the impact of covid on the tourism workforce & the digital
TRANSCRIPT
The Impact of COVID on the Tourism Workforce & the Digital Response
A G L I M P S E A T T H E C A N A D I A N E X P R I E N C E
Building a Resilient, Competitive and Inclusive
Labour Market
BUSINESS ORGANIZED LABOUR
ACADEMIA, RESEARCHERS
INTEREST GROUPS,
ASSOCATIONS
GOVERNMENTS
Building a Resilient, Competitive and Inclusive
Labour Market
ACCOMMODATION RECREATION & ENTERTAINMENT
FOOD & BEVERAGE SERVICES
TRAVEL SERVICESTRANSPORTATION
18.8%
ACCOMMODATIONRECREATION AND ENTERTAINMENT
FOOD & BEVERAGE SERVICES TRANSPORTATION
TRAVEL SERVICES
31.1 %
17.1%
27.5%21.8%
Total Decrease in Employment Since February
SUPPLY SKILLS MOBILITY
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2.3
2.2
2.1
2
1.9
1.8
1.7
1.6
1.5
1.4
1.3
1.2
1.1
1
2.3
2.2
2.1
2
1.9
1.8
1.7
1.6
1.5
1.4
1.3
1.2
1.1
1
Total Tourism Employment 2019 vs 2020
2019
2020
1,153,500
2,035,200
Actual total tourism employment numbers month by month 2019 vs 2020
- 881,700
572,100
1,725,600
463,500FEWER THAN LAST YEAR
SAME TIME
2,189,100
309,600STILL DISPLACED
BY AUGUST…
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2.3
2.2
2.1
2
1.9
1.8
1.7
1.6
1.5
1.4
1.3
1.2
1.1
1
2.3
2.2
2.1
2
1.9
1.8
1.7
1.6
1.5
1.4
1.3
1.2
1.1
1
Total Tourism Employment 2019 vs 2020
2019
2020
1,153,500
2,035,200
Actual total tourism employment numbers month by month 2019 vs 2020
- 881,7001,729,800
1,568,300
0%
25%
50%
75%
MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
50.9
30.9 33.3
41.445.9 45.1
52.7
71.7
88.6 87.9
Total Employment Lossas a share of total year-over-year employment losses
Restarting the Tourism Workforce
The Intersection with Technology
BUSINESS INNOVATION
NEW TECHNOLOGY
FINANCIAL MANAGEMENT
COMMUNITY ENGAGEMENT
BUSINESS RESILIENCE
HUMAN CAPITAL MANAGEMENT
ENVIRONMENTAL/ SUSTAINABLE
PRACTICES
SOCIAL/CULTURALINTELLIGENCE
Tourism HR Canada is a pan-Canadian organization with a mandate aimed at building a
world-leading tourism workforce. Tourism HR Canada facilitates, coordinates, and enables
human resource development activities that support a globally competitive and sustainable
industry and foster the development of a dynamic and resilient workforce.
Tourism HR Canada is your source for current human resources issues and solutions, and
works with the industry to attract, train, and retain valuable tourism professionals by giving
them the tools and resources they need to succeed in their careers and entrepreneurial
endeavours.
Tourism HR Canada4-71 Bank Street ∙ Ottawa Ontario K1P 5N2
10
Core Activities Responding to Labour Market Matters
Skills, Productivity, Job Design
Supply, Attraction and Retention
Learner and Labour Mobility
Set Professional Standards, Define
Required Competencies
Labour Market / Human Capital
Strategies
Promoting Employer Investments in
Training… Improve ‘Training Culture’
Quality Assurance, Program Accreditation,
Rating Programs
Improved Curriculum Responsive to
Market Demands
Labour Market Adjustments, Business and Community LM
Assessment
Facilitate Policy Discussions and
Contribute to Public Policy Consultations
1 2 4 5
6 7 8 9
3