WE CREATE C USTOMERS 5756 BAUER TR AD ER MEDIA

Plant & Equipment is widely recognised as the go-to marketplace for those looking to buy and sell new and used industrial equipment.

Published 13 times a year as a dedicated self-covered section in every issue of Deals on Wheels, Earthmovers & Excavators and Farms & Farm Machinery magazines, each issue is packed full of hundreds of new and used pieces of equipment for sale – from cranes, forklifts and other materials handling equipment, to compressors, generators, machine tools, and a whole lot more, making it an unrivalled tool in the ‘path to purchase’.

Plant & Equipment is more than just another old-school trade magazine, however.

With the 2013 launch of its digital platform, TradePlantEquipment.com.au, buyers can view more than 26,000 stock items for sale in a rich database searchable by equipment type, make/model, price and location – 24/7.

Crucially, TradePlantEquipment.com.au leverages the editorial resources of Deals on Wheels, Earthmovers & Excavators and Farms & Farm Machinery to provide users with exclusive access to news and test reviews of both new and used equipment for sale.

The reason for its success is simple: it works! In a 2017 survey more than 64% of readers said industry-related magazines and websites were an important source of information when researching a major purchase.

Sellers, meanwhile, can list stock both in print and online, reaching a significantly larger audience of potential buyers. Research has found less than 20% of regular website visitors are frequent readers of the magazine.

This unique combination of content and classifieds, distributed across print and digital platforms, adds up to a richer, more user-friendly and powerful tool for buyers and sellers alike!

THE INDUSTRIAL EQUIPMENT BUYERS’ BIBLE

P&E AUDIENCE

BRAND REACH

103,644AV. MONTHLY WEBSITE

PAGE IMPRESSIONS

29,566AV. MONTHLY

WEBSITE VISITORS

3.2AVERAGE PAGES

PER VISIT

22,162STOCK ITEMS FOR SALE ON WEBSITE

1,842EMAIL DATABASE

TWICE WEEKLY

EDM

45,734AV. COMBINED MAG

READERSHIP PER ISSUE

As an insert into Deals on Wheels, Earthmovers & Excavators and Farms & Farm Machinery magazines, Plant & Equipment reaches an estimated readership of more than 45,000 in-market buyers and sellers.

80%WORK ON A FARM, MAINLY

CROPPING, BEEF/SHEEP

91%EMPLOY 1-5 PEOPLE

ON THEIR FARM

81%WORK IN THE

TRUCKING INDUSTRY

72%ARE OWNERS, OWNER-

DRIVERS AND FLEET DRIVERS

42%CONSTRUCTION

18%MINING

15%AGRICULTURE,

FORESTRY

*Sources: Google Analytics Jan-Dec 2017; SailThru Dec 2017; retail sales scans/readership survey 2017

WE CREATE C USTOMERS 43

Through its unique combination of quality, trusted editorial content, and market-leading new and used equipment classifieds, Bauer Machinery Network reaches and influences more key decision makers across the key segments of the farming, earthmoving and civil construction, and industrial machinery sectors than any other media, in print and online. Bauer Machinery Network – leading the farming, earthmoving and civil construction, and industrial machinery sectors since 1988.

22,079Combined magazine readership per issue

12,457Combined email

database

1,029,751 Combined monthly website page views

282,998 Combined monthly

website visitors

64,789Total

video views

21,495Total Facebook

reach

Sources: Websites visitors: Google Analytics, Jan-Dec 2017; average combined visitors and page views from TradeFarmMachinery.com.au, TradeEarthmovers.com.au, and TradePlantEquipment.com.au. Video views: combined Facebook, Youtube & Brightcove views for TradeFarmMachinery.com.au, TradeEarthmovers.com.au and TradePlantEquipment.com.au, September 2017. Facebook: combined reach for Facebook.com/TradeFarmMachinery, Facebook.com/TradeEarthmovers, Facebook.com/TradePlantEquipment, September 2017. EDM database: combined internal statistic, December 2017 for TradeFarmMachinery, TradePlantEquipment and TradeEarthmovers. Magazine readership: publisher’s claim based on retail sales scan data, internal readership research, 2017.

