the importance of tourism infrastructure · the importance of tourism infrastructure presented by...
TRANSCRIPT
THE IMPORTANCE OF TOURISM INFRASTRUCTURE
Presented by
Kenneth Atherley Barbados Port Inc.
September 3rd 2014
“Homeporting and Cruise Tourism”
“It’s a fact that the kind of infrastructure needed to spoil (not just satisfy)
visitors
involves constantly looking at every structure, business and person”
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How important is infrastructure?
Moves a destination to another level by increasing capacity (port limits or lack of attractions can limit the potential)
Adds to the brand/product elements to be promoted. Important marketing tool.
Creates leverage for achieving greater operational efficiencies, better flows, separation of conflicts etc. But.. the kind of infrastructure needed
to spoil (not just satisfy) visitors involves constantly looking at every structure, business and person.
Fitness Test for a successful cruise destination
“Physical infrastruct
ure is a requirement to be in the cruise tourism
business, but it is
not sufficient
to be successful
”
Global Destinations Fitness
Test TM
GLOBAL DESTINATIONS DEVELOPMENT, LLC
Fitness Test for a successful cruise destination
“Physical infrastruct
ure is a requirement to be in the cruise tourism
business, but it is
not sufficient
to be successful
”
a. Physical Conditions and Operations
i. Geographic Location of Port
ii. Dock Facilities and Anchorage
iii.Landside Arrival Conditions
iv. Buses and Taxis
b. Guest Experience
i. Retail Shopping and Ambiance
ii. “Free Activities” within Walking Distance
iii. Shore Excursions and Tours
iv. Food and Beverage
c. Operating Experience, Brand Equity and Market Appeal
i. Cruise and General Tourism Experience
ii. Brand Awareness with Cruisers, Travel Agent
iii. Marketing Program
iv. Ability to Differentiate versus the Competition
d. Onboard Revenue Potential and Costs of Cruise Ship Visits
i. Shore Excursions and Tours Commissions
ii. Retail Shopping Commissions
iii. Head Tax, Port Costs and Related
iv. Pilotage, Water and Other Supplies
The Health Fitness Test - Barbados
GLOBAL DESTINATIONS’ FITNESS TEST
Barbados Today Future Forecast
Letter
Grade Points
Letter
Grade Points
A. Physical Conditions and Operations
1. Geographic Location of Port C- 4.5 B- 5
2. Dock Facilities and Anchorage D- 3.9 A+ 6.25
3. Landside Arrival Conditions D 4.1 A+ 6.25
4. Buses and Taxis A 6 A+ 6.25
Subtotal, Physical Conditions and Operations 18.5 23.75
B. Guest Experience
1. Retail Shopping and Ambiance C 4.5 A+ 6.25
2. “Free Activities” within Walking Distance D 4.1 B- 5
3. Shore Excursions and Tours B 5.35 A 6
4. Food and Beverage F 0 A 6
Subtotal, Guest Experience 13.95 23.25
Sugar Point - Barbados
Barbados Today Future Forecast
Letter
Grade Points
Letter
Grade Points
C. Operating Experience, Brand Equity & Market Appeal
1. Cruise and General Tourism Experience A 6 A 6
2. Brand Awareness with Cruisers, Travel Agents C 4.75 A 6
3. Marketing Program A 6 A 6
4. Ability to Differentiate vs. Competition B 5.35 B 5.35
Subtotal, Experience, Brand Equity and Market Appeal 22.1 23.35
D. Onboard Revenue & Costs of Cruise Ship Visits
1. Shore Excursions & Tour Commissions A 6 A 6
2. Retail Shopping Commissions C 4.75 A 6
3. Head Tax, Port Costs and Related B 5.35 C 4.75
4. Pilotage, Water and Other Supplies B 5.35 A 6
Subtotal, Onboard Revenue and Costs 21.45 22.75
TOTAL POINTS (out of 100) C 76 A 93.1
The Health Fitness Test - Barbados
What is needed to be an attractive
Homeport destination? Department of Shipping, Trade and Transport, University of the Aegean, Greece
Ports Management
Situation Characteristics
Provision of Intermodal
transport chains
Political conditions and regulatory framework
Port Services to Passengers
Port Infrastructure
Port Services Cost Port Efficiency
Port Services to Cruise Ships
Site Characteristics
Natural Port Characteristics
Proximity to markets of cruise passengers
Attractiveness of neighbouring areas
City amenities
Political conditions and regulatory framework
Ports Management
Situation Characteristics
Provision of Intermodal
transport chains
Political conditions and regulatory framework
Port Services to Passengers
Port Infrastructure
Port Services Cost Port Efficiency
Port Services to Cruise Ships
Site Characteristics
Natural Port Characteristics
Proximity to markets of cruise passengers
Attractiveness of neighbouring areas
City amenities
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What is needed to be an attractive Homeport destination?
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Provision of Inter-modal Transport
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Port Efficiencies and Services to Passengers
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While useful, the two models have not adequately addressed the carrying capacity imperative – how much growth or development is acceptable before negatively impacting on the environment.
Reference the Belize 2000, 2003 and later Cruise Policies: • 8000 cruise passengers per day limit • Specific sites to be identified for cruise and long
stay visitors • No more than twenty (20) divers or snorkeler's
will be allowed to be present at the same time in an area of one hundred (100) square yards.
Cruise development studies should include local specialists and service providers – not only consultants. Public participation in decision making should be embraced
So...How important is infrastructure?
Our cruise tourism infrastructure is the brick and mortar, the workers in the sector, the suppliers and facilitators, the agents and port personnel, our tourism agencies etc. This “superstructure” is important.