The International Conference on

Administration and Business

ICEA - FAA 2010

4 – 5 JUNE 2010

http://conference.faa.ro

organized by

The Faculty of Business and Administration University of Bucharest

Bucureşti, 2010

“Student’s Book” Publishing House

CNCSIS Accredited Publishing House

Cover:: Dragoş George SPĂTARU Make up: Dragoş George SPĂTARU

ISBN: 978-606-501-070-3

Phone: 004.031-402.95.90. Phone/Fax: 004.021.322.74.93. Matei Basarab Street No 106, Bl. 73, et. 8, sect. 3, Bucharest, Romania E-mail: cartea.studenteasca@rotex.ro http://www.rotex.ro

CUPRINS: Preliminary Program .......................................................................................................11 EMPLOYEES AND COMPUTER CRIMES DURING ECONOMIC CRISIS ...........33 ANDRISESCU Dana Ramona LABOR MARKET INSERTION OF YOUNG PEOPLE IN ROMANIA ANGELESCU Coralia........................................................................................................40 ACELEANU Mirela Ionela CREȚU Alina Ștefania THE ROLE AND IMPLICATIONS OF MEDIATION IN PUBLIC MARKETING ......................................................................................................................52 ARDELEANU Anca Monica AN OVERVIEW OF EUROPEAN MONEY MARKET INTEGRATION UNDER THE ECONOMIC AND MONETARY UNION...............................................................59 AVADANEI Andreea BUDGET EXPENDITURE STRUCTURE IN KOSOVO..............................................67 MYRVETE- Badivuku-Pantina SKENDER Ahmeti MIXHAIT Reçi DRITA-Kaçandolli-Gjonbalaj CREATIVE MOTIVATION AND PERSONALITY AT THE ROMANIANS PUBLIC FUNCTIONARIES .............................................................................................................78 BALGIU Beatrice Adriana SOME CONSIDERATIONS ABOUT THE TAGUCHI LOSS AND RISK FUNCTIONS .......................................................................................................................91 BÂRSAN-PIPU Nicolae MANAGERIAL FORMATION AND COMPANY’S PERFORMANCE.......................95 BONCIU Cătălina SIMA Cristian POPA Gabriel ROMANIAN HIGHLY SKILLED MIGRATION POST-1990. DIMENSIONS AND CAUSAL FACTORS .........................................................................................................103 BONCIU Cătălina BLIDARU Horaţiu THEORETICAL APPROACHES OF THE IMPLEMENTATION SYSTEM OF EUROPEAN COHESION POLICY................................................................................110 BOUROSU Alina

THE BUSINESS SYSTEM MANAGEMENT AND BASIC TYPES OF DECISIONS.......................................................................................................................126 BRATU Anca CORNESCU Viorel GRIGORE Maria GLOBALIZATION AND ECONOMIC GOVERNANCE.............................................134 BUCUR Ion INTERCULTURAL COMPETENCE AND MANAGEMENT ....................................138 BUDRINA Irina STATE AID THROUGH THE GOOD GOVERNANCE CONCEPT .........................140 CARAGANCIU Anatolie CHIRIAC Mirela QUANTIFICATION OF ECONOMIC AND SOCIAL IMPACT OF EXTERNAL LABOR MIGRATION BY APPLICATION OF COST-BENEFIT ANALYSIS ........146 CARAGANCIU Anatol DISTORTION OF COMPETITION: THEORETICAL APPROACHES AND PRACTICAL CONSEQUENCES ...................................................................................156 CĂRARE Viorica MAXIM Ion HUMAN OBSOLESCENCE – A PERSONAL AND ORGANIZATIONAL CHALLENGE ....................................................................................................................160 COMAN Adela TOADER Rita IS EDUCATION BASED ON GAMES A SOLUTION FOR FUTURE LEARNING?......................................................................................................................174 CONSTANTIN Ionut DUMITRASCU Raluca-Bogdana THE ROLE OF THE STATE IN OBTAINING NATIONAL COMPETITIVE ADVANTAGE IN ROMANIAN ECONOMY .................................................................178 DASCALU Adina Gabriela THE HISTORICAL APPROACH TO COMPETITION AND THE COMPARATIVE ANALISYS OF COMPETITIVE MARKET VERSUS MONOPOLISTIC MARKET............................................................................................................................184 DASCALU Adina Gabriela CHALLENGES IN FOOD SAFETY AND CONSUMER HEALTH...........................194 DAVID Oana MIHAI Valia Maria KNOWLEDGE MANAGEMENT IN E-BUSINESS ENTERPRISES........................198 DIANA Dorus

GLOBAL ECONOMICS AS A COMPLEX SELF-REGULATED SYSTEM: THE CYCLE BIRTH AND POSSIBLE CONTROL FEATURES..............................202 DREIMANIS Andrejs KNOWLEDGE MANAGEMENT – A TOOL FOR THE NEW WORLD ....................204 DUMITRU Paula JOIA Radu-Marcel BABONEA Alina-Mihaela DESIGN AND IMPLEMENTATION OF THE SHORT-TERM DEMAND FORECASTING PROCESS............................................................................................211 EISENSTAT Eric INTERNATIONAL POLITICAL ECONOMY IN AN AGE OF GLOBALIZATION, GLOBAL TRADE AND GLOBAL FINANCE ..............................................................212 ENEA Constanţa ENEA Constantin A BRIEFLY ANALYSE OF “NON-STATE ACTORS”- NGOs IMPACT ON MULTINATIONAL COMPANIES: CONFLICT OR COOPERATION? ..................219 LAURA Florescu THE RIGHT OF CONSUMPTION : THE DECLINE OF WILL AUTONOMY ?........................................................................................................230 GHEORGHE Anca Nicoleta ETICAL AND LEGAL CONSEQUENCES OF COUNTERFEIT IN THE SOCIO-ECONOMIC ENVIRONMENT FROM THE U.E. INTEGRATION..........................235 GHEORGHE Carmen Adriana RATULEA Gabriela OFFSHORE COMPANIES .............................................................................................239 GHEORGHE Cristina THE BALANCE OF PAYMENTS AND THE EXTERNAL DEBT. SPECIFIC PROBLEMS IN ROMANIA ............................................................................................248 GIURGIU Adriana HAŢEGAN D.B. Anca NEGREA Adrian INFLATION TARGETING, LONG-RUN INFLATION EXPECTATIONS AND THE EFFECTIVENESS OF MONETARY POLICY.............................................................257 GULYAS Erika I. UNDERSTANDING FIRM’S BEHAVIOR IN DIFFERENT TECHNOLOGICAL REGIMES......................................................................................258 HERMAN Radu ECONOMIC GROWTH, LABOR PRODUCTIVITY AND TECHNICAL PROGRESS: THE HISTORICAL LIMITS OF BAUMOL´S UNBALANCED GROWTH MODELS.........................................................................................................267 ALAIN Herscovici

COMPETITIVENESS - CONCEPT and METODOLOGY ....................................278 HORNIANSCHI Nicoleta ANALYSING THE PERFORMANCE OF WASTE MANAGEMENT COMPANIES IN THE CONTEXT OF SUSTAINABLE INVESTMENTS AT THE GLOBAL LEVEL................................................................................................................................285 IAMANDI Irina-Eugenia CONSTANTIN Laura-Gabriela CERNAT-GRUICI Bogdan REPUTATION RISK: DETERMINANTS AND IMPLICATIONS............................294 IANOLE Rodica SANDU Mihaela AN OUTLINE ON CULTURAL ECONOMICS - THE INFLUENCE OF ECONOMY ON ROMANIAN THEATRE PRODUCTION...............................................................297 IANOLE Rodica CARAIMAN Carmen MODELING ONLINE CONSUMER BEHAVIOR THROUGH ONLINE SHOPPING EXPERIENCE: THEORETICAL ISSUES....................................................................306 ICONARU Claudia MACOVEI Octav-Ionut THE DECENTRALIZATION DYNAMIC: HOW TO ENSURE GOOD GOVERNANCE AT LOCAL LEVEL? ...........................................................................312 IFTENE Cristi IMAGES OF BUSINESS ORGANIZATIONS IN KNOWLEDGE ECONOMY........318 JOIA Radu-Marcel DUMITRU Paula BABONEA Alina-Mihaela MONETARY POLICY AND THE FINANCING OF ROMANIAN COMPANIES IN THE CURRENT CRISIS............................................................................................324 VALENTIN Leoveanu “WIKIHEALTH” FOR PUBLIC HEALTH MAPPING...............................................333 LITAN Daniela MOCANU (VIRGOLICI) Aura-Mihaela SCENARIOS FOR SUSTAINABLE REHABILITATION OF LARGE RESIDENTIAL ESTATES THROUGH EUROPEAN FUNDS..................................341 LUCA Oana MARINESCU M.A. Desiree THE ANALISIS OF THE SITUATION LOOKING THE ENVIRONMENT PROTECTION IN ROMANIA THROUGH THE POS ENVIRONMENT REFERENTIAL CHALLENGES AND THREATS......................................................350 MARDIROS Daniela BORZA Mioara