OUR PRODUCT OFFERING

17,180+ items for salein print & online

>>NOW INSIDE

2007 Iveco Stralis. 8 wheeler, front mounted crane PM240, 13m reach • NSW 0413 614 723

2007 International 9200 Eagle. Truck and dog tipper, 890K. 1 owner • QLD 0413 623 020

2005 Isuzu F series FTS750. Fertiliser spreading truck. • NSW 0427 449 802

$154,000 $140,000 + GST$77,000 inc GST

INSIDE

REBUILDING HOPE

CLASSIC CATCHUP

SOLID SIBLINGS

The full story behind

NTI’s 1946 International

K5 restoration

Wrap up of joint Kenworth Klassic and

Clarendon Classic Rally

Steve Brooks tests Mercedes-Benz’s new

Actros rigid line-up

Issue 421 • $7.95On sale 20/11/17

Trucks, trailers, forklifts, parts & accessories for sale

Check out this 2012 Kenworth K200 featuring a stretched cab incorporating a draw fridge, bone diamond button trim and pure air refrigerated bunk cooler. Powered by a Cummins ISX 550hp engine coupled with an 18-speed Roadranger transmission, RT46-160 rear axles on Airglide 460 air bag suspension, ABS and hydraulic PTO. Genuine 503,189klms on the clock. Find it on www.usedtrucks.com.au or call 1300 663 308.

KennyCOMFY

DOW 421.cls 1 8/11/2017 2:16 pm

Our expert and credible content ensures our brands drive consideration and evaluation, promote brand advocacy, and with advertising part of the

story, are purchase drivers.

INDUSTRY-SPECIFIC TITLESOur industry-specific titles are channels for brands and dealers to communicate with customers.

Through our digital offering and magazines, advertisers reach an audience that is actively displaying an interest in their products and services.

Integration of digital and print through industry-specific channels allows advertisers to tell their stories and build awareness through multi-channel campaigns spanning print and digital.

10 BAUER TR ADER MEDIA WE CREATE C USTOMERS 1 1

MULTI-PLATFORM CONTENT DELIVERY

PRINT OFFERINGS> Bespoke

> Australian Motoring Archive (30 years of Wheels content)

> One-shots > Gatefolds> Tip-ons > Re-prints

> Inserts

DIGITAL AMPLIFICATION> High Impact

> Lead Generation> Video > Facebook> eDM & Newsletter

> Retargeting > Native> Keyword Targeting

INTEGRATED PIECES> Photography

> Live streaming> Competitions > Dealer Merch

> Custom Publications > Videography > Events

> Data > Research

BAUER TRADER MEDIA GETS BEHIND ITS ADVERTISERS WITH MAJOR MARKETING INITIATIVES

ABC BUS SHOW_2016.cls 1 15/09/2016 2:21 pm

MARKETING INITIATIVES

MAJOR SUBSCRIPTION GIVEAWAYS10 BRANDS promoting competition across print and digitalWheels, MOTOR, Unique Cars, Street Machine, ATN, ABC, Deals on Wheels, Owner Driver, Farms & Farm Machinery, Earthmovers & Excavators

SHOW GUIDESPOINT OF SALEEVENTS DVD’SONE-SHOT EDITIONS

FOR FLEET OWNERS & MANAGERS

Mills Freightlines celebrates four generations and 50 years in the grain game

BUMPER CROPg g y g g

LICENSED FOR SKILLNHVR boss comes clean

on operator licensing

URBAN DISTRIBUTORWhy the Benz 2643 is an urban distribution dream

KENWORTH X FACTOR How the Cummins X15 might

beat a path for the X12+

FEBRUARY 2017 ISSUE 364 $8.50

ATN 364.cls 1 23/01/2017 9:29 am

FOR FLEET OWNERS & MANAGERS

Mills Freightlines celebrates four generations and 50 years in the grain game

BUMPER CROPg g y g g

LICENSED FOR SKILLNHVR boss comes clean

on operator licensing

URBAN DISTRIBUTORWhy the Benz 2643 is an urban distribution dream

KENWORTH X FACTOR How the Cummins X15 might

beat a path for the X12+

FEBRUARY 2017 ISSUE 364 $8.50

ATN 364.cls 1 23/01/2017 9:29 am

MEDIA VALUE$1.7 MILLION

OVER 90,000 ENTRIES

PRIZE VALUE OVER $57,000

READER PRIZES

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17,880+ items for salein print & online

