The ending goal of Helpingpaw.com is to: increase adoption aware-ness, elevate adoption frequency and make the issue of homeless

animals more addressed on American society. Utilizing a variety of media’s to inform the nation, it is intended that the general public

be educated in the problems that the organization wishes to convey. Like any non-profit organization there will be free materials provid-ed to the “unwashed masses.” These advertising items include: Post-

ers, mugs, advertisement pop-ups, desktop accessories and wallpaper, bumper stickers and T-shirts. Eventually it is planned to make TV

commercials and public education ads.

Design Brief

The primary focus of this campaign will be America and perhaps room to expand to the rest of North America if it is successful. Areas most receptive to the propaganda will be targeted first. As the mes-sage gets out and begins to spread we will spread to other northern

nations, such as Canada.

Geographic Scope

The aimed viewers would be the general populaces that do not have pets. I feel that pet owners would be more likely to know benefits of pets and would also be less likely to want to adopt another pet. People without pets would have more room to adopt a pet than a

family that already had one.

Target Audience

Using sources like PETA , OVMA and ASPCA, a large variety of facts, positive and negative, were collected that best represented the cam-paign. These are the facts: The cost of spaying or neutering a cat or dog is less than raising a kitten or puppy for one year. 25% of all dogs that enter a shelter are purebred. 2-20% of pets are returned to own-ers if the animal gets lost. Many strays are just pets who had no iden-tification on them. 9.6 Million animals are euthanized each year. 54% of black dogs are not adopted just because they have darker fur. On average, most dogs understand up to 150 words. 80% of people feel their pet senses their mood and 75% of pet owners feel their animal’s tries to cheer them up.

People who have pets live longer; have lower cholesterol, prescription drugs, blood pressure and heart attacks on average than those who don’t. Children who grew up with a pet had higher self-esteem, lower blood pressure and less emotional distress than those who did not have pets.

Research

Posters for Organization

Website

Ephemera

http://issuu.com/Drew.weems/docs/helpingpaw/3

To see the standard pamphlet design go to this site

Card

Booth Design