the home of premium property · the property collection once a month, country life runs the...
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THE HOME OF PREMIUM PROPERTY
ADVERTISING INFORMATION
• CountryLifeisreadbyover208,000peopleintheUKeveryweek(NRSJan-Dec11)
• Soldinover60 countriesacrosstheglobe
•
COUNTRY LIFE READERS ARE
• HighNetWorthIndividuals-AB61%-ABC178%• Male46%Female54%-AverageAge52 years• Atargetedaudience–70%ofCountryLifereadersbuythemagazinespecificallyforthepropertysection
• Hardtoreach,highnetworthindividualswithamixtureofinheritedwealthandnewmoney
• Aspirational-lookingtobuytheirdreamhome• Inthemarket–oneinthreeCountryLifereadersarelooking tobuyahousewithinthenext12 months
• Liquid-45%ofCountryLifereaderswillfundtheirnextpurchasewithcash
GLOBAL AUDIENCE
Circulation: 38,478soldeveryweek,39,132 includingdigitalcopies*Readership:206,000UK393,389globally*
CountryLifeisoneofBritain’sbest-loved
magazines,celebratingawayoflifereflectedthroughproperty,architectureandthecountryside.Its
matchlessauthorityanditsworld-classwritingandphotographyhaveestablisheditasanonpareilinpublishing.Attheheartofthemagazinearethepropertypages,wherethefinesthousesareshowcasedtoarefined,wealthyreadershipintheUKandoverseas,whoseekthebestthingsinlife.Britishcountryhousesaretheenvyoftheworld-CountryLifeiswherebuyerssearchfortheirdream.
MARKHEDGESEDITOR, OF COUNTRY LIFE
KEY FACTS ABOUT COUNTRY LIFE
ABC PRINT & DIGITAL JAN - DEC14, NRS/NMR JUL - JUN14,COUNTRY LIFE READER SURVEY
10
0
– 15
– 30
– 45
– 60
COUNTRY LIFE
DAILY TELEGRAPH
FINANCIAL TIMES
SUNDAY TIMES
+ 5.1%
– 45%
– 22%
COUNTRY LIFE
SUNDAY TIMES
FINANCIAL TIMES
DAILY TELEGRAPH
KEY
PROPERTY MARKET SHARE: JAN – DEC 2014
TOTAL MARKET 3,951 PAGES
SOURCE: NMR 2014
- 23%
CIRCULATION TRENDS 2010 – 2014
KEY
SOURCE: ABC CL JAN - DEC 2010 - 14, NAT NEWSPAPERS DEC 2010 - 14
43%
12%
17%
27%
ADVERTISING RATESEffectivefromJanuary1ST,2016.AllratessubjecttoVAT.
NU
MBE
R O
F IN
SERT
ION
S 1 £3,700 £2,030 £1,140 £615 £335*
3 + £3,554 £1,968 £1,101 £607 £315*
6 + £3,485 £1,930 £1,080 £595 £300*
12 + £3,300 £1,840 £1,030 £570 £265*
26 + £3,095 £1,740 £965 £540 NA
51 + £2,930 £1,630 £910 £505 NA
*AVAILABLE IN THE PROPERTY COLLECTION FEATURE, PUBLISHED IN THE FIRST ISSUE OF EACH MONTH
DOUBLE (SPREAD)
PAGEHALF
(HORIZONTAL)
HALF(VERTICAL)
QUARTER(SQUARE)
EIGHTH NINTH
TYPE AREA 267 X 433 267 X 204 131 X 204 267 X 99 131 X 99 62 X 99 86 X 70
TRIM 300 X 460 300 X 230 147 X 230 300 X 112 NA NA NA
BLEED 306 X 466 306 X 236 153 X 236 306 X 118 NA NA NA
SIZE SPECIFICATIONS
PAGE HALF QUARTER EIGHTH NINTH
TO ADVERTISE IN COUNTRY LIFE: 020 3148 4201 [email protected]
MEASUREMENTS
IN MILLIMETRES
2016 SPECIAL ISSUES
JANUARY 6TH
13TH Winter Gardens20TH
27TH
FEBRUARY3RD
10TH Property Focus – London 17TH
24TH Fine ArtsMARCH
2ND Clean For The Queen9TH Smaller Country Houses 16TH Spring Gardens23RD Easter Issue30TH Country Life International*
APRIL6TH Interiors13TH
20TH New Build & Developments27TH East Anglia
MAY4TH Cotswolds11TH Surrey / Mediterranean & Monaco18TH Summer Gardens25TH West Country
JUNE1ST Collectors / Guernsey8TH Queens 90TH Birthday15TH Masterpiece 22ND France 29TH Equestrian Issue & Chilterns Property Focus
JULY 6TH Best Of Britain13TH Coastal & Waterside20TH Architecture27TH