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2011 Kenworth T609. 50" db bunk, fridge, TV/DVD, exc condition • QLD 0499 100 680

1951 Ford F750 Fire truck. Absolutely original, USA left hand drive • VIC 03 9706 6049

International 7600 Eagle. C12, 7 car transport trailer, combo sale only • QLD 0417 794 163

$21,500 $170,500$96,800

In an Australian exclusive, Steve Brooks gets behind the wheel of aKenworth T408 trialling the yet-to-be-released Cummins X12 engine

CUMMINS

x-clusive

INSIDE

CHASING GHOSTS

DUSTDEVILS

Matt Wood drives a beautifully restored

1962 AB International

Tackling the iconic Simpson Desert with a

couple of Iveco trucks

Issue 420 • $7.95On sale 23/10/17

Trucks, trailers, forklifts, parts & accessories for sale

DOW 420.cls 1 11/10/2017 2:40 pm

MEDIA PARTNER

OFFICIAL 50TH ANNIVERSARY

SHOW PROGRAM BRISBANE CONVENTION & EXHIBITION CENTRE

MAY 25–28, 2017

SHOW ORGANISER

PLATINUM PARTNER

SILVER PARTNER

SHOW STOPPERSInnovation Centre makes show debutBEST ON SHOW

Exclusive preview of new truck releases

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and exhibitor listings

DO THE

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Extend the editorial and advertising message.

2017 OFFICIALSHOWBAG

Don’t miss out on this exclusive advertising opportunity!

For more information please contact Matt Alexander T: +61 3 9567 4211 E: Matt.Alexander@bauerxcelmedia.com.au

SHOWBAG INSERTOPTION 1Deliver printed insert for distributionFiles to be delivered by Monday 17th April 2017

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VISIT

Hundreds of used

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Metro Tasmania to improve services

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CONFERENCE CALLGovernment promise:

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FIRST IN CLASSOperators educated in

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2169_BusVic Pull_A2 Poster.indd 1 2/07/2015 10:44:50 AM

12 BAUER TR AD ER MEDIA WE CREATE C USTOMERS 13

WE CREATE C USTOMERS 6 160 BAUER TR AD ER MEDIA

Eastern Plant Hire tasked Bauer Trader Media for a recruitment campaign to attract owner operators and contractors to operate their ambassador fleet

needed to fulfill upcoming major infrastructure projects.

A custom video produced by Bauer Trader provided insight into day-to-day operation of the business and

existing EPH ambassadors experiences. This long-format video was rolled out to an extensive audience of owner operators across Bauer’s Owner Driver, ATN and Deals on Wheels brands in a multiplatform campaign across print, digital, social and email channels over a four month period.

CASE STUDY

EASTERN PLANT HIRE

OVER 55,000 PEOPLE REACHED IN PRINT

A full page ad reached a combined circulation of over 55,000 people, resulting in 58

registered unique calls.

OVER 8,000 FRIENDS & FANS ENGAGED THROUGH SOCIAL

The video post reached over 8,000 friends & fans of Owner Driver through Facebook, resulting in a 15%

engagement rate with the post.

OVER 55,000 UNIQUE BROWSERS REACHED ONLINE

The digital creative was exposed to over 55,000 unique browsers, achieving a 3% engagement

rate with the advertising.

IN BUSINESS terms, growth is always considered good. Growth, however controlled it is, can also present its own challenges in this day and age – especially in trucking!

However, one company is taking the bull by the horns to be the driving force behind its expansion and evolution, with innovative thinking to address the growth challenge.

Eastern Plant Hire (EPH) started out as a modest equipment agency business in 1997, run by brothers Michael and David Willson.

Since then it has grown to become a specialist earthmoving transport company involved in projects across three states.

With more than 50 trucks in the company fleet and in excess of 3,000 independent contractors on the books, EPH runs under the banner of supplying ‘The best service on Earth!’ As well as a tipper fleet, the company also has a small fleet of earthmoving equipment

for hire including road sweepers and water carts.

EPH was the primary haulage contractor for Melbourne’s $2.5 billion Eastlink toll-way project back in the early noughties; an iconic project that moved nearly as much dirt as the iconic Snowy Mountains Hydro Electric project.

Since then EPH has pursued more opportunities both in Victoria as well as New South Wales and Queensland.