THE ECONOMIC CRISIS AND FOREIGN DIRECT INVESTMENT IN ROMANIA. A REGIONAL APPROACH ............................................................................................360 MĂRGINEAN Silvia MODERN STRATEGIES OF TRANSNATIONAL COMPANIES FROM EMERGING COUNTRIES..............................................................................................363 MĂRGULESCU Serghei MĂRGULESCU Elena ONLINE PAYMENT IN THE AGE OF ELECTRONIC COMMERCE ...................370 MATEI (NIŢOIU) Mădălina RESEARCH ON NAMED AND OPTIONAL ARGUMENTS IN C# 4.0 ...................375 MIHAILESCU Marius Iulian NEW PUBLIC MANAGEMENT AS A SOLUTION TO STATE’S INCAPACITY OF MANAGING PUBLIC AFFAIRS. PUBLIC/ PRIVATE DISPUTES........................380 MINA Simona THE IMPORTANCE OF INNOVATION IN DEVELOPING AND ORIENTING COMPANIES IN THE GLOBAL ECONOMIC CRISIS..............................................388 MITITEL Elena THE MICE TOURISM – A RECOVERY STRATEGY FOR ROMANIAN TOURISM...................................................................................................394 MIHAELA-CARMEN Muntean COSTEL Nistor REGULATORY MEASURES IN THE ACTIVITY OF CEC BANK..........................403 NEGOTIU Calin UNCONVENTIONAL ADVERTISING – AN IMPORTANT OBJECTIVE IN THE DEVELOPMENT OF THE COMPANY IN TIMES OF CRISIS................................410 MARINESCU Paul NICULAE Sabin Mihai TOMA Sorin CRISIS COMMUNICATION – ESSENTIAL MANAGEMENT COMPONENT IN CRISIS SITUATIONS ................................................................................................420 NICULAE Tudorel MARINESCU Paul TOMA Sorin NICULAE Sabin Mihai THE SELECTION OF METHOD OF DISTRIBUTIONWITH MODELING PROCESS APPLIED ON AN NATIONAL MANUFACTURING COMPANY BY MEANS OF DECISION TREE METHOD ....................................................................427 COSTEL Nistor ROZALIA Nistor CIPRIAN GEORGE Ticu

THE ROLE OF ELECTRONIC COMPUTER IN MODELING AND SIMULATION OF THE ECONOMIC PROCESSES..............................................................................435 ROZALIA Nistor ALEXANDRU Capatina THE ROLE OF STRATEGIC LEADERSHIP IN THE EXECUTION OF CORPORATE STRATEGIES .........................................................................................440 OLU Ojo COMPETENCY LEVEL OF CONSTRUCTION PROJECT MANAGER IN PENANG STATE, MALAYSIA .......................................................................................448 OMRAN Abdelnaser MAHMOOD Abdullah MANAGEMENT OF SAFETY IN CONSTRUCTION SITES IN MALAYSIA: PERSPECTIVES ON THE ELEMENTS OF POOR ...................................................458 OMRAN Abdelnaser OMRAN Abdelwahab RAMLI Mayhuddin PAKIR Abdul Hamid Kadir CRITICAL SUCCESS FACTORS IN CONSTRUCTION INDUSTRY IN LIBYA .....468 OMRAN Abdelwahab PAKIR Abdul Hamid Kadir OMRAN Abdelnaser IDENTIFYING THE KEY FACTORS THAT INFLUENCE DELIVERY OF PROJECTS UNDERTAKEN BY LOCAL CONTRACTORS IN MALAYSIA: A CASE STUDY................................................................................................................................473 OMRAN Abdelwahab PAKIR Abdul Hamid Kadir OMRAN Abdelnaser MANAGING CONSTRUCTION CONFLICT: A CASE STUDY OF PAN PALACE PLAZA COMMERCIAL COMPLEX IN PENANG STATE, MALAYSIA .................481 YEW Yeoh Keat OMRAN Abdelnaser PAKIR Abdul Hamid Kadir MAHMOOD Abdullah ONLINE VS. OFFLINE VS. MIXED PARTICIPATION FOR BETTER GOVERNMENTAL POLICY-MAKING.........................................................................495 OPREA Radu Adrian SARPE Ancuta Daniela GROUP DECISIONS and IMPLICATION of GROUP DECISION SUPPORT SYSTEMS IN TURKEY ...................................................................................................502 SAHİN Mehmet PASAOGLU HAMSIOGLU Didem

THE IMPORTANCE OF COMMUNICATION IN PROJECT MANAGEMENT ....508 PISTOL Luminita UNGUREANU Adrian COMPETITIVE STRATEGIES IN THE GLOBALISATION’S CONTEXT.............515 PLATIS Magdalena BABAN Eleonora Gabriela A WORLD OF CHALLENGES: THE ACCELERATION OF FINANCIAL FLOWS AND OF FOREIGN DIRECT INVESTMENTS ...........................................................522 POPESCU N. Gheorghe POPESCU Veronica Adriana POPESCU Cristina Raluca NEW RULES FOR COMPANIES DUE TO CONTINUOUS GROWING COMPETITIVENESS ......................................................................................................529 POPESCU Veronica Adriana POPESCU N. Gheorghe POPESCU Cristina Raluca CENTRAL BANK MONETARISM TO KEYNESIAN GOVERNING IMPULSES ........................................................................................................................536 RĂDOI Mădălina-Antoaneta OLTEANU Alexandru FOREIGN DIRECT INVESTMENTS AND THE ECONOMIC CRISIS ..................541 RADU Liviu RADU Carmen DECENTRALIZATION OF PRE-UNIVERSITY EDUCATION SYSTEM - A NEW INSTITUTION CONSTRUCTION WHICH ENTAILS EFFICIENCY AND EQUITY? ............................................................................................................................554 ROMAN Mihaela CHALLENGES FOE A GLOBAL ACADEMIC RANKING........................................556 ROTARIU Ilie REFORMING THE IMPLEMENTATION OF PUBLIC POLICIES IN THE EDUCATIONAL SYSTEM ..............................................................................................560 ROVENTA IRINA THE MACROECONOMIC EFFECTS OF EUROPEAN FINANCIAL INTEGRATION.................................................................................................................565 ŞARGU Alina Camelia CHIRLEŞAN Dan IMPROVING THE MANAGEMENT OF A COMPANY USING BI INSTRUMENTS................................................................................................................572 ŞERBANESCU Luminiţa RĂDULESCU Magdalena

SOCIAL IMBALANCE ON THE LABOUR MARKET IN ROMANIA FOLLOWING THE COUNTRY’S ACCESSION TO THE EUROPEAN UNION........................................................................................577 SÎRGHI Nicoleta HOHAN Dumitru LIMITATION OF NULLITY EFFECTS THROUGH CIVIL LEGAL MEANS...................................................................................................................586 STĂNCIULESCU Camelia THE NECESSITY TO HARMONIZE THE MECHANISMS CHARACTERISTIC TO ’THE CONTRACT OF CONSUMPTION’ TO GENERAL RULES ...........................591 STĂNCIULESCU Liviu IMPACT OF THE GLOBAL CRISIS ON THE LINKAGES BETWEEN THE INTEREST RATES AND THE STOCK PRICES IN ROMANIA ..............................595 STEFANESCU Razvan DUMITRIU Ramona FINANCIAL CRISIS AND PUBLIC DEBT IN EMERGENT AND DEVELOPING COUNTRIES .....................................................................................................................608 STOICA Emilia Cornelia HUMAN BEHAVIOUR BETWEEN THE HOLISTIC TRIAD AND THE TRAGIC TRIAD ................................................................................................................................614 POPESCU Constantin TAŞNADI Alexandru OUTSOURCING STRATEGIES IN THE AUTOMOTIVE INDUSTRY: A CASE STUDY ON THE TRANSACTION PATTERNS IN A TURKISH ASSEMBLY PLANT................................................................................................................................615 YENİDOĞAN Gürçaylilar ................................................................................................... SARVAN Fulya PROBLEM STRUCTURING IN PUBLIC POLICY ANALYSIS: THE CASE OF SECURITY STUDIES ..........................................................................622 ZULEAN Marian

The International Conference on

Administration and Business

ICEA - FAA 2010

4 – 5 JUNE 2010

http://conference@faa.ro

organized by

The Faculty of Business and Administration University of Bucharest

Organizing Committee

Conference Manager: Professor Dr. Elena Druica, University of Bucharest Email: druica_e@faa.ro or elenadruica@yahoo.com Romanian Organizing Committee

