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TRANSCRIPT
FASCINATE PROFESSIONAL ASSESSMENT. Copyright © 2013 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information, contact [email protected].
YOUR NATURAL FASCINATION STRENGTH
PASSION + MYSTIQUE
THE INTRIGUE
CUSTOM REPORT FOR
PASSION
TRUST
MYSTIQUE
PRESTIGEPOWER
ALARM
REBELLION
JAMES CRADDOCK
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.1 / 14 THE INTRIGUE
AT-A-GLANCE
YOUR “FASCINATION ADVANTAGE” IS THE WAY IN WHICH YOUR PERSONALITY IS MOST LIKELY TO ADD DISTINCT VALUE.
WHEN YOU COMMUNICATE USING YOUR FASCINATION ADVANTAGE, YOU’RE OPERATING AT YOUR PEAK PERFORMANCE-- AND YOU’RE DOING IT EFFORTLESSLY.
PERCEPTIVENUANCEDSELECTIVE
Your ARCHETYPE is a combination of your primary and secondary TRIGGERS.
Your PRIMARY trigger is how you are most likely to fascinate others. Of all 7 triggers, this is the one in which you score highest. Your SECONDARY trigger is the trigger you are next most likely to use. Your DORMANT trigger is the one you are least likely to use.
THE INTRIGUE
MY ARCHETYPE
VIEW MY REPORT
MY TRIGGERS
WATCH SALLY EXPLAIN YOUR ARCHETYPE
JAMES CRADDOCK
James, you're about to find out how
your personality is uniquely
hardwired to fascinate customers,
co-workers, and colleagues. You'll
also find out how your score
compares to our studies of 130,000
participants.
Log into your account to watch the
video on the left, in which Sally
describes your unique personality
advantage. Turn the page view your
Fascination Advantage Report.
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.2 / 14 THE INTRIGUE
TABLE OF CONTENTS
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3
11
12
WELCOME FROM SALLY HOGSHEADA quick introduction on the research behind your Fascination Advantage Report
MY ARCHETYPE: THE INTRIGUEYour archetype is the combination of your primary and secondary triggers. This isyour personality’s greatest competitive advantage. There are 49 potential archetypes,and each embodies a different form of in!uence.
MATRIX OF 49 ARCHETYPES
MY PRIMARY TRIGGERYour primary and secondary triggers are your 2 main personality advantages.
MY SECONDARY TRIGGERYour primary and secondary triggers are your 2 main personality advantages.
MY DORMANT TRIGGERYour dormant trigger is the one you are least likely to use in your personal brand.
ADVANTAGES & PITFALLSLearn how you’re uniquely suited to succeed at work, and how you could unwittingly be hindering your chances of success.
ACTION PLANA fast, 3-step action plan for utilizing your archetype at work.
ANALYTICSFind out how your results compare to the 130,000 others who have taken this test.
NEXT STEPSImprove your results with Fascinate training on "rst impressions, building teams, hiring more effectively, and identifying your customers’ personality triggers.
JAMES CRADDOCK
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.3 / 14 THE INTRIGUE
THE INTRIGUE
YOU ARE
Your report will describe how you’re most likely to add distinct value. You’ll discover what makes your personal brand different— and better.
The 28 questions you’ve answered were not based on psychology, but on branding. Each one has been carefully calibrated according to our national market studies, and results from over 130,000 participants. Our "ndings also include research in neurology, linguistics, and marketing.
When you understand your natural personality traits, you can grow your business around these strengths. You can operating at your peak performance, and do it effortlessly.
The greatest value you can add is to become more of yourself.
Now, let’s get started. I look forward to sharing your results with you!
Warm regards,
Sally Hogshead
HELLO SALLY,You’re about to "nd out your personality’s greatest advantage… your Fascination Advantage.
Other tests measure how you see the world. This one measures how the world sees you.
JAMES CRADDOCK
HELLO JAMES,
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.4 / 14 THE INTRIGUE
THE INTRIGUE
WHERE PASSION MEETS TRUST
ENTER:
YOU ARE THE INTRIGUE. YOUR WARM ATTRACTIVE NATURE CONTAINS YOUR VERY COMPLEX AND PRIVATE INTERIOR.
Your multi-layered personality arouses curiosity and interest in others.
You are keenly aware of the gravity in high-pressure situations, but are able to remain calm.