EPH managing director Michael Willson says: “The eastern seaboard is currently seeing a massive infrastructure boom, and we’re an integral part of it”.

Innovations like the development of an EPH app for clients and contractors have served to push the company into ground-breaking areas with increased connectivity, transparency and compliance as well as resulting in less paper work for employees, contractors and clients alike.

As with many transport companies, EPH has struggled to keep the pace of driver recruitment in line with the business’s growth.

“Like many trucking companies, it can be a challenge to find and retain drivers,” says Willson. “So that’s why we started our Ambassador program.

“And we’re now looking for more owner drivers to become EPH Ambassadors.”

An EPH Ambassador is an independent contractor. Prospective Ambassadors can buy an existing EPH fleet truck and then go to work for the company.

EPH DELIVERS BEST SERVICE ON EARTH!Victorian-based earthmoving transport company Eastern Plant Hire has refreshed Its ‘Ambassador’ program as an innovative strategy to address a shortage of quality drivers needed to sustain its rapid growth fuelled by the national infrastructure investment boom

“We use the term Ambassador because that’s

what they are, they’re brand ambassadors for our

company”

EPH managing director Michael Willson says an infrastructure boom on the east coast is seeing unprecedented demand for drivers and subcontractors

SEE T

HE VIDEO

56 — August 2017 www.ownerdriver.com.au SPONSORED CONTENTOWNER//DRIVER

OWD 295.cls 56 26/07/2017 2:48 pm

KEEPING THE WHEELS TURNING FOR OPERATORSA MACK Granite tipper and dog rolls into the yard and behind the wheel is EPH Ambassador, Brett De Niese.

De Niese lets the big bulldog-branded tipper idle down before climbing out of his office.

It’s clear from the outset that De Niese is enthusiastic about both his job as a ‘mud carter’ and the company he represents.

“I just love the work,” he says enthusiastically flipping his shades on top of his head. “Some of the sites we get into can be a challenge, you have to be on the ball, but I love the challenge.”

This isn’t De Niese’s first outing as an owner-driver. “I’ve been a driver for about 19 years,” he says, “but a lot of that

time was working as an owner-driver.“And I’ve been with EPH for about three years now. The company

is great to work for and they do their best to keep my wheels turning. This is the best owner-driver gig I’ve had.”

De Niese pulls out his smart phone to give a demonstration of the app. The user interface looks pretty easy to navigate from an outsider’s perspective.

“The job allocation is sent to my phone,” De Niese says. “All the details of the job are there and I notify the office via the app when I’ve arrived and when I’m leaving.

“The tonnage and type of material are all logged via the app.”As you’d expect from a company that touts customer service as a

priority, all truck movements are tracked so all involved in the process know where the trucks are and when they’re likely to arrive on site.

“At the end of the shift I just get the customer on site to sign off on the days’ work through the app on my phone,” De Niese says. “The job then goes straight into the system for processing.

“I can see how much I earned for the day and when I’ll get paid, and it means that I’m not stuck on the computer at home invoicing in my time off.”

It’s clear that Brett De Niese is more than happy with his EPH Ambassador role.

But it’s also clear that to him it’s more than just a job.“I love it,” he enthuses. “I love trucking,” he pauses and smiles

sheepishly. “Yeah, I just love it.”

Brett De Niese has been an EPH Ambassador/subcontractor for three years

Brett De Niese says he loves both the job and working for EPH

The business features on-site workshops for ease of servicing

EPH Ambassadors receive work and invoice for work completed via the company’s smartphone app

Company vehicles are fitted with state-of-the-art information systems to make tracking, compliance and monitoring vehicle productivity accessible at the click of a mouse

www.ownerdriver.com.au August 2017— 57 SPONSORED CONTENTOWNER//DRIVER

OWD 295.cls 57 26/07/2017 2:48 pm

EASTERN PLANT HIRE CONFIRMED THAT THEY HAD FILLED ALL THEIR VACANT

POSITIONS PRIOR TO THE CAMPAIGN’S END DATE.

WE CREATE C USTOMERS 4 140 BAUER TR AD ER MEDIA

Aware of some of the challenges faced by the modern truck operator, BP – which has the largest network of dedicated trucking facilities in

Australia – set about upgrading some of its truck service centres to include more healthy meal options along with some more friendly facilities for both truck and their drivers.

