“The HUB” is a non-promotional publication of Martin Williams Advertising. No reproduction or unauthorized use of “The HUB” is permitted without the express written consent of Martin Williams Inc. Martin Williams Inc., is not responsible for any errors or omissions in the content of this publication and shall have no liability for damages of any kind arising out of information contained in it. All brands, images and logos mentioned are copyrights and/or trademarks of their respective companies. © 2015 Font: Book Antiqua

June  18,  2015

From sentimental and funny to just plain weird, a round of campaigns linked for your viewing pleasure: - Johnsonville “Bratfast in Bed” - Cheerios “Night Drive” - Omaha Steaks “#ThanksDad” - Whirlpool “Dad and Andy” - Dockers "#DadJam” (starring

actor Taye Diggs) - Minute Maid “#DoingGood” - hhgregg “#Jokesfromdad” - Toyota “Father’s Day Redo” film and "I (Heart) Dad” 15-feet-tall and 30-feet-long monument on the Santa Monica Pier in CA

Father Knows Best: Four Things Up for Discussion

Who is resonating with today’s consumer? Liam Neeson. The actor took the top spot on Nielsen’s N-Score ranker of celebrity sales influence. Also in the top 10 were actors Pierce Brosnan, Jeff Bridges and J.K. Simmons.

Rise of the “Geri-action” movie hero America can’t get enough of gun-filled punch-‘em-up flicks with stars in their 50s and 60s. Marketers are taking note and giving oldsters their due.

When it comes to defining what it means to be a man, new priorities reign.

Of men 18+

68% rank strong personal character and sense of integrity as defining what it means to be a strong man vs. 44% who say having ability to be a strong provider financially

46% strongly disagree that “Showing emotions is a sign of weakness for men”

54% prioritize being present for their partner/family over providing 24% are very comfortable being a stay-at-home dad

According to Forrester, dads are a tad more tech-savvy and resourceful than non-dads. Dads are 33% more likely to research products and services on their phones than non-dads and 57% more likely to make mobile purchases.

Dads are active smartphone users % of dads who monthly:

- play games (47%) -listen to music (43%)

-watch TV or videos (32%) - access social networking sites (37%)

Digital smartsNot. Modern fatherhood rejects old ways

Brands went all in for Father’s Day

2 3 41

”Liam Neeson has a very particular set of product-

endorsing skills”

Source: ForbesForrester Social Technographics Ladder: dads and menSource: Shriver, “Insights into the modern American man,” 2015