Professor Dr. Viorel Cornescu, founder of the Faculty of Business and Administration

Professor Dr. Magdalena Platis, Dean of the Faculty of Business and Administration

Assoc. Professor Dr. Cornelia Nistor, Vice Dean of the Faculty of Business and Administration

Assoc. Professor Dr. Razvan Papuc, Scientific Secretary of the Faculty of Business and Administration

Lecturer Dr. Siviu Cojocaru, Faculty of Business and Administration Lecturer Dr. Anca Bratu, Faculty of Business and Administration Teaching Assistant Dr. Cristina Popescu, Faculty of Business and Administration Dr. Student Ionut Constantin, Faculty of Business and Administration Dr Student Radu Herman, Faculty of Business and Administration Dr Student Ioana Josan, Faculty of Business and Administration Dr. Student Mihaela Sandu, Faculty of Business and Administration Economist Carmen Gheorghita, Financial Manager, Faculty of Business and

Administration Economist Andreea Stroe, external collaborator of the Faculty of Business and

Administration Scientific Advisory Board The organizers thank to the scientific advisory board of the Economic and Administrative Sciences Series of the Annals of the University of Bucharest, as well as to some of the members of the editorial board of the International Journal of Innovation in the Digital Economy for their effort in reviewing the submissions. Independent reviewers have also contributed to raising the scientific level of the registered papers.

Azlan Bin Amran, Universiti Sains Malaysia, Malaysia Adewale Aregbeshola, University of South Africa, South Africa Ibrahim Arslan, Gaziantrep University, Turkey Nimalathasan Balasundaram, University of Chittagong, Bangladesh Bidit Lal Dey, American International Universtiy, Bangladesh Subhajit Basu, Queen’s University of Belfast, UK Trond-Arne Borgersen, Department of Business, Social Sciences and Languages, Ion Bucur, University of Bucharest, Romania Trond Borgenstern, Østfold University College, Norway Anatolie Caraganciu, “Lucian Blaga” University from Sibiu, Romania Kaushik Chaudhuri, Reitaku University, Japan Viorel Cornescu, University of Bucharest, Romania Bidit Lal Dey, American International Universtiy, Bangladesh Ion Ignat, “Al. I. Cuza” University from Iasi, Romania Ryu Keikoh, Waseda University, Japan Oliver Krone, University of Lapland, Finland Bhekuzulu Kumalo, Toronto, Canada Jacky Mathonnat, University Auberge, France Stephen Mutula, University of Botswana, Botswana Shinji Naruo, Japan Olu Ojo, Covenant University, Nigeria Abdelnaser Omran, Universiti Sains Malaysia, Malaysia Abang Ekhsan Abang Othman, Universiti Malaysia Sarawak, Malaysia Didem Pasaoglu Hamsioglu, Anadolu University, Turkey Rajesh K Pillania, Management Development Institute, India Magdalena Platis, University of Bucharest, Romania Rauno Rusko, University of Lapland, Finland Miha Saloheimo, University of Lapland, Finland Azadeh Shafaei, Universiti Sains Malaysia, Malaysia Ryu Keikoh, Waseda University, Japan Mehran Nejati, Universiti Sains Malaysia, Malaysia Mostafa Nejati, Universiti Sains Malaysia, Malaysia Razvan Papuc, University of Bucharest, Romania Dan Popescu, “Lucian Blaga” University from Sibiu, Romania Ali Pourezzat, University of Tehran, Iran Andrei Stanoiu, “Nicolae Titulescu” University, Bucharest, Romania Alexandru Tasnadi, The Academy of Economic Studies, Bucharest, Romania

The International Conference in Economics and Administration

ICEA - FAA 2010

June 4th

9,00 a.m. Registration of the participants, in the hall of the “Rectorate” Building of the University of Bucharest, Kogalniceanu Avenue 36 - 46, Sector 5.

9,30: Welcome to the participants: Professor Dr. Magdalena Platis, Dean of the Faculty of Business and Administration, “Stoicescu” Hall, First Floor

Plenary Session

10,00 – 10,25: Speaker: Professor Shinji Naruo, Japan, Visiting professor, University of Bucharest, Romania:

A DRASTIC REORGANIZATION OF INDUSTRY IN THE WORLD. WHAT IS THE DRIVING FORCE FOR REORGANIZATION?

10,25 – 10,50: Speaker: Professor Dr. Fabio Musso, Department of Business Studies and Law, University of Urbino “Carlo Bo”, Italy; Co – Author: Dr. Student Barbara Francioni, Department of Business Studies and Law, University of Urbino “Carlo Bo”, Italy

INTERNATIONAL STRATEGY FOR SMES: CRITERIA FOR FOREIGN MARKETS SELECTION

10,50 – 11,15: Speaker: Professor Dr. Viorica Cărare, Director of the National Agency of Competition in Republic of Moldova ; Co–Author: Maxim Ion; Cooperative Trade University of Moldova

COMPETITION DISTORSION. THEORETICAL APPROACHES AND PRACTICAL CONSEQUENCES

11,15 – 11,45 Coffee Break. Discussions.

11,45 – 12,10: Speaker: Professor Dr. Hiroyuki Oba, Reitaku University, Japan

GAKUMON - RYOKU AND JAPANESE STYLE OF MANAGEMENT - DOES OUR MANAGEMENT STYLE MATTER?

12,10 – 12,35: Speaker: Dr. Abdelnaser Omran, School of Housing, Building and Planning, Universiti Sains Malaysia, Malaysia

ENVIRONMENTAL CRIME: A THREAT TO OUR FUTURE

12,30 – 13,00: Speaker: Professor Dr. Gabriela Stanciulescu, the Academy of Economic Studies from Bucharest, Romania

YELD MANAGEMENT

13,00 – 13,25: Speaker: Professor Dr. Christina Suciu, the Academy of Economic Studies from Bucharest, Romania

CONSUMER BEHAVIOUR AND NEW ECONOMICS

13, 45: Lunch Break. Discussions.

Place: The Students’ Restaurant of the University of Bucharest, Kogalniceanu Avenue 36 - 46, Sector 5

15, 00: Sections Work

The halls and their places are mentioned in the remained pages of the conference program.

19,00: Dinner

Place: The Students’ Restaurant of the University of Bucharest, Kogalniceanu Avenue 36 - 46, Sector 5

Section 1: Economics:

Hall: Amphitheatre 1, Ground Floor

Chairs:

Professor Dr. Ion Bucur, Faculty of Business and Administration, University from Bucharest

Alain Herscovici, Universidade Federal do do Espírito Santo, Brazil Teaching Assistant. Cristina Popescu, Faculty of Business and Administration,

University from Bucharest

15,00 – 15,10: FREE TRADE – A PRIORITY ISSUE OF G-20 SUMMITS AFTER THE WORLD ECONOMY WENT INTO RECESSION; Author: Haller Alina - Petronela; ICES ,,Gh. Zane” – Iasi Branch of the Romanian Academy;

15,10 – 15,20: FOUNDING A NEW COMPANY IN THE PEOPLE’S REPUBLIC OF CHINA: CASE STUDY; Author: Boštjan Polajžer, M. Sc., Faculty of Management Koper, Slovenia

15,20 – 15,30: COMPETITIVENESS - CONCEPT AND METODOLOGY; Author: CPI Dr. Nicoleta Hornianschi, Romanian Academy

15,30 – 15,40: ECONOMIC GROWTH, TECHNICAL PROGRESS AND LABOR PRODUCTIVITY: KNOWLEDGE ECONOMICS AND NEW FORMS OF TECHNICAL PROGRESS; Author: Alain Herscovici, Universidade Federal do do Espírito Santo, Brazil

15,40 – 15,50: GLOBAL ECONOMICS AS A COMPLEX SELF - REGULATED SYSTEM: THE CYCLE BIRTH AND POSSIBLE CONTROL FEATURES; Author: Dreimanis Andrejs; Radiation safety centre of the State Environmental Service, Latvia;

15,50 – 16,00: SOCIAL IMBALANCE ON THE LABOUR MARKET IN ROMANIA FOLLOWING THE COUNTRY’S ACCESSION TO THE EUROPEAN UNION; Authors: Associate Professor Dr. Sîrghi Nicoleta, West University of Timisoara, Faculty of Economics and Business Administration; Dr. Student Hohan Dumitru, CNSLR Fratia, Bucuresti

16,10 – 16,20: AN EMPIRICAL ANALYSIS OF THE EXCHANGE RATE CHANNEL IN TURKEY; Author: Assistant Professor Bengül Gülümser Arslan, Faculty of Economics &Adm. Science/Department of economics, Turkey

