the icing! seo, show notes, enhanced podcasts, pitches 27 june 2008
TRANSCRIPT
The Icing!
SEO, Show Notes, Enhanced Podcasts, Pitches
27 June 2008
Agenda
• SEO
• Show Notes
• Ehanced Podcasts
• Pitches
SEO
• SEO – search engine optimization– The art of increasing legitimate site traffic from search
engines using targeted keywords
• White Hat– Practices that are related to good design
• Black Hat– Practices that are frowned upon (ie, not legitimate)
such as “invisible” or “hidden” text or cloaking (serves different page depending on if the request is a “human” or a spider)
– SE look at meta and javascript redirects as spam
How Do Search Engines Work?
• New content added and linked to; existing linked content modified
• SE spiders (bots) crawl the site– Look for robots.txt file or metatag– Text, metadata, page titles, URL– Follow links – looking for # links “in” and #
links “out”– Index key terms, count word frequency
• Weigh these things somehow (algorithm)
Search v Findability
• Consumers use “search” to “find”
• It’s not that they “want to search” … it’s that they “want to find…”
Terms
• Unique visitors (IP address)
• Bounce rate (visit 1 page and leave)
• Average visit, page duration (seconds!)
• Most requested, entry, exit pages
• Hits v Page View
• Referrers
• These data come from your server logs!
What Stats To Use?
• Referrers tell you where your visitors are coming from
• For example: some referrer data
• Google: Webmaster Tools
• Also, Trellian keyword discovery or WordTracker
Who To Study, Read?
• Danny Sullivan, SearchEngineWatch.com, Search 101
• Aaron Wall, SEOBook.com
• Slideshare
• Google: – What is a sitemap and why should I have one
?
Show Notes - Relevance
• How to increase traffic – good content!
• Link Sharing
• Update your content
• Know your keywords
How Do We Read (erh, scan)?
• Eye-tracking research– Top to bottom– Left to right
• Then there’s the “above the fold” thing
Enhanced Podcast
• Apple implemented in 2005– AAC format– Chapter Markers– Images
• MAKE Magazine “how to”
• Jake Ludington’s “how to” for WMP
• Example from the BBC
• Naked Scientists (!)
The Pitch
• Effective presentations– Presentation Zen (buy the book!)– 5 Steps to Slide Design for Non-Designers
• Guy Kawaski– The “Pitch” (mp3)