the impact of recent cuts in mobile termination rates across ......a report prepared for vodafone...
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© Frontier Economics Ltd, London.
The impact of recent cuts in mobile
termination rates across Europe A REPORT PREPARED FOR VODAFONE GROUP
May 2012
ii Frontier Economics | May 2012
Contents
The impact of recent cuts in mobile
termination rates across Europe
Executive Summary 5
1 Introduction and background 7
1.1 Our approach ................................................................................................. 10
1.2 Structure of the report .................................................................................... 11
2 There is no evidence that faster MTR cuts have led to lower mobile
prices 13
2.1 Prices have declined at a slower rate despite the accelerated fall in MTRs .. 14
2.2 Correlation analysis shows no link between MTR cuts and prices ................ 16
2.3 Additional statistical analysis also shows no evidence that faster MTR cuts
have led to lower prices ................................................................................. 17
3 There is no evidence that MTR cuts are increasing usage 19
3.1 Despite the faster falls in MTRs usage has not increased at an accelerated
rate ................................................................................................................. 19
3.2 Correlation analysis shows no evidence that MTR cuts have led to higher
usage .............................................................................................................. 20
3.3 More sophisticated statistical analysis also shows no evidence that MTR cuts
have led to higher usage ................................................................................ 22
4 A lack of convergence to a US style market 25
4.1 Comparison of Europe and US ...................................................................... 25
5 There is limited evidence of any link between MTR reductions and the
market share of smaller operators 27
6 MTR cuts and the fixed market 29
6.1 Impact on fixed-to-mobile usage .................................................................... 29
6.2 Impact on fixed-to-mobile prices .................................................................... 30
7 Accelerated MTR cuts could have a detrimental impact 33
7.1 Impact on mobile penetration rates ................................................................ 33
7.2 Impact on mobile capex ................................................................................. 36
8 Summary 39
Annex 1: Data used 41
Tables & Figures
The impact of recent cuts in mobile
termination rates across Europe
Figure 1. Trends in actual and projected weighted average MTRs since 2005 8
Figure 2. Cumulative impacts predicted by the Commission from faster MTR cuts
(2007-12) 9
Figure 3. Trends in weighted average MTRs and mobile prices since 2007 15
Figure 4. Correlation analysis of MTR cuts and prices (2009Q1 to 2011Q3) 16
Figure 5. Correlation analysis of MTR cuts and prices (2007Q1 to 2011Q3) 17
Figure 6. Annual reductions in MTRs and usage (2007-09 vs. 2009-11) 20
Figure 7. Correlation analysis of MTR cuts and changes in usage (2009Q1 to
2011Q3) 21
Figure 8. Correlation analysis of MTR cuts and changes in usage (2007Q1 to
2011Q3) 22
Figure 9. Comparison of usage trends between Europe and the US (2007-11) 26
Figure 10. Comparison of price trends between Europe and the US (2007-11) 26
Figure 11. Correlation analysis of MTR cuts and changes in the market share of the
smallest operator (2009Q1 to 2011Q3) 28
Figure 12. Trends in fixed-to-mobile traffic since 2007 30
Figure 13. Correlation analysis of MTR cuts and changes in F2M prices (2009 to
2011) 31
Figure 14. Trends in F2M margins since 2007 32
Figure 15. Annual changes in MTRs and penetration rates (2007-09 vs. 2009-11) 34
Figure 16. Correlation analysis of MTR cuts and changes in penetration rates
(2009Q1 to 2011Q3) 35
Figure 17. Correlation analysis of MTR cuts and changes in capex per connection
(2009Q1 to 2011Q3) 37
Figure 18. Reduction in MTRs (2007Q1 to 2011Q3) 43
Figure 19. Reduction in Average Revenue Per Minute (ARPM) (2007Q1 to 2011Q3)
44
Figure 20. Change in minutes of use per active subscriber (2007Q1 to 2011Q3) 44
Figure 21. Percentage point change in mobile penetration (2007Q1 to 2011Q3) 45
Figure 22. Mobile termination rates (€c/min) 46
Figure 23. Mobile penetration rates (% of total population) 46
iv Frontier Economics | May 2012
Tables & Figures
Figure 24. Average revenue per minute (€c/min - voice only) 47
Figure 25. Average outgoing minutes per active subscriber 47
Figure 26. Fixed-to-mobile average revenue per minute (€c/min) 48
Figure 27. Total fixed-to-mobile usage (millions of minutes) 48
Table 1. Regression results on the link between MTRs and prices 18
Table 2. Regression results on the link between MTRs and usage 23
Table 3. Regression results on the link between MTRs and usage when accounting
for the economic slowdown 24
Table 4. Regression results on the link between MTRs and penetration rates 36
Table 5. Data used in our analysis 42
May 2012 | Frontier Economics 5
Executive Summary
Executive Summary
Mobile termination rates across Europe have been falling considerably for several
years. This is partly reflective of a general downward trend in underlying unit
costs, but also the European Commission’s recommendation in 2009 to move to
‘pure LRIC’ based termination rates.
At the time, the Commission justified the accelerated cuts in mobile termination
rates through expected benefits to consumers, in particular significant reductions
in mobile prices and increases in mobile traffic. It predicted also that lower
MTRs would help smaller operators to compete, as they would find it easier to
offer off-net prices that are comparable to the on-net prices of larger
competitors. The impact on mobile penetration rates and the fixed telephony
market were expected to be limited.
Although pure LRIC based termination rates are yet to be fully implemented in
all Member States, there is, since 2009, evidence about the impact of accelerating
mobile termination rate cuts on the performance of the mobile market and upon
its consumers. This report analyses this evidence.
Our approach
The main focus of the report is to examine the available evidence to date to
evaluate the extent to which the Commission’s recommendation has had the
expected impact on mobile prices and usage. We also consider whether the MTR
reductions have made it easier for smaller operators to compete. We then
consider whether there has been any effect on fixed-to-mobile usage, fixed
operators’ investment, mobile penetration rates and mobile operators’
investment.
We analyse the impact since 2009, as well as the longer-term relationship between
mobile termination rates and consumer outcomes.1
Policy-shift impact. We consider whether there has been a structural break
in the trends for usage and prices given the acceleration in mobile
termination rate reductions since 2009, after the adoption of the
Commission’s Recommendation. We also use correlation analysis to look at
the impact of MTR reductions in individual countries.
1 As mobile termination rates will still need to fall much further before they reach the level implied by
pure LRIC, this report should be considered as an initial assessment of the Commission’s
recommendation.
6 Frontier Economics | May 2012
Executive Summary
Longer-term relationship. We use a longer time series and statistical
techniques to examine the link between mobile termination rate cuts and
consumer outcomes.
The analysis uses data for countries in the European Union.2
Main findings
Mobile termination rates have fallen at a much faster rate since 2009. If countries
continue to move towards pure LRIC based mobile termination rates, as appears
likely, then this trend is likely to continue going forward.
Our main findings on the link between accelerated mobile termination rate
reductions and consumer outcomes are as follows.
No link to usage and prices. Although usage has increased and prices
have fallen, there is no evidence that these trends have been related to the
acceleration in the reduction in mobile termination rates. Despite a tripling
in the rate of termination rate cuts since the introduction of the
Commission’s recommendations, we have not found evidence at the EU
level of an acceleration in the rate of mobile price reductions or the rate of
usage increase. Correlation analysis and econometric analysis confirms these
findings.
No evidence of a link between MTR reductions and the market
position of smaller players. There appears to be no evidence of a positive
link between the market share of smaller operators and the acceleration in
MTR reductions since 2009.
Potential risk of lower take-up and investment. It is too early to draw
conclusions on the impact of accelerated mobile termination rate cuts on
penetration rates and investment levels - there is a risk that they could have a
detrimental impact.
