EXHIBITION OF THE HOBBIT: DESOLATION OF SMAUG

DAN AND TOM

DIFFERENT PLATFORMS

CINEMA

• Big premier event, attracts more attention• Cinema screen captures visual effects better

than home viewing -Such as 3D and IMAX -Generates more interest and therefore more revenue

DVD

• Most popular cinema releases are released onto DVD

• This way people can buy them to watch them at home

• Generates further profit• DVD releases promote the film

further after it’s hype may have died down

• This film is set to release on DVD in the U.S in April 2014

• The first Hobbit film was released on DVD 19th march in the US

• This was 3 months after its initial cinema release in the US

• This indicates that the Hobbit 2 should come out around March or April

• A Blu-ray release generally follows

SMARTPHONES

• Smart phones are owned by most people now• They can be used with applications such as

Netflix to rent and watch films• Most blockbusters are released onto this

format eventually