Your “emotional intelligence” coupled with the rational side of MYSTIQUE produces an even balance between qualitative and quantitative.
You rarely respond on impulse. Consequently others trust your responses as more rational and valuable.
PRIMARY TRIGGER PASSION
SECONDARY TRIGGER MYSTIQUE
THE INTRIGUE
JAMES CRADDOCK
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.5 / 14 THE INTRIGUE
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JAMES CRADDOCK
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.6 / 14 THE INTRIGUE
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JAMES CRADDOCK
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.7 / 14 THE INTRIGUE
1 MY PRIMARY TRIGGER PASSION
PRIMARY PERSONALITY DESCRIPTORS:
Creates strong and immediate emotional connectionsCommunicates expressively (such as colorful language and humor)Attractive personal and professional style of interactionInspires people to become involved advocatesAttuned to the 5 senses: taste, touch, scent, sound, and sight
You quickly create warm emotional connections.
WHO YOU ARE:
ExpressiveIntuitiveSocialImpulsiveEnthusiastic
HOW YOU ADD VALUE:
You captivate others with your vibrant and attractive style of communication.Your approachable and transparent style makes you an “open book.”You intuitively understand ideas and feelings of others.
EXAMPLES OF LEADERS WHO USE PASSION:
Jim Carrey, Oprah Winfrey, George Lucas, Jack Welch, Tom Peters, Wolfgang Puck, U2’s Bono, Lance Armstrong, Leonardo Da Vinci, JK Rowling
HOW TO APPLY PASSION AT WORK:
PASSION is one of the most immediately fascinating triggers. With PASSION as your primary trigger, you capture widespread attention through colorful words, ideas, and actions. Now it’s time to understand how to develop and apply that style of communication, so that you can more strategically persuade and inspire people throughout your job and career.
PASSION
POWER to make authority feel human
MYSTIQUE to magnetically attract intrest
PRESTIGE to elevate desire
ALARM to accelerate action
REBELLION to playfully tweak traditions
TRUST to create timeless interest
COMBINE PASSION WITH:
MY PRIMARY TRIGGER: PASSION
JAMES CRADDOCK
My primary trigger is PASSION.
20% of the people who took the
Fascination Advantage test also use
PASSION as their primary trigger.
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.8 / 14 THE INTRIGUE
2 MY SECONDARY TRIGGER MYSTIQUE
SECONDARY PERSONALITY DESCRIPTORS:
Intrigues others with understatementCommunicates selectively and purposefully, with a minimalist approachRarely shows inner emotionsRemains calm in situations of pressureWorks independently without disclosing insider process
Your subtle style makes every detail more in!uential.
WHO YOU ARE:
UnderstatedComplexRationalReservedDeliberate
HOW YOU ADD VALUE:
You persuade others by selectively culling your words and actions.You make careful decisions, usually thinking before acting.When you do share an idea or opinion, it carries more in!uence than it would for those who tend to “over-share.”
EXAMPLES OF LEADERS WHO USE MYSTIQUE:
Johnny Depp, Stephen Hawking, Confucius, Howard Hughes, J.D. Salinger, Malcolm Gladwell, Sergey Brin, Tina Fey, Greta Garbo, Bobby Fisher
HOW TO APPLY MYSTIQUE AT WORK:
Your secondary MYSTIQUE personality means you have a complex mind and reserved demeanor. These natural strengths are perfectly suited for certain professional scenarios. By understanding and applying your MYSTIQUE trigger, you can become more persuasive and in!uential in the workplace.
MYSTIQUE
MY SECONDARY TRIGGER: MYSTIQUE
JAMES CRADDOCK
My secondary trigger is MYSTIQUE.
12% of the people who took the
Fascination Advantage test also use
MYSTIQUE as their secondary trigger.
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.9 / 14 THE INTRIGUE JAMES CRADDOCK
D MY DORMANT TRIGGER TRUST
WHAT IT MEANS TO HAVE A DORMANT TRUST TRIGGER:
You are innovative and visionary. You fascinate others by discovering new solutions, and thinking “outside the box.” People rely on you to help them uncover new perspectives. For you, repeating the same task over and over quickly becomes boring and pointless. For instance, you prefer to set your own schedule, rather than maintaining a set timeframe. This is different than TRUST personalities, who seek repetition and patterns.