16,20 – 16,30: NEW RULES FOR COMPANIES DUE TO CONTINUOUS GROWING COMPETITIVENESS; Authors: Professor Dr. Popescu Veronica Adriana; Professor Dr. Popescu N. Gheorghe; Academy of Economic Studies; Teaching Assistant Dr. Popescu Cristina Raluca, University of Bucharest

16,30 – 16,40: THE DYNAMIC OF INTERNATIONAL COMMERCIAL EXCHANGE UNDER GLOBALIZATION. COMPARATIVE ANALYSIS; Author: Dr. Ion Gr. Ionescu, “Dimitrie Cantemir” Christian University, Constanta, Romania

16,40 – 16,50: THE DECENTRALIZATION DYNAMIC: HOW TO ENSURE GOOD GOVERNANCE AT LOCAL LEVEL?; Author: Res. Dr. Cristi Iftene, Ovidius University of Constanta, Romania

16,50 – 17,00: A BRIEFLY ANALYSE OF “NON-STATE ACTORS”- NGOs IMPACT ON MULTINATIONAL COMPANIES: CONFLICT OR COOPERATION?; Author: Laura Florescu; University “Alexandru Ioan Cuza” of Iasi, Romania;

17,00 – 17,30: Coffee break. Discussions.

17,30 – 17,40: COMPETITIVE STRATEGIES IN THE CONTEXT OF GLOBALISATION; Authors: Professor Dr. Platis Magdalena, Teaching assistant Baban Eleonora Gabriela, Faculty of Business and Administration, University of Bucharest, Romania

17,40 – 17,50: GLOBALIZATION AND ECONOMIC GOVERNANCE; Author: Professor Dr. Ion Bucur, Faculty of Business and Administration, University from Bucharest

17,50 – 18,00:. IRANIAN STONE EXPORT TO UKRAINE: PROBLEMS AND BARRIERS; Author: Farhad Parand, National Technical University of Ukraine “Kyiv Polytechnic Institute”

18,00 – 18,10: ECOENTERPRISE, Author: Cornel Vintila, Edata, Bucharest

18,10 – 18,20: ROMANIAN HIGHLY SKILLED MIGRATION POST-1990. DIMENSIONS AND CAUSAL FACTORS; Authors: Bonciu Cătălina, Faculty of Administration and Business, University of Bucharest, Romania; Blidaru, Horaţiu, Faculty of Political Sciences, „Dimitrie Cantemir” Christian University, Bucharest, Romania

18,20 – 18,30: OFFSHORE COMPANIES; Author: Teaching Assistant Dr. Student Cristina Gheorghe, Faculty of Business and Administration, University of Bucharest, Romania

16,30 – 18,40: GROUP DECISIONS and IMPLICATION of GROUP DECISION SUPPORT SYSTEMS IN TURKEY; Authors: Prof. Dr. Mehmet Sahin, Dr. Didem Pasaoglu Hamsioglu; Turkey

Section 2: Applied Economics:

Hall: Amphitheatre 5, First Floor, next to “Stoicescu” Hall

Chairs:

Professor Dr. Anatolie Caraganciu, “Lucian Blaga” University from Sibiu, Romania

Professor Dr. Coralia Angelescu, Academy of Economic Studies, Bucharest, Romania

Assistant Professor Herman Radu, Faculty of Administration and Business, University of Bucharest, Romania

15,00 – 15,10: QUANTIFICATION OF ECONOMIC AND SOCIAL IMPACT OF EXTERNAL LABOR MIGRATION BY APPLICATION OF COST-BENEFIT ANALYSIS; Authors: Profesor Dr. Anatolie Caraganciu, "Lucian Blaga" University, Sibiu; Dr. Student Belobrov Angela, Faculty of Finance, Academy of Economic Studies of Moldova,

15,10 – 15,20: THE ROLE OF ELECTRONIC COMPUTER IN MODELING AND SIMULATION OF THE ECONOMIC PROCESSES; Authors: Rozalia Nistor; Alexandru Capatina; University “Dunarea de Jos” of Galati;

15,20 – 15,30: INFORMATION SYSTEMS USAGE IN BUSINESS AND MANAGEMENT; Author: Associate Professor Dr. Mihane Berisha - Namani, Faculty of Economics, University of Pristina, Kosova

15,30 – 15,40: THE SELECTION OF METHOD OF DISTRIBUTION WITH MODELING PROCESS APPLIED ON A NATIONAL MANUFACTURING COMPANY BY MEANS OF DECISION TREE METHOD; Authors: Costel Nistor; Rozalia Nistor; Ciprian George Ticu, “Dunarea de Jos” University;

15,40 – 15,50: REPUTATION RISK: DETERMINANTS AND IMPLICATIONS; Authors: Ianole Rodica, Faculty of Social and Administrative Sciences, “Nicolae Titulescu” University, Romania, Sandu Mihaela, Faculty of Business and Administration, University of Bucharest, Romania

15,50 – 16,00: RESEARCH ON NAMED AND OPTIONAL ARGUMENTS IN C# 4.0; Author: Eng. Marius Iulian Mihailescu, Department of Computer Science, “Titu Maiorescu” University from Bucharest, Romania

16,00 – 16,10: TAKING ACTION IN GREEN THROUGH BROWN; Author: Sevilay Atlama, Faculty of Economics & Adm. Science/ Department of Economics, Anadolu University, Turkey

16,10 – 16,20: IMAGES OF BUSINESS ORGANIZATIONS IN KNOWLEDGE ECONOMY; Authors: Joia Radu-Marcel; Dumitru Paula; Babonea Alina-Mihaela; “Nicolae Titulescu” University, Bucharest;

16,20 – 16,30: SCENARIOS FOR SUSTAINABLE REHABILITATION OF LARGE RESIDENTIAL ESTATES THROUGH EUROPEAN FUNDS; Authors: Associate Professor Dr. Luca Oana , Technical University of Civil Engineering Bucharest, Romania; Dr Student Marinescu M.A. Desiree, Academy of Economic Studies, Bucharest, Romania; Associate Professor Dr. Gaman Florian, Technical University of Civil Engineering Bucharest, Romania

16,30 – 16,40: THE IMPORTANCE OF INNOVATION IN DEVELOPING AND ORIENTING COMPANIES IN THE GLOBAL ECONOMIC CRISIS; Author: Dr. Student Mititel Elena, Academy of Economic Studies, Bucharest, Romania

16,40 – 16,50: STATE AID THROUGH THE GOOD GOVERNANCE CONCEPT; Authors: Profesor, Dr. Anatolie Caraganciu, Dr. Student Mirela Chiriac, "Lucian Blaga" University, Sibiu

16,50 – 17,00: CONSIDERATIONS REGARDING FINANCING SOURCES FOR ENERGY ACTIONS IN ROMANIA; Authors: Associate Professor Dr Luca Oana, Associate Professor Dr Gaman Florian, Technical University of Civil Engineering Bucharest, Romania; Dr Student Marinescu M.A. Desiree, Academy of Economic Studies, Bucharest, Romania; Dr Stanescu Andrei, Technical University of Civil Engineering Bucharest, Romania

17,00 – 17,30: Coffee break. Discusssions.

17,30 – 17,40: DESIGN AND IMPLEMENTATION OF THE SHORT-TERM DEMAND FORECASTING PROCESS; Author: Dr. Eisenstat Eric; University of California, Irvine;

17,40 – 17,50: LABOR MARKET INSERTION OF YOUNG PEOPLE IN ROMANIA; Authors: Angelescu Coralia, Aceleanu Mirela Ionela, Creţu Alina Ștefania, Faculty of Economics/Department of Economics and Economic Policies/Academy of Economic Studies, Bucharest, Romania

17,50 – 18,00: SOME CONSIDERATIONS ABOUT THE TAGUCHI LOSS AND RISK FUNCTIONS; Author: Professor Dr. Bârsan-Pipu Nicolae, Faculty of Finance, Banking and Accounting, “Dimitrie Cantemir” Christian University, Braşov, Romania

18,00 – 18,10: IT SECURITY POLICY MANAGEMENT INTO THE BUSINESS PROCESSES; Author: Associate Professor Dr. Barnoschi Adriana, University “Nicolae Titulescu” Bucharest, Romania

18,10 – 18,20: ONLINE PAYMENT IN THE AGE OF ELECTRONIC COMMERCE; Author: Dr. Student Mădălina Matei (Niţoiu), The Academy of Economic Studies, Bucharest, Romania

18,20 – 18,30: CHALLENGES IN FOOD SAFETY AND CONSUMER HEALTH; Authors: Lecturer Dr. David Oana; “Politehnica” University of Bucharest; Mihai Valia Maria; Petroleum-Gas University of Ploiesti;

