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THE I-DOCTOR APP

EXECUTIVE SUMMARY

KEY NOTES:-

There is a need of e-medical services with increase in internet users all over the world.

The idea is to make the complete medical health care online.

This includes finding online doctors according to need,names,department, ratings as well as symptoms. Also we aim to provide home delivery of medicines.

This is aimed to be done by a cross-platform app which would run on any type of device irrespective of its platform.

There is only one serious competitor as far as Indian market is concerned ie. Practo

Contd....

There is a lot of potential in the Indian market provided it is extensively harnessed.

The target audience will be the entire age group who so ever needs a medical care.

The challenge is to make the older generation make accustomed to the digital e-technology

But if the marketing pitch of the app falls apart, the idea could lead to a disaster.

Careful and intensive marketing plan with focused targetedcustomers is required.

SITUATION ANALYSIS

COMPANY'S OVERVIEW

The company is totally new in the field of online health care and aims to provide each and every medical facilityat the finger-click including the emergency services.

The product line in the beginning will contain three services which will include:-Finding the doctor, getting test results and door to door delivery of medicines

It will have a unique place in the market as it has lesser known competitors of its nature.

MARKET OVERVIEW

The company has comparatively lesser competition in market.

The unusual idea of setting online platform for health care will place company in a unique position in the market.

The company will face the challenge to bring the older age group on board.

Practo is the only competitorexists in this field

TARGET CUSTOMERS

The company focuses on people of every age group who need emergency facilities, medical care, home delivery of medicines and test reports. So he target customers include the entire human race be it of any age.

AIM & GOAL

Our goal is to make the health care falicities available for each and every person at just withthe click of a button. We want a digital country respects cashless economy and welcomes Digitalization. We want to provide intensive healthcare facilities to people irrespective of their location and distance from local hospital. Our Motto is, If there Is a need , it will be feed

STRATEGY

TARGET MARKET

The customers will include people of each and every age group without any age restriction. The reason is quite obvious, ie. Medical care is independent of the age of the patient. So our target audience is the entire human race.

COLLABORATORS

The collaborations will be of three different types:-a) The first one will be with the local as well as national level doctors.b) Secondly we can include the local medical store wholeseller as well as distributorsc) And lastly, the local pathological test labs can be collaborated to positioned the map firmly in the market.

COMPANY

The company will start with eight entrepreneurs.The company will have it headquarters situated at the national capital of the country, Delhi. We will soon open up in other cities and recruit numerous software and android developers. All the major metropolitan cities will have atleast one branch of our company within six month of the operation. We aim to expend 20lakhs on this venture and hope to achieve break-even within an year or so.

COMPETITORS

Competitor in the field of android market is mainly one ie. PRACTO. The company has earned a decent reputation and tackling it will be our prime challenge. Other competitors include several lesser known medical and health care providing companies which manage to survive and capture a few customers through their web portals.

VALUE PROPOSITION

a) Customer Value:- The customer will enjoy the upper handbecause he will get the things at the same price or at cheaper rates with just a click.b) Collaborator Value:- The collaborator will also benefit as it will be able to drive in more consumers with a least amount of hassle and will also get rid of a lot of middle-men.c)Company Value:- the company will benefit by generating more consumers and getting incentives from the collaborators, moreover revenue will also be generated by online business advertisements and in this way the company can position itselfbetter in the market.

TACTICS

PRODUCT

We are known for home delivery of medicines

Pathological reports are directly mailed to the concerned doctor

Special medical equipment are also provided base on need and demand.

SERVICE

Immediate support in case of emergency

Online and instant advise from most relevant doctors

Providing doctors online with just a click

Home visit of doctors for needy patients.

BRAND

I-Doctor with the slogan When there is a need we will feed along with its unique logo of stethoscope coveringthe complete body is aim to catch the eye of people and ground itself as a brand in the market.

PRICE

As said earlier the basic services of the app will be completely free of cost and will allow a user to do accomplish basic needs.

However the premium services will include a chargeable amount of 3.99$payable once a month as a subscription

The subscription will include a lot of add on's from which customer can benefit.

INCENTIVES

The people will be rewarded with 100ID credits with each friend they refer and the referred friend will earn 200 ID credits.

These ID credits can be accumulated and can be used to make online purchases of medicines or payment of appointment fees of doctors.

COMMUNICATION

The company will communicate with its consumers and users through social media, digital, print and electronic media marketing.

However feedback will be collected online and through posts only.

The suggested suggestion will be incorporated to provide better services.

DISTRIBUTION

The app will be solely present on the Google Play Store for the user download. Some third party vendors may also support download of the app.

However, updates and feedback can be accessed only through the play store section

On the other hand desktop versions will also exist for system users

INFRASTRUCTURE

The company will have its headquaters situated at the nationalCapital of the country, Delhi.It will start its operation with a total of 8 employees covering only The NCR region.After its inception it wil try to open a branch office in each of theMajor cities of the country and will also recruit more employees.The company aims to invest 20 lakh in this venture excluding The office set-up charges.It aims to provide medical facilities to people of every age groupWith just a click.Our vision is to marketize the app to such an extent that There doesnt exist a physical line of peopleSeeling appointment in a doctor's clinic.

PROCESSES

First of all there will be a rigorous survey conducted In the entire NCR region. The survey will help us in understanding the need, behaviour, economical and mental reaction of the people.This study will further aid the designing of our app and Deciding the free and premium services. Next we will hand over the beta version of our app to a group of friendly Customers. Next we will collect the feedback and rectifyThe faults.Finally the complete version of the app will be launched In the market.

SCHEDULE

Our primary target is to achieve the break even In the very first year of our inception. The revenue will start to be generated fromOnline advertisements and in-app purchases.Also major chunk of money will flow from ourvarious collaborations.The company aims to get advertisements withina month after its launch and hopes to be a grand success.