2 We have excluded Cyprus, Luxembourg and Malta due to data limitations. We have also omitted
Greece, as it can be considered as an outlier due to its recent financial and economic crises.
Although including Greece would not have impacted any of our conclusions.
May 2012 | Frontier Economics 7
Introduction and background
1 Introduction and background
Mobile operators charge other operators for connecting calls to their network.
These are known as mobile termination rates (MTRs). Both mobile-to-mobile
(M2M) and fixed-to-mobile (F2M) calls incur MTRs.
Operators are considered to have significant market power (SMP) when
providing call termination services on their network. As such, regulators typically
require MTRs to be regulated and, generally, cost reflective.
The level of MTRs across Europe has been falling at a considerable rate for
several years. This has been driven by two factors.
1. A general downward trend in the underlying unit costs of delivering these
services (as a result of both expanded output and technological developments).
2. The European Commission’s recommendation in 20093 stated that MTRs
should be set on a ‘pure LRIC’ basis (i.e. they should only reflect the long run
incremental cost exclusive of any fixed and common costs) and that in
exceptional circumstances where a national regulator cannot develop a cost
model in time, then it must set interim prices that are consistent with the
Recommendation.
Whilst the Commission envisaged that the recommended move to pure LRIC
based MTRs would take several years, MTRs have been falling at a much faster
rate since 2009 (see Figure 1). The Commission envisaged in 2009 that ‘pure
LRIC’ MTRs would be between 1.5 cents and 3 cents by the end of 2012. In the
event, based on current trends, MTRs in Europe by late 2014 could be expected
to fall to approximately 1 cent
3 Commission Recommendation on the Regulatory Treatment of Fixed and Mobile Termination
Rates in the EU – Implications for Industry, Competition and Consumers (07/05/2009).
8 Frontier Economics | May 2012
Introduction and background
Figure 1. Trends in actual and projected weighted average MTRs since 2005
Source: Frontier analysis based on BEREC information & published MTR glide paths
The Commission justified accelerated MTR cuts by arguing that they would
improve consumer outcomes. In particular, it forecasted that as a result of a
move to pure LRIC, mobile prices would fall almost twice as fast and mobile
traffic would increase at almost double the rate. This is shown in Figure 2
below.4
The Commission acknowledged that there could be a ‘waterbed’ effect, such that
average mobile prices could increase as F2M mobile revenues fell, partially
offsetting falls in mobile-to-mobile prices, resulting also from the MTR
reductions. But unlike Valleti and Genakos (2008)5 and our previous report6, the
4 The baseline scenario reflects the Commission’s expected consumer outcomes if MTRs fall in line
with reductions in underlying costs, but without a move to pure LRIC. The recommended approach
shows the Commission’s predicted consumer outcomes if MTRs fall in line with costs and MTRs
are set based on a pure LRIC approach.
5 Genakos and Valletti (2008): “Testing the ‘Waterbed’ Effect in Mobile Telephony”, CEIS TOR
Vergata, Research Paper Series, Vol.6, Issue 2, No. 110.
6 Frontier Economics, ‘Assessing the impact of lowering mobile termination rates’, July 2008.
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
11.0
12.0
13.0
14.0
1Q2005
3Q2005
1Q2006
3Q2006
1Q2007
3Q2007
1Q2008
3Q2008
1Q2009
3Q2009
1Q2010
3Q2010
1Q2011
3Q2011
1Q2012
3Q2012
1Q2013
3Q2013
1Q2014
3Q2014
Weig
thed a
vera
ge M
TR
(€c p
er
min
ute
)
-12.9% CAGR
(2005 to 2009)
-35.5% CAGR
(2009 to 2011)
-35.2% CAGR
(2011 to 2014)EC MTR
recommendation
May 2012 | Frontier Economics 9
Introduction and background
Commission did not expect the waterbed effect to be strong. It predicted that an
increase in competition would offset any waterbed effect7:
“Increased competitive pressure resulting from the creation of a more level playing field for the
provision of mobile calls will help ensure a continued downward momentum for overall retail
prices, thereby off-setting any potential short-term waterbed effects.”
It also anticipated a limited impact on mobile penetration rates and the fixed
telephony market.
Figure 2. Cumulative impacts predicted by the Commission from faster MTR cuts (2007-12)
Source: Commission’s Final Impact Assessment of its 2009 MTR recommendation
The relationship between MTRs and consumer outcomes continues to be hotly
debated, both from theoretical and empirical perspectives. The UK Competition
Commission recently concluded that:
“…., we are not persuaded that setting MTRs at LRIC would reduce mobile retail prices
overall, and it is not clear that doing so will increase mobile usage.”8
7 Commission Recommendation on the Regulatory Treatment of Fixed and Mobile Termination
Rates in the EU – Implications for Industry, Competition and Consumers (07/05/2009).
8 Competition Commission – Final determination on MTRs (09 February 2012).
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
Average mobile priceper minute
Total mobile calltraffic
Fixed-to-mobile priceper minute
Total fixed-to-mobilecall traffic
Baseline scenario - (40% MTR reduction to €c5.5 in 2012) - no pure LRIC
Commission’s recommended approach - (70% MTR reduction to €c2.5 in 2012) - pure LRIC
10 Frontier Economics | May 2012
Introduction and background
Although the Commission’s recommendation has yet to be fully implemented in
all Member States, there is a significant body of evidence about the impact of
accelerating MTR cuts on the performance of the mobile market and upon its
consumers, since 2009. This report analyses that data.
1.1 Our approach
The main focus of the report is to examine the available evidence to date to
evaluate the extent to which the Commission’s Recommendation has had the
expected impact on mobile prices and usage. We further consider whether there
has been any effect on fixed-to-mobile usage, fixed operators’ investment, mobile
penetration rates and mobile operators’ investment.
Member States started to implement an MTR policy that is consistent with the
Commission’s Recommendation since 2009.9 As shown by Figure 1, MTRs
started to fall at a much faster rate after this point. As MTRs will still need to fall
significantly further before they reach the level implied by pure LRIC, this report
should be considered as an initial assessment of the Commission’s
recommendation.10 We analyse the impact since 2009, as well as the longer-term
relationship between MTRs and consumer outcomes.
Policy-shift impact. We consider whether there has been a structural break
in the trends for usage and prices given the acceleration in mobile
termination rate reductions since 2009, after the adoption of the
Commission’s Recommendation. We also consider whether the MTR
reductions have made it easier for smaller operators to compete. We then
use correlation analysis to look at the impact of MTR reductions in
individual countries.
Longer-term relationship. We use a longer time series and statistical
techniques to examine the link between mobile termination rate cuts and
consumer outcomes.
The analysis uses data for countries in the European Union. We have excluded
Cyprus, Luxembourg and Malta due to data limitations. We have also omitted
9 Member states have responded to the Commission’s Recommendation at different rates. Countries
such as Spain, the UK and Italy have already set glidepaths to pure LRIC. However, other countries
have been less quick to respond to the Commission’s recommendations. The Commission has
recently expressed concern about potentially high MTRs in France, Estonia, Spain and Latvia (see
for example “Digital Agenda: Commission queries French regulator's proposal to set higher
wholesale prices for Free Mobile, Lycamobile & Oméa Telécom; starts investigation”).
10 It should be noted that MTRs have not yet fallen as far as the Commission recommended. As of
2011Q3, the weighted average MTR in Member States was €c3.9, whereas the Commission
recommended that MTRs should fall to €c2.5 by 2012.
May 2012 | Frontier Economics 11
Introduction and background
Greece, as it can be considered as an outlier due to the recent financial and
economic crises.11
We measure mobile prices as average revenue per minute (ARPM) 12, as this is
consistent with what the Commission used for its prediction on mobile prices.
For usage, we use data on outgoing minutes of use per active subscriber.
