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June – July 2012 leapmagazine.co.uk Networking Snogging by Chris Liles Social Media - What a Load of Rubbish! by Nial Adams Buy Local Norfolk at the Parliament by Kate Price

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Leap Magazine June 2012 edition

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Page 1: The issue on networking snogging

June – July 2012leapmagazine.co.uk

Networking Snoggingby Chris Liles

Social Media - What a Load of Rubbish!by Nial Adams

Buy Local Norfolk at the Parliamentby Kate Price

Page 2: The issue on networking snogging

Articles compiled byAlina Sandu, a freelance graphic designer with an interest in promoting Norwich and the small-business community herealinasandu.co.uk

Thank you to all contributors for making this magazine possible.

2 | www.leapmagazine.co.uk

Buy Local Norfolk Visits the Houses of ParliamentBroadland District Council: Lisa AnguishRev Active: Saffron HousingAgony Aunt: Trade Marks

Page 4Page 10Page 12Page 14

The cover photo shows the work of textile designer Sue Foster These designs have been carefully selected from a collection of Pattern Books created by the descendants of the Strangers of Norwich - Dutch and Flemmish Immigrants who originally arrived in Norwich in the mid 1600’s.

For more information, email [email protected].

LEAP magazine: contents

Page 3: The issue on networking snogging

Grow your BusinessNetworking SnoggingSocial Media - What a Load of RubbishDesktop Computer or Laptop?Art Exhibition at The Space

Page 18Page 22Page 26Page 34Page 42

Last month we asked a question: were you happy with your first business cards or did you find there was something you needed to change? We should have probably run that poll before printing 5000 Leap Magazine leaflets, since everyone who answered said yes, they soon realised they needed changing.

This time we move the conversation to Trade Marks in the Agony Aunt column and would really like to know your opinions. We also talk about social media, business growth, IT equipment and the controversial subject of networking snogging.

Enjoy the magazine and, if you’d like to contribute an article, please get in touch.

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There are times when it is easy to know where your money goes when you buy a product or service – if you hire the plumber who lives on your road or buy fruit and veg from a local farm, you can fairly well assume that your money stays in the community. But it isn’t always quite so simple. When I set up my own healthy meals business in 2010, I was keen for a major ingredient to be a good helping of local produce. Coming from a background in multinational companies who had few dealings with the local supply chain, I was unsure where to start. It was in researching how to find other local companies that I thankfully found myself involved with a campaign that helped me both as a business owner and as a shopper myself.

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Buy Local Norfolkvisits the Houses of Parliament

LEAP magazine: buy local norfolk

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Buy Local Norfolkvisits the Houses of Parliament

Kate Price Healthy Twistwww.healthytwist.co.uk

07964 540473 @healthytwist

Buy Local Norfolk is a campaign to raise the profile of local businesses and encourage consumers to ask where the money they spend goes.

There are many campaigns aimed at promoting ethical, local sourcing, but Buy Local is the first to actively assess member companies and essentially measure their “localness”, providing a distinctive green and white kite mark to signify a true Norfolk business.

Every business that applies to be part of the scheme must show that they are independently owned and based in Norfolk and that they already use a minimum number of other local firms for

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anything from stationary to maintenance work. They also pledge to uphold the ethos of using local suppliers wherever possible. Those who are eligible are then able to display the Buy Local kite mark on websites, in shop windows and on packaging as a sign to their customers that they are committed to our community.

Buy Local recently arranged a well publicised trip to the Houses of Parliament. Member businesses got the opportunity to speak to Norfolk MPs about how they can help within their constituencies

LEAP magazine: buy local norfolk

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and ensure that local firms thrive, providing more jobs and choice for local consumers. Many of them, including Simon Wright, Liz Truss and Chloe Smith have already pledged to take the Buy Local Challenge this summer and live a week trying to only buy local. They will write diaries of their experiences and the exciting new businesses they discover in their areas.

So why should this matter to consumers? Money in the economy is like blood — it has to keep flowing to keep the economy alive.