With a specialised audience like truck drivers as a

target, BP enlisted the help of Bauer Trader Media to create specifically targeted content, which would then be amplified to its niche audiences, increasing awareness in an effective and engaging way.

Bauer set to work creating ‘Clash of The Titans’, a three-phase campaign to amplify a real-world showdown of Australia’s top-selling heavy-duty trucks, stopping at the upgraded BP service centres along the way.

CASE STUDY

CLASH OF THE TITANS

CONNECTED THE BP BRANDwith transport & logistics audiences through

editorial features and advertisements.

OVER 420,000 VIDEO VIEWS on YouTube alone with an

average completion rate of 50%.

OVER 53,000 ENGAGEMENTS with our social media audience

(likes, shares & comments).

20% ENGAGEMENT RATEacross mutiple

social media channels.

306 TradeTrucks.com.au AUSTRALIA’S #1 TRUCK CLASSIFIEDS

NEWS&REVIEWS

As Steve Brooks and I safely parked the trucks back in Melbourne, it was time for me

to look back at our week on the road.The shiny Kenworth K200 versus the

understated techno-powerhouse Volvo — the raging rock star and the Swedish supermodel. Both were running neck-and-neck on performance yet were chalk and cheese to drive and live in. But neither rig put a ‘foot’ wrong for the whole week.

On the road, the Cummins seemed to have a performance edge at the bottom of a hill, but the

FH soon found its footing around the middle of the climb and hauled. The Eaton UltraShift Plus box in the Kenworth needed more intervention to keep the cab-over singing. But the I-Shift tranny in the FH still needed a tickle here and there to make the most of the 16-litre donk.

Silky-smooth sums up the Volvo in most aspects, while the Kenworth feels planted on the road. The set-forward steer axle of the stretch cab feels entirely predictable on all road surfaces, though that does provide some characteristic chop to the ride. That steer axle position,

at OwnerDriver.com.au

WATCH THE VIDEO

Following on from issue number 388’s Clash of the Titans feature and some 3,500km after leaving Melbourne, Matt Wood looks back at the week-long trek with the Kenworth K200 and the Volvo FH

duelREVIEW

PHOTO: Down the Newell and heading for home

NEWS&REVIEWS

AUSTRALIA’S #1 TRUCK CLASSIFIEDS TradeTrucks.com.au 307

however, does give the Kenworth a leg-up in the weight-distribution department as well, and its lighter tare weight gives flexibility, especially in bulk applications.

My involvement in the Kenworth build gave me a sense of ownership; I built my own diesel-fuelled fantasy, a personal expression. And it felt like my truck.

For long-haul work, the bunk is a huge selling point, even in 2.3m fleet guise. The ‘Woody Wagon’ was a joy to live in. That stretch cab is just so damn usable.

The Kenworth is an engaging drive that lets the driver read the road though their ears, eyes and the wheel, and it hasn’t succumbed to over-complication during its evolution.

The Cummins e5 has given the cab-over the drivability it needs. Any Kenworth at this level of spec is a raging, profane love song to trucking in Australia. It’s an elegantly simple tool for a tough job.

But the Volvo FH is something else. It was ahead overall on fuel, but it’s much more than that.

As much as I’m reluctant to make big statements, the FH16 Volvo has more finesse and poise on the road than any commercial vehicle I’ve driven. It’s simply that good. I-Shift, I-Roll and Active Cruise all work together seamlessly in a beautifully integrated package.

That 16-litre engine is a smooth torque machine

that just keeps on giving when driven properly. The performance of the Volvo’s integrated

drive train is seriously impressive. However, the depth of the FH cab is a serious hurdle. The FH16 Globetrotter XL is Volvo’s premium line-haul offering, yet the cab is better suited to shuttle work and single-night accommodation than as a live-in proposition.

Even the new range of Mercedes-Benz trucks due for Australian release next year give the FH a run for its money in the bedroom stakes. The Volvo is a million-dollar apartment with a couch instead of a bedroom. Armed with an Aussie-sized cab, this truck would be very hard to pass up.

The K200 is the heart decision that is backed up by a liveable cab, and it’s a major attraction. If you follow the first-, second- and third-life business model of truck ownership, it’s hard to ignore the K-Dub’s heritage of durability.

It’s also hard to ignore the massive dealer and parts network, and sad as it is to admit, I kept catching myself admiring it.