Measuring usage on a per subscriber basis allows us to control for changes in the
number of subscribers. Where possible we use data from Analysys Mason’s
Telecoms Market Matrix for mobile usage, mobile prices and F2M usage (see
Annex for a more detailed description of the variables that we have used and the
data sources).
1.2 Structure of the report
The remainder of this report examines the available evidence on each of the main
consumer impacts from MTR cuts expected by the Commission.
Section 2 examines the link between MTR cuts and mobile prices.
Section 3 focusses on the relationship between MTR cuts and mobile
usage.
Section 4 examines whether the European mobile markets are converging
towards a US-style environment.
Section 5 looks at whether there has been an impact on competition from
the MTR reductions.
Section 6 examines the impact of MTR cuts on the fixed market.
Section 7 presents the impact of the accelerated MTR cuts on mobile
penetration rates and mobile investment levels.
Section 8 summarises our key findings.
11 Including Greece would not however had any significant impact on our conclusions.
12 The ARPM is calculated as Voice retail revenue (excluding interconnection payments) divided by outgoing
mobile minutes.
May 2012 | Frontier Economics 13
There is no evidence that faster MTR cuts have
led to lower mobile prices
2 There is no evidence that faster MTR cuts
have led to lower mobile prices
The Commission expected MTR cuts to lead to lower mobile prices for two
reasons:
First, lower MTRs would reduce the marginal cost of mobile to mobile
calls and so be expected to lead to lower retail average mobile-to-mobile
call prices; and
lower MTRs would assist smaller operators and so increase the intensity of
retail competition in mobile markets.
The impact of MTR cuts on mobile prices is, however, potentially complex, as
the tariff structure in the mobile sector includes call prices (including mobile to
mobile calls), connection charges, handset subsidies and monthly rentals. In this
context, whilst reductions in MTRs could lead to lower mobile to mobile call
prices, they can also be expected to increase other tariffs, such as subscription
charges. The reason for this is that reductions in termination rates will also lead
to reductions in fixed-to-mobile termination revenues, which could be expected,
absent any other change, to lead to mobile operators’ revenues failing to recover
their costs, unless some other retail prices are raised. This concept is known as
the ‘waterbed effect’.
The ‘waterbed effect’, has been tested and confirmed empirically. For example,
Genakos and Valletti (2008)13 tested it in a set of 24 countries, all European with
the exception of New Zealand, Australia, Japan and Turkey. The results have
shown that a reduction in MTRs by 11% lead to an overall increase in mobile
outgoing prices of 13.3%. The Commission recognised the waterbed effect in
2009 but believed that lower MTRs would assist smaller mobile operators and
thereby increase the competitive intensity of the mobile market, preventing
significant increases in prices.
We find that although mobile prices in Europe have indeed been falling rather
than rising, there is no support for the view that this has been driven by MTR
cuts.
This is supported by the following pieces of evidence.
Policy-shift impact. Although MTR cuts have accelerated since 2009, the
fall in mobile prices has in fact slowed down. Correlation analysis reveals
13 Genakos and Valletti (2008): “Testing the ‘Waterbed’ Effect in Mobile Telephony”, CEIS TOR
Vergata, Research Paper Series, Vol.6, Issue 2, No. 110.
14 Frontier Economics | May 2012
There is no evidence that faster MTR cuts have
led to lower mobile prices
that the countries with the largest MTR cuts have not had the largest falls in
prices.
Longer-term relationship. Econometric analysis also shows that the
acceleration of MTR cuts has not impacted prices.
2.1 Prices have declined at a slower rate despite the
accelerated fall in MTRs
Despite the step-change in the rate of MTR declines since 2009, the fall in prices
has actually slowed slightly, as shown by Figure 3 below. This casts doubt on the
Commission’s prediction that faster MTR cuts would lead to greater falls in
prices (measured as average revenue per minute, ARPM14).
14 Calculated as voice retail revenue generated by mobile services on a given network (excludes
interconnection payments) divided by outgoing mobile minutes in a given period.
May 2012 | Frontier Economics 15
There is no evidence that faster MTR cuts have
led to lower mobile prices
Figure 3. Trends in weighted average MTRs and mobile prices since 2007
Source: Frontier analysis using BEREC information on MTRs and Analysys Mason data on ARPM.
0
20
40
60
80
100
120
1Q2007
3Q2007
1Q2008
3Q2008
1Q2009
3Q2009
1Q2010
3Q2010
1Q2011
3Q2011
Weighted average
ARPM MTR
12.8% 14.4%
35.5%
13.4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Annual reduction in MTRs Annual reduction in ARPM
CA
GR
2007-09 2009-11
16 Frontier Economics | May 2012
There is no evidence that faster MTR cuts have
led to lower mobile prices
2.2 Correlation analysis shows no link between MTR
cuts and prices
There is also no evidence to suggest that those countries with higher MTR cuts
have had higher falls in mobile prices. Simple correlation analysis shows that
there is no relationship between MTR cuts and changes in ARPM since 2009
(Figure 4). This could be explained by the waterbed effect, whereby any MTR
driven fall in average mobile-to-mobile call prices is being partially or fully offset
by higher fixed charges or lower handset subsidies. Our result is not sensitive to
the chosen time period, as we reach the same conclusion when looking at the
MTR cuts and changes in ARPM since 2007 (see Figure 5).
Figure 4. Correlation analysis of MTR cuts and prices (2009Q1 to 2011Q3)
Source: Frontier analysis using BEREC information on MTRs and Analysys Mason data.
y = -0.00x + 0.19R² = 0.00
-5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Reduction in A
RP
M
Reduction in MTRs
1Q 2009 to 3Q 2011
May 2012 | Frontier Economics 17
There is no evidence that faster MTR cuts have
led to lower mobile prices
Figure 5. Correlation analysis of MTR cuts and prices (2007Q1 to 2011Q3)
Source: Frontier analysis using BEREC information on MTRs and Analysys Mason data.
2.3 Additional statistical analysis also shows no
evidence that faster MTR cuts have led to lower
prices
Mobile prices are likely to be affected by several factors, most notably costs. In
competitive markets, lower costs should be passed through to lower prices.
The Commission’s Recommendation will lead to lower MTRs but will not have
had any impact on the total costs of providing mobile services. In this sense, the
Recommendation simply represents a different way of recovering the same total
costs. The relationship between MTRs and prices will depend on what is causing
the fall in MTRs.
Econometric analysis allows us to seek to distinguish between the effect on
prices of a) falling costs of providing mobile services and b) the Commission’s
Recommendation. This is achieved by interacting MTRs with a time dummy that
takes on a value of 1 from 2009 onwards, which is when the Commission made
its Recommendation. This interaction term can be expected to capture the effect
y = -0.0989x + 0.4517R² = 0.0045
0%
10%
20%
30%
40%
50%
60%
70%
80%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Red
uctio
n in A
RP
M
Reduction in MTRs
1Q 2007 to 3Q 2011
18 Frontier Economics | May 2012
There is no evidence that faster MTR cuts have
led to lower mobile prices
of the Recommendation on prices. We use annual data from 2005 to 2011
covering 23 countries (further details of the data used are contained in an annex).
We ran a regression of prices (ARPM) on MTRs, MTRs interacted with a time
dummy and GDP per capita.15 We found that the co-efficient on the MTR
interaction term is not significant (see Table 1). More sophisticated statistical
techniques therefore suggest that there does not appear to be a positive
relationship between accelerated MTR cuts (the policy shift) and ARPMs.
Our finding that there is no link between MTRs and prices is also consistent with
work by Veronese and Pesendorfer (2009)16 who stated that “our overall conclusion is
that the evidence does not robustly show that the level of MTRs affects the (average) level of
retail prices.”
