the innovation driven enterprise high tech forum at ... · the innovation-driven enterprise...
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The Innovation-Driven Enterprise
High-Tech Forum at SAPPHIRE NOW, May 15, 2013
Tony Pagliarulo, COO/SVP of IT, EMC
Mike Wendell, SVP, Industry Solutions SAP
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2
Industries strategy at SAP
11
lin
es o
f b
usin
ess
24 industries
Products Solutions Customer value
Powered by SAP HANA
Database and Technology
Cloud
Applications
Analytics
Mobile
Database and technology
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 3
High tech Convergence of four key technology trends
Consumerization of IT
Connectivity
• Smartphones
outsell PCs.
• By 2013, more than
15 billion devices will
be connected to the
Internet using a
mobile device.
Cloud • 80% of new software
offerings were
available as cloud
services in 2011.
• “Cloud first” is key
message.
Social media
• More than 1 billion
people access
social networks.
• Facebook overtakes
Google as the most
visited Web site.
Big Data
• Data volume doubles
every18 months, with
85% of that data
contained in business
domains.
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 4
High-tech industry strategy at SAP
Run even better
1. Product innovation and sourcing
2. Demand-driven supply planning
3. Manufacturing and fulfillment
4. Multichannel sales and marketing
5. Customer service and field repair
Know the future enterprise
1. Innovations in products and
manufacturing
2. Supply chain dynamics and priorities
3. Market trends and the global economy
Real-time
High-tech
enterprise
Analytics Applications
Mobile Cloud Technology
5 © Copyright 2013 EMC Corporation. All rights reserved.
Transform Business with an Innovation-Driven Enterprise
Tony Pagliarulo SVP, Chief Operating Officer EMC Global IT
6 © Copyright 2013 EMC Corporation. All rights reserved.
Agenda
EMC’s IT Transformation
The PROPEL Project
PROPEL Virtual Infrastructure
Big Data Analytics
Takeaways
7 © Copyright 2013 EMC Corporation. All rights reserved.
EMC’s Mission To Lead Customers And Partners On Their Journey To Hybrid Cloud Computing
8 © Copyright 2013 EMC Corporation. All rights reserved.
10-Year $31.5B Investment In Market Leading Technology
2003-2012
M&A $16.6B
R&D $14.9B
2003 AND BEFORE
2005
2007
2009
ENTERPRISE STORAGE
INFORMATION LIFECYCLE
MANAGEMENT
INFORMATION & VIRTUAL
INFRASTRUCTURE
JOURNEY TO THE CLOUD
2013 CLOUD & BIG DATA
Serial Innovator, Market Consolidator
9 © Copyright 2013 EMC Corporation. All rights reserved.
INTERNAL USERS
IT ENVIRONMENT
BUSINESS APPLICATIONS
VIRTUALIZATION
EMC IT At A Glance 2004
Finalist
2013
24,000
5 DATA CENTERS,
960 TB STORAGE
~400
2,000 Physical Servers
60,000
4 DATA CENTERS,
~13 PB STORAGE
~500
~10,000 OS IMAGES
92% VIRTUALIZED
10 © Copyright 2013 EMC Corporation. All rights reserved.
Our Cloud Transformation Journey
50%
15%
IT-As-A-Service Virtualize Mission
Critical Applications IT-Owned Applications
% V
IR
TU
ALIZ
ED
92% 75%
2004-08 2009-11 2012-13
35%
Infrastructure Focus
Applications Focus
Business Focus
$157M
$66M OPEX SAV INGS
92% O S I M A G E S V I R T U A L I Z E D
95% MISSION CRITICAL A P P L I C AT I O N S V I R T U A L I Z E D
75% INFRASTRUCTURE U T I L I Z A T I O N
CAPEX SAV INGS
11 © Copyright 2013 EMC Corporation. All rights reserved.
IT As A Service Framework
Platform As A Service
VIRTUALIZED
D E S K T O P S CHOICE COMPUTING
User Experience As A Service
Enterprise AppStore
MOBILE APP PLATFORM
Software As A Service
P U B L I C
CLOUD O F F E R I N G S
MISSION CRITICAL APPL ICAT IONS
Line Of Business Applications
APPLICATION INTEGRATION
C L O U D
Pervasive Mobility
BIaaS/ BIG DATA
P R I V A T E
CLOUD Sca l ab l e , E x t en s i b l e , Tru s t ed
Infrastructure As A Service
12 © Copyright 2013 EMC Corporation. All rights reserved.
