the icon companies

Case Study / Mind Body Sole Leading the way to a brighter future.

Custom Signage

Solutions &

Innovation

The Challenge

•Staying within design intent and working with all involved to accomplish what needed to be done

•Need for dimensional look

•Completely abandoned old product

•Logo has 3 very custom colors

•No time to create custom vinyl within very aggressive development schedule

•Expensive Elite Acrylic material was specified by design firm

• Pigmented acrylics

•Develop a solution that could be applied to both exterior and interior signage

The Solution - Mind Body Sole Leading the way to a brighter future.

The Icon Companies - Innovation Leading the way to a brighter future.

Shines Four Times Brighter.

Lasts Twice as Long.

• Icon’s Lo-Pro LED leads the industry with

super-efficient, cost-effective lighting. Not

only does it showcase your company in

the best possible light, it stays brighter

longer than any other low-profile letters.

Introducing Lo-Pro LED

80% Fewer Raw Materials Means

Greater Sustainability.

• Lo-Pro LED preserves the environment’s

energy by using fewer raw materials. And

since its LEDs aren’t permanently

imbedded, you only replace the LEDs —

not the whole letter.

In the end, that saves you a lot of time,

energy and money.

4X

Brighter

Substantially

More Sustainable

Replaceable LEDs/

Maintainable Letters

Twice the Lifespan

Leading the way to a brighter future.Case Study / Chase Blue Glowing Wall

Case Study / Bank of America Leading the way to a brighter future.

LED vs. Neon

LED signs provide many advantages

over standard neon, including:

• Lower energy usage

• Fast field installation

• Reduced maintenance costs

Success Story – Yum! Express Leading the way to a brighter future.

Brand Consistency

LED

Company 3

LED Letter

(w/ White Outline)

LED

Company 2

LED

Company 1

NEON Letter (control)LED Letters

Success Story – Yum! Express Leading the way to a brighter future.

Brand Consistency

Prototypes & Engineering Leading the way to a brighter future.

Prototypes &

Engineering

888-724-0380

www.iconid.com

Leading the way to a brighter future.Case Study / HSBC

Interior ATM Vestibule

Success Story – Jiffy Lube Refresh

The Challenge

For 20 years, Jiffy Lube had undergone a

variety of brand changes and updates without

sufficient standardization. Eventually, the wide

array of images displayed at Jiffy Lube

facilities had significantly diluted the brand.

So, in 2006, the client moved to address this

issue with new signage designs and plans for

nationwide implementation.

Leading the way to a brighter future.

Development Phase

First, Jiffy Lube asked Icon to participate in the

development process, and we began working with

brand designers to test various approaches with

signage and architectural element prototypes.

The result was a unique, impactful look

engineered for affordability and flexibility: the

design incorporated aluminum composite material

(ACM) panels with a 10-year warranty and could

be easily installed in a wide variety of settings.

Success Story – Jiffy Lube Refresh

Approaches

with Signage

and

Architectural

Element

Prototypes


Implementation – Surveys

The first phase of implementation focused on the

250 company-operated sites nationwide, and Jiffy

Lube made Icon responsible for approximately 60

locations in the Chicago and Philadelphia areas.

Our program management expertise and

nationwide teams were essential in successfully

addressing the challenge of widely varying permit

requirements. Within a week, we had mobilized

teams to conduct photographic surveys of almost

every site, an endeavor which provided a clearer

view of program scope while helping us smooth

the permitting process.

Success Story – Jiffy Lube Refresh Leading the way to a brighter future.

InstallationOnce the maximum allowable signage had been

approved for each site, our manufacturing and

installation teams quickly completed the program —

ahead of schedule and ahead of the field. Within 2

months of the start date, Icon had completed nearly

half of our assigned locations.

And our value engineering lowered the price of

implementation: our engineers significantly reduced

per sign costs by tweaking design details for

maximum economy and quality.


The Result

Icon completed our portion of the program within

4 months, meeting or exceeding all cost and

schedule targets. Initial reports indicated a 3%

increase in daily car count and a 9% increase in

sales after re-imaging.

After supporting the initial Jiffy Lube re-branding

program with such speed and success, Icon

soon began work on close to 335 franchisee-

owned sites.


The Icon Companies: Corporate Profile Leading the way to a brighter future.

• Program Management

• Sign Manufacturing

• Site Audits & Surveys

• Permit Procurement

• Design Engineering

• Installation & Field Services

• Facility Brand Application

o Interior & Exterior

• Over 79 years of

success as an

industry leader

• $100M in annual

revenue

• Positive earnings

and cash flow

through lifetime of

business

• Strong financial

position with

major banks

providing over $18

million in creditCombined to provide

unsurpassed products

and services

• Program Management

• Sign & Lighting Repair

and Maintenance

• LED Retrofits

• ImageCare Renew System

• Parking Lot Lighting

• New technology & special

projects

• Survey & Asset tracking

The Icon Companies: Manufacturing Plants

Primary Function

Corporate Headquarters

Manufacturing

Program Management

Unions & Locals

International Brotherhood of

Electrical Workers Local

134A&B (Sign Electricians)

Local 134D (Sign Assemblers)

Sheet Metal Workers Int’l

Association Local 73

Employees: 93

Square Feet: 103,000

Elk Grove Village, IL

Primary Function

Manufacturing

Unions & Locals

Non-Union Facility

Employees: 68

Square Feet: 60,000

Lexington, SC

Primary Function

Manufacturing

Program Management

IMS Service Center

Unions & Locals

Non-Union Facility

Employees: 21

Square Feet: 26,000

Rancho Cucamonga, CA


MANUFACTURING

• 3 strategically positioned facilities

• 250 highly skilled employees

• Strong value-engineering capability

• Network of strategic outsourcing partners

• Lean manufacturing process

Leading the way to a brighter future.The Icon Companies: Program Management

Why Signage Program Management?

Portfolios of projects, or programs, require

strategic management. Our leading program

management team focuses on broader, more

conceptual issues, such as:

• Overall branding objectives

• Illuminated Sign Manufacturing

• Field services

Over 105 Icon program managers provide

comprehensive identity services on a

regional, national, and international basis.

Services include:

• Sign-family development

• Facility brand application

• Franchise network support

Plus:

• Site audits and surveys

• Permit procurement

• Delivery and installation

• Continuing warranty and

maintenance service

• Finance & leasing options

Our compartmentalized system also allows for quick changes

in program scope: increased flexibility means that our team

can efficiently adapt to changing needs.

the icon companies

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