The FH feels like the head decision mainly because it’s so damn smart.

The big Volvo is the first heavy vehicle I’ve driven that’s given me a potential real-world glimpse of trucking’s future, where the driver is in command of systems rather than moving levers. The FH platform represents a world of future possibilities.

1. The K200 was everything that we’ve come to expect from Kenworth.2. The smooth Scandinavian continued to surprise throughout the drive.

1 2

Read about fuel usage on the next page

The depth of

the FH cab is a

serious hurdle.

WE CREATE C USTOMERS 5958 BAUER TR AD ER MEDIA

BAUER PLANT & EQUIPMENT

DIGITAL ADVERTISING RATES – TRADEPLANTEQUIPMENT.COM.AU

SECTION (DEALS ON WHEELS, FARMS & FARM MACHINERY AND EARTHMOVERS & EXCAVATORS)*

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COLOUR GLOSSFULL PAGE $1,920 $1,740 $1,650 $1,560

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1/4 PAGE $770 $690 $660 $630

MONOFULL PAGE $880 $800 $760 $720

1/2 PAGE $520 $480 $450 $420

1/4 PAGE $350 $330 $310 $300

MAGAZINE DEADLINE

STANDARD DISPLAYDEVICE PLATFORM PRODUCT AD SIZE (WxH) BUY TYPE RATE ROS RATE TARGETED

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MOBILE MOBILE BANNER 320x50 CPM $30 $35

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MRECW: 300px H: 250px

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SPONSORSHIP (100% SHARE OF VOICE)

EMAIL ADVERTISING

TWICE-WEEKLY EDM

PRE ROLLW: 640px H: 480px

HOMEPAGE BUYOUTW: 728px H: 90pxW: 300px H: 250pxW: 160px H: 600px (X2)

CATEGORY/ KEYWORD SPONSORSHIPW: 728px H: 90pxW: 300px H: 250pxW: 300px H: 600px (X2)

INLINE BANNERW: 500px H: 90px

CONTENT CLIPW: 168px H: 112px

SOLUS EDM

SUPPLIED CONTENTW: 590px H: 1000px

HALF PAGE

SKYSCRAPER GUTTERS (X2)W: 160px H: 600px

HOMEPAGE FEATURE ARTICLEW: 168px H: 112px

MOBILE BANNERW: 320px H: 50px

TRIMW: 390mm H: 275mmTYPEW: 375mm H: 255mmBLEEDW: 400mm H: 285mm

BLEEDW: 205mm H: 155mm

TYPEW: 180mm H: 60mm

HALF PAGE

VERTICAL

TYPEW: 88mm H: 255mmBLEEDW: 113mm H: 285mm

INDEXTYPEW: 180mm H: 60mm

TYPEW: 180mm H: 125mm

ON SALE ISSUE MONTH AD MAT RECEIVED TRADER ADS DIY ADS DISTRIBUTED WITH22/01/18 423 JANUARY 05/01/18 08/01/18 09/01/18 DOW, E&E, FFM

19/02/18 424 FEBRUARY 02/02/18 05/02/18 06/02/18 DOW, E&E, FFM

19/03/18 425 MARCH 02/03/18 05/03/18 06/03/18 DOW, E&E, FFM

16/04/18 426 APRIL 29/03/18 29/03/18 03/04/18 DOW, E&E, FFM

14/05/18 427 MAY 27/04/18 30/04/18 01/05/18 DOW, E&E, FFM

11/06/18 428 JUNE 25/05/18 28/05/18 29/05/18 DOW, E&E, FFM

09/07/18 429 JULY 22/06/18 25/06/18 26/06/18 DOW, E&E, FFM

06/08/18 430 AUGUST 20/07/18 23/07/18 24/07/18 DOW, E&E, FFM

03/09/18 431 SEPTEMBER 17/08/18 20/08/18 21/08/18 DOW, E&E, FFM

01/10/18 432 OCTOBER 14/09/18 17/09/18 18/09/18 DOW, E&E, FFM

29/10/18 433 OCTOBER 12/10/18 15/10/18 16/10/18 DOW, E&E, FFM

26/11/18 434 NOVEMBER 09/11/18 12/11/18 13/11/18 DOW, E&E, FFM

24/12/18 435 DECEMBER 07/12/18 10/12/18 11/12/18 DOW, E&E, FFM

*CHOICE OF ONE MAGAZINE FROM OUTLINED. EFFECTIVE DECEMBER 2017. RATES EXCLUDE GST. RATES ARE PER PAGE OR DESIGNATED SPACE PER ISSUE. *REFERENCE IS TO AD SIZES AND NOT ACTUAL POSITIONING. ALL DEADLINES, RATES AND SPECIFICATIONS ARE SUBJECT TO CHANGE.

