the insider #8
DESCRIPTION
Issue 8 20 December 2015TRANSCRIPT
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20 October 2015Group Sales Organization Issue 8
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Message from Omo 4
News Update 6
Business Related 8
The strategies behind Travel Bound Facebook Page 8
Fam Trip Story 10
Stay close! I’ll take you to Scandinaviaby Vikrom Serikhachorncharu
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Face Introduction 14
New Face Introduction: Silit Switachata 14
Global Sales Europe 16
Lifestyle Story 26
8 Best Christmas Markets in Europe 26
Top 10 Best Travel Photographer on Instagram 28
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I want to take this opportunity to thank everyone for their effort throughout the year. The success of GTE is built on the effort of our employees and we have come through a year that was filled with both challenges and victories.
The introduction of Sales Map has been a very proud moment since our employees indicated the need to provide them with tools so they can become a world class sales team. Cash cows, dog, puppy and star is now part of the sales daily live along as mark up and turnover.
Warm welcome to the Sales Europe team that join us in October, their profiles and pictures are presented in this edition. Cultural diversity is an important value and I am truly excited to share our experiences and know-how so altogether we can become and even more formidable team.
Congratulations to the Shanghai Operations team due to their fantastic contribution this summer, they have been successfully awarded the Half Yearly Global Star Award under team category and Adriana Arias, Carmen Cedeno, Lestari Lestari, Luke Liu, Yali Hong, Jin-Ju Lee, Vilas Bolna, Pooja Nigam, Micheal Vuille, who were recognized for their contribution thru out the year.
We were confronted as well a lot of adversity from currencies devaluation to, health scare and just recently the terrible Paris attacks but also there is intense heat coming from our competitors, more rapidly than we ever expected. They as well face difficulties in our key markets like Japan, Indonesia, Taiwan and Thailand. Our reaction was to discount our prices and resulted in a large drop of GOP, yet did not drive higher volume.
In the face of significant challenges, we made progress with the swift recommendation of our Business Transformation Program. Our priorities are to focus on profitable customer and market segment and increase our profit.
While there is much work to do and there may be further challenges ahead, we end 2015 stronger and better able to serve our clients.
How reassuring it has been to know that we can count on all you regardless of what faces us. Please allow me to extend my personal and genuine appreciation to each and every one of you for your valuable contribution. Working with you this past year has been a pleasure and we are proud to have you all with us.
Please enjoy some well-deserved rest with family and friends during these holidays and let’s get right back to in 2016
- Olivier Moeschler
MESSAGE FROM OMO
welcome the new yeartogerther we can!
M E S S A G E F R O M O M O
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N E W S U P D AT E
Kuoni Group CEO Peter MeierChina experience in the China Group tour in EuropeIn May 2015, Kuoni Group’s CEO Peter Meier joined a group tour with tourists from mainland China during three days in Europe. The tour was organised and fulfilled by Kuoni Group Travel Experts, a leading group travel operator with a strong footprint in Asia. The tour gave Peter Meier important insights in one of Kuoni Group’s core activities. While travelling together with the Chinese group he could get first-hand information about Kuoni’s services and operations, what the guests needs are, and how they enjoyed the trip.
Peter Meier joined the 12-days tour for three days between Interlaken/Switzerland and Florence/Italy. The complete group tour started in London followed by Windsor, Cambridge, Greenwich, over to Paris, Versailles, Dijon, to Switzerland, further to Verona, Florence, Rome, Bologna, Venice, crossing the Alps to Innsbruck/Austria, Füssen/Germany and Munich.
Peter Meier was very impressed by the professional organisation of the trip. Particularly by the experienced coach driver and the tour leader who had to manage the group. Not an easy task when everybody has to know, where to be, always keeping up with the schedule, and helping the guests with issues in their hotel rooms e.g. how to use the shower and its attached curtain. 38 Chinese travellers participated in the tour, the oldest was 80 years old, the youngest about 25.
During the three days Peter Meier had joined the trip, he made unforgettable experiences: “I enjoyed this tour very much; it was rich in variety, interesting, impressive and so much fun at the same time. I should really learn Chinese. I could talk to some people, but I had fun with everybody, and I saw that the group really enjoyed this tour through Europe.”