HOW THIS AFFECTS YOUR PERSONALITY BRAND:
You have an entrepreneurial approach to your career. At work, you dislike falling into ruts, or performing the same duties every day. You appreciate variety and actively seek new ways to accomplish a problem. When co-workers or clients bring you challenges, they know you’ll help them !nd new opportunities.
You intuitively know how to persuade others through your self-expression and enthusiasm. You typically !nd it easy to brainstorm ideas.
You love to explore. As a result, people are attracted to your expressive and curious nature. You are unlikely to be seen as boring.
SHOULD YOU LEARN HOW TO ACTIVATE YOUR TRUST TRIGGER?
In certain situations, you will want to convey a clear ability to follow through. In these cases, borrow from the TRUST trigger to build stability. For example, do exactly what you promised. Remain consistent in your voice and attitude. Follow the schedule. Avoid surprises. (And don’t get too creative.)
There are many ways to become a trusted and valued partner. The TRUST trigger is one way, but there are other ways. If you do not naturally enjoy repeating the same process over and over, you will never reach your full potential in a job that forces you to follow a rigid path.
MY DORMANT TRIGGER: TRUST
TRUST
My dormant trigger is TRUST.
23% of the people who took the
Fascination Advantage test also use TRUST
as their dormant trigger.
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.10 / 14 THE INTRIGUE
Your have a keen sensitivity to people and situations. Although you’re private by nature, you consistently observe and notice the world around you.
You keep people interested in what you’re saying because you don’t verbalize every single one of your thoughts.
You are not automatically “sold” on new ideas. Your co-workers and vendors need to earn your interest before you’ll get strongly invested. You approach decisions and points of collaboration with careful reason. You are intuitive and you learn much about your environment and those around you by watching and listening.
Your public persona is warm. But you also guard your personal feelings closely and are careful what you share. Acquaintances must get to know you before joining your inner circle.
When they "rst meet you, people might make certain assumptions about your personality. Yet, there’s far more to you than meets the eye. Be aware that your initial impression can be quite different from your third and fourth. Observe this in action. Notice your contradictions. Learn your own style, so that you can improve it. Take notes on how you conduct yourself during initial introductions versus longer-term relationships.
Your co-workers won’t always know what’s on your mind. For instance, your facial expression might say one thing, when you’re thinking something else entirely. This is a useful talent for certain leadership scenarios, yet could be perceived as confusing. Build consistency with the reliability of the TRUST trigger.
ADVANTAGES
PITFALLS
1. PERCEPTIVE
2. NUANCED
3. SELECTIVE
4. OBSERVANT
5. WARM AND COOL
1. CONDUCT
2. CONSISTENCY
THE INTRIGUE’STOP 5 UNIQUE COMPETITIVE ADVANTAGES
THE INTRIGUE’S
PERSONALITY PITFALLSPOTENTIAL AREAS OF WEAKNESS
JAMES CRADDOCK
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.11 / 14 THE INTRIGUE
ACTION PLAN LEVERAGING THE STRENGTHS OF THE INTRIGUE FOR PROFESSIONAL SUCCESS
IN THIS REPORT, YOU’VE DISCOVERED HOW YOUR PERSONALITY NATURALLYFASCINATES OTHERS. NOW IT’S TIME TO PUT THIS LEARNING INTO ACTION. THESEARE YOUR FIRST 3 ACTION STEPS TO START BUILDING IMMEDIATE INFLUENCE.
BUILD RAPPORT AND INSPIRE
To build initial rapport, emphasize your PASSION over your MYSTIQUE; it’s more likely to establish quick connections. For example, when communicating a particular point in a meeting, you’re likely to drop your warm exterior as you become focused on the rational points of the presentation. That’s a mistake— maintain your sense of connection with your audience.
LEVERAGE INHERENT DICHOTOMIES
You are a right-brained thinker, yet also a left-brained analyst. Your PASSION gives your personality a strong external focus, while your MYSTIQUE trigger reins you in from sharing too much. Recognize these paradoxes so that you can hone messages according to the trigger that will best achieve your goals and afford you a competitive advantage with customers and coworkers.
DON’T KEEP IT ALL UNDER YOUR HAT
You’re naturally curious, and become utterly captivated by certain ideas or topics. Yet, you don’t always let your excitement show. If you’re inspired by someone or something, don’t be afraid to share this excitement— it’s part of what makes your personality fascinating. Your curiosity makes others curious, too.
ADDING VALUE:UNDERSTANDING HOW YOUR PERSONALITY ADDS DISTINCT VALUE
The more that you can understand how your personality adds distinct and unique value, the more you can control and replicate your successes.