Kate Price Healthy Twistwww.healthytwist.co.uk

07964 540473 @healthytwist

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When you spend locally, that blood flows into your community and the whole local body thrives; when it’s siphoned off by being spent at supermarkets and international companies, that vital life source is drained away, taken to other areas, other countries and making shareholders richer at the expense of our local services.

A Norfolk company is more likely to spend their money with other local firms and keep it within our community. This preserves jobs, helps the environment with lower carbon emissions, and makes sure we keep the incredible array of independent

LEAP magazine: buy local norfolk

Page 9: The issue on networking snogging

Kate Price Healthy Twistwww.healthytwist.co.uk

07964 540473 @healthytwist

businesses that make Norfolk so diverse and such a great place to live. Not to mention that you often get a more personal, friendly experience and great quality products and services!

Look out for the green and white Buy Local Norfolk logo in your local shop windows and on products. You can make a difference with every purchase you make – whenever you shop all you need to do is simply ask yourself “Could I buy this locally?” and see if you can make a few little swaps that will make the world of difference to your local community.

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No, I won’t make you dance like a chicken...

Lisa Anguish, qualified counsellor and hypnotherapist, set up her own practice called New Leaf Therapy in 2011. Lisa explains, “After taking a career break to have my family, I decided to re-train. I wanted to do something more rewarding and I had always been a great believer in alternative therapies.”

“Hypnotherapy enables the vast

power of the mind to bring about positive changes. Hypnotherapy can help a person to break bad habits, overcome any fears, anxieties or problems that are affecting their everyday life. People are often nervous that I will make them dance like a chicken or bark like a dog, both commonly associated with stage hypnosis. But whilst stage hypnosis has its place for entertainment purposes, hypnotherapy is very different.”

Although Lisa knew what she wanted to do, she was a bit unsure about setting up her own business and how to make it successful. However when a friend told her about the help available through Broadland District Council she decided to investigate further.

Lisa says, “I attended the Basics 4 Business training last year which was excellent. I picked up loads of useful information and tips over the 3 days, about how to make my business more successful. Plus I had the option of attending further training courses, all for free, and there is a long list of brilliant courses to choose from. Whilst on the Basics 4 Business course, I found out about the different grants that Broadland

LEAP magazine: Broadland District Council

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power of the mind to bring about positive changes. Hypnotherapy can help a person to break bad habits, overcome any fears, anxieties or problems that are affecting their everyday life. People are often nervous that I will make them dance like a chicken or bark like a dog, both commonly associated with stage hypnosis. But whilst stage hypnosis has its place for entertainment purposes, hypnotherapy is very different.”

Although Lisa knew what she wanted to do, she was a bit unsure about setting up her own business and how to make it successful. However when a friend told her about the help available through Broadland District Council she decided to investigate further.

Lisa says, “I attended the Basics 4 Business training last year which was excellent. I picked up loads of useful information and tips over the 3 days, about how to make my business more successful. Plus I had the option of attending further training courses, all for free, and there is a long list of brilliant courses to choose from. Whilst on the Basics 4 Business course, I found out about the different grants that Broadland

District Council has on offer and I applied for the Business Enterprise Grant. The whole process was really easy and there was lots of help on hand if I needed it. I was lucky enough to be accepted and this money enabled me to buy a new laptop for business use and helped me improve the way I was marketing my business. I feel very lucky to live in the Broadland area because there is so much support and practical help available to new small businesses like mine.”

For more information about the Basics 4 Business programme or other any other support available through the Economic Development Team at Broadland District Council please call 01603 430449 or e-mail [email protected].

To find out more about how hypnotherapy could help you, contact Lisa in complete confidence for a no-obligation consultation on 07826 741493 or visit www.newleaf-therapy.co.uk.

Broadland District Council’s Economic Development Teamwww.broadland.gov.uk/startup

01603 430449 [email protected]

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THE CHALLENGEAs a housing association, property developer and

maintenance contractor, Saffron’s challenge is to balance social, environmental and commercial concerns in all aspects of their work. The organisation is responsible for a growing portfolio comprising 4,790 properties. Their housing stock ranges from 1890s houses to new-builds, including some thatched cottages.