18,30 – 18,40: REGULATORY MEASURES IN THE ACTIVITY OF CEC BANK, Author: Dr. Student Negotiu Calin, “Lucian Blaga” University from Sibiu, Romania

18,40 – 18,50: AN OUTLINE ON CULTURAL ECONOMICS - THE INFLUENCE OF ECONOMY ON ROMANIAN THEATRE PRODUCTION; Authors: Ianole Rodica, Caraiman Carmen, Faculty of Social and Administrative Sciences, “Nicolae Titulescu” University, Romania

18,50 – 19,00: UNDERSTANDING FIRM’S BEHAVIOR IN DIFFERENT TECHNOLOGICAL REGIMES; Author: Dr Student Herman Radu; Faculty of Business and Administration, University of Bucharest; Romania

Section 3: Management and Marketing:

Hall: “Stoicescu” Hall, First floor

Chairs:

Professor Dr. Paul Marinescu, Faculty of Bussines and Administration, University of Bucharest, Romania

Professor Dr. Sorin Toma, Faculty of Bussines and Administration, University of Bucharest, Romania

Teaching Assistant Joia Radu Marcel, Faculty of Economic Sciences, “Nicolae Titulescu” University from Bucharest, Romania

15,00 – 15,10: MODELING ONLINE CONSUMER BEHAVIOR THROUGH ONLINE SHOPPING EXPERIENCE: THEORETICAL ISSUES; Authors: Dr Attendant Iconaru Claudia; Dr Attendant Macovei Octav-Ionut; The Academy of Economic Studies, Bucharest, Romania

15,10 – 15,20: PERSPECTIVE ON THE PERSONAL AND PROFESSIONAL NEEDS OF THE PROJECT LEADER IN CONSTRUCTION INDUSTRY IN LIBYA: A CASE STUDY; Authors: Salahaldein Alsadey, Abdelnaser Omran, Abdul Hamid Kadir Pakir, Universiti Sains Malaysia, Malaysia

15,20 – 15,30: INTERCULTURAL COMPETENCE AND MANAGEMENT; Author: Dr Atendant Irina Budrina (Russia), The Academy of Economic Studies Bucharest, Romania

15,30 – 15,40: THE MICE TOURISM – A RECOVERY STRATEGY FOR ROMANIAN TOURISM; Authors: Mihaela-Carmen Muntean, Costel Nistor, “Dunarea de Jos” University, Galati, Romania

15,40 – 15,50: THE BUSINESS SYSTEM MANAGEMENT AND BASIC TYPES OF DECISIONS; Authors: Bratu Anca; Cornescu Viorel, University of Bucharest; Grigore Maria; “Nicolae Titulescu” University, Bucharest

15,50 – 16,00: HUMAN OBSOLESCENCE - A PERSONAL AND ORGANIZATIONAL CHALLENGE; Authors: Associate Professor Dr. Adela Coman, University of Bucharest; Associate Professor Dr. Rita Toader, The North University of Baia Mare

16,00 – 16,30: ANALYSING THE PERFORMANCE OF WASTE MANAGEMENT COMPANIES IN THE CONTEXT OF SUSTAINABLE INVESTMENTS AT THE GLOBAL LEVEL; Authors : Iamandi Irina - Eugenia; Constantin Laura - Gabriela; Cernat - Gruici Bogdan; Faculty of International Business and Economics; the Academy of Economic Studies Bucharest; Romania

16,30 – 16,40: THE IMPORTANCE OF COMMUNICATION IN PROJECT MANAGEMENT; Authors: Pistol Luminita, Ungureanu Adrian, Spiru Haret University; Romania

16,40 – 16,50: KNOWLEDGE MANAGEMENT IN E-BUSINESS ENTERPRISES; Author: Diana Dorus, University of Bucharest

16,50 – 17,00: NEW PUBLIC MANAGEMENT AS A SOLUTION TO STATE’S INCAPACITY OF MANAGING PUBLIC AFFAIRS. PUBLIC/ PRIVATE DISPUTES; Authors: Simona Mina, Ana Rodica Stăiculescu, Cornel Grigoruţ, Faculty of Law and Public Administration, Ovidius University of Constanţa Romania,

17,00 – 17,30: Coffee break. Discusssions.

17,30 – 17,40: THE SUSTAINABLE ENTERPRISE AT THE BEGINNING OF THE 21ST CENTURY; Authors: Associate Professor Dr. Vladimir-Codrin Ionescu, Professor Dr. Viorel Cornescu, University of Bucharest, Romania

17,40 – 17,50: THE AFFIRMATION AND DEVELOPMENT DIRECTIONS OF THE KNOWLEDGE - BASED SOCIETY, Professor Dr. Viorel Cornescu, Associate Professor Dr. Vladimir-Codrin Ionescu, University of Bucharest, Romania

17,50 – 18,00: MANAGERIAL FORMATION AND COMPANY’S PERFORMANCE; Authors: Professor Dr. Cătălina Bonciu, Faculty of Business and Administration, University of Bucharest; Lecturer Dr. Cristian Sima, Centre for Industrial Economics and Services, National Institute of Economic Research; Lecturer Dr. Gabriel Popa, Polytechnic Institute of Bucharest, Faculty of Transports

18,00 – 18,10: MARKET RESEARCH ON BOTTLED WATER INDUSRTY AND CONSUMPTION TRENDS IN EUROPE; Author: Irena Mnatsakanyan, BSC BUSINESS SUPPORT CENTER LLC, Armenia

18,00 – 18,10: KNOWLEDGE MANAGEMENT – A TOOL FOR THE NEW WORLD; Author: Dumitru Paula; Joia Radu-Marcel; Babonea Alina-Mihaela; “Nicolae Titulescu” University, Bucharest;

18,10 – 18,20: CRISIS COMMUNICATION – ESSENTIAL MANAGEMENT COMPONENT IN CRISIS SITUATIONS; Authors: Niculae Tudorel, ISOP, Bucharest; Paul Marinescu, University of Bucharest, Faculty of Business and Administration; Sorin Toma, University of Bucharest, Faculty of Business and Administration; Niculae Sabin Mihai, Academy of Economic Studies, Bucharest Faculty of Marketing 18,20 – 18,30: UNCONVENTIONAL ADVERTISING – AN IMPORTANT OBJECTIVE IN THE DEVELOPMENT OF THE COMPANY IN TIMES OF CRISIS; Authors: Paul Marinescu, University of Bucharest, Faculty of Business and Administration; Niculae Sabin Mihai, Academy of Economic Studies, Bucharest, Faculty of Marketing, Sorin Toma, University of Bucharest, Faculty of Business and Administration

Section 4: Finance and Accounting:

Hall No: 120, Ground Floor

Chairs:

Erika I. Gulyas, Trinity University, San Antonio TX Teaching Assistant Dr. Student Valentin Mihai Leoveanu, Faculty of Business

and Administration, University of Bucharest, Romania

15,00 – 15,10: INFLATION TARGETING, LONG-RUN INFLATION EXPECTATIONS AND THE EFFECTIVENESS OF MONETARY POLICY; Author: Erika I. Gulyas, Trinity University, San Antonio TX

15,10 – 15,20: THE FINANCIAL RELATED ANALYSIS ON SALES MANAGEMENT AND HUMAN RESOURCES BY MEANS OF BI TYPE SOLUTIONS (Accepted to be published in the International Journal of Innovation in the Digital Economy, SUA); Authors: Lecturer Dr. Şerbanescu Luminiţa, University of Piteşti, Romania; Associate Professor Dr. Rădulescu Magdalena, University of Piteşti, Romania,

15,20 – 15,30: A WORLD OF CHALLENGES: THE ACCELERATION OF FINANCIAL FLOWS AND OF FOREIGN DIRECT INVESTMENTS; Authors: Professor Dr. Popescu N. Gheorghe; Professor Dr. Popescu Veronica Adriana, Academy of Economic Studies; Teaching Assistant Dr. Popescu Cristina Raluca, University of Bucharest

15,30 – 15,40: THE ECONOMIC CRISIS AND FOREIGN DIRECT INVESTMENT IN ROMANIA. A REGIONAL APPROACH; Author: Associate Professor Dr. Mărginean Silvia; ”Lucian Blaga” University of Sibiu, Romania;

15,40 – 15,50: MONETARY POLICY AND THE FINANCING OF ROMANIAN COMPANIES IN THE CURRENT CRISIS; Author: Teaching Assistant Valentin Leoveanu, University of Bucharest, Romania

15,50 – 16,00: THE MACROECONOMIC EFFECTS OF EUROPEAN FINANCIAL INTEGRATION; Author: Șargu Alina Camelia, Chirlean Dan; “Alexandru Ioan Cuza University”, Iași; Romania

