1950

2010

Modernisation 1950-2010

The historical background of the changes

Germany• 1949 – divided into West and

East Germany (FRG & GDR)• 1950s – rebuilding, the West

flourishes• 1961 – building of „The Wall“,

the two countries separated• 1970s – petrol crisis ->

economic crisis• 1989 –„peaceful revolution“ • 1990 – reunification

Hungary• 1950s – Stalinist model,

totalitarian dictatorship.• 1956 – revolutinon,

huge emigration.• 1960s – ease in the politics• 1970s – loans, debts• 1989 – change of regime• 1990s – slow political

transformation

Inventions & InnovationsIn the last 60 years

• Petrochemicals• Electronics• Aviation (=air transport)• Space exploration• Digital networks• Biotechnology• Software Information Technology

Employment in Hungary and Germany1949 1970 today 1949 1970 today

Industry 22% 44% 11% 42,9% 46,5% 24,4%

Agriculture 54% 25% 4% 24,6% 8,4% 2,1%

Services 25% 32% 64% 32,5% 45,1% 73,5%

Unemployment n/a n/a 5->10% 11% 0,9% 6,3%

Employed men 70% 60% 54% 58% 68% 74,7%

Employed women

30% 40% 46% 49% 46,2% 64%

The change of prices in Germany

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petrol/l gasoline/l beer/ 0,5 l bread/kg butter/kg heating oil/l

An average family consisted of more than two children until the end of the 1960s then this number kept incresing and now it is below 2. Nowadays in avarge family there is 1,4 children.

During World War II. men were sent to the fronts, so there was a huge need for labour work. Women started working in factories, by the end of the 1950s more than 35% women were working and a quarter of them was married.

Jobs and womenWomen were sent home after they got married.

Jobs were mainly industrial and agricultural, secretarial work.

Women were still obligated to the status of housewife and men were the main breadwinners in the family. Children, including teenagers, were to be seen and not heard but by the mid-1950’s, that was becoming more difficult because of newfound freedoms, rock and roll music, and other outlets teenagers had available to them.

Marriage in the 1950s

Arranged marriages were quite popular in the 1950s.

The different social changes influenced the lives of couples too.

Change of commercials/ads• 1st period – introducing the goods• 2nd period –“associated values“• 3rd period – entertainment or

the recommendation of an expert• Communist propaganda appears

They became shorter

and faster

Lake Balaton in Hungary

Hungarian Air Transport Company

„Tibi” chocolate

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The 1960s

Feminism rising

Homosexual rightsFlower power revolution

The Beatles

MarriageIn the 1960s the strict poltical and social ideas were less popular, there were less and less arranged marriages in the time and not only mentality but fashion and everyday life changed radically.

The 1970sFeminism

Environmentalism

Anti-war protestsCivil rights

The hair musical

1980sRejection of smoking based on health concerns increased throughout the western world.

Beginning of the AIDS pandemic.

Michael Jackson, Madonna

Nowadays

Nowadays the average age of getting married for men is 30,9. For women it is 28,2.

People live in „patchwork“ families. Most people get divorced once and get married again.

Our everyday life

Free market + capitalism

Technical inventions influence everyday life… mobile phone internet

New types of music appeared house techno…

Social contacts are often arranged on social network e.g. facebook twitter myspace

f a s h i o n is passion

of the 50sThe fashion of 1950’s is often considered to be

graceful compared to fashion in other periods of fashion in the 20th century. Those years showed women how to create and underline a perfect figure.

Daily visits to hairdresser’s and changing outfits, several times a day were a mandatory ritual that every woman had to stick to. The ideal housewife with a vacuum cleaner in hand had to look perfect with make-up, high heels and a hair job…

of the 60sThe ‘Legendary 1960s’ is the brightest decade in

the history of fashion. 1960s clothing is free and expressive. It’s the period of the so-called “youth fashion. Rapidly growing standards of life led to the appearance of a new generation of young people who became financially independent from their parents. They wanted to be different. They wanted to listen to different music and wear different clothes ..

of the 70sIt's all love,peace and freedom in the 1970s, in fashion too. In the beginning of the seventies there wasn't one prescribed fashion trend. The idea was ‘Everything goes’.Midi, mini, maxi or hotpants. Everyone chooses the style they like. Freedom !

of the 80s 1980s fashion for women taught us terms like

jelly bracelets, jelly shoes, neon clothing, leg warmers, shoulder pads, and, Guess jeans. They also brought back polka dots.

Oversized sweatshirts that you could fit a truck inside over tight leggings were the norm .

of the 90s1990’s fashion was the witness of a wide

variety of fashion trends and fads. From the somewhat bizarre to the revival of the seventies, the nineties was the decade that had them all.90’s fashion was also about Goth fashion which was a natural evolution from the punk fashion of the late eighties.

of the 21 centuryThough 2011 will see us move still further from the

economic woes of recent history, don't expect a massive change in the tangent of fashion: the major excesses of the last decade are gone and 2011 fashion trends will accomodate the fact that we'll be buying less but spending more.

By day it's all about high waists, wide legs, soft blouses,high boots and '70s accessories. By night, all that shimmers is gold. Flowing, draping dresses in high-shine fabrics or metallic hues are perfect for evening '70s glamour. Be bold and don't hold back, this look is about balancing softness with boldness.

Thanks for your attention!

Anna MartoncsikNora Bank

David NatalisMaximilian Schorpp

Matthew Konkol