AUGUST3RD
10TH
17TH
24TH Scotland31ST Classic Cars
SEPTEMBER7TH New Build Issue & School Life Supplement
14TH Yorkshire & North Focus / Decorex Preview
21ST Cotswolds28TH Autumn Garden
OCTOBER5TH Interiors 12TH London & Country Life International*19TH
26TH Sporting & CountryNOVEMBER
2ND Ski / Caribbean Focus9TH Prince Charles Forward16TH Gentleman’s Life23RD Restoration30TH Xmas Gifts
DECEMBER7TH
14TH – 21ST Xmas Double Issue & Travel Supplement 28TH
NB: PROPERTY FOCUS WILL INCLUDE PROPERTY EDITORIAL BUT MAY NOT INCLUDE A FRONT COVER LINE. SUBJECT TO CHANGE. *INTERNATIONAL EDITIONS
TESTIMONIALS FROM OUR CLIENTS
“CountryLife’sexcitingthree–prongedapproach—inprint,ontabletandonline—meansit’sperfectforcommuterslongingtoescapewhodreamofaruralidyll.It’stheultimatepublicationforthecreamofresidentialpropertyforsale”DAWNCARRITTDIRECTOR, COUNTRY HOUSES & ESTATES, JACKSON–STOPS & STAFF
“Country Life is a proven and essential part of our marketing strategy, ensuring our clients properties are exposed to both national and international buyers wanting to escape to the scenic county of Perthshire.”
EMMACHALMERSHEAD OF RESIDENTIAL SALES, PERTHSHIRE, FOR CKD GALBRAITH
“KnightFrankhasadvertisedmorepagesinCountryLifethananyofourcompetitors,wefeelitisthemainmarketingmediumforsellingacountryproperty.Onecanneverunderestimatewhereyourbuyersoriginate,CountryLifetouchesbothnationalandinternationalmarkets.”EDWARDCUNNINGHAMPARTNER, KNIGHT FRANK
“CountryLifeis,withoutdoubt,themostrecognised‘shopwindow’forbest–of–the–bestcountryhomes.Vendorscanrestassuredthat,oncetheirhouseappears,it’snotuncommonforenquiriestokeepcominginformonths”JOHNDENNEYHEAD OF COUNTRY HOUSE, HAMPTONS INTERNATIONAL
“CountryLifeisthecountry–househunter’sbibleandisnotonlyagreatread,butalsoageneratorofexcellentenquiriesforourproperties.Ithastheaddedadvantageofalongshelflife,oftenproducinggoodleadsweeksaftertheadvertisementhasappeared”JASPERFEILDINGHEAD OF COUNTRY HOUSE, CARTER JONAs
“WinkworthhasbeenadvertisinginCountryLifesincethemagazinelaunchedmorethan110yearsago,asitsdiscerningreadershipmeansit’sbyfarthebestplacetoadvertisecountryhomesandprimeLondonproperties”JAMESPEACOCKHEAD OF BRAND, WINKWORTH
“CountryLifeisunassailableanduniqueandremainsoncoffeetablesandreceptiondeskswellaftertheothershavebeenconsignedtothebin.We’reabsolutelydelightedwiththefirst–classservice—andsoareourvendors”STELLAGERSCHWILERDIRECTOR, GEOFFREY CLAPP ASSOCIATES
“CountryLifeisavaluablepartofourmarketingcampaigns,reach-inganationalaudienceofmoti-vatedbuyerswhoaresearchingforoutstandingcountryhomes.”KIMDEWINGHEAD OF MARKETING & PR, CHEWTON ROSE
“Overthepastyear,wehavediscoveredthatCountryLifeismorethanjusttheperfectshowcaseforourgrandcountryhouses—atownhouseinLexdenRoad,Colchester,launchedina
“WithCountryLife’sknowl-edgeablecommentary,greateditorialsandeverincreasingreadership,wehaveseensomemassivelyimpressiveresultsforhousesthatwehaveadvertisedforsaleinthemagazine”JAMESGRILLODIRECTOR, COUNTRY DEPARTMENT, HUMBERTS
“CountryLife’simpressivejournalismandhigheditorialvaluesmeanthatitisreadbyawiderangeofpotentialbuyersofproperty,andthesequalitiesalsoensurethateachweeklyissuecontinuestobereadlongafterthenexthascomeout,givinggreatvalueforourclientswhentheyadvertise.”