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Changes inThailand and around the globeDue to the organisationally structural changes around the globe, we all can feel the sudden impacts and bitter moments. I have captured a moment when Omo signing good-bye card for our valuable staffs in Thailand. What I am certain is everyone’s heartfelt wish of luck for the staff leaving us is mutual.
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Do you know that our US team has now launched our own Facebook page under Travel Bound. The page provides not only the corporate parts, but also show the fun side around the office sphere! There are also updates about us on the media, introduction of the staff, tips for travellers, popular Europe destinations and many more interesting stories.
Today I have a chance to interview Carmen Cedeno, the person behind these amazing stories and the good-looking graphics. Let’s see how she leverages the power of social media with the business.
Before launching the Travel Bound Facebook page, both the Groups and FIT marketing department had to come together to
discuss who would control the content of the page. For social media, it is always good to ensure that one person, or a few
people, have control of the messaging, brand, and voice as it is a public space. The decision came to appoint me as that person. Facebook also allows others to have certain roles within a page,
and this would be ideal for companies that have a dedicated social media team.
Then, we discussed what content would be appropriate for Facebook. Facebook is a social networking website, and B2B companies continue to grow their usage across social sites.
For Facebook, customers (regardless of B2B or B2C) are always looking for the human element of a brand. Brands have to be relatable, knowledgeable and contemporary in their strategy.
This means that posting about sales and the cost of tours is not a good idea. Instead, we figured that it would be best to highlight our staff to show that there are people behind our brand, and writing about cool facts and experiences that are
tied to destinations and attractions we sell.
How did you plan the strategy before launching?
The strategies behindTravel Bound Facebook Page
Carmen Cedeno
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Sometimes, it can be quite hard to come up with original content for each day. What a lot of brands do is that they pull information from other news outlets. However, this won’t position a brand as original, so we use posts from our TravelTalk blog to post on Facebook. Consumers are also looking for content that they can easily digest without leaving Facebook. For this, we post:
• “Travel Quote Tuesday” - A travel quote every Tuesday
• “Travel Bound Team Thursday” - Post every Thursday
– Highlighting someone from our team, their favorite destination, and an interesting fact
– Or highlighting an office activity that involved staff members
• On Fridays, we post a lovely picture of a destination and wish everyone a great weekend.
What is the strategy behind each day feed?
We have gotten positive feedback from agents. A lot of agents share our content to their followers, and even share our content on Twitter! We don’t even have a Twitter page yet, so it’s great that our content resonates with our audience beyond Facebook. We’ve also gotten a few agents who have posted feedback about their experience with Travel Bound. It’s really great to see. There is no differentiator between US and CA clients, since our content is relevant to both agents. Also, our growth has been all organic (no paid followers or ads), and by the end of the year, we hope to have 1,000 organic fans.
How’s feedback from US and CA clients? How is the response so far? And what is the
preference content by US and CA clients?
Our original posts are the ones that get the most traction, because it’s fresh, easy to digest, and relevant to our audience. It also opens up the opportunity for a conversation.
B U S I N E S S R E L AT E D
Do you know what platformis considered the most effective for B2B marketing?
The information from Social Media Examiner shows that the marketers choose Linkedin as the most effective social media platform for B2B business. The graphic is by Statista.
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FA M T R I P S T O R Y
I have been operating many Scandinavia groups in the past 2 years until it has subconsciously become my dream destination. Fortunately, I was offered a great opportunity to join a tour to Scandinavia. I then took this opportunity with the expectation to gain more knowledge of destination know-how, to learn more about service arrangements and also to share this experience to others in my team. This luxury itinerary is from one of our top key agents, “Unity 2000 tour”, which is considered as a high-end product. I have joined this tour along with 36 other clients including 2 tour leaders who I’ve never met before. They’re mostly family members and couples. Unfortunately I was a solo traveller. Let’s see how it goes……..
I started this tour in Copenhagen, Denmark. The flight landed safely in the morning with the clear sky and the spell of sunshine. The tour started smoothly and I had visited all major tourist attractions; Christiansborg Palace, Gefion Fountain and The Little Mermaid. These 3 places are the top 3 most famous attractions in Copenhagen. I had some free time shopping in the afternoon before boarding the DFDS for Oslo.
stay close! I’ll take you to Scandinavia!