16,00 – 16,10: IDENTIFICATION, CLUSTERING AND COMPARING EFFECTIVE INDUSTRIES AT TEHRAN STOCK EXCHANGE BEFORE AND AFTER ITS LEGAL STRUCTURE CHANGE BY MINIMUM SPANNING TREE OF DISTANCE ULTRA METRIC; Authors: M. Ashhar, D. Damoori, H. Anvar, Department of Financial Management, College of Management, University of Yazd, Iran

16,10 – 16,20: FOREIGN DIRECT INVESTMENTS AND THE ECONOMIC CRISIS, Authors: Lecturer Dr. Liviu Radu, Lecturer Dr. Carmen Radu, “Nicolae Titulescu” University from Bucharest, Romania

16,20 – 16,30: OUTSOURCING STRATEGIES IN THE AUTOMOTIVE INDUSTRY: A CASE STUDY ON THE TRANSACTION PATTERNS IN A TURKISH

ASSEMBLY PLANT; Authors: Tuğba Gürçaylilar Yenidoğan, Fulya Sarvan, Akdeniz University, Antalya, Turkey

16,30 – 16,40: INVESTMENT ENVIRONMENT AND FOREIGN DIRECT INVESTMENTS IN THE UNDERLYING TRENDS OF THE TURKISH ECONOMY; Authors: Research Assistant Sevilay Atlama, Professor Dr. S. Ridvan Karluk, Fac. Of Economics & Adm. Science/ Department of Economics, Anadolu University, Turkey

16,40 – 16,50: CHANGES IN THE DOW EFFECTS IN THE ROMANIAN FOREIGN EXCHANGE MARKET; Authors: Dumitriu Ramona, Stefanescu Razvan, “Dunarea de Jos” University from Galati, Romania

16,50 – 17,00. INTERNATIONAL POLITICAL ECONOMY IN AN AGE OF GLOBALIZATION, GLOBAL TRADE AND GLOBAL FINANCE; Authors: Enea Constanţa, Economics Faculty and Business Administration, „Constantin Brancusi” University, Targu-Jiu, România, Enea Constantin, Economics Faculty of Law, „Constantin Brancusi” University, Targu-Jiu, România

17,00 – 17,30: Coffee break. Discusssions.

Place: Hall 114, Ground Floor

17,30 – 17,40: IMPROVING THE MANAGEMENT OF A COMPANY USING BI INSTRUMENTS; Authors: Lecturer Dr. Şerbanescu Luminiţa, University of Piteşti, Romania; Associate Professor Dr. Rădulescu Magdalena, University of Piteşti, Romania,

17,40 – 17,50: BUDGET EXPENDITURE STRUCTURE IN KOSOVO; Authors: Associate Professor Myrvete Badivuku-Pantina, Associate Professor Skender Ahmeti, University of Prishtina, Faculty of Economics, Kosovo; Associate Professor Mixhait Reçi, University “Iliria”, Kosovo; Drita Kaçandolli-Gjonbalaj, Privatization Agency of Kosova, Kosovo

17,50 – 18,00: IMPACT OF THE GLOBAL CRISIS ON THE LINKAGES BETWEEN THE INTEREST RATES AND THE STOCK PRICES IN ROMANIA

Authors: Stefanescu Razvan, Dumitriu Ramona; Faculty of Economics, University “Dunarea de Jos” Galati, Romania

18,00 – 18,10: FINANCIAL CRISIS AND PUBLIC DEBT IN EMERGENT AND DEVELOPING COUNTRIES; Author: Associate Professor Dr. Stoica Emilia Cornelia, “Nicolae Titulescu” University, Romania

Section 5: Education, Administration and Law:

Hall No: 124, Ground Floor

Chairs: Associate Professor Dr. Anca Monica Ardeleanu, Faculty of Business and

Administration, University of Bucharest Dr. Krone Oliver; University of Lapland, Faculty of Social Sciences; Dr. Student Ioana Josan, Faculty of Business and Administration, University of

Bucharest

15,00 – 15,10: CHALLENGES OF A GLOBAL ACADEMIC RANKING; Author: Professor Dr. Rotariu Ilie; “Lucian Blaga” University of Sibiu; Romania

15,10 – 15,20: ONLINE VS. OFFLINE VS. MIXED PARTICIPATION FOR BETTER GOVERNMENTAL POLICY-MAKING; Authors: Dr. Student Oprea Radu Adrian; Dr Ancuta Daniela Sarpe, Dunarea de Jos University, Galati, Romania

15,30 – 15,40: DECENTRALIZATION OF PRE-UNIVERSITY EDUCATION SYSTEM – A NEW INSTITUTION CONSTRUCTION WHICH ENTAILS EFFICIENCY AND EQUITY?; Author: Roman Mihaela, Dr. Student at the National School of Political Studies and Public Administration, Romania

15,40 – 15,50: THE RELATIONSHIP BETWEEN VOCATIONAL EDUCATION AND ECONOMIC DEVELOPMENT IN TURKEY: AN EMPIRICAL ANALYSIS; Author: Dr. Ceyda Özsoy, Anadolu University, Turkey

15, 50 – 16,00: BUSINESS EXCELLENCE WITH MANAGEMENT SYSTEMS AND THE RELATION TO INFORMATION SYSTEMS; Author: Dr. Krone Oliver; University of Lapland, Faculty of Social Sciences; 16,00 – 16,10: HORUS AND ERP ORIENTED PROCESS DESIGN – OVERCOMING COMMUNICATION LAPSES OF PROCESSES; Author: Dr. Krone Oliver; University of Lapland, Faculty of Social Sciences;

16,10 – 16,20: ETICAL AND LEGAL CONSEQUENCES OF COUNTERFEIT IN THE SOCIO-ECONOMIC ENVIRONMENT FROM THE U.E. INTEGRATION; Authors: Gheorghe Carmen Adriana; Ratulea Gabriela, Transilvania University; Brasov, Romania

16,20 – 16,30: E-DEMOCRACY PLATFORMS FOR GOVERNMENTAL DECISION MAKING. CASE STUDY ON “SMART METHOD OF PUBLIC POLICY”; Authors: Dr Student Radu Adrian Oprea; “Dunarea de Jos” University, Dr Ancuta Daniela Sarpe; Dunarea de Jos University;

16,30 – 16,40: THE ANALISIS OF THE SITUATION LOOKING THE ENVIRONMENT PROTECTION IN ROMANIA THROUGH THE POS ENVIRONMENT REFERENTIAL CHALLENGES AND THREATS; Authors: Mardiros Daniela, Borza Mioara, University "Alexandru Ioan Cuza" of Iasi, Romania

16,40 – 16,50: THEORETICAL APPROACHES OF THE IMPLEMENTATION SYSTEM OF EUROPEAN COHESION POLICY; Author: Dr. Student Alina Bourosu, National School of Political Science; Bucharest, Romania

16,50 – 17,00: THE ROLE AND IMPLICATIONS OF MEDIATION IN PUBLIC MARKETING, Author: Associate Professor Dr. Ardeleanu Anca Monica, Faculty of Business and Administration, University of Bucharest, Romania

17,00 – 17,30: Coffee break. Discusssions.

17,30 – 17,40: IS EDUCATION BASED ON GAMES A SOLUTION FOR FUTURE LEARNING?; Authors: Constantin Ionut, Dumitrascu Raluca-Bogdana, Faculty of Business and Administration, University of Bucharest, Romania

17,40 – 17,50: REFORMING THE IMPLEMENTATION OF PUBLIC POLICIES IN THE EDUCATIONAL SYSTEM; Author: Roventa Irina, University of Bucharest, Romania

17,50 – 18,00: STRATEGIES AND TECHNIQUES OF COMMUNICATION AND PUBLIC RELATIONS APPLIED TO NON-PROFIT SECTOR; Author: Ioana – Julieta Josan; Faculty of Business and Administration, University of Bucharest, Romania

18,00 – 18,10: “WIKIHEALTH” FOR PUBLIC HEALTH MAPPING; Authors: Litan Daniela, Mocanu (Virgolici) Aura-Mihaela; Academy of Economic Studies, Faculty of Cybernetics, Statistics and Informatics Economics, Bucharest, Romania;

18,10 – 18,20: CREATIVE MOTIVATION AND PERSONALITY AT THE ROMANIAN PUBLIC FUNCTIONARIES; Author: Balgiu Beatrice Adriana, University POLITEHNICA of Bucharest, Romania

18,20 – 18,30: LIMITATION OF NULLITY EFFECTS THROUGH CIVIL LEGAL MEANS; Author: Teaching Assistant Dr. Camelia Stănciulescu, Faculty of Business and Administration, University of Bucharest, Romania