Table 1. Regression results on the link between MTRs and prices
Variable Coefficient P-value17
Constant 12.751 0.002
MTRs – cost trend 0.208 0.082
MTRs – policy impact 0.008 0.691
GDP per capita -1.434 0.001
Source: Frontier analysis
15 We use fixed effects on a panel data set of 23 countries between 2005-2011. Our preferred
specification is Log(ARPMit)=β0+β1Log(MTRit)+ β2 D2009-2011 *Log(MTRit)+β3 Log(GDPcapit)+ui+εit
16 Wholesale Termination Regime, Termination Charge Levels and Mobile Industry Performance – A
study undertaken for Ofcom (Veronese and Pesendorfer 2009).
17 The P-value reflects the probability that the co-efficient is equal to zero. Typically, if the p-value is
below 0.05, you would conclude that the co-efficient is significantly different to zero.
May 2012 | Frontier Economics 19
There is no evidence that MTR cuts are
increasing usage
3 There is no evidence that MTR cuts are
increasing usage
The Commission expected that steeper MTR cuts would lead to a faster increase
in usage. The following evidence shows that this prediction has not occurred so
far.
Policy-shift impact. Despite the structural break in MTR reductions since
2009, there is no evidence that usage has increased at an accelerated rate.
Correlation analysis shows that the countries with the largest MTR cuts have
not had the largest increases in usage.
Longer-term relationship. Using more sophisticated statistical analysis
further supports our conclusions that MTR cuts haven’t increased usage.
3.1 Despite the faster falls in MTRs usage has not
increased at an accelerated rate
As indicated earlier, MTRs have fallen at a much faster rate since the
Commission’s Recommendation in 2009. Usage (average minutes per active
subscriber) on the other hand, has continued to increase at broadly the same rate,
as shown by Figure 6. This is consistent with accelerated MTR cuts not
translating into increases in usage.
20 Frontier Economics | May 2012
There is no evidence that MTR cuts are
increasing usage
Figure 6. Annual reductions in MTRs and usage (2007-09 vs. 2009-11)
Source: Frontier analysis using BEREC information on MTRs and Analysys Mason data
3.2 Correlation analysis shows no evidence that MTR
cuts have led to higher usage
There is no evidence that the countries with the highest MTR cuts have had the
largest increases in usage. In fact, correlation analysis actually shows the reverse,
as countries with the largest MTR cuts have tended to have the smallest increases
in usage since 2009 (see Figure 7). This suggests that although the trend has
been for usage to rise, there is no evidence of a relation to faster MTR cuts. We
reach the same conclusion when looking at the changes in MTRs and usage since
2007 (see Figure 8).
12.8%
3.7%
35.5%
4.2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Annual reduction in MTRs Annual change in usage
CA
GR
2007-09 2009-11
May 2012 | Frontier Economics 21
There is no evidence that MTR cuts are
increasing usage
Figure 7. Correlation analysis of MTR cuts and changes in usage (2009Q1 to
2011Q3)
Source: Frontier analysis using BEREC information on MTRs and Analysys Mason data.
y = -0.3253x + 0.2315R² = 0.1187
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Change in m
inute
s o
f use
Reduction in MTRs
1Q 2009 to 3Q 2011
22 Frontier Economics | May 2012
There is no evidence that MTR cuts are
increasing usage
Figure 8. Correlation analysis of MTR cuts and changes in usage (2007Q1 to
2011Q3)
Source: Frontier analysis using BEREC information on MTRs and Analysys Mason data.
3.3 More sophisticated statistical analysis also
shows no evidence that MTR cuts have led to
higher usage
Usage (average minutes per subscriber) is likely to be influenced by a range of
factors other than just MTRs. GDP per capita is likely to boost usage, as higher
GDP per capita is likely to increase consumers’ disposable incomes. Penetration
rates are also likely to have a positive impact on average usage, as there will be
more potential people to call for a given subscriber. Using econometrics allows
us to control for these other factors that might help explain usage. This makes it
easier to isolate any effect of MTRs on usage.
We run a regression of usage on MTRs, penetration rates and GDP per capita.18
The co-efficient on MTRs is positive (this is the opposite result to what the
18 We use fixed effects on a panel data set of 23 countries between 2005-2011. Our preferred
specification is Log(Minutesit)=β0+β1Log(MTRit)+ β2Log(Penetrationit)+β3 Log(GDPcapit)+ui+εit
y = -0.8033x + 0.6945R² = 0.0766
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Cha
ng
e in m
inute
s o
f u
se
Reduction in MTRs
1Q 2007 to 3Q 2011
May 2012 | Frontier Economics 23
There is no evidence that MTR cuts are
increasing usage
Commission projected) although not statistically significant (see Table 2). In
other words, the statistical analysis does not find any robust statistical evidence
that faster MTR cuts lead to higher usage. This result is robust to a range of
specifications.19 Our result that MTRs do not impact usage is also consistent with
previous work by Veronese and Pesendorfer (2009)20 who “did not find robust
statistical evidence on the relationship between usage and level of MTRs”.
Table 2. Regression results on the link between MTRs and usage
Variable Coefficient P-value21
Constant -3.281 0.125
MTR 0.095 0.119
Mobile penetration 0.375 0.100
GDP per capita 0.816 0.001
Source: Frontier analysis
We also tried controlling for the impact of the economic slowdown. We did this
by including the change in the growth rate in GDP per capita. This should, to
some extent, be a proxy for changes in consumer and business confidence.
Including this variable does not change our conclusion that the co-efficient on
MTRs is positive and statistically insignificant (see Table 3).
19 We tried using levels rather logs; using random effects; transforming all of the variables into first
differences; restricting our sample to the EU15 countries; including a lag of MTRs.
20 Wholesale Termination Regime, Termination Charge Levels and Mobile Industry Performance – A
study undertaken for Ofcom (Veronese and Pesendorfer 2009).
21 The P-value reflects the probability that the co-efficient is equal to zero. Typically, if the p-value is
below 0.05, you would conclude that the co-efficient is significantly different to zero.
24 Frontier Economics | May 2012
There is no evidence that MTR cuts are
increasing usage
Table 3. Regression results on the link between MTRs and usage when accounting
for the economic slowdown
Variable Coefficient P-value22
Constant -4.027 0.076
MTR 0.067 0.251
Mobile penetration 0.293 0.202
GDP per capita 0.884 0.001
Change in growth of
GDP per capita 0.983 0.010
Source: Frontier analysis
22 The P-value reflects the probability that the co-efficient is equal to zero. Typically, if the p-value is
below 0.05, you would conclude that the co-efficient is significantly different to zero.
May 2012 | Frontier Economics 25
A lack of convergence to a US style market
4 A lack of convergence to a US style market
In its final impact assessment23, the Commission stated that “in countries with low
termination rates, retail prices are frequently lower and consumption levels higher than countries
with higher termination rates.” The Commission then specifically refer to the US as
an example of a country with low ARPM.
4.1 Comparison of Europe and US
To assess whether EU countries have become more like countries with low
MTRs since the Commission’s recommendation, we use the US as a
benchmark.24 The US is an obvious benchmark as it has a ‘Bill and Keep’
interconnection regime amongst mobile operators, meaning that mobile
operators do not pay for the interconnection of calls between them. The US
market is characterised by high usage and low implied average retail prices
compared to Europe.
Despite the significant increase in the rate of reductions of MTRs across Europe,
there has been very little convergence in usage between Europe and the US, as
shown by Figure 9 below.25 There has been some narrowing in prices between
Europe and the US, as shown by Figure 10. However, this convergence arose
prior to 2009. Taking everything into account, there is no evidence to suggest
that the Commission’s recommendation has led to the consumer outcomes in
Europe converging to the US ones.
23 Commission Recommendation on the Regulatory Treatment of Fixed and Mobile Termination
Rates in the EU – Implications for Industry, Competition and Consumers (07/05/2009).
