the i-graduate icef agent barometer north america 2018 · what subject area were the students you...
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The i-graduate ICEFAgent Barometer
North America 2018
© i-graduate confidential 2018 1
© i-graduate confidential 2018 1
The i-graduate ICEF Agent Barometer
© i-graduate confidential 2018 2
Online survey developed in partnership by i-graduate & ICEF
Established in 2007, the ICEF Agent Barometer has tracked the opinions of agents across the world for 11 years
The 2018 study ran during August - September
Overall 1,289 agents responded from 101 countries
Today’s Focus
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Agent Profile
Scope of Activity &
Placements
Higher Education Revenue
Mobility Concerns
Marketing
Best Study Destination
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Agent Profile 2018:Profile of Respondents
Summary of agent demographics
1,289 agents responded from 101 countries
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Approximately how many institutions does your company represent?
Institutions represented
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Base no: 1,063
How many students have you sent in the last 12 months?
Total students placed
Base no: 1,026
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Contracts with institutions
Do you have contracts in place with the institutions you work with?
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Base no: 758
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Scope of Activity
What services does your company provide to students as clients?
Student services (Top 10)
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Base no: 839
For which programmes do you recruit students?
Programme levels
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Base no: 1,134
What subject area were the students you sent abroad in the last year looking for? (prompted if ‘University: Undergraduate’ or ‘University: Graduate/Postgraduate’ selected in ‘How many students have you sent in the last 12
months’)
Subject areas of interest
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Base no: 757
Types of Language Programmes
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Base no: 722What types of language programmes do you place students in?
Which sectors are most interesting for work & study programs in your agency?
Sectors of interest for work & study programs (top 10)
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Base no: 846
How many students have you sent in the last 12 months?
Number of students placed in last 12 months
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Base no: 1,026
Number of students placed in the last 12 months:trend data
How many students have you sent in the last 12 months?© i-graduate confidential 2018 16
2018 (1026) 2017 (1116) 2016 (897) 2015 (1358) 2014 (912) 2013 (995) 2012 (776)
Total 352,976 224,219 207,727 297,488 360,065 328,877 237,734
Secondary Schools 23,587 10,969 11,436 16,202 39,419 26,523 12,500
Vocational Education 9,980 9,353 9,728 9,546 16,259 15,978 15,646
Foundation 8,852 8,579 6,540 8,811 16,080 11,189 12,489
Undergraduate 25,637 31,241 23,812 32,692 42,923 31,575 33,347
Graduate/Postgraduate 26,816 35,894 26,720 40,386 46,461 35,879 31,895
MBA Programmes 9,188 14,063 9,580 11,678 13,209 21,835 8,031
Work & Travel / Study 21,811 26,445 n/a n/a n/a n/a n/a
English Language Programmes 200,676 86,988 109,639 148,690 145,115 161,402 104,530
Distance education/Online learning 1,121 687 895 1,505 1,165 12,780 No data
Other Language Programmes 25,308 n/a n/a n/a n/a n/a n/a
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In which countries do you place students for the following programme levels? (all programme levels, excluding language programmes)
Where are agents sending students?
In which countries do you place students for Secondary and High School?
Placing students in countries – Secondary and High School: Top 10
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In which countries do you place students for Vocational Diploma/Further Education?
Placing students in countries – Vocational Diploma/Further Education: Top 10
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In which countries do you place students for University: Undergraduate?
Placing students in countries – University: Undergraduate: Top 10
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In which countries do you place students for University: Graduate/Postgraduate?
Placing students in countries – University: Graduate/Postgraduate: Top 10
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In which countries do you place students for MBA Programmes?
Placing students in countries – MBA Programmes: Top 10
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In which countries do you place students for Work & Programmes?
Placing students in countries – Work & Travel / Study Programmes: Top 10
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All Language programs
You said you have recruited students to language programmes in the last 12 months. Please, tell us what language programmes you send students to.
Language programmes students sent to
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Base no: 823
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What are your top three countries to place students for the following language programmes?