THE SOLUTIONSaffron Housing Trust is a perfect example of a sustainable

organisation. At their offices in Long Stratton, Saffron has installed a range of energy efficient technologies including air source heat pumps, lighting and photo voltaic panels. All energy used is closely monitored allowing Saffron to pass on their experiences to their tenants.

Saffron already build to ‘PassivHaus’ standard and have been

REV ACTIVE:Saffron HousingLocation: Long Stratton | Sector: Charity SectorNumber of FTEs: 200 | Turnover: £18.4 million

LEAP magazine: Rev Active case study

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Page 13: The issue on networking snogging

Rev Active www.revactive.co.uk01362 656808 [email protected]

working tirelessly to ensure all of their housing stock have higher insulation standards and A rated boilers. They have even started replacing storage heaters with highly efficient heat pumps. Currently both rain water harvesting and solar photovoltaic panels are being trialled in some homes, to offset increasing energy supply costs.

Saffron looks to make

13

is a project that offers free, confidential and impartial support for small and medium-sized enterprises in and around Norfolk, to help them cut their business costs and reduce their carbon emissions.

significant savings by reducing its waste to landfill from house maintenance and clearance work. The waste is brought back to the Long Stratton site for sorting into scrap metal, precious metals, green waste, timber, rubble, plasterboard, general waste and WEEE, allowing Saffron to get the best revenue and value from recycling.

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Gemma Worwood of Lead The Way asked what a Trade Mark is and how you register one. Jonathan Perlmutter, a barrister who works as a Patent Specialist at ip21 Ltd, replies. The team at ip21 will be happy to talk through any queries you have about Trade Marks or any other form of Intellectual Property.

A Trade Mark is a device – such as a name or logo – which identifies the person or company providing goods or services. It acts as a badge of origin and as a brand’s identity. Every business uses Trade Marks, but not all are properly protected through registration. A registered Mark can also be a valuable asset.Once registered, a Trade Mark

allows you to stop others from using an identical or similar Mark for the same type of product or service. Of course, this works both ways and if you are planning to re-brand, it is worth conducting a search on that new brand in order to avoid the Marks of others and to flag up any other obstacles to registration.When considering a registration, there are “gateway” criteria

Registering a Trade Mark

LEAP magazine: agony aunt

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which a Trade Mark must meet. First, it must be capable of identifying the item bearing the mark with the company itself – it cannot be merely a descriptor of the item, or be indistinct. The Mark also needs to be sufficiently different from other registered Marks used in the same areas. Trade Marks are registered in different classes, each of which is a category of good or service. It can often be the case that more than one category is relevant to your business and these classes must be chosen carefully.Following filing, the Registry of Trade Marks will issue a report outlining any objections concerning the Mark’s registrability and detailing amendments required. Later, they will send you a report

Aunt: Jonathan Perlmutterip21www.ip21.co.uk

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Have you got a question about starting or growing your business? Email us at [email protected] and we’ll find the experts to answer.

about Marks on the UK and European registers which could block your registration. Although the Registry itself does not do the blocking, it does inform the owners of the other Marks, who then have time to file objections. The application is advertised in the Trade Marks Journal, and published soon after; anyone who wants to oppose the final registration of your Mark is able to do so up to two months after publication.Assuming all obstacles are surmounted, the Trade Mark is registered and you can enjoy 10 years of protection before having to pay a renewal fee.

LEAP magazine: agony aunt

Take our pollHave you registered your logo as a Trade Mark?

Yes No

Page 17: The issue on networking snogging
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People often think that business growth is for established companies only. A business really only starts trading when you win your first customer. From that point you are looking to grow your business.

Business growth is not just a little more marketing.Recently we were working with a start-up clothing

business who’d created a marketing plan to sell

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Grow your Business

dresses online. After our discussion they created a business growth plan which contained a process to appoint agents to sell their products which would allow them to grow the business more quickly and take advantage of discounts for purchasing larger quantities. They also set a target of opening a shop when they were selling 100 dresses a week.

