Dr. Munib Karavdic| AMP | @munibkaJon Campbell | Continuum | @jhcamb

The Implementation Dilemma:Building a Sustainable Growth Engine

October 2nd, New York City

The Implementation Dilemma

The Implementation Dilemma

Building a Sustainable Growth Engine

Dr Munib KaravdicAMP, Director of Design & InnovationConjoint professor at UNSW

@ munibka

Jon CampbellContinuumVP, Customer Experience & Innovation Capability

@ jhcampb

Disrupt or be disrupted

Hire aConsultancy

InnovationToolkits

Accelerator Partnerships

Hire Designers

Crowdsourcing

In-house Incubators

Design Thinking Training

Corporate Venturing

Innovation Centers & Labs

Action ≠ Outcomes

Established companies underestimate their ability to create or acquire new ideas and overestimate their ability to implement new ideas.

Incremental Change Cold Fusion

The Scary Zone

A B C D

Incremental Change

The Scary Zone

Cold Fusion

Scary Zone ideas are hard to implement.

measures for success

based on time & budget

organizational constraints

expensive approach

focus on wrong problem

The Implementation Dilemma

Traditional approach for implementing

Business Case

Risk Management

? $?

A New Way of Implementing

$$$$?

Risk Management Business

CaseCustomer Case

?

The Implementation

Solution

Established companies don’t need to be enemies of innovation.

Implementation Pod

DL

Core Team

Extended Team of SMEs

BL$$$$?

Risk Management Business

CaseCustomer Case

Critical elements of a pod

an empowered team physical space

approach and tools

Empowered Team

Offer Owner

No signoff required!

BusinessDesign

ProductMarketing

Digital Func

tion

al L

eade

rs

DL BL

ChiefInnovation

Officer

SubjectMatterExpert

Bank Sales &

Marketing

Consumer Insights Expert

Client-side Designer

Director of Retail

Insurance

Bank Operations

Empowered Team

Physical Space

Beha

vior

Per

cept

ion

Space

Feels DifferentLooks the Same

Feels DifferentLooks Different

Feels the SameLooks Different

Source: DEGW

No Change

Physical Space

Front EndDesign-Led Core Team

Back End Business-Led

Extended Team

time

leve

l of o

wne

rshi

p

Frame Understand Ideate Prototype Scale

Approach and Tools

DL BL

What enables a pod

training new risk appetite:-?

radical transparency

Training

New risk appetite

measure ROL

high fidelity front-end, low

fidelity back-end

place small bets with market

tests

outline leadership’s risk

tolerance

Radical transparency

DL BL

The Ripple Effect

Panama Canal Lock

DL BL

New Ideas Core Business for Scaling

Implementation Pods

Incremental Change Cold Fusion

A B C D

The Scary Zone

Incremental Change Cold Fusion

A B C D

The Scary Zone

Dr Munib KaravdicAMP, Director of Design & InnovationConjoint professor at UNSW

@ munibka

Jon CampbellContinuumVP, Customer Experience & Innovation Capability

@ jhcampb

Thank you.