the inside internet story of africa, asia and latin … · the inside internet story of africa,...

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Nationally representative surveys of ICT access and use by households and individuals in the public domain in 16 developing countries of the Global South KENYA 1208 TANZANIA 1200 RWANDA 1211 MOZAMBIQUE 1171 LESOTHO 2167 SOUTH AFRICA 1815 GHANA 1200 NIGERIA 1808 UGANDA 1864 PAKISTAN 2002 INDIA 5069 CAMBODIA 2123 BANGLADESH 2020 GUATEMALA 1517 ARGENTINA 1544 PERU 1544 PARAGUAY 1570 The quality and richness of what’s in [the #AfterAccess research] means they should be widely read and should have considerable potential impact. If policymakers are to make effective use of ICTs they need to know what’s actually happening in their societies, rather than relying on a mix of old or unreliable data, hype and glib assumptions. They need surveys like these and they need to take account of what they say. DAVID SOUTER, MANAGING DIRECTOR, ICT DEVELOPMENT ASSOCIATES #AfterAccess sample locations and sizes ABOUT #AFTERACCESS SENEGAL 1233 1539 COLOMBIA ECUADOR 1500 NEPAL 2008 SRI LANKA 2017 THE INSIDE INTERNET STORY OF AFRICA, ASIA AND LATIN AMERICA MOBILE AND INTERNET USE IN THE GLOBAL SOUTH HAS NO ‘ONE-SIZE-FITS-ALL’ APPROACH #AfterAccess A new demand-side body of research on mobile phone and Internet access and use in the public domain The Sample Over 17,000 face-to-face interviews covering 26% of the Global South population in 16 countries across Asia, Africa and Latin America. Asia captures insights for the population group 15-65 while Africa and Latin America Capture for 15 and above. Why was the research done? To gather strong evidence for policy-makers and regulators Regional and cross-regional comparisons are useful, especially with more similar conditions in emerging economies across the regions than within regions in some country cases. But analysis of outcomes in the local political and economic context is critical to identifying effective strategies to reduce digital inequality. Avoiding a ‘one-size-fits-all’ strategy for Internet, mobile device and mobile money policy will be key if the opportunity presented by these technologies is to be capitalised on by the Global South. Gender Youth Urban poor The future of work WATCH THIS SPACE FOR MORE Extensive price reductions Complementary access (public Wi-Fi) E-commerce engagement is extremely low, particularly in Asia Incidence of microwork is negligible in the African countries surveyed outside of Kenya, Nigeria and South Africa An unstable or non-existent power supply prevents large parts of the developing world from engaging in Internet-based education or business Development of relevant content Meaningful support of indigenous start-ups and apps developers RECOMMENDATIONS Strategies for stimulating internet take-up alongside top-down supply-side strategies OTHER ISSUES IDENTIFIED THE #AFTERACCESS SURVEYS NOW INCLUDE THESE COUNTRIES - Lesotho* - Uganda - Senegal - Sri Lanka - Nepal - Ecuador IN SUMMARY Social media is a significant driver of Internet use in Latin America, Asia and Africa *Lesotho was the initial After Access pilot surveyundertaken in 2016 with the support of ITU and Lesotho Communications Authority Two-thirds of the population in Bangladesh have never heard of the Internet, although 