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FA M T R I P S T O R Y
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The ferry took the whole night to get to Oslo, Norway, my next destination. The ferry docked at around 9:45am and the biggest part of this trip in Norway had begun. I went to many popular cities. However, the most memorable and impressive was “The North Cape”, located on the furthest land of Europe and can be reached by road. Why do people all over the world desire to go there? I can tell you. The North Cape is the place where people come to watch a midnight sun. The midnight sun is a natural phenomenon that occurs in the summer in the north of Arctic Circle. The sun is visible 24 hours.
Later, we moved on to Finland. The tour ran from the north to the middle of Finland. Rovaniemi is the next city. It is the place where people come to visit Santa Claus village and cross the magical of Arctic Circle. I took flight to Helsinki, the capital of Finland, and overnighted there. Next day, it was the day for overnight stay on the ship SILJA LINE. The ship is bigger and has more facilities than DFDS so I spent my night time enjoying all facilities and entertainments on board.
My last destination is Stockholm, Sweden. The tour had started by half day sightseeing tour within the city. I had visited all the famous places. At night, I went out with other clients to hang out for our last night of this trip. Luckily, we went to the central park and there was a concert for the End of Summer called “We are STHLM”! It was very good! Later, we sat in one of the bars nearby and talked about our trip and funny stories we did in the past 10 days.
Lastly, I would like to thank the person who gave me a chance to join this trip. I have more confident in operating the tour to Scandinavia and answering the questions regarding to it. I also enjoy sharing an experience and the new knowledge to my colleagues. If you have any questions about the Scandinavian trip, you can contact me! At the end, please keep selling Scandinavia group.
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N E W FA C E I N T R O D U C T I O N B A C K T O I N D E X
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B A C K T O I N D E X N E W FA C E I N T R O D U C T I O N
Could you please give us a brief background of yours?
I have been working previously on the retail business mostly on the sales and marketing management. The retail industry is the fast pace and the target consumer is mostly mass comparing to our industry this is mostly theopposite.HoweverIhavefoundoutthatthecustomerprofilesaresimilar in term of attitude and way of doing business. The real challenge here is the team management. We have quite a young team here n term ofworkingexperienceandages.IamconfidentthatIcanbringthosepastexperience of mine and help in moving the team and business forward.
How do you see or love travelling?
Travelling is one of my main activity during weekend and free time even it is within the country. It helps me to open my vision and see others’ world and perspective. It actually helps me to relax especially when I can drive on the trip.
Where are your dream destinations and why?
Since one of my interest is art history, any destinations where I can visit the museums to study the art pieces or places that has the history and story behind, would be really be my dream destination. I am also interested in F1 motorsport, Monaco grand prix is one of the must event that I have attend in the future.
Anything else you’d like to add?
It has been very challenging time for me with Kuoni for 4 months. I have really enjoyed being as part of Kuoni’s family. I have met great people and colleagues.
Silit SwitachataHead of Group Sales, Thailand
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Group Sales Europe deals with over 30 different markets and so we are a very cosmopolitan team with many nationalities to serve the many languages and cultures of our clients. Managing so many nationalities is hugely enjoyable and everybody works so well together. Our recent “Bring a Dish to work’ was a treat with delicious dishes from all over Europe to enjoy.
- Duncan Wilkie
face introductionGroup Sales Europe
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Silvia NucciGroup Sales Manager for Scandinavia
How long have you worked here?I have been working in Kuoni/Gta for nearly 6 years but only 2 years in my current role
What is tough about your job?The toughest part of my job is to keep up with the incredible speed of my clients.
The key to win business in Scandinavia is being precise,fastandmakeofferbasedonconfirmedspace. If you get your clients’ trust they will be loyal to you forever…or nearly!
Personal statementAlways work with passion and enthusiasm: the key to be successful is to be in love with what you do.
FA C E I N T R O D U C T I O N
Activity outside of work hoursLove most sports increasingly watching and not playing as the
years go by and the body starts to creak. Still cycle as much as I can and I love to get out of London at the weekend and head into the hillshopefullyfindingacountrypubwithaviewontheway.
