Teradata Corporation 1

Teradata (NYSE: TDC) is the global leader in analytic data platforms, marketing applications, and consulting services, helping organizations become more competitive by increasing the value of their data and customer/consumer relationships.

The Industry Leader in Data Warehousing,

Big Data Analytics, and Marketing Solutions

Teradata is the world’s leading provider of data warehousing, big data analytics and marketing solutions.

In addition to class leading analytics and marketing technologies, Teradata offers data-driven solutions

tailored to the unique requirements of the Consumer Goods industry. Our platform solutions are

available on a flexible delivery basis; on-premise, as managed services, or in the cloud. Teradata also

offers experienced industry consulting and professional services support including our Advanced

Analytics Factory, an on-premise / off-shore delivery model.

Teradata is the market leader in Business Intelligence and data driven solutions, serving the world's top

companies. Key advantages include the highest performance, lowest total cost of ownership and

unlimited scalability to address any data volume, data type, number of users or complexity. Teradata’s

portfolio, shown below, also includes best-in-class Integrated Marketing Management solutions.

Teradata at a Glance

Pioneer in leveraging data for competitive advantage; 30+ years

Global leader in Enterprise Data Warehousing (per Gartner, Forrester, IDC) o Positioned in Gartner’s Leader

Quadrant for Data Warehousing since 1999

Perennial global leader in Integrated Marketing Management

Strong Financials o Revenue: $2.66B (up 13%) o Profit: up 22%

Top 10 U.S. Software Company o $10B+ Market Cap. o S&P 500 member o Among InformationWeek’s

Top 10 Most Strategic Vendors

o Dow Jones Sustainability Index

o World’s Most Ethical Companies – Ethisphere Institute

Global Presence and World-Class Customer List o 1,500 customers o 10,000+ associates o 70 countries

The Teradata Portfolio

Teradata’s Portfolio

Teradata Corporation 2

The Teradata Unified Data Architecture (UDA)

The Teradata Unified Data Architecture™ (UDA) is a collection of services, platforms, applications and

tools that help large companies define and deploy an architecture that makes optimal use of available

technologies in a way that unleashes the value of data. The UDA offers capabilities represented in the

orange (Insights), blue (Discovery) and green (Staging) sections of the above diagram. Components

include:

Integrated Data Warehouse: For an Integrated Data Warehouse (IDW), Teradata

offers its Active Integrated Data Warehouse, the market-leading platform for delivering

strategic and operational analytics, providing a single source of centralized data for reuse.

Integration of structured data from consumer, customer (trading partner) and internal

operational sources offer many benefits, including:

- Data Mart Consolidation: Teradata consolidates and integrates multiple or many (hundreds) of databases, regardless of size or complexity, to achieve significant cost reductions in hardware, software, maintenance, and support infrastructure.

- Financial Reporting and Analytics: Providing a consolidated view of financials across

regions, countries, brands and/or organizations, including specific applications and

consulting expertise to enhance SAP analytics and reporting.

- End to End Supply Chain Analytics: Tracking and optimizing product from manufacture

to distribution, delivery, promotion and sale to the consumer.

- Industry Specific Data Models: Comprehensive, mature, industry specific data models

developed from 25 years of experience in complex, data intensive analytics.

- Master Data Management: Establishing and managing a single version of the truth for

core data elements, such as consumer, product hierarchy, customer, etc.

- High Performance Analytics: Enhancing the performance and scalability of advanced

analytics (data mining) by applying massively parallel and in memory technology to

multiple, commonly used data mining applications and programming languages,

including SAS, R, and Fuzzy Logix.

- Shopper Optics: With Teradata Shopper Optics, class-leading data management,

security, analytics and visualization capabilities come together to deliver actionable

analytics across the marketing, category, space, consumer, and product supply spaces.

ANALYZE Data

Warehousing

Data Mart Consolidation

Financial Reporting and Analytics

E2E Supply Chain Analytics

Industry Specific Data Models

Master Data Management

High Performance Analytics

Shopper Optics SAP Enhancement

Analytics

Teradata’s Portfolio

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Data Discovery Platform: For a Discovery Platform, Teradata offers Aster with its SQL-

MapReduce capabilities for discovery analytics using pre-packaged analytics and applications

for data-driven discovery. This provides accessibility by mainstream business analysts through

familiar interfaces like SQL and leading BI tools. If the discovery is on stable schema data,

Teradata recommends a partitioned data lab in the Data Warehouse instead. Some common

Consumer Goods use cases for Discovery include:

- Weblog Analysis: understanding visitor behavior or uncovering trends and affinities

between pages, products, visitor attributes.

- Attribution Analysis: Identifying and quantifying the most impactful marketing

campaigns, media or channels in order to better allocate marketing resources to the

most effective activities.

