10 /09 / 2010

Your business development partner in Turkey!

The Istanbul Consulting Company (ICC)

• It has been established in January 2011 by Mr. Turgut Ziyal and Mr. Guldenir Kurtar

• ICC has first hand knowledge about how business is done in Turkey

• ICC offers consulting services mainly to foreign companies who plan to enter in Turkish market

• ICC also offers consulting services for establishment of joint ventures, private equity partnerships and long term financial partnerships between Turkish companies and foreign companies

Founding Partners

TURGUT ZIYAL

Education• Earned Bachelor's Degree in 1977 from Bosphorus University,

Istanbul Turkey• Earned MBA from Bosphorus University in 1978

Career Highlights• YILDIZ HOLDING (2006 - 2010)

– Chief Operating Officer, Sugar Confectionery (2009 - 2010)– Managing Director, Baycan A/S (2006 - 2009)– Board Member, Horizon A.S., Etkin A.S., Pasifik A.S.

• PERFETTI VAN MELLE (1990 - 2006)– Managing Director and Vice-Chairman, PVM Turkey (1997-2006)– Commercial Director, PVM Turkey (1993-1997)– Sales Manager, PVM Turkey (1990-1993)

• ECZACIBASI-TAMBRANDS SANIPAK A/S (1988 - 1990)• ETI BISCUITS (1986 - 1988)• MIS DAIRIES (1984 - 1986)• SINANGIL WHEAT FLOUR MILLS (1982 - 1984)• ECZACIBASI DASA CONSTRUCTION MATERIALS (1980 -1982)• BEKO HOUSE APPLIANCES (1978-1978)

GULDENIR KURTAR

Education• Earned Bachelor's Degree in Political Sciences in 1984 from

Ankara University, Turkey• Earned ITP Certificate from Harvard University Law School

in 1991, USA• Earned Certification from Harvard Business School

Executive Program in 1997

Career Highlights• OYAK GROUP (2001 - 2010)

– Managing Director, OYPA A/S (2007 - 2010)– Chief Financial Comptroller Oyak Group (2002 - 2007)– Deputy General Manager, Sumerbank (2001 - 2002)

• CPA and Consultant (1999 - 2001)– International Tax Structuring Consultant, GK YMM (2000 -

2001)– Partner, Delloitte & Touche (1999 - 2000)

• KOC GROUP– Deputy General Manager, Kocfinans (Consumer Finance) (1995

- 1999)– Assistant Vice President, Finance, Koc Holding (1989 - 1995)

• MINISTRY OF FINANCE, Senior Authorised Tax Expert (1985 - 1989)

Our Strenghts

• Extensive experience as senior executives in major companies in Turkey

• Vast knowledge about Turkish business environment• Experience about mergers and acquisitions• Experience in foreign companies and joint ventures• Knowledge about managing manufacturing

companies• Knowledge about Turkish financial and taxation

systems• Strong network ties with Turkish business and

banking community

Our Services

• Finding partners in Turkey• Coaching in  JV negotiations• M&A Deals• Legal Foundation of Companies• Consulting services for obtaining government incentives• Tax structuring and financial advise• Certified Public Accounting services• Finding  manufacturing sites for investments• Legal advise• Monitoring your distributors and the performance of your products  in Turkey• Recruitment of executive personnel• Market Assessment Analysis• Consulting services in establishing sales and distribution networks• Change Management Consultancy 

Our Capabilities

• Deep analysis of an industry and preparation of assessment reports about market metrics, competition, way-to-market structure, pricing tools, distribution structures

• Finding right partners for joint venturing, supporting along the joint venture negiotiation process

• Offering legal and taxation consulting services• Executive search and recruitment services• Additional consulting services from business

partners

Clientele

• Leaf Company, The Nederlands• Mars Company Turkey Office, Istanbul• Lotte Confectionery, Korea• Kraft Foods Turkey, Istanbul• Herry Women’s Readywear, Istanbul• Tayaş Gida A/S, Gebze Turkey• Ari Gida Sanayi Ltd. Istanbul• Mikael Company Ltd. Malatya Turkey• Arkasya Group, Istanbul• Leonardini Toys, Istanbul

Turkey• Official Name of Country: Republic of Turkey • Capital City : Ankara• Government: Parliamentary Democracy • Population: 73 million (2009)• Labor Force (Population): 24.7 million (2009)• Median Age: 28.8 (2009)• Official Language: Turkish • President: Abdullah Gul• Prime Minister: Recep Tayyip Erdogan• Area: 783,562.38 km² • Coordinates: 35° 55' North, 32° 50' East• Time Zone: GMT +2• Neighboring Countries : Bulgaria, Greece, Syria, Iraq, Iran, Azerbaijan, Armenia,

Georgia• Major Cities (Population) : Istanbul (12.6 mill.), Ankara (4.5 mill.), Izmir (3.8 mill.),

Bursa (2.5 mill.), Adana (2 mill.)

Thank You!

CONTACT:

turgut.ziyal@theistanbulconsulting.comguldenir.kurtar@theistanbulconsulting.com

www.theistanbulconsulting.com

Nisantasi, Sezai Selek St. 20/2 Istanbul Turkey

Ph: +90.212.202 7434 Fax: +90.212.202 7433 Mobile: +90.532.264 8911