72% have a mobile phone. In five of the seven African countries surveyed more than half of the population still use a basic mobile phone. In Latin America, while Internet and smartphone penetration is high, there are still important gender and urban-rural gaps. The social, political, economic and developmental factors at play in these regions are complex. It is clear that a ‘one-size-fits-all’ global strategy and blanket policymaking for connectivity will not be successful. THE FINDINGS 2. URBAN USE FAR OUTSTRIPS RURAL USE IN ALL THREE REGIONS 1. MOBILE OWNERSHIP AND INTERNET CONNECTIVITY IN AFRICA, ASIA AND LATIN AMERICA ARE WORLDS APART Many people now own mobile phones, but just owning a mobile phone is not enough. Mobile penetration is relatively high across all three regions, but more than half of the respondents in five out of seven African countries use a basic phone with no Internet connectivity. In Latin America, on the other hand, there is relatively high smartphone ownership or featured phones with Internet connectivity. There are also significant variations within regions. ASIA Of the 40% of Mozambicans who own a phone, 78% own a basic phone and only 17% own smartphone. LATIN AMERICA AFRICA LATIN AMERICA AFRICA ASIA INDIA 29 55 16 61 PAKISTAN 57 53 25 22 BANGLADESH 74 40 37 24 CAMBODIA 42 10 48 68 NEPAL 72 40 8 52 SRI LANKA 78 46 7 47 COLOMBIA 30 60 9 75 ECUADOR 59 30 11 84 PARAGUAY 35 4 60 87 PERU 27 21 52 83 GUATEMALA 32 13 55 86 ARGENTINA 15 11 75 87 MOZAMBIQUE 78 5 17 40 NIGERIA 30 46 24 64 GHANA 53 13 34 74 RWANDA 9 25 66 48 SOUTH AFRICA 8 36 56 84 TANZANIA 67 22 11 59 LESOTHO 79 SENEGAL 59 30 11 78 UGANDA 71 16 12 49 KENYA 59 14 28 87 MOBILE INSIGHTS INTERNET LOCATION INSIGHTS Mobile ownership Basic phone Feature phone Smartphone 13% of Bangladeshis use the Internet *Argentina not representative urban - rural sampling Percentage of Internet users in rural areas Percentage of Internet users in urban Total national percentage of Internet usage Internet% 80 75 ARGENTINA* PARAGUAY COLOMBIA PERU GUATEMALA SOUTH AFRICA GHANA NIGERIA RWANDA TANZANIA 40 67 53 76 67 86 58 66 39 61 5 32 KENYA 17 55 21 42 5 22 16 37 62 71 65 57 79 28 29 9 27 14 53 MOZAMBIQUE LESOTHO 3 22 18 52 10 32 CAMBODIA BANGLADESH PAKISTAN INDIA SRI LANKA NEPAL 14 27 31 51 11 19 16 18 35 45 17 13 19 37 34 36 26 38 The #AfterAccess data demonstrates that living in urban or rural areas which have greater coverage does not necessarily get populations online. Relying on aggregated figures alone masks the issues faced by both rural and urban populations who cannot exploit the potential of the service. Disaggregated data brings other issues to light which the #AfterAccess’s research will explore in more detail. Peru and Paraguay show the highest urban-rural gaps in social media use in Latin America 3. THE GENDER GAP PERSISTS, ESPECIALLY IN AFRICA AND ASIA The digital gender gap mirrors offline gender inequality. In India, 57% more men use the Internet than women and there is no quick fix. Education levels and their associated income are what drive women across the regions to adopt new services and technologies. Ensuring equitable access to education will result in greater employment opportunities and allow women to independently select the ICT products and services they need and desire. ASIA Asian countries