The Inside EdgeTM

Email Marketing Magic

“How to drive new profits to your bottom line using the Internet’s most powerful application”

Invention of the Printing Press with 1 dollar sign

1 email or 1 million emails - FREEFREE

Imagine the Power

• Reduce Costs

• Increase Revenues

• Increase Profitability

• Increase Client Satisfaction

Remaining X minutes

Reduce Costs = Increased Profits

• No Postage

• No Printing

• No Envelopes

• No Wages

#1 Building/Acquiring Your List

• Rent a list- best for 1 time mailings

#1 Building/Acquiring Your List

• Rent a list- best for 1 time mailings

• Buy a list- great for repeat mailings- sourced through “co-reg” processes

#1 Building/Acquiring Your List

• Rent a list- best for 1 time mailings

• Buy a list- great for repeat mailings- sourced through “co-reg” processes

• Targeted Appending- sophisticated data-mining process- acquire email addresses of current or target customers

#1 Building/Acquiring Your List

• Rent a list- best for 1 time mailings

• Buy a list- great for repeat mailings- sourced through “co-reg” processes

• Targeted Appending- sophisticated data-mining process- acquire email addresses of current or target customers

• Build Your List- “opt-in” method - offer a regular newsletter- provide a FREE bonus incentive to join your list

FREE

Booklet

Subscription

Site Access

Report

Membership

#2 Garbage In – Garbage Out

• How much info to request – strike a balance - “progressive extraction” maximizes quality and

quantity of data extraction

#2 Garbage In – Garbage Out

• How much info to request – strike a balance - “progressive extraction” maximizes quality and

quantity of data extraction

• Request primary email address- Hotmail and Yahoo have high turnover rates

#2 Garbage In – Garbage Out

• How much info to request – strike a balance - “progressive extraction” maximizes quality and

quantity of data extraction

• Request primary email address- Hotmail and Yahoo have high turnover rates

• Collect content for personalization- first name, last name, salutation

#2 Garbage In – Garbage Out

• How much info to request – strike a balance - “progressive extraction” maximizes quality and

quantity of data extraction

• Request primary email address- Hotmail and Yahoo have high turnover rates

• Collect content for personalization- first name, last name, salutation

• Other database info- area of interest- business info (size of company, industry, etc.) - region/city- telephone numbers

#3 Keep an Electronic Paper Trail

Data “Sniffing” - subscription date- subscription time- subscriber I.P. address

#4 Show Them Your True Colors

Html email- 50% greater response- Not everyone can read

Text email - 100% readability- Not graphically appealing

#5 Automated Response System

Automatically Deliver - Booklets, reports, site access passwords- thank you notes to subscribers- customer service responses

#6 Don’t Block the Exit Door

• Be sure to have an unsubscribe process

#6 Don’t Block the Exit Door

• Be sure to have an unsubscribe process

• Ensure your list is growing faster than your unsubscribe rate

#6 Don’t Block the Exit Door

• Be sure to have an unsubscribe process

• Ensure your list is growing faster than your unsubscribe rate

• Automate the process

#6 Don’t Block the Exit Door

• Be sure to have an unsubscribe process

• Ensure your list is growing faster than your unsubscribe rate

• Automate the process• Use integrated “one-click” unsubscribe

#6 Don’t Block the Exit Door

• Be sure to have an unsubscribe process

• Ensure your list is growing faster than your unsubscribe rate

• Automate the process• Use integrated “one-click” unsubscribe

• Don’t lose the data when you lose a subscriber

#7 Find the Frequency Sweet Spot

• High frequency mailings can increase unsubscribe rate

#7 Find the Frequency Sweet Spot

• High frequency mailings can increase unsubscribe rate

• Track your unsubscribe rates - Annual unsubscribe rate should not be greater than 5-10%

#7 Find the Frequency Sweet Spot

• High frequency mailings can increase unsubscribe rate

• Track your unsubscribe rates - Annual unsubscribe rate should not be greater than 5-10%

• Don’t mail without a specific reason

#8 Personalize, Personalize, Personalize

• Talk to your readers personally

#8 Personalize, Personalize, Personalize

Personalize the Content

#9 Don’t Build Lists, Acquire Information

• Use your information to build lists-on-demand

#9 Don’t Build Lists, Acquire Information

• Use your information to build lists-on-demand

• Export your list for any purpose- Excel spreadsheets- Word document- Access database

#10 Prepare for Explosive Growth

• Email engine must be scalable- it must handle growth

#10 Prepare for Explosive Growth

• Email engine must be scalable- it must handle growth

• Reliable check-point delivery

• Full robust reporting

• Login and user security

Email is the Internet’s “Killer Application”

To Learn More

Contact Your Internet Consultant

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