The  Adrenal  Response  Humans   are   also   programmed   with   other   types   of   chemical   reactions   to  events.    The  technical  name  for  Adrenaline   is  Epinephrine  which  means  “by  the   kidneys”   and   is   the   chemical   released  when   our   bodies   (or  minds)   are  stimulated   by   physical   threat,   noise,   bright   lights,   and   high   ambient  temperatures.    This  causes  higher  productions  of  sugars  and  fatty  acids  in  the  bloodstream  which   form   the   basis   of   unprecedented   energy   surges   within  the  smooth  muscles  throughout  our  bodies.  

This  response  cycle  is  referred  to  as  “fight  or  flight”  and  is  used  by  the  body  to  either  get  us  away   from  danger  quickly  or  help  us   ramp  up   to  engage   in  combat  when  confronted  with  extra  energy.  

The  Endorphin  Response  Humans   are   pre-­‐programmed   to   deliver   a   standard   chemical   response   to  stimulation.     This   “wiring”   is   highly   influenced   by   culture,   tradition,   and  alterations  to  the  standard  programming  through  behavior  modification  and  rewards.    When  stimulated  by  exercise,  excitement,  pain,   love,  and  orgasm,  the  body  reacts  by  producing  a  very  standard  chemical  that  delivers  pleasure  to   our   brain.     This   is   not   an   esoteric   concept…   it’s   a   chemical   that   flushes  through  our  bloodstream,  directly  to  the  brain  that  causes  the  circuits  in  our  brain  to  identify  a  stimulus  with  pleasure.    When  the  brain  receives  this  “Yes,  Yes,   Yes”   response   to   this   stimulation,   it   wires   up   circuitry   in   the   nerve  patterns  of  the  brains  saying,  “When  this  happens  to  us…  it’s  good.”  

The  actual  derivation  of  the  term  “Endorphin”  is  “endogenous  morphine”  or  “morphine  produced  from  within”.    What  does  this  mean  to  us?  

The  Human  Body  is  a  Meth  Lab  Our  bodies  contain  a  very  complicated,  yet  effective,  drug  laboratory  that   is  driven  by  many  external  and  internal   influences,  originating  physically   from  our  nervous  system  (pricks,  pain,  heat)  or   from  psychological  effects   (horror  movies  entering   into  our  eyes  causing  fear  in  our  brains).    It  is  important  to  understand  that  the  chemicals  that  are  created  are  highly  addictive  and  natural  in  our  bodies.    Illicit  drugs  are  illegal  primarily  because  they  are  unnatural  versions  of  the  very  same  natural  drugs  that  our  body  creates  every  day.    Methamphetamines  (“Meth”)  simply  over-­‐stimulate  our  minds  into  producing  an  uncontrolled  and  unregulated  endorphin  response.    Marijuana  also  has  a  muted,  but  similar  effect.    We  often  think  of  these  as  the  drug,  but  in  fact  they  are  foreign  triggers  for  our  internal  meth  labs  that  produce  the  eventual  drugs  in  a  very  poorly  managed  way.  

Marketers  are  Drug  Dealers  As  marketers  we  must  understand  how  the  human  meth  lab  works  and  how  to  stimulate  and  regulate  the  delivery  of  chemicals  into  the  brains  of  our  target  audience.    By  understanding  the  science  and  chemistry  of  marketing  and  regulating  that  knowledge  with  morality  and  wisdom,  we  can  discover  the  true  secrets  of  marketing…  which  lie  in  the  chemical  response  to  our  marketing  messages.