Therefore a growth plan would look at marketing, but also items that could reduce the ability to expand quickly. These could include understanding the turnover you could achieve in the present premises, at what point you would need to purchase a second van, and whether your suppliers would be able to match your growth ambitions.

It is important to know why you wish to grow your business.

Most people would say “I would like

LEAP magazine: planning

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Grow your Business

dresses online. After our discussion they created a business growth plan which contained a process to appoint agents to sell their products which would allow them to grow the business more quickly and take advantage of discounts for purchasing larger quantities. They also set a target of opening a shop when they were selling 100 dresses a week.

Therefore a growth plan would look at marketing, but also items that could reduce the ability to expand quickly. These could include understanding the turnover you could achieve in the present premises, at what point you would need to purchase a second van, and whether your suppliers would be able to match your growth ambitions.

It is important to know why you wish to grow your business.

Most people would say “I would like

Ian Stirling Objectives Reached www.objectivesreached.co.ukwww.facebook.com/ObjectivesReached

more customers”. For some businesses they need more customers to be able to survive or earn a reasonable living, but for other businesses more customers could be required to fund the opening of a new branch or add a new product.

Businesses often place advertisements or attend networking events but never set a target for the growth they are hoping for and do not make any effort to measure success.

Most businesses require a marketing plan and a business growth plan. The marketing plan will focus on bringing in sales over the next week, month or year. The business growth plan would look at other ways of growing the business, perhaps acquiring all or part of another company, purchasing the freehold of your building or taking on extra staff or equipment. Every business should at

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least once a year review the previous year and lay out a timetable with targets for the next year.

To grow a business or to market a business normally will take investment in both time and money. Traditionally business owners would look to retain profits and bank loans to fund investment. However today people are more likely to speak to family members or take outside investors to fund growth.

There are many other ways in which to fund growth. Objectives Reached specialises in helping businesses become franchisors. This allows the business owner to continue running their main business and to take a profit from people running a business using their expertise under a strict licencing agreement. By franchising you are allowing other people to invest in marketing your brand and fund the development. You will earn less money than if you ran the extra business yourself, but your expansion could be very much quicker.

There are other business owners who are willing to take a share of a business without becoming a working partner or director. Often this approach brings access to experience and contacts. Objectives Reached always offers a two hour complimentary business growth review even for start-ups. With our suggestions you can implement them yourself, work with us or even use them with other advisors.

LEAP magazine: planning

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Ian Stirling Objectives Reached www.objectivesreached.co.ukwww.facebook.com/ObjectivesReached

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Recently I was invited to explore a new (to me) Business for Breakfast www.bforb.com networking event which (refreshingly) starts at 3pm on a Friday afternoon. Host Lorna Burroughes warmly welcomed and pointed me towards the tea/coffee table at the far end of the room.

As a seasoned networker, I used the trip down the room to scan attendees, noting with satisfaction that there were several new (to me) faces. However, standing with teacup in her left hand was a familiar face, social media guru, Bridget Greenwood of www.financial-socialmedia.co.uk. Bridget greeted me with a

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Networking Snogging

Chris Liles is a Relationships Mentor for small businesses aspiring to be bigger.

LEAP magazine: networking

Page 23: The issue on networking snogging

Networking Snogging

smiling ‘Hello Chris’ and extended her free right arm at shoulder height as an invitation to a ‘cheek-kiss’ greeting in place of a handshake.

Now dear reader, join me in a time-lapse world of slow-motion recall. My sequence of thoughts as I was rapidly closing the distance between Bridget and myself was:

1. She is presenting her right cheek for the kiss, I will line-up my left cheek accordingly …

2. No, hang-on, now her head is slightly more angled presenting her left cheek, switch direction fast …

3. Wait, she has spotted my confusion and has started to swing back in favour of her right cheek …

4. Closing fast, her swing to right incomplete … cannot pull back now … smack … right on the lips!

Fortunately neither Bridget nor myself are Shrinking Violets so an hilarious interchange resulted along with the other ladies who had been chatting with her. “I have never been snogged at a networking event before!” stated Bridget “At least you didn’t use tongues!” commented one observer. I particularly enjoyed Bridget’s subsequent demonstration with me of how it should have been done. Despite my insisting I was a slow learner, she refused

Chris Liles Business Relationship Mentor www.liles.co.uk [email protected]

07885 25 35 25

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to demonstrate it more than once though. The ice was well and truly broken and I can safely say I left a lasting impression on some of the B4B members!