24 We use Merrill Lynch data because Analysys Mason data is not available for the US.
25 We downwards adjust the usage data for the US to make it comparable to Europe. The adjustment
takes into account that a) there is a double counting of on-net minutes for the US, b) ringing time is
included in the US data and c) calls in the US are rounded to the nearest minute.
26 Frontier Economics | May 2012
A lack of convergence to a US style market
Figure 9. Comparison of usage trends between Europe and the US (2007-11)
Source: Frontier analysis using Merrill Lynch data
Figure 10. Comparison of price trends between Europe and the US (2007-11)
Source: Frontier analysis using Merrill Lynch data
0
100
200
300
400
500
600
US EUROPE US EUROPE US EUROPE US EUROPE US EUROPE
2007 2008 2009 2010 2011
Avera
ge m
inute
s o
f use
EuropeUS - Adjusted value
0.00
0.02
0.04
0.06
0.08
0.10
0.12
0.14
0.16
0.18
0.20
US EUROPE US EUROPE US EUROPE US EUROPE US EUROPE
2007 2008 2009 2010 2011
Avera
ge r
evenue p
er
min
ute
(U
SD
)
Europe GapUS - Adjusted value
May 2012 | Frontier Economics 27
There is limited evidence of any link between
MTR reductions and the market share of smaller
operators
5 There is limited evidence of any link
between MTR reductions and the market
share of smaller operators
The Commission predicted that lower MTRs would increase competition in the
mobile market. In particular, it expected that lower MTRs would make it easier
for smaller operators to compete26:
“a significant reduction in termination rates to the cost level of efficient service provisioning would
likely reduce the magnitude of any financial disadvantages stemming from traffic imbalances and
thereby help facilitate competition from smaller operators”.
It predicted that this increase in competition would offset any short-term
waterbed effects:
“Increased competitive pressure resulting from the creation of a more level playing field for the
provision of mobile calls will help ensure a continued downward momentum for overall retail
prices, thereby off-setting any potential short-term waterbed effects.”
To analyse the impact that MTR reductions have had on competition we have
looked at the effect of MTR reductions on the market share of the smallest
operator since the Commission’s recommendation in 2009.27 The main finding is
that although nearly all of the smallest operators have experienced an increase in
their market shares, there does not appear to be any relationship between this
and MTR reductions.
26 Commission Recommendation on the Regulatory Treatment of Fixed and Mobile Termination
Rates in the EU – Implications for Industry, Competition and Consumers (07/05/2009).
27 We identify the smallest operator in 2009Q1 and then look at how the market share of this operator
has changed. Our analysis therefore doesn’t look at new entrants.
28 Frontier Economics | May 2012
There is limited evidence of any link between
MTR reductions and the market share of smaller
operators
Figure 11. Correlation analysis of MTR cuts and changes in the market share of the
smallest operator (2009Q1 to 2011Q3)
Source: Frontier analysis using Telegeography data on market shares and BEREC information on MTRs
y = -0.0073x + 0.0284R² = 0.0028
-0.02
-0.01
0.00
0.01
0.02
0.03
0.04
0.05
0.06
0.07
0.08
0.09
0% 10% 20% 30% 40% 50% 60% 70% 80%Pe
rce
nta
ge
po
int
incre
ase
in
sh
are
of
sm
alle
st
op
era
tor
MTR reduction
May 2012 | Frontier Economics 29
MTR cuts and the fixed market
6 MTR cuts and the fixed market
Up to this point, we have focussed on what appear to have been the two main
objectives of the Commission, namely mobile prices and usage. The Commission
also predicted that its Recommendation would have little impact on the fixed
market. We find that the evidence is not consistent with the MTR cuts being fully
passed on as lower fixed-to-mobile call prices to fixed consumers, whilst fixed-
to-mobile usage has not increased.
In the remainder of this section we present our findings for the following impact
channels:
fixed-to-mobile usage; and
fixed-to-mobile prices.
6.1 Impact on fixed-to-mobile usage
As the Commission predicted, the MTR cuts seem to have had little impact on
fixed-to-mobile (F2M) usage. Total F2M traffic has fallen slightly with no
noticeable change in the level of F2M usage per fixed subscriber between 2007
and 2011.
30 Frontier Economics | May 2012
MTR cuts and the fixed market
Figure 12. Trends in fixed-to-mobile traffic since 2007
Source: Analysys Mason
6.2 Impact on fixed-to-mobile prices
The available evidence suggests that the lower MTRs have not been fully
reflected in lower F2M call prices. For example, correlation analysis shows that
countries with the largest MTR cuts have not had the largest reductions in F2M
call prices (see Figure 13).
0
10
20
30
40
50
60
70
80
90
100
2007 2008 2009 2010 2011
FT
M m
inu
tes (
bn
)
May 2012 | Frontier Economics 31
MTR cuts and the fixed market
Figure 13. Correlation analysis of MTR cuts and changes in F2M prices (2009 to
2011)
Source: Frontier analysis using BEREC information on MTRs and Analysys Mason data.
Consistent with the above cross-country evidence, lower mobile termination
rates on F2M calls have not been fully passed through to retail F2M call prices –
see Figure 14. Since the Commission’s Recommendation in 2009, we estimate
that fixed operators’ margins have increased from €5bn to €6bn, despite falling
volumes.
y = 0.2261x - 0.2167R² = 0.0334
-70%
-60%
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
-10% 0% 10% 20% 30% 40% 50% 60% 70%
Change in F
2M
AR
PM
MTR reduction
2009 to 2011
32 Frontier Economics | May 2012
MTR cuts and the fixed market
Figure 14. Trends in F2M margins since 2007
Source: Frontier analysis using Analysys mason data.
There is variation in the relationship between MTRs and F2M prices across countries, partly reflecting differences in the regulatory environment. Operators in some countries, such as Germany and Poland28, are required to pass-through MTR reductions to F2M prices. On the other hand, MTR margins have increased in many countries where there are no such regulatory constraints.
28 Ovum Country Regulation overviews.
0
1
2
3
4
5
6
7
8
9
10
2007 2008 2009 2010 2011
Ma
rgin
(€c)
May 2012 | Frontier Economics 33
Accelerated MTR cuts could have a detrimental
impact
7 Accelerated MTR cuts could have a
detrimental impact
MTR cuts could also affect other areas that are important for consumer
outcomes. In particular, MTR levels could impact mobile penetration rates and
mobile operators’ investment levels. We find that it is too early to conclude
whether the accelerated MTR cuts are having a detrimental impact on mobile
penetration rates and investment (capex), but there is some evidence of a risk.
The following sections present our findings for the following impact channels:
mobile penetration rates; and
mobile operators’ capex;
7.1 Impact on mobile penetration rates
There is some evidence that MTR cuts have dampened the increase in mobile
penetration rates. Between 2007 and 2011, mobile penetration rates rose in all
countries. However, mobile penetration rates have increased at a slower rate
since the Commission’s Recommendation on MTRs.
34 Frontier Economics | May 2012
Accelerated MTR cuts could have a detrimental
impact
Figure 15. Annual changes in MTRs and penetration rates (2007-09 vs. 2009-11)
Source: Frontier analysis using BEREC information on MTRs and Analysys Mason data.
Correlation analysis shows that the countries with the largest MTR reductions
have tended to have smaller increases in penetration rates, providing evidence of
the risk of an adverse effect.
12.8%
8.5%
35.5%
6.8%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Annual reduction in MTRs (CAGR) Annual percentage point increasein penetration
2007-09 2009-11
May 2012 | Frontier Economics 35
Accelerated MTR cuts could have a detrimental
impact
Figure 16. Correlation analysis of MTR cuts and changes in penetration rates
(2009Q1 to 2011Q3)
Source: Frontier analysis using BEREC information on MTRs and Analysys Mason data on mobile
penetration
7.1.1 Additional statistical analysis supports a penetration level risk
Mobile penetration rates are likely to be affected by several factors other than
MTRs. For example, despite most European countries having reached mobile
penetration levels of 100% or more, overall take-up rates have continued to
increase in most countries over the last years.