Agenda
EMC’s IT Transformation
The PROPEL Project
PROPEL Virtual Infrastructure
Big Data Analytics
Takeaways
13 © Copyright 2013 EMC Corporation. All rights reserved.
The Case For Change | Business Drivers
MOVING DOWN MARKET
• High Volume / Low Touch Model
• Decreasing Order Size
GLOBAL MANUFACTURING SUPPLY BASE
• Over 50 Suppliers Across The World
• Contract Manufacturing
BUSINESS SIMPLIFICATION
• Improved M&A Integration
• Leaner Operating Structure
COST-CONSCIOUS COMPANY STRATEGY
• Do More With Less
• Flexible & Common
DIRECT & INDIRECT SALES CHANNELS ACROSS MARKET SEGMENTS
• Expanding Customer Segments
• SMB/Mid-Market Focus
DIVERSE BUSINESSES
• Hardware, Software, & Service Businesses
• Over 24 Product Families
E M C T O D A Y
EMC PAST
• Single-product Hardware Business
• Direct-sales Model For Enterprise Customers
• Small Manufacturing Supply Base
• Focused On Keeping Up With Growth
Dramatic Business Model Change • Continuous Acquisition Strategy • Increased Need For Agility
14 © Copyright 2013 EMC Corporation. All rights reserved.
The Case For Change | Technology Drivers
Highly Customized, Complex, & Costly Legacy Infrastructure
Increased Platform Agility Required By Business Evolution And Acquisition Integration
Risk Zone*
Release for shipping Order entry Shipment processing
Risk Zone
2012+ Order processing Receivables Invoicing Revenue recognition Genealogy Shipment processing
2011 S&OP (BRM bookings/
shipments) General ledger close Release for Shipping Order entry
0
50
100
150%
ERP Interface Utilization percent of Capacity
2006
2007
2008
2009
2010
2011
2012
2013
15 © Copyright 2013 EMC Corporation. All rights reserved.
SAP Is A Great Fit For EMC!
Robust Capabilities With Industry Specific “Best Practices”
“Out Of The Box” 90% Match To EMC’s Business Requirements*
Strong Integration & MDM Structure
Flexible BI Architecture
Platform For Mobility
*SAP’s is committed to ERP/CRM platforms and has invested heavily $11B+ over the last 5 years!
16 © Copyright 2013 EMC Corporation. All rights reserved.
PROPEL Overview
ALIGN
PREPARE
EXECUTE
DELIVER
Transform EMC’s Core Business Functions −125 Business Processes Redesigned
18 GLOBAL SITES
BUSINESS SIMULATION AT
103 TRAINING CLASSES
1,200 BUSINESS SUPER USERS
20 MODULES
65 INTEGRATED APPLICATIONS
470 VIRTUAL
HOSTS
40,000+ END USERS
316 GLOBAL
SITES
4 FLASH
CUTOVER
DAY
17 © Copyright 2013 EMC Corporation. All rights reserved.
SAP Modules Landscape
Deployed Potential Agile / Future Release Incremental capability
Advanced Planning & Optimizer (APO)
Production
Planning (PP)
Environmental
Health & Safety
Financial Accounting
Product Lifecycle Mgmt (PLM)
Logistics
ERP CENTRAL COMPONENT (ECC)
Credit Management
Organization Mgmt.
Nota Fiscal
Commissionaire GL AP
Asset Account. Bank Account.
General Transport. Warehouse
Financial Control
Overhead Costs
Profit Analysis
Product Costing
General
eKanban Planning
Sales and Distribution
SUPPLY CHAIN MANAGEMENT (SCM)
Demand Planning
Global Available to Promise
Supply Network Planning
Supplier Network Collaboration
BW BO
REPORTING
Product Hub
MDM HUB
Available to Promise
High Tech SUPPLIER RELATIONSHIP
MANAGEMENT (SRM)
MDM Catalogs Self-Service Procurement
Integrated Prod Development
Product Compliance
Materials Management
Product Safety
SPRC
Quality Management
Self Service Registration
Sourcing (RFx/Auction)
Project Systems
Cash Management & Liquidity Planning
Note: This is not the full SAP landscape
Business Planning
BUSINESS PLANNING & CONSOLIDATIONS (BPC)
Consolidation
Vertex
THIRD-PARTY APP.
Localization
FINANCIAL SUPPLY CHAIN MGMT (FSCM)
AR
HANA
18 © Copyright 2013 EMC Corporation. All rights reserved.
