The price of the credits varies between $1/tCO2e and $100/tCO2e.

The average raised up to the value of $6,2/tCO2e ($6,0/tCO2e in 2010).

Source: State of Voluntary Carbon Markets 2012”, Ecosystem Marketplace & Bloomberg New Energy Finance. 2012.

The voluntary Italian market

In 2011, 244.181 tCO2e (economic value 2,02M €) were sold in Italy against the 34.560 tCO2 in 2009. The average market sale price of the credits is about 5,34 €/tCO2 (European: 4.70€/tCO2; Global € 4.80/tCO2).

Global, European and Italian Market - 2011

Voluntary market potential

In spite of the global financial crisis the voluntary market grows rapidly.

The positive trend is confirmed by the projections elaborated in Bloomberg’s 2012 report.

The total amount of the expected transactions within 2016 is 400 MtCO2e.

Source: State of Voluntary Carbon Markets 2012”, Ecosystem Marketplace & Bloomberg New Energy Finance. 2012.

ContactsTask Force for the environmental and carbon footprint

Office of the Minister

Italian Ministry for the Environment Land and Sea44, Via Cristoforo Colombo00147 – Rome Phone: (+39) 0657221

www.minambiente.ithauser.martina@minambiente.itpansini.annalidia@minambiente.itianna.roberta@minambiente.it