the impact of seasonality on consumer behaviour
DESCRIPTION
TRANSCRIPT
![Page 1: The impact of seasonality on consumer behaviour](https://reader034.vdocuments.site/reader034/viewer/2022052315/547b3ae7b4af9fa5158b4da0/html5/thumbnails/1.jpg)
The impact of seasonality on consumer behaviour June 2013
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Our Purpose
“To make it more likely that people will buy from our clients than anyone else”
Core Service Offering to Retailers:
Retail Consulting Online Marketing
Online Technology
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Consumer device usage
70% Share 13% Share 17% Share
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0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
£-‐
£200,000
£400,000
£600,000
£800,000
£1,000,000
£1,200,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Conversion
Rate
Revenu
e
Revenue CR
Consumer buying trends
7%
8%
9%
10%
11%
12%
13%
14%
15%
£3,400,000
£3,600,000
£3,800,000
£4,000,000
£4,200,000
£4,400,000
£4,600,000
£4,800,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Conversion
Rate
Revenu
e
Day
Revenue CR
0%
2%
4%
6%
8%
10%
12%
£-‐
£200,000
£400,000
£600,000
£800,000
£1,000,000
£1,200,000
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Conversion
Rate
Revenu
e
Hour
Revenue CR Average CR
£-‐
£50,000
£100,000
£150,000
£200,000
£250,000
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Revenu
e
Hour
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
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Christmas consumer behaviour
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Consumers consider before purchasing
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
£-‐
£50,000
£100,000
£150,000
£200,000
£250,000
£300,000
£350,000
£400,000
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
% Total Reven
ue
Revenu
e
Time Lag (;me between winning and sale click)
PPC Toys -‐ Time to Buy
Revenue
Percentage Total Revenue
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Consumer behaviour isn’t predictable
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0%
1%
2%
3%
4%
5%
6%
7%
8%
0
2
4
6
8
10
12
14
16
18
20
Conversion
Rate
Maxim
um Tem
perate
High Temp Conv Rate
Weather impacts consumer purchase Camping Conversion rate
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Thank you