have significant gender gaps in all areas AFRICA Rwanda has the lowest Internet penetration and greatest gender disparity PAKISTAN 68 21 20 43 12 27 17% total Internet users 84 89 81 83 80 73 ECUADOR 83% total Internet users BANGLADESH 87 18 25 58 7 20 13% total Internet users 86 81 74 87 78 76 ARGENTINA 79% total Internet users 85 58 62 89 55 57 PARAGUAY 57% total Internet users 90 70 62 83 55 48 GUATEMALA 62% total Internet users 80 56 41 65 27 48 NEPAL 34% total Internet users 86 45 52 72 42 30 SRI LANKA 37% total Internet users 85 75 53 80 59 50 PERU 65% total Internet users 76 70 60 75 71 61 COLOMBIA 71% total Internet users INTERNET GENDER INSIGHTS 78 45 52 62 30 46 CAMBODIA 36% total Internet users 79 26 31 43 11 24 INDIA 19% total Internet users LATIN AMERICA Peru and Guatemala show the highest male-female gaps in Internet use 1 0 2 1 16 10 41 72 62 42 37 65 5 41 1 30 7 3 35 24 40 29 51 29 BARRIERS TO INTERNET USE LATIN AMERICA I don’t know what the internet is I don’t know how to use it No access device (computer / smartphone) Too expensive Other www.afteraccess.net / @afteraccess COLOMBIA GUATEMALA ARGENTINA PERU PARAGUAY ECUADOR LATIN AMERICA 6 17 14 6 33 16 7 21 6 20 11 32 36 28 28 6 26 45 52 5 2 4 48 26 15 25 19 0 COLOMBIA GUATEMALA ARGENTINA PERU PARAGUAY ECUADOR 36 11 ASIA 37 67 64 21 69 7 9 67 9 10 1 23 19 5 9 41 3 1 4 3 2 8 20 15 12 1 14 37 INDIA PAKISTAN BANGLADESH NEPAL CAMBODIA SRI LANKA 11 12 AFRICA 27 53 51 13 23 13 23 2 2 1 13 16 0 0 1 43 40 9 21 43 22 76 13 36 64 4 4 33 1 1 15 2 2 14 12 3 14 13 13 9 22 36 10 21 13 19 40 21 SOUTH AFRICA RWANDA MOZAMBIQUE NIGERIA GHANA KENYA TANZANIA LESOTHO UGANDA SENEGAL 50 BARRIERS TO MOBILE AND INTERNET INSIGHTS Percentage of Internet users Percentage of mobile users with a smartphone Percentage of mobile owners 81 33 35 67 23 33 GHANA 26% total Internet users 71 38 27 58 21 20 NIGERIA 30% total Internet users 50 13 18 32 7 15 MOZAMBIQUE 10% total Internet users 60 13 9 37 5 9 RWANDA 8% total Internet users 92 32 31 83 22 24 KENYA 26% total Internet users 64 16 24 54 11 20 TANZANIA 14% total Internet users 83 57 60 85 50 52 SOUTH AFRICA 50% total Internet users 80 36 78 31 LESOTHO 32% total Internet users 81 35 34 74 23 27 SENEGAL 31% total Internet users 58 16 16 40 12 18 UGANDA 14% total Internet users 4. UNAFFORDABILITY AND LACK OF AWARENESS ARE KEY BARRIERS TO ADOPTION Understanding why people are not online is as important as understanding the ways that people access and use the Internet. Unaffordability is the primary barrier to mobile and smartphone ownership in all three regions, and the absence of electricity is as big a challenge to overcome in parts of Asia and Africa as the lack of mobile coverage. Other barriers to Internet access and mobile phone ownership for the different regions may be accessed on the afteraccess.net website. BARRIERS TO MOBILE OWNERSHIP I cannot afford a mobile phone No mobile coverage where I live No electricity at home to charge my mobile phone I don’t know how to use it 23 11 9 5 9 13 1 2 44 37 1 6 17 51 28 40 18 19 11 36 19 19 27 6 7 5 19 12 0 11 12 35 69 28 29 32 43 18 32 7 17 11 6 17 56 11 27 59 33 AFRICA ASIA SOUTH AFRICA RWANDA MOZAMBIQUE NIGERIA GHANA KENYA TANZANIA LESOTHO UGANDA SENEGAL INDIA PAKISTAN BANGLADESH NEPAL CAMBODIA SRI LANKA 58 43 29 72 56 66 45 78 72 65 10 15 22 31