Dream destinationFell in love with India many years ago for its beauty, culture and inherent daily madness. Kashmir is the most amazing place I have
ever seen with beautiful lakes, mountains and people.
What is tough about your job?KeepingabreastofallthedifferentEuropeanmarketplaces is challenging and making sure we have the best people with the right languages andknowledgeofthedifferentbusinessculturesisessentialandcanbedifficulttomanage.
Personal statementOur people are what makes a successful business somakingsuremystaffarehappyandfocusedto succeed gives me the greatest satisfaction.
Duncan WilkieHead of Sales Europe
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Carmen GancevGroup Sales Manager for USA and Romania
How long have you worked here?I have been with the company for 3 years and
half
What is tough about your job?The toughest part of my job is to make all my
clients happy!
Personal statementYou raise, you fall and you raise again, but this is
the beauty of life and of this job. If you love what you do and you are happy at your work place,
then great results will come.
FA C E I N T R O D U C T I O N
Activity outside of work hoursGym, reading, Theatre
Dream destinationAutralia & New Zealand as it seams like
another world
“Don’t be afraid of change, because it is leading you to a new beginning”
Joyce Meyer
Activity outside of work hoursI love sport and I cycle everyday to commute to
work.I like to go for long walks, reading and obviously I like to
travel every time I have the chance.
Dream destinationJapan is my favourite destination and not only my
best selling country.
“The reasons are quite obvious.. amazing food, incredible culture and lovely people.”
Activity outside of work hoursLove most sports increasingly watching and not playing as the
years go by and the body starts to creak. Still cycle as much as I can and I love to get out of London at the weekend and head into the hillshopefullyfindingacountrypubwithaviewontheway.
Dream destinationFell in love with India many years ago for its beauty, culture and inherent daily madness. Kashmir is the most amazing place I have
ever seen with beautiful lakes, mountains and people.
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Activity outside of work hoursIlovecookingandtryingdifferentcuisines.I enjoy travelling and meeting people from
differentcultures.
Dream destinationCanada is my favourite destination amazing
landscape and very friendly people.
Neyire Ozgoker Group Sales Manager for Turkey, Azerbaijan and Kazakhstan
How long have you worked here?I have been working for Kuoni for 4 years.
What is tough about your job?The toughest part of my job is to keep up with the ever changing demands of the markets I work with.Turkeyisakeymarketformespecifically,Ihave to continuously understand their mentality and needs to keep a good working relationship.
Personal statementIamaconfidentandenthusiasticperson,andpassionate about what I do. I believe the key to being successful is to love what you do and never give up.
FA C E I N T R O D U C T I O N
Activity outside of work hoursI love travelling to new places, discovering differentculturesandcuisines.Ialsoenjoy
running and pilates, and have a passion for fashion.
Dream destinationMy dream destination is South America: vibrant and
colourful, the waterfalls, Amazon Rainforest and beautiful beaches.
Jensee Nagen-Pauvaday Sales Support Executive, Groups Sales South Europe
How long have you worked here?I started as Account Handler in 2010 and then became Sales Support and Sales Executive for the Italian Market since summer 2014.
Personal statement:Challenges are the greatest motivation in life. Never give up and always live life with a smile.
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FA C E I N T R O D U C T I O N
Berivan Celik Sales Support Executive, Groups Sales South Europe
How long have you worked here?I have been working for KGTE for 1.5 years
What is tough about your job?Toughest part of my job is winning a business. Sometimes I would quote 10 groups and I would get maybe 1 go ahead.
Personal statementStart doing what’s necessary; then do what’s possible and suddenly you are doing the impossible.
Activity outside of work hoursI cycle to work everyday and at the weekends I am a
tourist in my own city. I check YPlan and read Time Out regularly to keep an eye on what is going on in the city. I like
walking, visiting street markets and museums. If I don’t have a plan I would be at home reading, planning a holiday to a new
destination or studying Spanish.
Dream destinationDream destination is Australia. I am planning to sail in
Whitsundays Islands, dive in Great Barrier Reef and hire a caravan to drive around. Australia’s whether, beaches
and relaxed life style tempts me.