PROPEL Project Approach
PEOPLE Global Team of “A” players
Business Led Program
Strong Governance
Focus On Change Management &
Communications
PROCESS No Core Software
Modifications
<60 Unique Enhancements
Follow The Sun Delivery Model
On Time, On Budget, Global Big Bang
TECHNOLOGY First SAP Virtualized
Application Of Its Size
Developed Application Integration Cloud (AIC)
Analytics Enabled By BAaaS & Greenplum
DATA Purged, Archived, Cleansed, & Converted > 100M Records
Data Governance & MDM Tools
Big Data Analytics
Self Service Reporting
19 © Copyright 2013 EMC Corporation. All rights reserved.
Agenda
EMC’s IT Transformation
The PROPEL Project
PROPEL Virtual Infrastructure
Big Data Analytics
Takeaways
20 © Copyright 2013 EMC Corporation. All rights reserved.
PROPEL: Mission Critical LOB Application Fully Virtualized on Vblock
RELIABLE MESSSAGING
MO
NIT
ORIN
G
MAN
AG
EM
EN
T
TRANSFORMATION
SAP Applications
Database
Application Integration Cloud (AIC)
Legacy Applications
DATA FABRIC
INTEGRATION
>60 LEGACY SYSTEMS
WEB SERVICES
ADAPTERS
BATCH SO
A
GO
VERN
AN
CE
SUPPLIER RELATIONSHIP MANAGEMENT
ERP CENTRAL COMPONENT
BUSINESS WAREHOUSE
BUSINESS PLANNING &
CONSOLIDATION
FINANCIAL SUPPLY CHAIN
MANAGEMENT
SUPPLY CHAIN MANAGEMENT
ORACLE NON-RAC SQL SERVER
• Time to Deployment – 27 Months from Analyze To Go-Live
• New Capabilities – Next Generation Manufacturing /
Supply Chain/Finance
– Over 500+ Virtual Hosts Built To Support 9 SAP Landscapes
• Application Performance: – 20x QTO Performance Gains
– FAST VP for Response Time / Application Performance
– Prod Size Environment < 3 days
• Data Integration – AIC Architecture Built On Top Of
Vfabric / Spring
– Common Data Model
– Reusable
• User Experience – Integrated Business Processes
– Mobile BI
– SAP HANA for Data Performance
21 © Copyright 2013 EMC Corporation. All rights reserved.
App App
App App
App MS
App App
App App
App Oracle
App App
App App
App App
App App
App App
App App
App App
App App
App App
Technology Highlights
Vblock Components – Cisco UCS Blades – Powered By Intel Nehalem
– Cisco Nexus 5000 / 7000 Switches
– EMC VMAX, VNX Or Celerra Storage
– VMware vSphere 5.x
Application / Database Benefits – All 10 GB Backbone/Nehalem Processors
– Virtual And / Or Physical Configurations
– Dedicated SAN & Network Infrastructure
– High Consolidation Ratios
Operational Benefits – CPU, Storage And Virtual Layer
– Repurpose Physical To Virtual As You Move To Cloud
– Oracle RAC to Single Instance Use Case
Architecture
Vblock for SAP Applications
22 © Copyright 2013 EMC Corporation. All rights reserved.
Business Continuity / DR
ERP
Integration
App App
App App
App MS
App App
App App
App Oracle
App App
App App
App App
App App
App App
App App
App App
App App
App App
ERP
Integration
App App
App App
App MS
App App
App App
App Oracle
App App
App App
App App
App App
App App
App App
App App
App App
App App
VMware SRM And
EMC SRDF For
Disaster Recovery
Hopkinton Durham
SRM For App VMs
SRDF For Storage
23 © Copyright 2013 EMC Corporation. All rights reserved.
Integrate Across All EMC Applications
Application Integration Cloud
SaaS Platforms
Social
Partners Mobile EMC
PRIVATE CLOUD
APPLICATION INTEGRATION
CLOUD
App Server vFabric
Data Fabric
Monitoring & Management
Integration, Batch, Web Services
Common Data Model
Legacy Apps
New Apps
Data Warehouse
CRM ERP
Enterprise Applications
24 © Copyright 2013 EMC Corporation. All rights reserved.
Agenda
EMC’s IT Transformation
The PROPEL Project
PROPEL Virtual Infrastructure
Big Data Analytics
Takeaways
25 © Copyright 2013 EMC Corporation. All rights reserved.