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Page 1: THE INSIDE INTERNET STORY OF AFRICA, ASIA AND LATIN … · THE INSIDE INTERNET STORY OF AFRICA, ASIA AND LATIN AMERICA MOBILE AND INTERNET USE IN THE GLOBAL SOUTH HAS NO ‘ONE-SIZE-FITS-ALL’

Nationally representative surveys of ICT access and use by households and individuals in the public domain in 16 developing countries of the Global South

KENYA

1208

TANZANIA

1200

RWANDA

1211

MOZAMBIQUE

1171LESOTHO

2167

SOUTH AFRICA

1815

GHANA

1200

NIGERIA

1808

UGANDA

1864PAKISTAN

2002

INDIA

5069CAMBODIA

2123

BANGLADESH

2020

GUATEMALA

1517

ARGENTINA

1544

PERU

1544

PARAGUAY

1570

The quality and richness of what’s in [the #AfterAccess research] means they should be widely read and should have considerable potential impact. If policymakers are to make effective use of ICTs they need to know what’s

actually happening in their societies, rather than relying on a mix of old or unreliable data, hype and glib assumptions. They need surveys like these and they need to take account of what they say.

“ “

DAVID SOUTER, MANAGING DIRECTOR, ICT DEVELOPMENT ASSOCIATES

#AfterAccess sample locations and sizes

ABOUT #AFTERACCESS

SENEGAL

1233

1539

COLOMBIA

ECUADOR

1500

NEPAL

2008

SRI LANKA

2017

THE INSIDE INTERNET STORY OF AFRICA, ASIA AND LATIN AMERICAMOBILE AND INTERNET USE IN THE GLOBAL SOUTH HAS NO ‘ONE-SIZE-FITS-ALL’ APPROACH

#AfterAccess

A new demand-side body of research on mobile phone and Internet access and use in the

public domain

The Sample

Over 17,000 face-to-face interviews covering 26% of the Global South population in 16 countries across

Asia, Africa and Latin America. Asia captures insights for the population group 15-65 while Africa and Latin America Capture for 15 and above.

Why was the research done?

To gather strong evidence for policy-makers and

regulators

Regional and cross-regional comparisons are useful, especially with more similar conditions in emerging economies across the regions than within regions in some country cases. But analysis of outcomes in the local political and economic context is critical to identifying effective strategies to reduce digital inequality. Avoiding a ‘one-size-fits-all’ strategy for Internet, mobile device and mobile money policy will be key if the opportunity presented by these technologies is to be capitalised on by the Global South.

Gender Youth

Urban poor The future of work

WATCH THIS SPACEFOR MORE

Extensive price reductions

Complementary access (public Wi-Fi)

E-commerce engagement is extremely low,

particularly in Asia

Incidence of microwork is negligible in the African countries surveyed outside

of Kenya, Nigeria and South Africa

An unstable or non-existent power supply prevents large parts of the developing world from engaging in Internet-based education

or business

Development of relevant content

Meaningful support of indigenous start-ups and

apps developers

RECOMMENDATIONSStrategies for stimulating internet take-up alongside top-down supply-side strategies

OTHERISSUES

IDENTIFIED

THE #AFTERACCESS SURVEYS NOW

INCLUDE THESE COUNTRIES

- Lesotho*- Uganda- Senegal- Sri Lanka- Nepal- Ecuador

IN SUMMARY

Social media is a significant driver of Internet use in Latin America, Asia and Africa

*Lesotho was the initial After Access pilot surveyundertaken in 2016 with the support of ITU and Lesotho Communications Authority

Two-thirds of the population in Bangladesh have never heard of the Internet, although 72% have a mobile phone. In five of the seven African countries surveyed more than half of the population still use a basic mobile phone. In Latin America, while Internet and smartphone penetration is high, there are still important gender and urban-rural gaps.

The social, political, economic and developmental factors at play in these regions are complex. It is clear that a ‘one-size-fits-all’ global strategy and blanket policymaking for connectivity will not be successful.