18,30 – 18,40: THE NECESSITY TO HARMONIZE THE MECHANISMS CHARACTERISTIC TO ’THE CONTRACT OF CONSUMPTION’ TO GENERAL RULES; Author: Professor Dr. Liviu Stănciulescu, Faculty of Law, „Nicolae Titulescu” University from Bucharest, Romania

18,40 – 18,50: PROBLEM STRUCTURING IN PUBLIC POLICY ANALYSIS: THE CASE OF SECURITY STUDIES; Author: Associate Professor Dr. Zulean Marian, Faculty of Business and Administration, University of Bucharest;

18,50 – 19,00: THE RIGHT OF CONSUMPTION: THE DECLINE OF WILL AUTONOMY?; Author: Teaching Assistant Anca Nicoleta Gheorghe, Faculty of Law, „Nicolae Titulescu” University, Romania

June 5th

Workshop: “Inter and Transdisciplinary Issues of Economic Behavior”

Place: Stoicescu” Hall, First Floor of the “Rectorat” Building of the University of Bucharest, Kogalniceanu Avenue 36 - 46, Sector 5,

9,30 - 10,00 Professor Dr. Elena Druica, University of Bucharest

Associate Professor Dr. Mircea Nita, the National School for Political and Administrative Sciences, Bucharest, Romania

About the event

SPECIAL GUESTS:

10,00 – 10,30: Speakers: Professor Dr. Alexandru Tasnadi, Professor Dr. Cosntantin Popescu, The Academy of Economic Studies, Bucharest, Romania

HUMAN BEHAVIOR BETWEEN THE HOLISTIC TRIAD AND THE TRAGIC TRIAD

10,30 – 11,00: Speaker: Associate Professor Dr. Mircea Aurel Nita, the National School for Political and Administrative Sciences, Bucharest, Romania

JUMPING IN KNOWLEDGE BY REINTEGRATION OF SPIRITUALITY WITHIN SCIENCES

11,00 – 11,30: Speaker: Dr. Oliver Krone, University of Lapland, Finland

ENTERING THE LABOUR MARKET – REFLECTIONS TO MAINTAIN SANITY

11,30 – 12,00: Speaker: Professor Dr. Fabio Musso, Department of Business Studies and Law, University of Urbino “Carlo Bo”, Italy; Co – author: Dr Student Domenico Consoli, Department of Business Studies and Law, University of Urbino “Carlo Bo”, Italy

TECHNOLOGY IN MARKETING CHANNELS: PRESENT AND FUTURE DRIVERS OF INNOVATION

12,00 – 12,30: Coffee Break. Discussions.

Place: In front of “Stoicescu” Hall

Papers presentation:

12,30 – 13,00 INTERFEROGRAM - A NEW METHOD OF INTERCELLULAR COMMUNICATION; Authors: Associate Professor Dr. T. Trandafir, Dr. M. Gheorghiu, Associate Professor Dr. Mircea Nita, B.s. Biol. Katrina Alecsandru

13,00 – 13,30: OPTIMIZING OF HUMAN BEHAVIOUR BY BIOINFORMATIONAL MEDCINE; Associate Professor Dr. Liana Marginean, UMF Iuliu Hateganu, Cluj, Romania

13,30 – 14,00: LOZANOV METHOD - UPDATING EDUCATIONAL PYRAMID, Lecturer Dr. Simona Malescu, The National Military University Bucharest, Romania

14,00 - Lunch Break. Discussions.

Place: The Students’ Restaurant of the University of Bucharest, Kogalniceanu Avenue 36 - 46, Sector 5

15,00 – 15,30: MIDDLE WAY - THE MATRIX OF UNIFYING THE CONSCIOUSNESS, Lecturer Dr. Simona Malescu, The National Military University Bucharest, Romania

15,30 – 16,00: ENERGETICAL AND VIBRATIONAL APPROACH AND THE CHANGE OF KNOWLEDGE; Author: Associate Professor Dr. Mircea Aurel Nita, the National School for Political and Administrative Sciences, Bucharest, Romania

16,00 – 16,30: ELEONA - ABOUT THE DIVINE ORDER FOR HUMAN EVOLUTION IN OUR DAYS; Author: Andrea COSTAN - specialist in Communications, Tg. Mures, Romania

16,30 – 17,00: SCIENTIFICAL APPROACH UPON TRINITY PRINCIPLE AS A COMMON ELEMENT OF WORLD RELIGIES, Author: Crina POP - manager assistent, specialist in Human Resuorces, Tg. Mures, Romania 17,00 – 17,30: SPIRITUAL CAPITAL, Autor: Associate Professor Dr. Ana-Maria Grigore, Hyperion University, Bucharest

17,30: Coffee Break. Informal closing of the event

OTHER ICEA 2010 REGISTERED PAPERS

1. NOT ATTENDING AUTHORS: COMPETENCY LEVEL OF CONSTRUCTION PROJECT MANAGER IN PENANG STATE, MALAYSIA; Authors: Abdelnaser Omran, School of Housing, Building and Planning, Universiti Sains Malaysia, Malaysia; Abdullah Mahmood, Department of Architecture and Building Science, College of Architecture and Planning, Kind Saud University, Kingdom of Saudi Arabia

2. NOT ATTENDING AUTHORS: MANAGEMENT OF SAFETY IN CONSTRUCTION SITES IN MALAYSIA: PERSPECTIVES ON THE ELEMENTS OF POOR, Authors: Abdelnaser Omran, Abdelwahab Omran, Mayhuddin Ramli & Abdul Hamid Kadir Pakir, School of Housing, Building and Planning, Universiti Sains Malaysia, Malaysia

3. NOT ATTENDING AUTHORS: IDENTIFYING THE KEY FACTORS THAT INFLUENCE DELIVERY OF PROJECTS UNDERTAKEN BY LOCAL CONTRACTORS IN MALAYSIA: A CASE STUDY; Authors: Abdelwahab Omran, Abdelnaser Omran, Abdul Hamid Kadir Pakir & Mayhuddin Ramli, Universiti Sains Malaysia, Malaysia; Abdullah Mahmood, College of Architecture and Planning, Kind Saud University, Kingdom of Saudi Arabia

4. NOT ATTENDING AUTHORS: CRITICAL SUCCESS FACTORS IN CONSTRUCTION INDUSTRY IN LIBYA; Authors: Abdelwahab Omran, Abdul Hamid Kadir Pakir, Abdelnaser Omran & Mayhuddin Ramli, Universiti Sains Malaysia, Malaysia

5. NOT ATTENDING AUTHORS: MANAGING CONSTRUCTION CONFLICT: A CASE STUDY OF PAN PALACE PLAZA COMMERCIAL COMPLEX; Authors: Yeoh Keat Yew, Abdelnaser Omran, Universiti Sains Malaysia, Malaysia; Abdullah Mahmood, College of Architecture and Planning, Kind Saud University, Kingdom of Saudi Arabia

6. NOT ATTENDING AUTHOR: FACTORS AFFECTING THE CHOICE OF MARKET ENTRY MODES IN THE AFRICAN TELEPHONY INDUSTRY; Author: Maxwell Chanakira, Harare Institute of Technology, Zimbabwe

7. NOT ATTENDING AUTHOR: EXPLAINING THE FORMATION OF NETWORK INNOVATIONS BY SMALL AGRICULTURAL FIRMS: THE CASE OF THE EX-SUGAR BEET FARMERS OF THE UK; Authors: Daniel E. May, Graham J. Tatey, Leslie Worrall, Business School, University of Wolverhampton, UK

8. NOT ATTENDING AUTHOR: EMPLOYEES AND COMPUTER CRIMES DURING ECONOMIC CRISIS; Author: Andrisescu Dana Ramona, Doctoral School of Economics, “Alexandru Ioan Cuza” University Iasi, Romania

9. NOT ATTENDING AUTHOR: AN OVERVIEW OF EUROPEAN MONEY MARKET INTEGRATION UNDER THE ECONOMIC AND MONETARY UNION; Author: Avadanei Andreea, Doctoral School of Economics, “Alexandru Ioan Cuza” University - Iasi, Romania

10. NOT ATTENDING AUTHOR: THE ROLE OF STRATEGIC LEADERSHIP IN THE EXECUTION OF CORPORATE STRATEGIES; Author: Dr. Student Olu Ojo, Department of Business Administration, Osun State University, Nigeria

11. NOT ATTENDING AUTHOR: THE HISTORICAL APPROACH TO COMPETITION AND THE COMPARATIVE ANALYSIS OF COMPETITIVE

MARKET VERSUS MONOPOLISTIC MARKET; Author: Dr. Student Adina Gabriela Dascalu; University of Craiova;