Analytics
Data Governance
Data Sources
Big Data Platform
Tools & Consulting
MASTER DATA MANAGEMENT
D A T A QUALITY
PLANNING / WHAT-IF PREDICTIVE T E X T
ANALYTICS
UNSTRUCTURED STRUCTURED
D A T A INTEGRATION
DATA SCIENTIST
VISUALIZATION REPORTING DASHBOARDS
COLLABORATION
TRAINING SOLUTION DESIGN/
DEVELOPMENT
OT H E R S TRANSACTIONAL
D A T A MACHINE
DATA SOCIAL EXTERNAL
Big Data Analytics
26 © Copyright 2013 EMC Corporation. All rights reserved.
HINDSIGHT TO INSIGHT
Unified Analytical Platform
Business Analytics As A
Service
Multi-Platform Data Integration
Seamless Visibility From
Aggregated To Transactional
Detail
Optimized For Consumption
Collaborative Analytic Tools
Advanced Data Scientist
Services
Mobile Access Deployed
Globally
Big Data Reference Architecture
Global DW
BAaaS
GP DB/HD GP DB/HD
Tableau Reporting Tool
BOBJ
Analytic Workspace
SAS Visual Analytics Tool
OBIEE
MSFT Reports
GP DB/HD Analytic Workspace
SAS Analytics
R + Madlib +
Visual Explorer
SAP BW
Solution Manager
GP DB/HD Analytic Workspace
Local Data
SFDC
Master Data
eBus
SAP
HANA
SQL Fire
27 © Copyright 2013 EMC Corporation. All rights reserved.
Why SAP HANA?
Business Requirements – Heavy Reporting Needs During EOQ “Quote To Order To Ship”
Business Process
– Eliminate Performance Risk During EOQ – Operational Reports On ECC
– Meet Critical Real-time Reporting Requirements
Considerations – SAP Suite Accelerator / BW On HANA /SAP HANA Modeling Studio
– Leverage SAP System Landscape Transfer (SLT) To Replicate Data
Road Ahead – Addressing Real-Time Operations and Analytics
– HANA Modeling Studio & COE Building
– HANA as a DB Platform — Roadmap
▪ BW, CRM, Business Suite
SAP Scale-Out Size
• SAP HANA Software With SLES OS Preinstalled
• Cisco UCS B440 M2 Blade Servers
• 4 x 2.4 GHz Intel Xeon E7-4870 CPU
• 512 GB 1066 MHz RDIMM
• EMC Tiered Storage
• Scales 4 To 16 blades
• Incremental Addition of Servers
28 © Copyright 2013 EMC Corporation. All rights reserved.
Agenda
EMC’s IT Transformation
The PROPEL Project
PROPEL Virtual Infrastructure
Big Data Analytics
Takeaways
29 © Copyright 2013 EMC Corporation. All rights reserved.
OS INTEGRATION ERP
DELIVERED AT $11M SAVINGS
PLATFORM
5X
4X
5X
3X
FASTER DEPLOYMENT
LESS STAFF RESOURCE TIME
BETTER SCALABILITY
LOWER COST
PROPEL Technology: Driving Value
30 © Copyright 2013 EMC Corporation. All rights reserved.
PERFORM
SIMPLIFY
STANDARDIZE
BUSINESS INSIGHT DATA QUALITY
PROPEL Results
LEGACY APPS
RETIRED
65 450
POINT-TO-POINT INTERFACES
R E D U C E D T O
125 AIC INTERFACES
SINGLE GLOBAL I N S T A N C E
5X SCALABILITY
20X INTEGRATION THROUGHPUT
>150% PERFORMANCE
INCREASE
CROSS DIVISONAL PLATFORM
Q3’12 RECORD VOLUMES
31 © Copyright 2013 EMC Corporation. All rights reserved.
Simplify To Scale
Sustaining The Results
FLEXIBILITY • Implementing First SAP
Upgrade In May
• Simplified Acquisition Integration
SYSTEM • Highly Scalable, Flexible
Solution–Designed For Growth
• Avg Response Time <3 Secs For Critical Transactions
FUTURE RELEASES • Currently Enabling PS And
RSA On The Platform
• Go To Market Enablement Program Begins In Q2
32 © Copyright 2013 EMC Corporation. All rights reserved.
Lessons Learned
CHALLENGE
Status Quo
TRANSFORM
Your Org
Establish Your
BASELINE
Maintain FOCUS
MEASURE Results
BUILD Your Cloud
Takeaways
INFRASTRUCTURE
PROCESS OPTIMIZATION ORGANIZATION USER EXPERIENCE OPERATIONAL
33 © Copyright 2013 EMC Corporation. All rights reserved.
www.EMC.com/emcitproven
EMC IT Proven
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 34
© 2013 SAP AG or an SAP affiliate company. All rights reserved.
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