As a business relationships specialist, such Body Language encounters interest me. Both at that meeting and subsequently I have effected informal research with lady networkers (no, not snogging them!) and want to share emerging lessons with you:

• Men do not kiss men (well not in the UK networks I have attended anyway!), handshakes suffice.• Some women freely greet other women with a cheek-kiss.• Women sometimes greet known men with a cheek-kiss.• Men who kiss women they have not previously met are

regarded suspiciously.• Men who kiss women on the lips are regarded as a bit

creepy (well that is my street-cred gone!).Lessons I would propose to men and women to help you

overcome this inter-sex issue are:1. Rely solely on the good old-fashioned firm (not forceful nor

LEAP magazine: networking

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limp) handshake when first meeting a member of the opposite sex.

2. When meeting someone for the second (or more) time, use the handshake as your

default. However also be vigilant to see if there is any move towards a cheek-kiss

too. If so, go for it but with caution.3. Respect their personal

space and withdraw rapidly to a distance comfortable to

you both.4. Be wary that

kissing on the lips could be regarded as too great an invasion of privacy.

I am happy to receive your thoughts on this controversial topic. Now, let me kiss you all goodbye … c’mon pucker up!

Chris Liles Business Relationship Mentor www.liles.co.uk [email protected]

07885 25 35 25

Page 26: The issue on networking snogging

I can’t keep quiet any longer! What an absolute load of rubbish most people talk about Social Media & Networking and, more importantly, how to harness it for business use. There seems to be a whole industry growing up around myths and stories that have no basis in fact.

Perhaps you’re still left wondering how best to use it, or even if you should at all? Maybe you’ve already dived in but not found it particularly productive or stimulating?

There’s a great confusion going on and I hope I can clarify a few simple points for you. Almost every day I see business owners and managers jumping into the Social Media space with the hope that they will miraculously tap into a rich seam of new business opportunities. For the most part they follow the classic approach and make the classic mistakes that look like this: 1) create an account and profile, 2) add as many people as possible, and then 3) spray sales messages all over their new-found ‘friends’ every hour, every day until someone gives in, actually rings up and then buys something. That strategy simply won’t work for you.

My words my seem a little harsh. Sure, it’s not easy for someone

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Social Media – What a load of rubbish!

LEAP magazine: social media

Page 27: The issue on networking snogging

Social Media – What a load of rubbish!

Nial Adams Push to Playwww.pushtoplay.co.uk

0843 289 4082 @nialadams

starting out to know how to use a relatively new and fast-evolving marketing channel like Social Media. I’ve even seen the ‘big boys’ get it seriously wrong and there seems to be so much information out there – how do you know who to listen to or what strategy to follow? More to the point, why should you listen to my take on it?

Well, here’s my point in a nutshell and I’m sure when you read what I am about to divulge you’ll have one of those ‘A-ha moments’ (and I’m not referring to an 80’s pop act!).

Guys, the clue is in the name…

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Let’s work backwards for a moment. Social networking is exactly about that, networking. Creating a profile, adding lots of ‘friends’ and then broadcasting your news to the world is a bit like walking into a room at a networking event standing in the middle and shouting sales messages to anyone who might care to listen. Meanwhile there are lots of people, all huddled in little groups, having interesting conversations between each other and getting to know each other. Standing on your own spieling to the room simply doesn’t work – and you’d look ridiculous!

As you might imagine, your efforts may seem a little strange

LEAP magazine: social media

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and eccentric to others. Of course someone might come over and try to help you out, strike up a two-way conversation and help you get started but it’s not likely.