THE FINDINGS

2. URBAN USE FAR OUTSTRIPS RURAL USE IN ALL THREE REGIONS

1. MOBILE OWNERSHIP AND INTERNET CONNECTIVITY IN AFRICA, ASIA AND LATIN AMERICA ARE WORLDS APART

Many people now own mobile phones, but just owning a mobile phone is not enough. Mobile penetration is relatively high across all three regions, but more than half of the respondents in five out of seven African countries use a basic phone with no Internet connectivity. In Latin America, on the other hand, there is relatively high smartphone ownership or featured phones with Internet connectivity. There are also significant variations within regions.

AS

IA

Of the 40% of Mozambicans who own a phone, 78% own a basic phone and

only 17% own smartphone. LAT

IN A

ME

RIC

AA

FR

ICA

LATIN AMERICA AFRICA ASIA

INDIA

29 55

16

61

PAKISTAN

5753

25

22

BANGLADESH

7440

37

24

CAMBODIA

42

10

48

68

NEPAL

7240

8

52

SRI LANKA

7846

7

47

COLOMBIA

30

609

75

ECUADOR

59

30

11

84

PARAGUAY

35

460

87

PERU

27

21

52 83

GUATEMALA

32

13

5586

ARGENTINA

15

11

75

87

MOZAMBIQUE

78

5

17

40

NIGERIA

30

46

24

64

GHANA

53

13

34

74

RWANDA

9

25

6648

SOUTH AFRICA

8

3656

84

TANZANIA

67

22

11 59

LESOTHO

79

SENEGAL

59

30

11

78

UGANDA

71

16

12 49

KENYA

59

14

28

87

MOBILE INSIGHTS

INTERNET LOCATION INSIGHTS

Mobile ownership Basic phone Feature phoneSmartphone

13% of Bangladeshis use the Internet

*Argentina not representative urban - rural sampling

Percentage of Internet users in rural areas Percentage of Internet users in urban Total national percentage of Internet usageInternet%

80

75

ARGENTINA*

PARAGUAY

COLOMBIA

PERU

GUATEMALA

SOUTH AFRICA

GHANA

NIGERIA RWANDA

TANZANIA40

67

53

76

67

86

58

66

39

61

5

32

KENYA

17

55

21

42

5

22

16

37

62

71

65

57

79

28 29

927

14

53

MOZAMBIQUE

LESOTHO

3

22

18

52

10

32

CAMBODIA

BANGLADESH

PAKISTAN

INDIA

SRI LANKA

NEPAL

14

27

31

51

11

19

16

18

35

45

17

13

19

37

34

36

26

38

The #AfterAccess data demonstrates that living in urban or rural areas which have greater coverage does not necessarily get populations online. Relying on aggregated figures alone masks the issues faced by both rural and urban populations who cannot exploit the potential of the service. Disaggregated data brings other issues to light which the #AfterAccess’s research will explore in more detail.

Peru and Paraguay show the highest urban-rural gaps in social media use in Latin America

3. THE GENDER GAP PERSISTS, ESPECIALLY IN AFRICA AND ASIA

The digital gender gap mirrors offline gender inequality. In India, 57% more men use the Internet than women and there is no quick fix. Education levels and their associated income are what drive women across the regions to adopt new services and technologies. Ensuring equitable access to education will result in greater employment opportunities and allow women to independently select the ICT products and services they need and desire.

ASIAAsian countries have significant gender gaps in all areas

AFRICARwanda has the lowest Internet penetration and greatest gender disparity

PAKISTAN

68

21

20

43

12

27

17% total Internet users

84

89

81

83

80

73

ECUADOR83% total Internet users

BANGLADESH

87

18

25

58

7

20

13% total Internet users

86

81

74

87

78

76

ARGENTINA79% total Internet users

85

58

62

89

55

57

PARAGUAY57% total Internet users

90

70

62

835548

GUATEMALA62% total Internet users

80

56

41

652748

NEPAL34% total Internet users

86

45

52

724230

SRI LANKA37% total Internet users

85

75

53

80

59

50

PERU65% total Internet users

76

70

60

75

71

61

COLOMBIA71% total Internet users

INTERNET GENDER INSIGHTS

78

45

52

62

30

46

CAMBODIA36% total Internet users

79

26

31

43

11

24

INDIA19% total Internet users

LATIN AMERICAPeru and Guatemala show the highest male-female gaps in Internet use