62 BAUER TR ADER MEDIA

BAUER TERMS & CONDITIONS

ADVERTISING SPECIFICATIONSSUPPLIED MATERIAL – All complete supplied artwork must be a PDF which is produced from layout software such as InDesign, Illustrator, Quark Express etc. ‘Press Quality’ settings with transparency flattened should be used when exporting to PDF. Portrait adverts only, no landscape adverts will be accepted.

BAUER TRADER MEDIA WILL NOT ACCEPT RESPONSIBILITY FOR ANY CHANGES MADE TO SUPPLIED ARTWORK WHICH DOES NOT MEET OUR SPECIFICATIONS.

COLOUR – PDF’s should be created with CMYK colours only. No RGB, LAB, pantone or spot colours. Please turn off all colour management when creating ads. Mono ads should use the black plate only.

FONTS – Please convert all fonts to outlines.

IMAGES – All images should be CMYK and 100% scale at 300dpi before placing into layout. No scaling of images should be done in your layout. Images taken from the internet are not acceptable.

SIZE SPECIFICATIONSCOLOUR full page, half horizontal or half vertical advertisements can either run to the edge of the page (bleed) or retain a white border around the advertisement (no bleed). All other sizes cannot have bleeds. A colour bleed advertisement must follow the examples below. If any advertisment does not meet these specifications it will need to be resupplied at cost to the advertiser.

MONO advertisements must not include bleed and must run only within the type area.

TYPE AREA is most important as it must contain all essential elements of the advertisement such as text, pics and logos.

TRIM is the actual page area and represents where the paper will be cut in the magazine.

BLEED (gloss only) should be used when the advert is to run right to the paper edge and should include only non-essential elements such as colour blocks, gradients or graphics that can be cropped off without effecting the finished product. Bleed is not available on newsprint colour or black and white advertisements.

ORIENTATION: Portrait adverts only, no landscape adverts will be accepted.

BLEED ADVERTISEMENTS: What is acceptable and unacceptable

GUIDELINES FOR USING BLACKThere are issues with objects that use a ‘rich black’. The system is converting any black that uses more than 100% K. For example, if you pick a black that uses the following breakdown – C:30 M:30 Y:30 K:100 – the system will convert it back to 100% K only. The conversion only takes place on objects, not images. Please check all work to have either of the following readings for blacks:

OPTION 1 – STANDARD BLACK C: 0 M: 0 Y: 0 K: 100.

OPTION 2 – RICH BLACK – if using plates other than K, make the K 99% - all other plates can be of any value as long as they’re NOT equal C: 30 M: 28 Y: 32 K: 99.

PDF – PDF’S CREATED FROM MICROSOFT PROGRAMS SUCH AS WORD, PUBLISHER, POWERPOINT AND EXCEL CANNOT BE ACCEPTED. THESE PROGRAMS CREATE PDFS WHICH WILL NOT MEET OUR SPECIFICATIONS.

Acceptable UnacceptableTRIM

BLEED AREATYPE AREA

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Images and block colour only go out to trim

Text is out of type area

Logo is out of type area

Bleed on black and white advertisements

Images and block colour go out to bleed

Text is within type area

Logo is within type area

Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt la acilisim zzrillan velit wisl duisl eriusci blaore tem duis et nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut alit nostio dunt nonse tat, vullutat irit irit adiat ut dolore diam dolor iuscidunt la acilisim zzrillan velit wisl duisl eriusci blaore tem duis et nullam veliquisci erat dunt wissim ver inismol oborperat. Lorem ad tem Suscipit etue magnisis del ut alit

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Trucking

TRIMBLEED AREATYPE AREA

Trucking

BAUER CONTACTS

For all advertising enquiries contact

P: 03 9567 4200 E: sales@bauertrader.com.au

or visit www.baueradvertising.com.au

WE CREATE C USTOMERS 63