You need to approach Social Networking in the same way you would a physical networking opportunity. Once you enter the space, your first job is to wander about, get close to the conversations that are going on already, find the ones that interest you (and you feel you can contribute to) and then listen. Listening is the key to good Social Networking skills. It’s where it all starts. Once you’ve found a conversation you like, you can find an appropriate way to engage with it and add something of value. This is how you can start to build a credible profile.

The second clue is in the other word: Social. I’ll admit to being a bit of a Social Networking junkie but then it’s my job to understand how to use it and show others how to get the best from it. One thing that I notice regularly is that some people think that you should either use Social Media for business or personal use, exclusively. Wrong, so very wrong. Social Networking is about YOU. It’s not about your business, organisation, products or services. It’s not about your offers, prices or why you’re better than the competition. It’s about you, what you do, what interests you

Nial Adams Push to Playwww.pushtoplay.co.uk

0843 289 4082 @nialadams

Page 30: The issue on networking snogging

and what’s going on in your life right now.People who endlessly post comments about what they have to

sell will find the Social Media landscape a very harsh and barren environment. If you’re a mega-brand and your positioning is

already established then yes, you may be able to attract lots of fans and keep

them entertained with the next product offering you’ve got

coming up. If not, you’ll want to use Social Media to start to create that profile and help people to get to know you.

Avoid inane comments and drivel and certainly

stay well away from the keyboard late at night when

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LEAP magazine: social media

Nial Adams is Co-Founder of PUSH Marketing Partners and the PUSH Marketing Academy and works with a diverse range of clients (from large blue-chip organisations to micro and SME start-ups). Nial’s business also attracts a large number of these clients from the Social Media space. PUSH Marketing Academy is a programme designed for new and growing businesses, focusing on good Sales and Marketing practice and application: www.pushmarketingacademy.com

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you’ve had one glass of wine too many, but do let your tribe know what you’re enjoying right now. Be that a new product or service that you’re consuming, books, music, arts, comedy, etc. Engage and comment on a range of issues that not only affect you but the people you want to connect with.

The other golden rule is to engage… to be Sociable. It’s interesting to see people who pop into the space for just a few moments, stand there and shout about how great their product is and then promptly leave again. What would you think of a person who did this in the ‘real world’? Take time to read what others are talking about, contribute, comment, challenge if you like but above all be social. The same good communication skills are needed in this virtual environment.

Apply these simple and hopefully obvious rules and you’ll not only find the Social Media space an interesting place to be, you’ll make new connections and become recognised. Who knows… you might even find it brings you new business opportunities too.

Nial Adams Push to Playwww.pushtoplay.co.uk

0843 289 4082 @nialadams

Nial Adams is Co-Founder of PUSH Marketing Partners and the PUSH Marketing Academy and works with a diverse range of clients (from large blue-chip organisations to micro and SME start-ups). Nial’s business also attracts a large number of these clients from the Social Media space. PUSH Marketing Academy is a programme designed for new and growing businesses, focusing on good Sales and Marketing practice and application: www.pushmarketingacademy.com

Page 32: The issue on networking snogging

Lack of business knowledge, not product/service knowledge. Being the best at your chosen business subject doesn’t guarantee success. You probably already know a great deal about what it is you plan to do or sell. The question is; do you really understand how successful businesses work?

Lack of focus, not passion. Passion will fuel your business but only if you have focus and a solid plan to follow. Every business needs a route map to success. You need a plan!

Lack of support and guidance. We all struggle sometimes and if we knew everything, well we wouldn’t be here today. Listen to those who have already walked in your shoes and succeeded!

PUSH to PLAY is a unique offer provided through The PUSH, a Norfolk-based team of acclaimed Marketing Partners and Business Growth Specialists.

WHY DO SO MANY BUSINESSES FAIL? Our aim is very simple; we want to give you the very best chance of succeeding in your New Enterprise.

We know how businesses become successful and profitable and have been sharing this valuable knowledge with start-up business owners for the past ten years.

PUSH to PLAY is part of The PUSH Marketing Academy. We help new and growing businesses to equip themselves with the knowledge they need and set down clear plans and actions to bring their business to life.

