the impact of the net on lawyer-client relationships
DESCRIPTION
A lawyer’s introduction to using the net for client relationships and business development. Presented to Davis LLP, a national Canadian law firm.TRANSCRIPT
The Impact of the Net on Lawyer-Client RelationshipsMartin Ertl & Zak Greant // Davis LLP // 2009-10-22
Martin ErtlLawyer (formerly at Davis)
EntrepreneurCo-founder of Navarik
Co-Founder of LexPublica<[email protected]>
Zak GreantElectronic Frontier Strategist
EntrepreneurMozilla, MySQL, Open Source Initiative
Co-Founder, LexPublica<[email protected]>
Scale: Number of people reached per unit of cost
Book
Newspaper (~10x)
TV (~100x)
Radio(~1000x)
Net (~1 000 000 x)
… and they can all talk to each other for $0
attention is scarce
engaging on the net
Offline OnlineCorporate profile, business card LinkedInOffice water cooler, cocktail party TwitterCoffee with friend FacebookReading a law magazine RSSWriting articles & books. Peer review BloggingPresent at a CLE seminar YouTubeInitial meeting with client Skype
engage now
The Great Wave off KanagawaKatsushika Hokusai (woodblock print, 1832)
http://en.wikipedia.org/wiki/The_Great_Wave_off_Kanagawa