12. NOT ATTENDING AUTHOR: THE ROLE OF THE STATE IN OBTAINING NATIONAL COMPETITIVE ADVANTAGE IN ROMANIAN ECONOMY; Author: Dr. Student Adina Gabriela Dascalu; University of Craiova

13. NOT ATTENDING AUTHORS: IDENTIFICATION AND CLASSIFICATION OF IRAN AND INTERNATIONAL STOCK MARKETS ' VOLATILE BEHAVIOR USING ARCH& GARCH METHOD. EVIDENCE: DAILY INDEX RETURNS FOR IRAN AND INTERNATIONAL STOCK MARKETS; Authors: M. Ashhar, D. Damoori, H. Anvar, Department of Financial Management, College of Management, University of Yazd, Iran

14. NOT ATTENDING AUTHOR: INTRAPRENEURSHIP. APPROACH TO EMPLOYING THE APPLIED EDUCATION’S STUDENTS; Author: Seyed Reza Ghazanfari, Institute of Scientific – Applied Higher Education of Jihad-of-Agriculture, Iran

15. NOT ATTENDING AUTHORS: CENTRAL BANK MONETARISM TO KEYNESIAN GOVERNING IMPULSES; Authors: Rădoi Mădălina-Antoaneta; Olteanu Alexandru; University Nicolae Titulescu, Bucharest;

16. NOT ATTENDING AUTHORS: MODERN STRATEGIES OF TRANSNATIONAL COMPANIES FROM EMERGING COUNTRIES; Authors: Mărgulescu Serghei; Mărgulescu Elena; “Nicolae Titulescu” University from Bucharest; Romania

17. NOT ATTENDING AUTHORS: THE BALANCE OF PAYMENTS AND THE EXTERNAL DEBT. SPECIFIC PROBLEMS IN ROMANIA; Authors: Giurgiu Adriana; Haţegan D.B. Anca; Negrea Adrian; University of Oradea, Faculty of Economic Sciences, Dept. of International Business, Romania

18. NOT ATTENDING AUTHORS: HOW CAN BE REACHED AND BE STAYED ON BLUE OCEAN? CASE STUDY PARSIAN BANK OF IRAN; Authors: Ahmad Ayatinia; MBA Department, Graduate Studies Faculty, University of Science and Culture, Tehran, Iran; Mohammadreza Zarei; MBA Department, Graduate Studies Faculty, University of Science and Culture, Tehran, Iran

Closing remarks

The organizers want to thank all the participants for their effort and willingness to cooperate with the organizing committee of ICEA 2010. As members of ICEA team, you will benefit from some special conditions once you decide to participate in the next ICEA edition, which will he held in June 2011.

Important deadlines:

Full Paper Submission (electronic registration): May 1st 2011. Fee Payment: May 5th 2011

Registration Fees

I. Early registration: Before February 1st, 2011

75 euro per paper (no more than 3 authors) For any additional paper: 50 euro per paper (no more than 3 authors) The participants to the previous ICEAs will pay the regular fee for the first

paper and will register every second paper FOR FREE.

II. Later registration: After February 1st 2011 but no later than May 1st 2011

100 euro per paper (no more than 3 authors) For any additional paper: 75 euro per paper (no more than 3 authors) The participants to the previous ICEAs will pay the regular fee for the first

paper and will register every second paper FOR FREE.

There is no fee for undergraduate students.

III. Not attending authors:

For authors not attending the fee there is charge of 50 euro for the first paper, and 25 for each consecutive paper. This fee includes sending of conference proceedings by mail and, in case the papers will be included in one of the journals mentioned in the Publication Opportunities section, the specific issue.

Publication Opportunities:

Based on their scientific quality, the submissions could be published in one of the following issues:

The Scientific Session Proceedings. The editor of these proceedings will apply in order to include them into international databases. The previous proceedings were included in EBSCO international databases.

"The Annals of the University of Bucharest, Economic and Administrative Series", an official publication of the Faculty of Administration and Business, University of Bucharest, journal indexed in international databases. http://annalseas.faa.ro/en/acasa.html

The "International Journal of Innovation in the Digital Economy", an official publication of IGI-Global, USA, journal indexed in international databases. http://www.igi-global.com/journals/details.asp?id=32928

The "Manager" Journal, an official publication of the Faculty of Administration and Business, University of Bucharest, journal indexed in international databases. http://www.manager.unibuc.ro/

“The International Journal of Economic Behavior”, is an official publication of the Group for Studies in Behavioral Economics within the Faculty of Administration and Business, University of Bucharest. The inaugural issue of this journal will be launched on October 2010 and the journal will be indexed in international databases. http://www.itchannel.ro/mag1/

For further details:

Please, visit us at http://itchannel.ro/faa-sesiune/ or do not hesitate to contact directly the conference manager, Professor Dr. Elena Druica at druica_e@faa.ro, or/and elenadruica@yahoo.com

We are looking forward to meet you again in 2011 !

ICEA 2010 Team

The International Conference on Economics and Administration, Faculty of Business and Administration, University of Bucharest, Romania ICEA – FAA Bucharest, 4-5th June 2010

THE MACROECONOMIC EFFECTS OF

EUROPEAN FINANCIAL INTEGRATION

ŞARGU Alina Camelia; “Alexandru Ioan Cuza University”, Iaşi;

s_alina_camelia@yahoo.com

CHIRLEŞAN Dan; “Alexandru Ioan Cuza University”, Iaşi;

danch@uaic.ro

Abstract The European financial integration process is one of the most dominant trends that is manifesting at the European level. Having a direct effect not only on the financial markets but also on the general European economical environment, it is one of the central pieces of the European integration process. Even if the efforts undertook for the realisation of this process have been fruitful, the results are very different within the financial markets. The aim of this paper is to present, using an extended literature review, the main opinions expressed in the studies undertaken so far on the subject. We will also present in a non-exhaustive meaner the advantages and disadvantages of the European financial integration process, using an empirical analysis, with the accent on the euro zone, as it’s providing a more European integrated economical environment. Key words: European financial integration, euro zone, financial development, international risk sharing, systemic risk. 1. Introduction In order to understand the European integration process we must take into consideration its roots. The motivation behind this process has been always political, aiming at achieving what Jean Monnet called “The United States of Europe”, but the means to achieve this goal have been always economical. The second article from the Treaty of Rome from 1957 identifies as the main objective of the European Community the creation of an economically integrated area with a fully

functional European common market. In this regard the financial integration process appears as the back-bone of the whole European integration process. The mater raise here is what effects - positive and/or negative - will the European financial integration process have on the European economies, as it deepens, touching every aspects of the European economical environment. It has become especially important to take a deeper look at the financial integration process, as it can no longer be praised as an all good transformation. This has become especially evident since the contagion of the recent financial crises has proven that the systemic risk can have a devastating effect on the integrated European economies, striking both: developed and emerging economies. Thus, a more carefully evaluation of the effects of the financial integration process must be taken, starting from the main academic theories regarding its benefits and compare them with the empirical data that emphasising the true effects of the process on the European economies. In order to achieve this, the paper, uses an extensive literature review, which underlines the main concepts regarding the financial integration process of the European financial markets. Using empirical data the paper provides an image of the evolution of the financial integration process first by underling the convergence of the main indicators for financial development and secondly, using the model Backus-Smith, emphasising the evolution of risk dispersion in the euro-area – the most integrated zone from the European Union.

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harmonize legislation and through appropriate measures. 5. Conclusions and implications

The European financial integration process has progressed a lot in the last decade, especially as a result of the adaptation of the single currency and the implementation of various new European directives and plans (e.g. the Financial Services Action Plan). The implications of those progresses are really important, because they have lead to profound changes in the structure of the European financial sector, facilitating, in the end, an enhancement of the overall European Union financial development which was translated into sustainable economic growth - at least until the end of 2007 which prompted the beginning of the international financial turmoil. More and more financial intermediaries are adopting a pan-European perspective as some components of the European financial markets have become increasingly integrated (e.g. money markets segment, wholesale banking segment). Even if there is still a long road ahead until a fully integrated European financial market, the benefits of the integration process are already visible. But we must not underestimate the hazards and the risks associated with an integrated financial market and in order for these threats to be diminish the legislative and the institutional framework must be updated in order to meet the challenges of the new integrated economical environment. 6. Acknowledgements I hereby acknowledge the support of the “Alexandru Ioan Cuza” University of Iasi, in the development of this article through the grant POSDRU/88/1.5/S/47646, entitled “Studii doctorale: portal spre o carieră de excelenţă în cercetare şi societatea cunoaşterii”, co-financed through the European Social Fund, within the Sector Operational Programme Human Resources Development 2007-2013.

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