Econometric analysis again allows us to distinguish between the effect on
penetration rates of a) falling costs of providing mobile services, b) the
Commission’s Recommendation, and c) the general diffusion effect. This is
achieved by interacting MTRs with a time dummy that takes on a value of 1 from
2009 onwards, which is when the Commission made its Recommendation. This
interaction term can be expected to capture the effect of the Recommendation
on penetration rates. We use annual data from 2005 to 2011 covering 23
countries.
y = -0.1148x + 0.1527R² = 0.0564
-0.10
-0.05
0.00
0.05
0.10
0.15
0.20
0.25
0.30
0.35
0.40
0% 10% 20% 30% 40% 50% 60% 70% 80%
Perc
enta
ge p
oin
t change in m
obile
penetr
ation
Reduction in MTRs
1Q 2009 to 3Q 2011
36 Frontier Economics | May 2012
Accelerated MTR cuts could have a detrimental
impact
We ran a regression of mobile penetration rates on MTRs, MTRs interacted with
a time dummy, a linear time trend and GDP per capita.29 We found that the co-
efficient on the MTR interaction term is positive and significant (see Table 4).
More sophisticated statistical techniques are therefore consistent with a
relationship between accelerated MTR cuts (the policy shift) and slower increases
in penetration rates – this would be consistent with the operation of a waterbed
effect, suggesting that MTRs cuts in excess of reductions in underlying costs
could have dampened mobile penetration.
Table 4. Regression results on the link between MTRs and penetration rates
Variable Coefficient P-value30
Constant -1.835 0.344
MTRs – cost trend 0.045 0.261
MTRs – policy impact 0.256 0.004
Diffusion factor 0.068 0.000
GDP per capita 0.168 0.397
Source: Frontier analysis
7.2 Impact on mobile capex
As F2M revenues decline, and absent a ‘complete waterbed’, this would be
expected to imply that mobile operators will have fewer funds for investments.
There is a risk therefore that mobile operators’ capex will fall, as a result of
accelerated MTR cuts. Correlation analysis, as shown in Figure 17 below, reveals
that those countries with higher MTR cuts have indeed had larger falls in capex
per connection (although the simple statistical test suggests that this is a weak
link). We have looked at the relationship between the lag in MTRs and capex per
connection because mobile operator’s investment plans are normally determined
some time in advance.
29 We use fixed effects on a panel data set of 23 countries between 2005-2011. Our preferred
specification is Log(Penetrationit)=β0+β1Log(MTRit)+ β2 D2009-2011 *Log(MTRit)+ β3 (Time trend) +β4
Log(GDPcapit)+ui+εit
30 The P-value reflects the probability that the co-efficient is equal to zero. Typically, if the p-value is
below 0.05, you would conclude that the co-efficient is significantly different to zero.
May 2012 | Frontier Economics 37
Accelerated MTR cuts could have a detrimental
impact
It is difficult to form firm conclusions about the impact on capex however at this
stage, as it will be influenced by a range of factors. But the current evidence is
consistent with the existence of a risk that capex could be adversely impacted by
accelerated MTR cuts.
Figure 17. Correlation analysis of MTR cuts and changes in capex per connection
(2009Q1 to 2011Q3)
Source: Frontier analysis using data from Wireless Intelligence and BEREC reports.
y = -0.4509x + 0.0986R² = 0.0235
-80%
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Cha
ng
e in c
ape
x p
er
co
nn
ectio
n
Reduction in MTRs - one year lag
1Q 2009 to 3Q 2011
May 2012 | Frontier Economics 39
Summary
8 Summary
MTRs have fallen at a much faster rate since 2009. If countries continue to move
towards MTRs based on ‘pure LRIC’, as appears likely, then this trend is likely to
continue going forward. This report has provided an initial assessment of how
consumer outcomes have changed. Our key conclusions are as follows.
No link to usage and prices. Although usage has increased and prices
have fallen, there is no evidence that these trends have been related to
accelerated reductions in mobile termination rates. Despite a tripling in the
rate of termination rate cuts since the introduction of the Commission’s
recommendation, we have not found evidence at the EU level of an
acceleration in the rate of mobile price reductions or the rate of usage
increase. Correlation analysis and econometric analysis confirms these
findings.
No evidence of a link between MTR reductions and the market
position of smaller players. There appears to be no evidence of a positive
link between the market share of smaller operators and the acceleration in
MTR reductions since 2009.
Potential risk of lower take-up and investment. It is too early to draw
conclusions on the impact of accelerated mobile termination rate cuts on
penetration rates and investment levels - there is a risk that they could have a
detrimental impact.
May 2012 | Frontier Economics 41
Annex 1: Data used
Annex 1: Data used
Countries
We have used data from countries in the EU-27, except for Malta, Luxembourg
and Cyprus due to data limitations. We have also excluded Greece, as we
consider it to be an outlier given its recent extreme economic crisis.
Time period
For our econometric analysis, we use annual data covering the period from 2005
to 2011. Our correlation analysis covers the period between 2009Q1 to 2011Q3.
For mobile prices and usage, we have also done correlation analysis for 2007Q1
to 2011Q3 as a robustness check. We have used a longer time series for the
econometrics than we used for the correlation analysis, so that we could get a
larger sample.
Variables
The following table provides a description of the data that we have used. 31
31 More details of the data that we have used are available upon request.
42 Frontier Economics | May 2012
Annex 1: Data used
Table 5. Data used in our analysis
Variable Definition Source Areas of analysis
Average mobile
prices (1)
Voice retail revenue (excluding
interconnection payments)
divided by outgoing mobile
minutes.
Analysys Mason Correlation analysis,
econometrics
MTRs Mobile Termination Rate set
by the regulator
BEREC reports Correlation analysis,
econometrics
Mobile usage Outgoing minutes of use per
active subscriber
Analysys Mason Correlation analysis,
econometrics
Mobile penetration End of period active
subscribers as a percentage of
national population at year end
Analysys Mason Econometrics
GDP per capita GDP per capita adjusted for
Purchasing Power Parity
IMF Econometrics
Average mobile
prices (2)
Voice ARPU (reported ARPU
or service revenue per
average subscriber, adjusted
to exclude non-voice
revenues) divided by reported
MOU.
Merrill Lynch Comparison between
the US and Europe
Mobile usage The Minutes of Use per month
per average user is calculated
by dividing total minutes of use
on the operator’s network by
the average subscriber base
during the quarter. It is
measured in minutes and
usually excludes traffic related
to Mobile Data services. It
includes both incoming and
outgoing minutes.
Merrill Lynch Comparison between
the US and Europe
Capex Capex per connection Wireless Intelligence Correlation analysis
Fixed-to-mobile
prices
Fixed-to-mobile revenue
divided by fixed-to-mobile
traffic.
Analysys Mason Correlation analysis,
graphical analysis of
pass-through
Fixed-to-mobile
usage
Calls originated on circuit-
switched fixed networks and
terminating on mobile
networks.
Analysys Mason Graphical analysis
Market shares Number of subscribers for
each operator as a percentage
of the total number of
subscribers in that country.
Telegeography Correlation analysis
Source: Frontier analysis
May 2012 | Frontier Economics 43
Annex 1: Data used
High-level summary charts
The following figures show the changes in MTRs, ARPM, usage per active subscriber
and mobile penetration between 2007Q1 to 2011Q3.
