the inside internet story of africa, asia and latin … · the inside internet story of africa,...
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Nationally representative surveys of ICT access and use by households and individuals in the public domain in 16 developing countries of the Global South
KENYA
1208
TANZANIA
1200
RWANDA
1211
MOZAMBIQUE
1171LESOTHO
2167
SOUTH AFRICA
1815
GHANA
1200
NIGERIA
1808
UGANDA
1864PAKISTAN
2002
INDIA
5069CAMBODIA
2123
BANGLADESH
2020
GUATEMALA
1517
ARGENTINA
1544
PERU
1544
PARAGUAY
1570
The quality and richness of what’s in [the #AfterAccess research] means they should be widely read and should have considerable potential impact. If policymakers are to make effective use of ICTs they need to know what’s
actually happening in their societies, rather than relying on a mix of old or unreliable data, hype and glib assumptions. They need surveys like these and they need to take account of what they say.
“ “
DAVID SOUTER, MANAGING DIRECTOR, ICT DEVELOPMENT ASSOCIATES
#AfterAccess sample locations and sizes
ABOUT #AFTERACCESS
SENEGAL
1233
1539
COLOMBIA
ECUADOR
1500
NEPAL
2008
SRI LANKA
2017
THE INSIDE INTERNET STORY OF AFRICA, ASIA AND LATIN AMERICAMOBILE AND INTERNET USE IN THE GLOBAL SOUTH HAS NO ‘ONE-SIZE-FITS-ALL’ APPROACH
#AfterAccess
A new demand-side body of research on mobile phone and Internet access and use in the
public domain
The Sample
Over 17,000 face-to-face interviews covering 26% of the Global South population in 16 countries across
Asia, Africa and Latin America. Asia captures insights for the population group 15-65 while Africa and Latin America Capture for 15 and above.
Why was the research done?
To gather strong evidence for policy-makers and
regulators
Regional and cross-regional comparisons are useful, especially with more similar conditions in emerging economies across the regions than within regions in some country cases. But analysis of outcomes in the local political and economic context is critical to identifying effective strategies to reduce digital inequality. Avoiding a ‘one-size-fits-all’ strategy for Internet, mobile device and mobile money policy will be key if the opportunity presented by these technologies is to be capitalised on by the Global South.
Gender Youth
Urban poor The future of work
WATCH THIS SPACEFOR MORE
Extensive price reductions
Complementary access (public Wi-Fi)
E-commerce engagement is extremely low,
particularly in Asia
Incidence of microwork is negligible in the African countries surveyed outside
of Kenya, Nigeria and South Africa
An unstable or non-existent power supply prevents large parts of the developing world from engaging in Internet-based education
or business
Development of relevant content
Meaningful support of indigenous start-ups and
apps developers
RECOMMENDATIONSStrategies for stimulating internet take-up alongside top-down supply-side strategies
OTHERISSUES
IDENTIFIED
THE #AFTERACCESS SURVEYS NOW
INCLUDE THESE COUNTRIES
- Lesotho*- Uganda- Senegal- Sri Lanka- Nepal- Ecuador
IN SUMMARY
Social media is a significant driver of Internet use in Latin America, Asia and Africa
*Lesotho was the initial After Access pilot surveyundertaken in 2016 with the support of ITU and Lesotho Communications Authority
Two-thirds of the population in Bangladesh have never heard of the Internet, although 72% have a mobile phone. In five of the seven African countries surveyed more than half of the population still use a basic mobile phone. In Latin America, while Internet and smartphone penetration is high, there are still important gender and urban-rural gaps.
The social, political, economic and developmental factors at play in these regions are complex. It is clear that a ‘one-size-fits-all’ global strategy and blanket policymaking for connectivity will not be successful.
THE FINDINGS
2. URBAN USE FAR OUTSTRIPS RURAL USE IN ALL THREE REGIONS
1. MOBILE OWNERSHIP AND INTERNET CONNECTIVITY IN AFRICA, ASIA AND LATIN AMERICA ARE WORLDS APART
Many people now own mobile phones, but just owning a mobile phone is not enough. Mobile penetration is relatively high across all three regions, but more than half of the respondents in five out of seven African countries use a basic phone with no Internet connectivity. In Latin America, on the other hand, there is relatively high smartphone ownership or featured phones with Internet connectivity. There are also significant variations within regions.
AS
IA
Of the 40% of Mozambicans who own a phone, 78% own a basic phone and
only 17% own smartphone. LAT
IN A
ME
RIC
AA
FR
ICA
LATIN AMERICA AFRICA ASIA
INDIA
29 55
16
61
PAKISTAN
5753
25
22
BANGLADESH
7440
37
24
CAMBODIA
42
10
48
68
NEPAL
7240
8
52
SRI LANKA
7846
7
47
COLOMBIA
30
609
75
ECUADOR
59
30
11
84
PARAGUAY
35
460
87
PERU
27
21
52 83
GUATEMALA
32
13
5586
ARGENTINA
15
11
75
87
MOZAMBIQUE
78
5
17
40
NIGERIA
30
46
24
64
GHANA
53
13
34
74
RWANDA
9
25
6648
SOUTH AFRICA
8
3656
84
TANZANIA
67
22
11 59
LESOTHO
79
SENEGAL
59
30
11
78
UGANDA
71
16
12 49
KENYA
59
14
28
87
MOBILE INSIGHTS
INTERNET LOCATION INSIGHTS
Mobile ownership Basic phone Feature phoneSmartphone
13% of Bangladeshis use the Internet
*Argentina not representative urban - rural sampling
Percentage of Internet users in rural areas Percentage of Internet users in urban Total national percentage of Internet usageInternet%
80
75
ARGENTINA*
PARAGUAY
COLOMBIA
PERU
GUATEMALA
SOUTH AFRICA
GHANA
NIGERIA RWANDA
TANZANIA40
67
53
76
67
86
58
66
39
61
5
32
KENYA
17
55
21
42
5
22
16
37
62
71
65
57
79
28 29
927
14
53
MOZAMBIQUE
LESOTHO
3
22
18
52
10
32
CAMBODIA
BANGLADESH
PAKISTAN
INDIA
SRI LANKA
NEPAL
14
27
31
51
11
19
16
18
35
45
17
13
19
37
34
36
26
38
The #AfterAccess data demonstrates that living in urban or rural areas which have greater coverage does not necessarily get populations online. Relying on aggregated figures alone masks the issues faced by both rural and urban populations who cannot exploit the potential of the service. Disaggregated data brings other issues to light which the #AfterAccess’s research will explore in more detail.