The goal is to make success an intentional and controllable act, rather than a series of lucky breaks.This all starts with identifying and applying your Fascination Advantage.
Think about your “Top 5 Unique Competitive Advantages” listed on the previous page. Apply each adjective to your job, and how you add value at work.
When you look back upon your career successes, and see these successes not as isolated incidences but as guideposts for your overall personality strengths, you can "nd the consistent patterns in your achievements.
JAMES CRADDOCK
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.12 / 14 THE INTRIGUE
ANALYTICS
INTENSITY OF MY TRIGGERS
MY TRIGGER PERCENTAGES
MY TRIGGERS, COMPARED TO AVERAGE POPULATION
How intense is your use of each trigger? This graph shows the strength of each trigger in your personality. The scores have been normalized to a 10-point scale. The higher the score the more intense your use of that trigger. You use all the triggers, but your top two triggers (your Primary and Secondary triggers) are the ones that most shape your personal brand.
This chart shows the percentage of each trigger in your personality.
Take note: Do you have a very high percentage of one trigger? A high percentage indicates a more consistent and concentrated use of one certain strength. A more balanced distribution of triggers means that you use different triggers in different situations.
This graph shows how your personality compares with the thousands of others who have taken Fascination Advantage test. (For more in-depth information on your primary, secondary, and dormant triggers, see the
“TRIGGERS” section of this report.)
JAMES CRADDOCK
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.13 / 14 THE INTRIGUE
You’ve just identi"ed your own Fascination Advantage. You’ve seen the ways in which your personality is hardwired to add value.
Now, the next question is this:
What’s the hidden value of each person on your team?
What is your team’s Fascination Advantage? How do each of the people on your team earn respect and trust from eachother? and from key decision-makers?
A few reasons to share The Fascination Advantage with your team:
1. FIND THE HIGHEST POTENTIAL IN EACH PERSONEach personality in your company has their own Fascination Advantage. Understanding them is essential. There is no “right” or “wrong” archetype, but there are smart choices for particular needs.
Someone whose primary personality trait is PASSION will distinguish herself in roles that include face-to-face conversations. She will also require more in-person contact with a manager in order to stay motivated, and she will bond quickly with customers and decision-makers.
In contrast, someone with a TRUST personality will build bonds more gradually, yet will more consistently earn loyalty.
When you know how employees are perceived by others, you can nurture each person’s most valuable traits.
2. HELP PEOPLE PLAY TO THEIR STRENGTHSOnce you know an individual’s archetype, you can help each employee play to her strengths. Find out which person relishes the adrenaline rush of new business prospecting, and which could be happier to oversee day-to-day details. You may discover that you have a natural coach in front of you with a knack for helping co-workers invent fresh solutions.
3. RECRUIT BETTER TALENTThere’s no shortage of candidates out there- but there is a shortage of great ones! How can you focus your resources on the personalities that are most likely to deliver what you need within a particular role? We can help provide a clearer picture for your hiring decisions, including how to:
Motivate a candidate to join your company
Keep employees engaged over time
Choose which personalities is a better long-term "t
4. BUILD A CULTURE YOUR EMPLOYEES WILL LOVEWhen employees understand each other’s Personality Brand, they can more easily collaborate and communicate. For instance, someone with a Mystique primary trigger will respond very differently to an unplanned performance review or unforeseen deadline than someone with a Passion trigger.
Knowing your employees’ Fascination Advantage- and helping them understand each other’s- helps everyone improve performance.
NEXT STEPS BUILD THE BEST TEAM WITH THE FASCINATON ADVANTAGE
JAMES CRADDOCK
Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.14 / 14 THE INTRIGUE
HOW YOUR CO-WORKERS FASCINATE
TRUST STABLE, RELIABLE PARTNER
REBELLION INNOVATIVE PROBLEM-SOLVER
ALARM PRECISE DETAIL MANAGER
PRESTIGE OVERACHIEVER WITH HIGHER STANDARDS
MYSTIQUE SOLO INTELLECT BEHIND-THE-SCENES
PASSION RELATIONSHIP-BUILDER WITHSTRONG PEOPLE SKILLS
POWER A LEADER WHO MAKES DECISIONS
Win the MomentA step-by-step method to immediately communicate your highest value.
HowToFascinate.com
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JAMES CRADDOCK