Figure 18. Reduction in MTRs (2007Q1 to 2011Q3)
Source: BEREC information
0%
10%
20%
30%
40%
50%
60%
70%
80%
Au
str
ia
Fra
nce
Slo
ve
nia
Sw
ed
en
Bu
lga
ria
Po
rtu
ga
l
Ne
the
rla
nd
s
Ge
rma
ny
Be
lgiu
m
Po
lan
d
UK
Hu
ng
ary
De
nm
ark
Lith
ua
nia
Esto
nia
Cze
ch
Re
p
Sp
ain
Ita
ly
Ire
lan
d
La
tvia
Slo
va
k R
ep
Fin
lan
d
Ro
ma
nia
MT
R r
eduction
44 Frontier Economics | May 2012
Annex 1: Data used
Figure 19. Reduction in Average Revenue Per Minute (ARPM) (2007Q1 to 2011Q3)
Source: Analysys Mason
Figure 20. Change in minutes of use per active subscriber (2007Q1 to 2011Q3)
Source: Analysys Mason
0%
10%
20%
30%
40%
50%
60%
70%
80%
Au
str
ia
Fra
nce
Slo
ve
nia
Sw
ed
en
Bu
lga
ria
Po
rtu
ga
l
Ne
the
rla
nd
s
Ge
rma
ny
Be
lgiu
m
Po
lan
d
UK
Hu
ng
ary
De
nm
ark
Lith
ua
nia
Esto
nia
Cze
ch
Re
p
Sp
ain
Ita
ly
Ire
lan
d
La
tvia
Slo
va
k R
ep
Fin
lan
d
Ro
ma
nia
Reduction in a
vera
ge r
evenue p
er
min
ute
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
Austr
ia
Fra
nce
Slo
ve
nia
Sw
ed
en
Bulg
aria
Port
ugal
Neth
erland
s
Germ
any
Belg
ium
Pola
nd
UK
Hun
gary
Den
mark
Lithuan
ia
Esto
nia
Czech R
ep
Spain
Italy
Ire
lan
d
Latv
ia
Slo
va
k R
ep
Fin
lan
d
Rom
ania
Cha
ng
e in m
inute
s o
f use
May 2012 | Frontier Economics 45
Annex 1: Data used
Figure 21. Percentage point change in mobile penetration (2007Q1 to 2011Q3)
Source: Analysys Mason
Raw data
The following tables provide the key raw data that we used in our analysis.
0.00
0.10
0.20
0.30
0.40
0.50
0.60
0.70
Au
str
ia
Fra
nce
Slo
ve
nia
Sw
ed
en
Bu
lga
ria
Po
rtu
ga
l
Ne
the
rla
nd
s
Ge
rma
ny
Be
lgiu
m
Po
lan
d
UK
Hu
ng
ary
De
nm
ark
Lith
ua
nia
Esto
nia
Cze
ch
Re
p
Sp
ain
Ita
ly
Ire
lan
d
La
tvia
Slo
va
k R
ep
Fin
lan
d
Ro
ma
nia
Change in m
obile
phone p
enetr
ation
46 Frontier Economics | May 2012
Annex 1: Data used
Figure 22. Mobile termination rates (€c/min)
Source: BEREC information
Figure 23. Mobile penetration rates (% of total population)
Source: Analysys Mason
1Q 2007 3Q 2007 1Q 2008 3Q 2008 1Q 2009 3Q 2009 1Q 2010 3Q 2010 1Q 2011 3Q 2011
Austria 0.091 0.076 0.068 0.060 0.060 0.040 0.035 0.030 0.025 0.020
Belgium 0.116 0.090 0.090 0.087 0.087 0.087 0.088 0.089 0.043 0.043
Bulgaria 0.184 0.184 0.183 0.151 0.135 0.135 0.091 0.099 0.064 0.064
Czech Rep 0.103 0.104 0.113 0.126 0.111 0.087 0.076 0.065 0.055 0.044
Denmark 0.114 0.098 0.098 0.085 0.086 0.074 0.074 0.060 0.060 0.044
Estonia 0.169 0.169 0.107 0.088 0.088 0.087 0.087 0.078 0.078 0.070
Finland 0.071 0.071 0.053 0.053 0.050 0.050 0.049 0.049 0.044 0.044
France 0.078 0.078 0.069 0.069 0.069 0.048 0.048 0.031 0.031 0.020
Germany 0.091 0.091 0.082 0.082 0.082 0.068 0.068 0.068 0.034 0.034
Hungary 0.116 0.099 0.080 0.086 0.063 0.059 0.052 0.051 0.043 0.045
Ireland 0.101 0.101 0.099 0.099 0.096 0.096 0.097 0.080 0.056 0.046
Italy 0.122 0.109 0.108 0.108 0.094 0.082 0.082 0.083 0.070 0.054
Latvia 0.090 0.090 0.089 0.088 0.088 0.088 0.088 0.067 0.049 0.042
Lithuania 0.078 0.078 0.078 0.078 0.063 0.063 0.042 0.046 0.029 0.032
Netherlands 0.114 0.114 0.104 0.094 0.094 0.073 0.073 0.060 0.042 0.042
Poland 0.112 0.104 0.116 0.107 0.056 0.040 0.043 0.043 0.043 0.042
Portugal 0.110 0.110 0.110 0.110 0.072 0.066 0.065 0.060 0.050 0.040
Romania 0.074 0.074 0.066 0.068 0.060 0.054 0.053 0.051 0.051 0.051
Slovak Rep 0.107 0.111 0.106 0.113 0.099 0.099 0.073 0.065 0.066 0.055
Slovenia 0.144 0.144 0.075 0.064 0.065 0.054 0.052 0.049 0.046 0.042
Spain 0.105 0.098 0.082 0.071 0.064 0.057 0.062 0.056 0.050 0.045
Sweden 0.071 0.060 0.059 0.046 0.039 0.030 0.031 0.027 0.027 0.023
UK 0.090 0.084 0.074 0.077 0.072 0.056 0.055 0.053 0.052 0.034
1Q 2007 3Q 2007 1Q 2008 3Q 2008 1Q 2009 3Q 2009 1Q 2010 3Q 2010 1Q 2011 3Q 2011
Austria 103% 106% 110% 113% 119% 121% 126% 129% 133% 135%
Belgium 91% 96% 101% 105% 107% 109% 111% 113% 114% 116%
Bulgaria 103% 114% 122% 127% 130% 132% 134% 135% 141% 147%
Czech Rep 111% 114% 116% 118% 120% 122% 123% 123% 124% 125%
Denmark 109% 113% 113% 120% 123% 128% 134% 132% 132% 137%
Estonia 118% 119% 121% 127% 128% 129% 131% 134% 141% 142%
Finland 109% 113% 119% 126% 134% 142% 149% 158% 165% 168%
France 82% 83% 86% 87% 90% 91% 94% 95% 98% 98%
Germany 98% 104% 110% 116% 117% 121% 122% 122% 125% 128%
Hungary 93% 96% 100% 104% 107% 105% 107% 107% 108% 108%
Ireland 105% 109% 113% 116% 118% 119% 122% 124% 125% 127%
Italy 132% 137% 140% 139% 138% 134% 135% 137% 139% 140%
Latvia 93% 97% 98% 101% 101% 102% 103% 110% 109% 114%
Lithuania 135% 140% 142% 144% 143% 141% 141% 145% 145% 150%
Netherlands 102% 110% 116% 120% 124% 127% 116% 116% 116% 119%
Poland 93% 99% 104% 107% 110% 111% 112% 114% 118% 121%
Portugal 115% 120% 127% 134% 139% 142% 147% 149% 151% 151%
Romania 78% 91% 103% 113% 117% 119% 121% 122% 120% 120%
Slovak Rep 94% 94% 97% 98% 101% 98% 103% 106% 109% 111%
Slovenia 90% 93% 96% 99% 101% 102% 103% 103% 103% 105%
Spain 103% 106% 110% 112% 115% 118% 117% 121% 124% 126%
Sweden 106% 111% 113% 119% 123% 128% 130% 134% 137% 142%