DAVIDPARDOEDIRECTOR, RURAL DIVISION, HUMBERTS
Februaryissue,notonlyinstantlyfoundabuyer,butalsobroughtaboutcompetitivebiddingovertheguideof£1.5million.Similarly,aperfectlittleSuffolkcottageinChelsworthwithaguidepriceof£595,000receivedaquitestaggeringresponsetoitsfull–pageadvertisement,whichquicklyledtoitssale”CAROLINEEDWARDSPARTNER, CARTER JONAS
WhenwevisitthefinesthousesintheUKwecanbesuretoseeCoun-tryLifeinaprominentpositiononthecoffeetable.Weareabletoenhanceourclients’profilebyin-troducingthemtobuyersthroughourglobalnetwork.CountryLifeandSavillsisanessentialpartner-shipinsuccessfulmarketing.’LINDSAYCUTHILLHEAD OF COUNTRY DEPARTMENT, SAVILLS
DATES FOR 2016• February3RD
• March2ND
• April6TH
• May4TH
• June1ST• July6TH
THE PROPERTY COLLECTIONOnceamonth,CountryLiferunsThePropertyCollection.Itisafeaturesectiondedicatedtopropertyonthemarketatunder£1.5 million,throughindependentagents.Ifyouarenotcurrentlysigneduponourwebsite,wealsoofferaprint–plusoption.Foranextra£75youcanhaveonemonthonlineonwww.countrylife.co.uk/propertyforyourproperty.
• August3RD
• September7TH
• October5TH
• November2ND
• November30TH
• December14TH/21ST
PRICES
SINGLE INSERTION: £335
3 PER YEAR £315
6 PER YEAR: £300
12 PER YEAR: £265
ALL PRICES ARE EXCLUSIVE OF VAT
ARTWORK IS SET FREE OF CHARGE TO OUR IN-HOUSE STYLE. SIZE 86MM HIGH 70MM WIDE
FOR FURTHER DETAILS AND TO BOOK, PLEASE CONTACT: 020 3148 4201 [email protected]
Deadlinesaretwoweeksinadvance,andspaceissubjecttoavailability.Issuedatesaresubjecttochange.
LOREM IPSUM DOLOR SIT AMETLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Price Web Address
Telephone no. Email Address
NEW Ninth Template.indd 1 06/11/2014 11:38
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70MM
COUNTRY LIFE.CO.UKCountrylifeOnlineisthedigitalhomeofpremiumproperty–likethemagazineitreachesanaffluent,typicallyhardtoreachglobalaudiencewhoareactivelylookingtopurchasepremiumproperty.
Countrylife.co.uk was one of the first premium property websites to launch and it is now powered by OnTheMarket.com, showcasing all properties nationally and supported by their growing network of member agents.
UNIQUECountryLifeonlineoffersvendorsmorethanjustpropertylistings–itsdedicatededitorialteamprovidesopinionandthought–provokingcontentthatiscriticaltoanyoneseriouslyinterestedinrealisingtheirdreamoflivinginabeautifulhome.