1

021

16

10

41

72

62

4237

65

5

41

1

30

7

3 35

24

40

29

51

29

BARRIERS TO INTERNET USE

LAT

INA

ME

RIC

A

I don’t know what the internet is

I don’t know how to use it

No access device (computer / smartphone)

Too expensive Other

www.afteraccess.net / @afteraccess

COLOMBIA

GUATEMALA

ARGENTINA

PERU

PARAGUAY ECUADOR

LAT

INA

ME

RIC

A

617

14 6 33

16

7

216

2011

32

36 28

28 6

26 45

525

24 48

26

15

25

19

0COLOMBIA

GUATEMALA

ARGENTINA

PERU

PARAGUAY ECUADOR

3611

AS

IA

3767

6421

69

7

9

679 10 1

23

19

5

941

3

1

43

2

820

15

12

1

14

37

INDIA

PAKISTAN

BANGLADESH

NEPAL

CAMBODIA

SRI LANKA

11 12

AF

RIC

A

27

53

51 13

23 13232

2 11316

0

01

43

40

921

43

22 76

13

36

64

44

33

11

15

22

14

12

3

1413

13

922

36

1021

13

19

40

21

SOUTH AFRICA

RWANDA MOZAMBIQUE

NIGERIA GHANA

KENYA

TANZANIA

LESOTHO

UGANDA

SENEGAL

50

BARRIERS TO MOBILE AND INTERNET INSIGHTS

Percentage of Internet users

Percentage of mobile users with a smartphone

Percentage of mobile owners

81

33

35

67

23

33

GHANA26% total Internet users

71

38

27

58

21

20

NIGERIA30% total Internet users

50

13

18

32

7

15

MOZAMBIQUE10% total Internet users

60

13

9

37

5

9

RWANDA8% total Internet users

92

32

31

83

22

24

KENYA26% total Internet users

64

16

24

54

11

20

TANZANIA14% total Internet users

83

57

60

85

50

52

SOUTH AFRICA50% total Internet users

80

36

78

31

LESOTHO32% total Internet users

81

35

34

74

23

27

SENEGAL31% total Internet users

58

16

16

40

12

18

UGANDA14% total Internet users

4. UNAFFORDABILITY AND LACK OF AWARENESS ARE KEY BARRIERS TO ADOPTION

Understanding why people are not online is as important as understanding the ways that people access and use the Internet. Unaffordability is the primary barrier to mobile and smartphone ownership in all three regions, and the absence of electricity is as big a challenge to overcome in parts of Asia and Africa as the lack of mobile coverage. Other barriers to Internet access and mobile phone ownership for the different regions may be accessed on the afteraccess.net website.

BARRIERS TO MOBILE OWNERSHIP

I cannot afford a mobile phone No mobile coverage where I live

No electricity at home to charge my mobile phone

I don’t know how to use it

23

11

9

59

13

1

2

44

37

1

6

17

51

28

40

18

1911

36

1919

27

67

5

19120

11 12

3569

28

29

32

43

1832

7

17

11

6

17

56

11

27

59

33

AF

RIC

AA

SIA

SOUTH AFRICA

RWANDA MOZAMBIQUE

NIGERIA GHANA

KENYA

TANZANIA

LESOTHO

UGANDA

SENEGAL

INDIA

PAKISTAN

BANGLADESH

NEPAL

CAMBODIA

SRI LANKA

58

43

29

72

56

66

45

78

72

65

1015

22

31