CountryEnglish Language
ProgrammeFrench Language
ProgrammeChinese Language
ProgrammeSpanish Language
ProgrammeGerman Language
Programme
Portuguese Language
Programme
Arabic Language Programme
Argentina 2Australia 4Austria 2Belgium 4 4Brazil 2Canada 2 2Chile 4China 13 1Colombia 6CRica 5Cuba 8DRepublic 12Ecuador 10Egypt 1France 15 1Germany 8 1HK 25 5India 22Ireland 5Italy 23Japan 17Jordan 4Luxembourg 6Malaysia 10Malta 6Mexico 3Morocco 3Netherlands 19NZ 7Other 9 5 4 7 5 3 2Panama 13Peru 9Philippines 12Portugal 1PRico 12Russia 21SAfrica 16Singapore 11 2SKorea 26Spain 18 1Switzerland 14 3 3Taiwan 3Thailand 25UAE 20 5UK 1USA 3
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Top Countries for English language programmes
Base no: 755What are your top three countries to place students for the following language programmes?
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Top Countries for French language programmes
Base no: 248What are your top three countries to place students for the following language programmes?
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Top Countries for Spanish language programmes
Base no: 149 What are your top three countries to place students for the following language programmes?
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Higher Education
Higher Education: How many higher education institutions do you represent as a contracted agent?
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Base no: 783
Higher Education: What is the SINGLE greatest benefit you receive by representing higher education universities?
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Base no: 771
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Distance Education / Online Learning
How large is the share of students in your agency interested in online learning?
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Base no: 858
What are some of the main reasons why international students would consider studying online over studying overseas? (check any that apply)
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Base no: 870
Do most of your prospective students indicate a strong preference for some element of in-country experience as part of their education?
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Base no: 849
Do you think there are specific types of students who are interested in online postgraduate studies?
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Base no: 832
Which degree levels are most interesting for online learning in your agency?
Degree levels of interest for online learning
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Base no: 854
Which subject areas are most interesting for online learning in your agency?
Subject areas of interest for online learning
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Base no: 340
Would your business be interested in establishing agent agreements to refer prospective online students on a referral fee basis?
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Base no: 828
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How Many Students do Agents Expect to Place in the Next 12 Months?
In the coming 12 months do you expect to send:
How many students do you expect to place in next 12 months – by Programme
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Student Mobility Concerns / Difficulties in 2018
What are the main concerns/questions/complaints students and parents have?
Main concerns/questions/complaints – BEFORE departing
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Base no: 617
What are the main concerns/questions/complaints students and parents have?
Main concerns/questions/complaints – BEFORE AND AFTER departing
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Base no: 577
Which student mobility concerns/difficulties did you encounter in 2017?
Student mobility concerns year-on-year 2010-2018:
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Base no: 359
Which student mobility concerns/difficulties did you encounter in 2017?
Student mobility concerns
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Base no: 359
In which countries did you experience these concerns/difficulties (Work Visa)?
Work Visa concerns
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Base no: 71
In which countries did you experience these concerns/difficulties (Study Visa)?
Study Visa concerns
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Base no: 250
In which countries did you experience these concerns/difficulties (Financial concerns)?
Financial concerns
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Base no: 110
In which countries did you experience these concerns/difficulties (Global Economic situation)?
Global Economic Situation
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Base no: 64
In which countries did you experience these concerns/difficulties (Global Political situation)?
Global Political Situation
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Base no: 125
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Recruitment Re-direction
Over the last 12 months, have you experienced any market and student recruitment re-direction in the below countries?
Increase of student interest in this market
You have told us that you have seen an increase of student interest in this market, please tell us why…
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Which Country is Best…?by type of study
Which study destination is best for language courses?
Best study destination for English language courses
Language courses (703)
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Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
United Kingdom 1 1 1 1 2 2 1 1 1Canada 2 2 3 3 4 5 4 4 4Australia 3 3 2 2 1 1 2 2 3USA 4 4 4 4 3 3 3 3 2
Which study destination is best for Secondary and high schools?
Best study destination for Secondary and high schools
Secondary and High School (625)
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Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Canada 1 1 1 1 2 3 4 5 5USA 2 2 3 3 1 1 2 3 2United Kingdom 3 3 2 2 4 3 1 1 1Australia 4 4 4 4 3 2 3 2 3New Zealand 5 5 5 5 5 5 5 4 4
Which study destination is best for Vocational Diploma/Further Education?
Best study destination for Vocational Diploma/Further Education
Vocational diploma / Further education (565)
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Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Canada 1 1 2 2 2 2 3 2 3Australia 2 2 1 1 1 1 1 1 1USA 3 3 3 4 3 6 5 5 4United Kingdom 4 4 4 3 4 3 2 2 2New Zealand 5 5 5 5 3 3 4 4 5
Which study destination is best for the following for Foundation Programmes University?