Free Training Events! In collaboration with the Business Team for Barclays Bank in Norfolk, we are delighted to give you the opportunity to attend one of our next Open Events completely FREE. Complimentary tickets are available by quoting this code: BARC0712

Find out details of the next event at:www.pushtoplay.co.uk

or call: 0843 289 6795

Give yourself every chance of being successful! Starting a new business can be both exciting and daunting. Drive, passion and motivation are all essential ingredients in giving your new enterprise the push it needs but more than this you need good business knowledge!

1

2

3

Find out details of the next event at: www.pushtoplay.co.uk or call: 0843 289 6795

The PUSH Academy, Drayton Old Lodge

Page 33: The issue on networking snogging

Lack of business knowledge, not product/service knowledge. Being the best at your chosen business subject doesn’t guarantee success. You probably already know a great deal about what it is you plan to do or sell. The question is; do you really understand how successful businesses work?

Lack of focus, not passion. Passion will fuel your business but only if you have focus and a solid plan to follow. Every business needs a route map to success. You need a plan!

Lack of support and guidance. We all struggle sometimes and if we knew everything, well we wouldn’t be here today. Listen to those who have already walked in your shoes and succeeded!

PUSH to PLAY is a unique offer provided through The PUSH, a Norfolk-based team of acclaimed Marketing Partners and Business Growth Specialists.

WHY DO SO MANY BUSINESSES FAIL? Our aim is very simple; we want to give you the very best chance of succeeding in your New Enterprise.

We know how businesses become successful and profitable and have been sharing this valuable knowledge with start-up business owners for the past ten years.

PUSH to PLAY is part of The PUSH Marketing Academy. We help new and growing businesses to equip themselves with the knowledge they need and set down clear plans and actions to bring their business to life.

Free Training Events! In collaboration with the Business Team for Barclays Bank in Norfolk, we are delighted to give you the opportunity to attend one of our next Open Events completely FREE. Complimentary tickets are available by quoting this code: BARC0712

Find out details of the next event at:www.pushtoplay.co.uk

or call: 0843 289 6795

Give yourself every chance of being successful! Starting a new business can be both exciting and daunting. Drive, passion and motivation are all essential ingredients in giving your new enterprise the push it needs but more than this you need good business knowledge!

1

2

3

Find out details of the next event at: www.pushtoplay.co.uk or call: 0843 289 6795

The PUSH Academy, Drayton Old Lodge

Page 34: The issue on networking snogging

PriceGenerally a laptop will almost always be priced higher than a desktop computer of equivalent specification. You are paying a premium for smaller, more expensive components. If you only intend to use your computer for the internet, emails and word processing then a budget price laptop will be perfectly adequate. However, if you want to run more demanding software (or play the latest video games when business is quiet) then a desktop PC offers better value.

Cost of repairs and upgradesAs with price, a desktop also has the advantage when the cost of servicing, repairs and parts is concerned. Labour costs are

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Thinking of upgrading or buying new IT equipment?There are a number of factors to consider when deciding whether to invest your hard earned cash in a laptop or a desktop PC (often referred to as a tower).

LEAP magazine: computer security

Desktop Computer or LaptopWhich Should I Buy?

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also usually lower as components are much easier to access in a desktop tower. The number of upgradeable components in a laptop is limited.

SpaceObviously, a laptop wins hands down if space in your premises is at a premium. It can be stored out of sight when not in use.

PortabilityThis is the principal reason behind most people‘s decision to opt for a laptop. It can be used almost anywhere in, or outdoors (but take care in bed not to block the fan vents with the duvet). It is possible to take a desktop on a business trip but I wouldn‘t recommend it.

ErgonomicsIt is easier to set up your permanent work space with a desktop

Mark Ryde Inspire Anglia Computing & Accounting Services

01508 491627 [email protected]

Desktop Computer or LaptopWhich Should I Buy?

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PC to minimise the strain on your eyes, wrists, neck, shoulders and back. Compare this with spending hours hunched over a small laptop keyboard with your nose close to its screen. An external keyboard and mouse can be used but at the cost of reduced portability.