Liliya Kobylash Group Operations Executive
How long have you worked here?I recently started at Kuoni and enjoyed working here for the half year now.
Personal statement:I always look for ways to learn something new and achieve excellence in what I do. I treat every client as VIP one which makes my work more challengingandevenhelpsmefindnewfriends.
Activity outside work hoursHiking, exploring new destinations, diving, learning languages and computer techs.
Dream destinationJapan. Inspired by Yasunary Kawabata’s
books.
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FA C E I N T R O D U C T I O N
Carina MeijideOperations Executive, Group Operations Europe
Personal statement:I’m an easy going person who loves travelling and learn new things about other countries and cultures. I am always open to new experiences, challenges and new ideas. I am quite determined person, good at listening, and understanding of other people’s needs.
Activity outside of work hoursActivity outside work hours
Travelling, reading and badminton.
Dream destinationAll over the world but in special any country in South America or Asia. The main reason is the
amazing landscapes and the culture.
Katerina Pereira Group Operations Supervisor
How long have you worked here?I have been working for GTA / KUONI for 6 years.
What is tough about your job?To remain a good leader and manager to my team while dealing with incredible workload and constant challenges and changes.
Personal statement: “Clientsdonotcomefirst.Employeescomefirst.If you take care of your employees, they will take care of the clients.” - Richard Branson -
Activity outside work hoursFamily, swimming, cooking/baking, interior
design, art ‘n’ craft & travelling.
Dream destinationIliketoshootoffanywhere,ifthereisanopportunity,even for the day or the weekend to unwind, get out
of the stereotype and see new places. But my next big holidays will be to Sri Lanka. Not only for the beauty of
the country but I want to take my daughter to the place of her roots.
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Activity outside of work hoursI love gym, and cooking. I’m a fan of West End theatre. Coming from a dance background I love watching any-
thingdancerelated.Mypassionisdefinitelytravellingtheworld!
Dream destinationI’d love to explore the Far East and South America! Two
extreme opposites of the world but places which I am eager to discover in the near future, rich in tradition,
culture, and natural beauty.
FA C E I N T R O D U C T I O N
Neil Grew Group Sales Operations
How long have you worked here?25 years and counting - not ready to quit yet!
What is tough about your job?Juggling the volume of work in high season.
Personal statement:Listen carefully to your clients.
Always be polite.‘Do as you would be done by’
Activity outside of work hoursPlaying and watching Sport especially Crystal Palace football club and cricket.
Amateur Dramatics (I’m in Panto this week!) Music and good food..
Dream destinationThe ‘next’ place I’m going to visit! But anywhere
with good food, history and culture.
Neetal BharadiaGroup Sales Executive
How long have you worked here?I have been working in Kuoni/GTA for nearly 10 years. I came in as a member of Group operations, working solely on the Indian market. A year and a half later, I was promoted to supervisor of operations and worked with severaldifferentmarketsaroundtheworld(infact I think I have covered most of the markets, if not all during my time here!). I have been in my current role of Sales manager for Iran / GB, for the past 2 years.
What is tough about your job?The fast pace of the markets I work with and the short lead if the Iranian market. The key to winning Iran is getting quick paced luxury hotel/serviceconfirmationswhicharehighlycompetitive rate-wise. There is a lot of B2B competition so being faster and cheaper than our competitors is key to winning business from Iran.
Personal statement:You win some, you lose some, just know that you have always tried your best to be the best! … if you win - understand the reasons why, if you lose - understand the reasons why not and get to the root of the reason to give yourself that competitive edge in the future.
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FA C E I N T R O D U C T I O N
Jan Pernicka Group Operations Executive
Personal statement:I love travelling everytime and everywhere. And be humble is my sense of living. I am looking for opportunities be better than I am. The important think for me is be inspiring for another people. And also have inspiring people around me.
“Every person has to learn in every age.” It does not matter what or where, but still open your eyes.
Activity outside work hoursI love a classical music, running, books, trail in nature, cooking and travelling by planes.
Dream destinationAsia–specificallyNepal,TibetandIndonesia.
Because I can explore interesting places and meet with nice people and looking for
places where I can be myself.
Maria BohacikovaOperations Team Leader
How long have you worked here?I have been working for Kuoni/GTA for 7 years and 6 months.
