the inclusive access model, presented by jason lorgan, stores director, university of california,...
TRANSCRIPT
Jason LorganUniversity of California, Davis
Inclusive Access Model
Content Delivery Today
Content Delivery Tomorrow
Content Licensing Benefits
• Store negotiates lower costs on content based on MUCH higher sell-through
• Publisher is willing to negotiate price because of the delivery method and greater quantity of students that will purchase the content
• Much more convenient for students
• Faculty appreciate all students having day-one access
• Adaptive digital content has been shown to improve student educational outcomes
What a Campus Store Needs to
Create
A Pilot Program
• The ability to place a charge on the student’s college account– If this ability does not exist, it can be negotiated; as a means to
save students significant money on their course materials and a step needed to move your campus into the digital future
– Campus policy may prohibit mandatory fees without an exhaustive approval process. So a way for students to opt out of the program may need to be created to satisfy campus policy
How our Program works
• Students are sent an email two weeks before classes begin with instructions on how to access their content (most content will be housed on the LMS for Spring Quarter)
• Students have free access through the first two weeks of class
After the free two weeks….• To retain access, students do nothing and a
charge is placed on their University account by the Bookstore
• If students choose to opt-out, they do so via a registrar link that goes to Verba Compare page
• Access is turned off and no charge happens for students who opt-out
History of Pilot• Fall 2014- Pilot began with over 3000 students
in 10 large courses with Cengage, McGraw Hill and Pearson
• Sell through moved from 27% to 95%
• Winter 2015- Pilot continued with over 5000 students in 19 courses with Cengage, McGraw Hill, Norton and Pearson
• Other publishers have expressed an interest in joining- the program-Wiley, Macmillan and Sage
UC Davis Pilot Results
Course
Actual
Enrollment Opt outs
# that
stayed in
% sell-through
(Fall 2014)
Fall 2013%
Sell-through
AHI 1A 211 3 208 98.58% 8.17%
AHI 1D 100 21 79 79.00% N/A
HDE 12 620 1 619 99.84% 45.32%
MGT 11A 473 0 473 100.00% 55.40%
PHY 9A 331 28 303 91.54% 45.75%
PSC 1 586 77 509 86.86% 12.24%
STA 13 525 16 509 96.95% 9.36%
Total 2846 146 2700 94.87% 27.39%
Assessment of Program• Students were given a $5 bookstore gift card to
fill out survey
• About one third of participants completed the survey
Survey highlights
• 45% of students preferred the adaptive digital content over print content
• 13% had no preference
• 39% preferred print
Survey Highlights
• Automatic Charge to University bill
• 74% of students had no issue with this billing method
• 48% preferred the automatic charge
• 27% disliked the automatic charge
• 25% had no preference
Survey Highlights
• Digital or Print more effective for learning?
• 62% digital more effective than print
• 38% print more effective
Survey Highlights
• Price Perception
• 60% felt content licensing digital price was better than they could have found for print on their own
• 25% felt they could have found a cheaper price for a print copy on their own