Physical securityThe laptop‘s small size and portability obviously make it an easier target for theft. It can also be more vulnerable to accidental damage. If you spill a mug of tea on a desktop keyboard you may ruin the keyboard. If you do the same to a laptop keyboard you have serious problems as most of the components sit underneath it. Extra care should be taken when moving a laptop while it is switched on as a knock on a door frame or desk can result in hard drive damage.

All in one computersA third option is an all in one PC in which all internal components are built into the back of the screen. Therefore, there is no need to find space for a box or tower, just the screen, mouse and keyboard. While they look stylish they share many of a laptop‘s disadvantages but with limited portability.

LEAP magazine: computer security

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Mark Ryde Inspire Anglia Computing & Accounting Services

01508 491627 [email protected] Networking Biscuit Collection for @BiscuitJill

This month the NR3Networking group are doing something a bit different and asking you to bring a packet of biscuits for @BiscuitJill.

The meeting is at the Lord Rosebery pub on the 22nd of June and starts at 5:30.

So why does Jill collect biscuits?She says “I went to The C Centre at the N+N about 18 months ago. They have about 1,000 visitors per month and each visitor is offered a cup of tea and a biscuit. When I asked who supplied the biscuits I was told that The Centre relied on donations or had to take the money out of funds. I didn’t think that this was right and thought

of a way I could help - what if I ask one or two business colleagues if they would be prepared to donate a packet of biscuits for the Centre and I would take them the biscuits.

“I just wanted to help and make a difference for anyone who goes into The Centre - just to let them know that someone is thinking about them. My total, so far, is in excess of 40 carrier bags full of all types of biscuits. It’s something everyone can get involved with - so next time you are in the supermarket and you see a ‘buy one get one free offer’ - can I get your free one please?”

Find more details here.

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The Space Conference and Events Centre in Roundtree Way, Norwich, recently gathered a group of professional artists for the inaugural opening of the ‘60 Exceptional Paintings’ contemporary art exhibition which also recognises H.M. The Queen’s Diamond Jubilee Celebrations in tandem with the new art gallery’s opening.

Seven successful artists, together with Tom Rawls, The Space’s Managing Director, and David Tattersall, Art

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The Space’s Artists Launch ‘60 Exceptional Paintings’ Exhibition in Norwich to Celebrate H.M. The Queen’s Diamond Jubilee

Curator and owner of Secret Art Collector - The Space’s Art Consultant partner - gathered to hear Tom thank them all for designing and hanging The Space’s first - of many - major art exhibitions to coincide with all H.M. The Queen’s Diamond Jubilee Celebrations.

“It’s a wonderful achievement and we are very proud of launching this new visual arts centre in Norwich,” said Tom Rawls. “Our intention - together with David, The Secret Art Collector - is to deliver a very

LEAP magazine: art exhibition

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The Space’s Artists Launch ‘60 Exceptional Paintings’ Exhibition in Norwich to Celebrate H.M. The Queen’s Diamond Jubilee

The SpaceConference and Events Centre

thespacenorwich.co.uk

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proactive Art Centre into the city of Norwich and the East Anglian community, and create opportunities for talented artists and art lovers to engage with all our planned activities. We have a major Diamond Jubilee party this coming Sunday afternoon starting at 12 noon at The Space to celebrate our Gallery Opening and The Queen’s amazing 60-year reign.”

David Tattersall added, “I can’t thank Tom Rawls, Jill Watkinson, Centre Manager, and all the Management Team of The Space

LEAP magazine: art exhibition

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enough for providing this amazing Conference and Events Centre as a new Art Centre and Gallery for active professional artists as well as very keen amateur artists and school children.”

Exhibiting artists include: Sarah Carter, Claire Davies, Kathleen and Graham Hill, Jenny Leonard, pop artist Samuel Thomas and Saatchi short-listed, abstract expressionist artist, Geoff Francis.

Open to the public: Monday to Friday 10am to 5pm. Free admission and parking.

The SpaceConference and Events Centre

thespacenorwich.co.uk

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