A GROWING AUDIENCE•Morethantwiceaslikelytoview
countrylife.co.ukonanAppledevice• Morethan80%ofpagesviewedarepropertyrelated
• Aglobalreachwithusersinmorethan 200 countries
•Morethan330,000 uniqueusers• Pageimpressionsrangingfrom2 million to2.5 millionpermonth,reflectingthepropertymarket
GEOGRAPHY
PROPERTY
HOMEPAGE
COUNTRYSIDE
NEWS
KEY
MOST POPULAR SECTIONS
84%
2%
4%
3%
UK
USA
AUSTRALIA
CANADA
KEY
FRANCE
71%
2%
10%
3%1%
SOURCE: CL & OMNITURE
INTERNATIONAL PROPERTY FEED MARKETING OPTIONS
AUTOMATED FEED: £150 PER MONTH PER BRANCH
SINGLE PROPERTY UPLOAD: £150 PER MONTH
FEATURED PROPERTY CAROUSEL ON UK PROPERTY PAGE: £50 PER WEEK
MANUAL UPLOAD: £150 PER MONTH, PER BRANCH
Countrylife.co.uk is updated daily with news and property stories, and its content is fresh and relevant, ensuring users return to the site time after time.
Italsoenablescountrylife.co.uktocome outtopofthekeynaturalsearchresultsonGooglefrom“premiumproperties”and“countrypropertyforsale”–ensuringyourpropertiesareseenbyrelaventandactiveonlinepropertyseekers.
Fromtownhousestocastles,countrylife.co.ukisthehomeofpremiumproperty.
Advertising online increases the impact of your print advertising – the advantages of an online advertising campaign include:• Reachawideraudience• Immediateandquantifiableresults• Arangeofpackagestosuitallbudgets• Tailor–madecampaignsforspecificmessages
PROPERTY FEED mARkETING OPTIONS
AUTOmATED FEED: £120 peR MoNth peR BRANCh
SINGLE PROPERTY UPLOAD: £150 peR MoNth
FEATURED PROPERTY CAROUSEL ON Uk PROPERTY PAGE: £50 peR Week
mANUAL UPLOAD: £150 peR MoNth, peR BRANCh
Countrylife.co.uk is updated daily with news and property stories, and its content is fresh and relevant, ensuring users return to the site time after time.
Italsoenablescountrylife.co.uktocome outtopofthekeynaturalsearchresultsongooglefrom“premiumproperties”and“countrypropertyforsale”–ensuringyourpropertiesareseenbyrelaventandactiveonlinepropertyseekers.
Fromtownhousestocastles,countrylife.co.ukisthehomeofpremiumproperty.
Advertising online increases the impact of your print advertising – the advantages of an online advertising campaign include:• reachawideraudience• Immediateandquantifiableresults• Arangeofpackagestosuitallbudgets• Tailor–madecampaignsforspecificmessages
All pRiCeS ARe exCluSive of vAt
FOR FURTHER DETAILS AND TO BOOk, PLEASE CONTACT: 020 3148 4201 [email protected]
iMAgeS SupplieD By CouNtRy life iMAge liBRARy
DISPLAY OPTIONSEmail newsletter:£250peremail.Bannerappearingatthetopoftheemailnewslettersentto35,000opted–insubscriberseverywednesday.Leaderboards:£18perthousandmpus: £20perthousandSkyscrapers: £15perthousandButtons:£12perthousandSocial media:pOA
Country Life Inserts_2014.indd 10 08/05/2014 21:24
ALL PRICES ARE EXCLUSIVE OF VAT
FOR FURTHER DETAILS AND TO BOOK, PLEASE CONTACT: 020 3148 4201 [email protected]
IMAGES SUPPLIED BY COUNTRY LIFE IMAGE LIBRARY
DISPLAY OPTIONSEmail newsletter:£250peremail.Bannerappearingatthetopoftheemailnewslettersentto35,000opted–insubscriberseveryWednesday.Leaderboards:£18perthousandMpus: £20perthousandSkyscrapers: £15perthousandButtons:£12perthousandSocial Media:POA