Best study destination for Foundation Programmes (University)
University: Foundation (573)
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Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Canada 1 2 3 4 4 4 4 4 4United Kingdom 2 1 1 1 1 2 1 1 1Australia 3 3 2 2 2 1 2 2 2USA 4 4 4 3 3 3 3 3 3
Which study destination is best for Undergraduate Study (University)?
Best study destination for Undergraduate Study (University)
University: Undergraduate (597)
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Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Canada 1 1 2 2 3 4 4 4 3USA 2 2 1 1 1 2 1 1 1United Kingdom 3 4 4 4 3 3 2 2 2Australia 4 3 3 3 2 1 2 3 4
Which study destination is best for Graduate/Postgraduate Study?
Best study destination for Graduate/Postgraduate Study (University)
University: Graduate/ Postgraduate (599)
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Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 1 2 1 1 1 1 1 1 1Canada 2 1 2 2 4 4 4 4 3United Kingdom 3 4 4 3 3 3 2 2 2Australia 4 3 3 4 2 2 3 3 4
Which study destination is best for MBA Programmes?
Best study destination for MBA Programmes
University: MBA (583)
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Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 1 1 1 1 1 1 1 1 1United Kingdom 2 4 2 2 2 2 2 2 2Canada 3 3 4 4 4 4 4 4 4Australia 4 2 3 3 3 3 3 3 3
Which study destination is best for Work & Travel Programmes?
Best study destination for Work & Travel / Study Programmes
University: Work & Travel / Study Programmes (559)
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Country Rank 2018
Rank 2017
USA 1 1Australia 2 2Canada 3 3Ireland 4 5United Kingdom 5 4
Which study destination is best for Certificate/Foundation?
Certificate/Foundation (573)
Best study destination for Certificate/Foundation
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Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Canada 1 1 2 3 3United Kingdom 2 3 3 2 5Australia 3 2 1 1 2USA 4 4 4 4 1
Which study destination is best for Internships?
Internships (535)
Best study destination for Internships
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Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Canada 1 1 1 2 3USA 2 2 2 1 1Australia 3 3 3 3 2United Kingdom 4 4 4 4 5
Which study destination is best for Diplomas?
Diplomas (549)
Best study destination for Diplomas
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Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Canada 1 1 1 1 3Australia 2 2 2 2 2United Kingdom 3 4 3 3 5USA 3 3 4 5 1New Zealand 4 5 5 4 4
Which study destination is best for Pre-Masters/Postgraduate Qualifying Programmes (PQP)?
Pre-Masters/Postgraduate Qualifying Programmes (PQP) (512)
Best study destination for Pre-Masters/Postgraduate Qualifying Programmes (PQP)
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Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
United Kingdom 1 3 1 1 5
Canada 2 1 3 3 3
Australia 3 2 4 4 2
USA 4 4 2 2 1
Overall attractiveness of study destinations2014 - 2018
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Trends in overall attractiveness: traditional markets
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Overall attractiveness of Study Destinations in 2018
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country: Note: Excludes respondents that indicated they ‘Do not know’
Overall attractiveness of Study Destinations in 2018
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Overall attractiveness of Study Destinations in 2018 (Indian Agents):
Note: Excludes respondents that indicated they ‘Do not know’
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Overall attractiveness of Study Destinations in 2018 (Chinese Agents):
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Overall attractiveness of Study Destinations in 2018 (Russian Agents):
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Overall attractiveness of Study Destinations in 2018 (Brazilian Agents):
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Overall attractiveness of Study Destinations in 2018 (Nepalese Agents):
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Overall attractiveness of Study Destinations in 2018 (Nigerian Agents):
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Overall attractiveness of Study Destinations in 2018 (Vietnamese Agents):
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Overall attractiveness of Study Destinations in 2018 (Ukrainian Agents):
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Marketing
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing for institutions (top 10)
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Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing – Promotional materials and campaigns
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Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing – People and Staff
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Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing – Services
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What type of marketing communication do you use to reach your clients?
Social Media marketing communication
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Do you pay for online advertising?
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Base no: 755
How much is your combined annual spend on these channels? (Google Adwords, Google display ads, Facebook, Twitter, LinkedIn, Bing ads)
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Base no: 548
For further information about the Agent Barometer, please contact Tiffany Egler ([email protected]) or Ian Cann ([email protected])
For further information about i-graduate and the services they offer, please contact please contact Jessica Howlett ([email protected])
ContactThank you!
A copy of this presentation will be available after the event – for easy access and download
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