the importance of delight
TRANSCRIPT
- 1. THE IMPORTANCE OF DELIGHT by Chris Halaska
- 2. What I do
- 3. Interface designer Interaction designer Motion designer Brand creator Illustrator Experience designer What my job description says
- 4. I create emotional connections with users by simplifying, guiding and delighting them What I actually do
- 5. Xcode storyboards with Tom Brodhurst-Hill Swift fundamentals with Chris Hulbert What Im learning
- 6. What is delight?
- 7. If you get a present for your birthday, its nice. But if you get a present and its not your birthday, its even better.
- 8. Its like receiving a gift every day of the year Equal parts happiness and surprise What is delight
- 9. Drives satisfaction when achieved, but shouldnt detract from the experience if absent What is delight
- 10. Unexpected and fun What is delight
- 11. Value of delight
- 12. Value of delight Creates an emotional connection Designing for emotion is key to enhancing the user experience
- 13. Value of delight Monetary value in an increased uptake
- 14. Value of delight Lets you stand out from the competition
- 15. Value of delight Increases brand loyalty
- 16. Value of delight Generates excitement about your product which leads to increased engagement
- 17. Value of delight Creates something memorable that people will share and tell others about
- 18. Value of delight Sets a great first impression
- 19. Value of delight Most importantly, makes people smile :)
- 20. How to use delight
- 21. Onboarding Introduce the products personality and set the scene for the app. Use a combination of visuals and animation to make it memorable. Explain how to use the app through a visual story, simplifying the learning curve of your product.
- 22. Empty states Great opportunity to create engagement by delighting, educating, and driving an action. Adding visuals and animation will make it a pleasant suprise.
- 23. Make data sexy Turning potentially boring data into an engaging visualisation will add delight to your product. Hints of animation and interaction will encourage exploration.
- 24. Transitions Smooth transitions between screens make the experience feel more natural. Give an understanding of what appeared from where, making it easy for them to navigate back.
- 25. Micro-interactions Communicate status and provide feedback Enhance the sense of direct manipulation Help people visualize the results of their actions
- 26. Animation Captivating animations enhance the experience, create meaning, and make the product more enjoyable to use.
- 27. Loaders Turn a normally painful feature into a positive. Distract them from the fact they are waiting. Keep the user enlightened about what is happening.
- 28. Companion Give helpful hints and guide the user through your app. Act as a helping hand to inform on new features and pleasantly appear when not expected.
- 29. Microcopy A short sentance can provide a helpful instruction to inform and guide. When used with the right tone of voice can break down the mechanical barrier and create a human touch.
- 30. Get personal Create an emotional connection with the user to create a positive relationship with your product. Use their name or any data you have to make it feel more personalised. Avoid the creep factor.
- 31. Crack a smile Use humour and surprise to provoke a positive response to your product. Memorable products will help you stand out from the crowd.
- 32. Surprises Unexpected surprises are the memorable moments which will create positive feelings towards your product. Give the user something they will remember your product by.
- 33. Simplify the experience Keep the flow of your app as simple and straightforward as possible, this will reduce friction as its being used. Crowding a screen with unecessary content with detract from the overall experience.
- 34. Make it beautiful A well crafted user interface will have a huge impact on the percieved value of the product. Well thought out designs will make the product easier to understand and use.
- 35. THANK YOU Chris Halaska www.chrishalaska.com twitter.com/chalaska