What is tough about your job?Many of our clients return to us year by year, as a result of our excellent customer service and delivery of our products. Therefore the toughest part of our job is to maintain the high level of customer service, especially during high season and with limited staffresources.
Personal statement:I identify myself with one statement from Paulo Coelho: “The world is changed by your example, not by your opinion.”
Activity outside of work hoursI love art, music, movies and I visit various exhibi-
tions and concerts when I have a chance. My other passion is History, especially Viking and Medieval period, and I enjoy reading history books or novels related to
this period. I also like swimming and long walks.
Dream destination and reasonScandinavia and Africa, for their history, beautiful
nature, versatile cultures and kind people.
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FA C E I N T R O D U C T I O N
Miriam Alba Group Operations Executive
How long have you worked here?2 months
Personal statement:If you believe in yourself you can do whatever youwantinlife,nomatterhowdifficultitis.
Activity outside of work hoursTravel, reading, listening to music and
dining with friends
Dream destinationI would love to go to Japan.
I love the food and I would like to know more about their culture.
5 fact about LondonDo you know these fun fact about London?
well...enjoy!
1. The Houses of Parliament are officially known as the Palace of Westminsterand. It is the largest
palace in the country and it is illegal to die in the Palace of Westminster.
2. Great Ormond Street Hospital, off Russell Square, owns the copyright to Peter Pan and receives
royalties from all associated works and performances. Author J.M. Barrie — who had no children
himself — gifted the rights to the hospital in 1929.
3. More than 1,000 bodies are buried underneath Aldgate station, in a plague pit built in 1665 and
Blackfriars is the only train station to have entrances on both sides of the Thames.
4. The oldest church in the city, All Hallows by the Tower, near Tower Hill, was founded in 675. The
undercroft has Roman pavement dating from the 2nd century A.D.
5. An earlier name for the Spitalfields District was Lolsworth and Harrods sold cocaine until 1916!
So, in your next visit to Europe, don’t forget to drop by at London and our Kuoni office to say hi to our colleagues.
Read more on BuzzFeed!
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P O P U L A R D E S T I N AT I O N S B A C K T O I N D E X
8 best christmas markets in EuropeIn our previous issue, we had brought you the place where you can countdown and how to celebrate your New Year in style. Before 2016, The Insider would like to bring you the most popular Christmas markets in Europe. If you are planning your trip to Europe for this coming Christmas or next year one, make sure to visit one of them.
Zagreb , Croatia
From the 28th November 2015 till 10th January 2016
Strasbourg , France
From 27th November to 31st December 2015
Brussels , Belgium
From 27th November 2015 to 3rd January 2016
London , United Kingdom
From 20th November 2015 to 3rd January 2016
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B A C K T O I N D E X P O P U L A R D E S T I N AT I O N S
Vienna , Austria
From 13th November to 23rd December 201
Nuremberg , Germany
From 27th November to 24th December 2015
Cologne , Germany
From 23rd November to 23rd December 2015
St. Gallen , Switzerland
From 27th November to 24th December 2015
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Top 10 best travel photographerson Instagram Undeniably, Instagram is the biggest and most famous mobile photo- and short video-sharing application on the mobile device today. It will be a mistake as travel experts like us to overlook what’s going on there in terms of travelling!
Today I will introduce you, the top 10 travel photographers who have their accounts on Instagram. These professional photographers has more than hundred thousands of followers and are considered as the influencers on the platform. Check them out! They are not just inspiring but will make you desperately want to pack your bag and travel today!
10. Jordan Herschel / @jordanherschel / 356k followers
L I F E S T Y L E
images [email protected]
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7. Jared Chambers / @jaredchambers / 495k followers
8. Sam Horine / @samhorine / 486k followers
9. Eelco Roos / @croyable / 458k followers
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4. Cole Rise / @colerise / 924k followers
6. Alex Strohl / @alexstrohl / 727k followers
5. Pei Ketron / @pketron / 861k followers
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1.ChristofferCollin/@wisslaren / 1.1m followers
2. Foster Huntington / @fosterhunting / 1m followers
3. Chris Burkard / @chrisburkard / 986k followers