UK 110% 112% 116% 119% 120% 122% 125% 127% 128% 128%
May 2012 | Frontier Economics 47
Annex 1: Data used
Figure 24. Average revenue per minute (€c/min - voice only)
Source: Calculated based on the Analysys Mason Telecoms Market Matrix
Figure 25. Average outgoing minutes per active subscriber
Source: Calculated based on the Analysys Mason Telecoms Market Matrix
1Q 2007 3Q 2007 1Q 2008 3Q 2008 1Q 2009 3Q 2009 1Q 2010 3Q 2010 1Q 2011 3Q 2011
Austria 0.15 0.14 0.11 0.11 0.09 0.10 0.08 0.08 0.08 0.07
Belgium 0.22 0.20 0.18 0.17 0.16 0.16 0.15 0.15 0.14 0.14
Bulgaria 0.12 0.10 0.09 0.08 0.07 0.07 0.07 0.07 0.06 0.06
Czech Rep 0.15 0.15 0.16 0.17 0.12 0.13 0.11 0.12 0.11 0.11
Denmark 0.16 0.16 0.14 0.15 0.14 0.13 0.13 0.12 0.11 0.10
Estonia 0.15 0.13 0.11 0.10 0.09 0.09 0.08 0.08 0.07 0.07
Finland 0.10 0.10 0.09 0.09 0.09 0.09 0.08 0.08 0.08 0.08
France 0.15 0.16 0.15 0.16 0.14 0.15 0.13 0.14 0.12 0.12
Germany 0.20 0.19 0.15 0.14 0.13 0.12 0.11 0.11 0.10 0.10
Hungary 0.10 0.10 0.09 0.10 0.07 0.08 0.07 0.07 0.06 0.06
Ireland 0.17 0.17 0.14 0.13 0.14 0.13 0.12 0.12 0.10 0.10
Italy 0.15 0.14 0.12 0.13 0.11 0.12 0.10 0.10 0.08 0.09
Latvia 0.11 0.08 0.09 0.09 0.09 0.08 0.07 0.07 0.07 0.07
Lithuania 0.07 0.07 0.07 0.06 0.05 0.04 0.03 0.03 0.03 0.03
Netherlands 0.22 0.23 0.20 0.21 0.20 0.20 0.18 0.17 0.15 0.15
Poland 0.12 0.10 0.10 0.11 0.07 0.07 0.06 0.06 0.06 0.05
Portugal 0.16 0.16 0.15 0.13 0.12 0.11 0.10 0.09 0.08 0.08
Romania 0.07 0.08 0.06 0.06 0.04 0.04 0.03 0.03 0.02 0.02
Slovak Rep 0.11 0.13 0.11 0.14 0.12 0.11 0.09 0.10 0.10 0.10
Slovenia 0.11 0.12 0.11 0.13 0.10 0.11 0.09 0.10 0.09 0.10
Spain 0.18 0.19 0.19 0.18 0.17 0.17 0.17 0.17 0.15 0.14
Sweden 0.15 0.14 0.12 0.12 0.09 0.09 0.09 0.09 0.09 0.09
UK 0.17 0.16 0.13 0.12 0.10 0.10 0.09 0.09 0.09 0.08
1Q 2007 3Q 2007 1Q 2008 3Q 2008 1Q 2009 3Q 2009 1Q 2010 3Q 2010 1Q 2011 3Q 2011
Austria 155 161 177 169 179 171 172 164 166 163
Belgium 100 103 103 105 102 102 102 103 99 98
Bulgaria 58 69 74 84 82 89 86 93 96 94
Czech Rep 80 84 84 87 90 92 94 97 99 100
Denmark 117 121 130 125 124 124 123 130 136 140
Estonia 109 123 117 120 110 115 109 120 108 126
Finland 189 188 186 180 174 167 164 159 152 151
France 162 156 160 150 152 143 145 140 144 139
Germany 68 71 74 78 79 81 82 85 84 84
Hungary 113 121 122 130 125 132 129 137 134 141
Ireland 151 160 176 191 165 168 171 173 175 175
Italy 91 96 98 102 104 107 112 119 118 121
Latvia 101 152 123 134 114 126 113 113 110 110
Lithuania 73 88 81 101 98 104 113 122 124 129
Netherlands 95 86 89 85 85 83 93 96 101 97
Poland 68 83 82 91 93 99 106 113 112 114
Portugal 89 95 88 100 94 106 100 115 112 114
Romania 94 99 107 110 124 145 159 169 180 191
Slovak Rep 103 102 105 103 105 116 122 122 111 110
Slovenia 128 128 133 129 138 140 147 143 148 139
Spain 118 125 114 121 108 114 106 110 103 107
Sweden 127 133 140 140 140 143 149 149 149 146
UK 120 126 130 132 129 128 131 128 123 123
48 Frontier Economics | May 2012
Annex 1: Data used
Figure 26. Fixed-to-mobile average revenue per minute (€c/min)
Source: Calculated based on the Analysys Mason Telecoms Market Matrix
Figure 27. Total fixed-to-mobile usage (millions of minutes)
Source: Analysys Mason Telecoms Market Matrix
2007 2008 2009 2010 2011
Austria 0.15 0.14 0.13 0.12 0.11
Belgium 0.18 0.17 0.17 0.16 0.15
Bulgaria 0.26 0.25 0.23 0.20 0.23
Czech Rep 0.16 0.17 0.16 0.15 0.15
Denmark 0.18 0.17 0.16 0.16 0.16
Estonia 0.20 0.19 0.19 0.19 0.18
Finland 0.12 0.13 0.13 0.13 0.13
France 0.14 0.14 0.12 0.11 0.07
Germany 0.14 0.12 0.11 0.09 0.08
Hungary 0.19 0.19 0.17 0.17 0.14
Ireland 0.16 0.16 0.18 0.20 0.23
Italy 0.18 0.17 0.17 0.16 0.16
Latvia 0.14 0.14 0.11 0.09 0.07
Lithuania 0.16 0.15 0.14 0.11 0.09
Netherlands 0.14 0.15 0.14 0.14 0.13
Poland 0.22 0.20 0.13 0.11 0.08
Portugal 0.16 0.17 0.19 0.22 0.24
Romania 0.12 0.10 0.10 0.08 0.06
Slovak Rep 0.25 0.19 0.15 0.13 0.13
Slovenia 0.12 0.12 0.12 0.11 0.05
Spain 0.19 0.19 0.18 0.17 0.15
Sweden 0.11 0.09 0.08 0.09 0.09
UK 0.18 0.16 0.15 0.15 0.15
2007 2008 2009 2010 2011
Austria 1,150 1,155 1,083 1,029 994
Belgium 1,690 1,660 1,631 1,594 1,538
Denmark 1,381 1,317 1,220 1,118 1,007
Finland 803 678 564 491 441
France 11,910 11,686 11,318 10,948 13,648
Germany 14,014 13,402 13,185 13,019 12,896
Ireland 1,495 1,353 1,152 1,002 906
Italy 15,800 14,910 13,150 12,090 11,406
Netherlands 3,562 3,412 3,223 3,125 3,136
Portugal 1,161 1,095 992 889 802
Spain 7,289 6,699 5,883 5,517 5,560
Sweden 3,827 3,859 3,725 3,631 3,578
UK 14,470 13,277 12,155 11,852 10,841
Bulgaria 248 194 214 213 212
Czech Republic 527 451 386 343 316
Estonia 94 89 80 73 72
Hungary 695 636 578 558 721
Latvia 134 133 132 131 130
Lithuania 82 77 63 66 75
Poland 2,003 2,227 2,172 2,255 2,279
Romania 1,134 1,355 1,064 1,142 1,139
Slovakia 229 226 219 228 199
Slovenia 138 144 132 129 128
May 2012 | Frontier Economics 49
Annex 1: Data used
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