Peru and Paraguay show the highest urban-rural gaps in social media use in Latin America
3. THE GENDER GAP PERSISTS, ESPECIALLY IN AFRICA AND ASIA
The digital gender gap mirrors offline gender inequality. In India, 57% more men use the Internet than women and there is no quick fix. Education levels and their associated income are what drive women across the regions to adopt new services and technologies. Ensuring equitable access to education will result in greater employment opportunities and allow women to independently select the ICT products and services they need and desire.
ASIAAsian countries have significant gender gaps in all areas
AFRICARwanda has the lowest Internet penetration and greatest gender disparity
PAKISTAN
68
21
20
43
12
27
17% total Internet users
84
89
81
83
80
73
ECUADOR83% total Internet users
BANGLADESH
87
18
25
58
7
20
13% total Internet users
86
81
74
87
78
76
ARGENTINA79% total Internet users
85
58
62
89
55
57
PARAGUAY57% total Internet users
90
70
62
835548
GUATEMALA62% total Internet users
80
56
41
652748
NEPAL34% total Internet users
86
45
52
724230
SRI LANKA37% total Internet users
85
75
53
80
59
50
PERU65% total Internet users
76
70
60
75
71
61
COLOMBIA71% total Internet users
INTERNET GENDER INSIGHTS
78
45
52
62
30
46
CAMBODIA36% total Internet users
79
26
31
43
11
24
INDIA19% total Internet users
LATIN AMERICAPeru and Guatemala show the highest male-female gaps in Internet use
1
021
16
10
41
72
62
4237
65
5
41
1
30
7
3 35
24
40
29
51
29
BARRIERS TO INTERNET USE
LAT
INA
ME
RIC
A
I don’t know what the internet is
I don’t know how to use it
No access device (computer / smartphone)
Too expensive Other
www.afteraccess.net / @afteraccess
COLOMBIA
GUATEMALA
ARGENTINA
PERU
PARAGUAY ECUADOR
LAT
INA
ME
RIC
A
617
14 6 33
16
7
216
2011
32
36 28
28 6
26 45
525
24 48
26
15
25
19
0COLOMBIA
GUATEMALA
ARGENTINA
PERU
PARAGUAY ECUADOR
3611
AS
IA
3767
6421
69
7
9
679 10 1
23
19
5
941
3
1
43
2
820
15
12
1
14
37
INDIA
PAKISTAN
BANGLADESH
NEPAL
CAMBODIA
SRI LANKA
11 12
AF
RIC
A
27
53
51 13
23 13232
2 11316
0
01
43
40
921
43
22 76
13
36
64
44
33
11
15
22
14
12
3
1413
13
922
36
1021
13
19
40
21
SOUTH AFRICA
RWANDA MOZAMBIQUE
NIGERIA GHANA
KENYA
TANZANIA
LESOTHO
UGANDA
SENEGAL
50
BARRIERS TO MOBILE AND INTERNET INSIGHTS
Percentage of Internet users
Percentage of mobile users with a smartphone
Percentage of mobile owners
81
33
35
67
23
33
GHANA26% total Internet users
71
38
27
58
21
20
NIGERIA30% total Internet users
50
13
18
32
7
15
MOZAMBIQUE10% total Internet users
60
13
9
37
5
9
RWANDA8% total Internet users
92
32
31
83
22
24
KENYA26% total Internet users
64
16
24
54
11
20
TANZANIA14% total Internet users
83
57
60
85
50
52
SOUTH AFRICA50% total Internet users
80
36
78
31
LESOTHO32% total Internet users
81
35
34
74
23
27
SENEGAL31% total Internet users
58
16
16
40
12
18
UGANDA14% total Internet users
4. UNAFFORDABILITY AND LACK OF AWARENESS ARE KEY BARRIERS TO ADOPTION
Understanding why people are not online is as important as understanding the ways that people access and use the Internet. Unaffordability is the primary barrier to mobile and smartphone ownership in all three regions, and the absence of electricity is as big a challenge to overcome in parts of Asia and Africa as the lack of mobile coverage. Other barriers to Internet access and mobile phone ownership for the different regions may be accessed on the afteraccess.net website.
BARRIERS TO MOBILE OWNERSHIP
I cannot afford a mobile phone No mobile coverage where I live
No electricity at home to charge my mobile phone
I don’t know how to use it
23
11
9
59
13
1
2
44
37
1
6
17
51
28
40
18
1911
36
1919
27
67
5
19120
11 12
3569
28
29
32
43
1832
7
17
11
6
17
56
11
27
59
33
AF
RIC
AA
SIA
SOUTH AFRICA
RWANDA MOZAMBIQUE
NIGERIA GHANA
KENYA
TANZANIA
LESOTHO
UGANDA
SENEGAL
INDIA
PAKISTAN
BANGLADESH
NEPAL
CAMBODIA
SRI LANKA
58
43
29
72
56
66
45
78
72
65
1015
22
31