- Influencer Analysis: Identifying and quantifying the most influential people or

organizations for individual categories, products, or markets to enable prioritized

communications and relationships.

- Golden Path Analysis: Understanding the shortest path to an event through a

combination of interactions, such as Facebook visits, email campaigns, contact center,

and website visits in order to understand and encourage consumers to take a specific

action (e.g. new registration, coupon download, store purchase, R&R posting, etc.).

- Sentiment Analysis: Understanding the marketplace reaction to messages, product

launches, campaigns or other public communications in order to react more quickly and

affect program success.

- Parts Maintenance Analysis: Identifying and understanding the warning signs of part

failure on manufacturing equipment, office equipment or other capital assets in order to

take preventative action.

- Fraud Detection: Identifying fraudulent activities, transactions, warning signs or trends

to take preventative or immediate corrective action.

- Call Center Analytics: Identify multi-channel behavioral patterns to optimize IVR flow,

call routing design, improve the customer experience, or reduce operating costs.

DISCOVER

Big Data Analytics

Weblog Analysis

Attribution Analysis

Influencer Analysis

Golden Path

Analysis

Sentiment Analysis

Parts Maintenance

Analysis

Fraud Detection

Call Center Analytics

Teradata’s Portfolio

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Data Staging Environment: For Loading, Storing and Refining Data, Teradata

recommends and provides Hadoop as effective, low-cost technology. It is not designed for high

concurrency or discovery analytics in a mixed workload environment. Nor is Hadoop discovery

simple and available to non-technical personnel – Discovery analytics are performed most often

with a dedicated Discovery Platform.

Multi-structured data sources representing significant historical time periods can now be pulled

into a Discovery Platform for iterative analytics, such as brand websites (including mobile) and

social media platforms (via API or third party data providers).

Integrated Marketing Management

Teradata’s Integrated Marketing Management (IMM) framework encompasses the lifecycle of

marketing activities including: planning, budgeting, asset management, workflow, campaign

management, digital messaging and analytics. Teradata’s IMM capabilities include:

- Automated Campaign Management (Relationship Builder): Automating the development and

execution of personalized marketing campaigns through any channel, including email, mobile,

website, postal mail, and contact center.

- Real Time Interaction Management: Analyzing consumer interactions through any inbound channel

and then optimizing and delivering the next best action in real time (milliseconds) through any

channel, such as website and contact centers.

- Digital Messaging-Services: Email and mobile specific delivery and creative services.

- Digital Asset Management: Consolidating and managing digital assets for use across marketing

functions - e.g. Website, emails, printed or video advertising and promotion.

- Workflow Automation: Automating best practice processes to reduce costs and improve

productivity across marketing organizations, especially in areas of creative design, marketing

program development, financial or budgetary approval.

- Marketing Budgeting, Planning and Spend Management: Managing, tracking and analyzing

marketing specific budgets and expenditures to enable better visibility and allocation of marketing

resources.

- Integrated Consumer Insights (iCI): Teradata’s class leading campaign management and data

management technologies delivered as a managed service and including the security, governance

and householding necessary to develop accurate and trusted communications with consumers.

STAGE Collect, Store, Refine

ENGAGE Integrated Marketing

Automated Campaign

Management

Real Time Interaction

Management

Digital Messaging Services

Digital Asset Management

Workflow/ Process Automation

Budgeting, Planning and

Spend Management

Integrated Consumer Insights

Teradata’s Portfolio

Teradata Corporation 5

Industry Solutions

Experienced consultants who previously worked for such leaders as The Coca-Cola Company, Anheuser-

Busch, Kraft Foods, Unilever, Kellogg’s and others provide insight into best practices and how Teradata’s

solutions map to industry needs. Teradata’s long history, experience and expertise in advanced

analytics for Retail provide a comprehensive understanding of the special challenges of the Consumer

Products industry. Teradata’s consultative solutions can be depicted as follows:

Leveraging Teradata technology and industry consulting expertise, advanced analytics for Consumer

Goods organizations span the enterprise, as shown below:

Teradata’s Portfolio

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Technology

Teradata provides the highest

performing and most scalable

technology platforms, tailored

for specific functions and

workloads. Teradata customers

represent the largest and most

complex data warehouses in

the world.

Alliances

Teradata also partners with other industry leaders, including:

System Integration partners with Accenture, Deloitte, and Cap Gemini.

Strategic Partnerships and Joint Engineering relationships to optimize the performance of tools

from SAS, SPSS, SAP (Business Objects), Oracle (OBIEE), Tibco Spotfire, Cloudera, others.

Strategic Financing is available through our partner, GE Capital.

Sample Customers and Awards