Marketing Architects | Direct Response Experts2015 Agency Product Case Study

The HurryCane Story:From Napkin to the No 1Selling Cane in America

Website DevelopmentMarketing Architects® took on the challenge of reinventing the

walking cane. Our response-driving creative team, combined

with our proprietary media buying strategy, put HurryCane® on

the map with historic results. Check out how we did it and why

HurryCane® remains the #1 selling cane in America.

Packaging Design

TV Commercials

Newsprint

Retail Development/Design

Conquering these 7 opportunities helped us create the No 1 brand in America

1 How to Name a No 1 Brand

2 How to Creatively Test Your Way to the Top

3 It Matters That Grandma is Shopping Online

4 7 Ways to Tell if Your Product is Ready to Scale

5 Amazon: A Business Owner’s Friend Or Foe?

6 8 Ways to Scale Into Retail the Right Way

7 Entrepreneurs: How to Say Goodbye to Your Product

How to Name a No 1 Brand

Choose a name

that’s polarizing

Decide what your

brand means

OWN IT! protect

your brand

CLICK HERE, to learn more about brand development.No. 1

OPPORTUNITY

How to Creatively Test Your Way to the TopWe knew it would be hard. But did we succeed? Well…HurryCane is

now the No. 1 selling cane in America. And it wouldn’t be the DME

category leader it is today without the steps we took to creatively

test our way to success. Here’s what we learned works:

PRODUCTION COSTCAN’T BE CONSTRAINT

DIVERSIFY YOURCREATIVE CAMPAIGNS

LEVERAGE DIRECTRESPONSE KNOWLEDGE

BE NIMBLE TO ASSESS PERFORMANCE

There’s no worse way to shoot yourself in the foot than to not invest enough money

into thoroughly testing your product campaign.

Consider what you already know. Those tried-and-true

direct response marketing best practices are best practices for

a reason—they work!

Diversifying your creative by sprinkling in unconventional

concepts to run against proven approaches is the

best way to test.

This means being able to strategically assess the

performance of various creative approaches and react nimbly

with your new learnings.

CLICK HERE, to learn more about creative testing.No. 2OPPORTUNITY

It Matters that Grandmais Shopping Online

RETHINK HOW CONSUMERS

WILL CONVERT

FOCUS ON WEB

CONVERSIONS FIRST

FIND THE RIGHT MEDIA TO

SPOTLIGHT YOUR PRODUCT

CLICK HERE, to learn more about targeting your audience.No. 3OPPORTUNITY

7 Ways to Tell if YourProduct is Ready to Scale

Do you have a scalable message?

Do you have a good off er?

Do you have a great product?

Do you have a intersection that proves you can scale?

Are you operationally ready to scale?

Will scaling to retail help your bottom line?

Do you have control of your product?

CLICK HERE, to learn more about scaling your product.

No. 4OPPORTUNITY

Amazon:A Business Owner’s Friend or Foe?

Don’t be afraid of Amazon. Instead,

harness its power with a fi rm and

educated grip. Marketing Architects did.

CLICK HERE, to learn more about working with Amazon.No. 5OPPORTUNITY

8 Ways to Scale into Retail the Right Way

create a

product story

attend tradeshows

in your category

make it easy to sell

at retail stores

invest in frequent

store audits

know & undestand

your niche

protect your brand

through partnerships

THE size of your

store display matters

you don’t have to work

with all retailers

CLICK HERE, to learn more about scaling to retail.No. 6OPPORTUNITY

Entrepreneurs: How to Say Goodbye to Your Product

begin thinking about an exit strategy early on in your product

development stage.

“ “

CLICK HERE, to learn more about letting go of your product.No. 7OPPORTUNITY

A lot of agencies claim to partner

with their clients but nobody goes

ALL IN like Marketing Architects.

Let us help you take your Big Idea

from napkin to market.

To start a conversation, CLICK HERE.