the heart of breakfast - vicky cakes...cakes the #1 pancake and waffle mix company in the world and...

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"The Heart of Breakfast" vickycakesonline.com

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Page 1: The Heart of Breakfast - Vicky Cakes...Cakes the #1 pancake and waffle mix company in the world and America’s Best Pancake & Waffle Mix. Soon Vicky Cakes will be sold in thousands

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"The Heart of Breakfast"vickycakesonline.com

Page 2: The Heart of Breakfast - Vicky Cakes...Cakes the #1 pancake and waffle mix company in the world and America’s Best Pancake & Waffle Mix. Soon Vicky Cakes will be sold in thousands

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Our Story

It all started in Gary, Indianain the late '70s

Vicky was born and raised in the Mississippi Delta, where good food was as common as a sunny day. She always loved the kitchen, had sharp culinary skills, and a passion for feeding people’s soul.

Vicky Cakes Pancake & Waffle Mix is the brain child of good food and family vibes. Nearly 40 years ago, Vicky created this recipe out of necessity for her children, and as a single mom of four, she was forced to do whatever she could to “make it work”. So, she used simple ingredients that were already in the pantry to cook up pancake perfection.

Great memories and strong nostalgic vibes keep our family tradition going, and now you’re invited to share the same experience with your family through these delicious buttermilk pancakes and waffles.

Laugh together, eat together, and build together while enjoying the heart of breakfast!

Our Mission:To bring families back to the table for good meals and good memories.

Our Vision:To create a culture of family value and tradition

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Vicky

good peoplegood products

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Pancake bossChristian Sargent

Christian is an ambitious stay-at-home wife, mother, and entrepreneur. She is the Co-Founder and CEO of Vicky Cakes Pancake and Waffle Mix, which rocketed into the world on Mother’s Day, as her gift to her mother Vicky. The company is based on a nearly-40-year-old buttermilk pancake recipe that her mother created; and it has been a long-standing staple in her family tradition.

Christian majored in Psychology, as she has a love for human behavior and studying how the mind works. Before she became a full-time stay-at-home mom she was delivering the headlines in her very own way as a national radio show host.

She has since reinvented herself and became "The Pancake Boss", setting her sights on making Vicky Cakes the #1 pancake and waffle mix company in the world and America’s Best Pancake & Waffle Mix. Soon Vicky Cakes will be sold in thousands of retail locations and have hundreds of food service wholesale accounts. And, this charge is led by a fearless woman–Christian Sargent.

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Dairy-free mixThere are no powdered milk products in

our bag, which makes it fresher and vegan-friendly.

Always light & fluffyWith Vicky Cakes, you always get soft, light, and fluffy pancakes every time, just the way

Vicky makes them.

Complex flavor profileWhen you put Vicky Cakes in your mouth, flavor explodes on your taste buds and you

immediately taste the difference.

crispy edgescooks up

golden brown

light & fluffyfull of flavor

Anti-just-add-waterUnlike our competitors, Vicky Cakes uses

fresh ingredients that give you a fresh taste. We don't believe in substituting flavor for

convenience.

Vicky Cakes is a naturally dairy-free, vegan-friendly, anti-just-add-water pancake & waffle mix.

How Vicky Cakes is Different

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Vicky Cakes is proudly dairy-free, which means we do not have powdered milk in our bag, unlike the other brands.

You may be thinking: what's so wrong with powdered milk? Well...

Powdered milk is created through a long, complicated manufacturing process that evaporates all moisture from fresh milk, and eventually you end up with a dry powder substance.

Powdered milk doesn't taste the same as fresh milk. Which would you rather cook your kids' pancakes with: dry, manufactured milk that once sat in metal tanks then on a grocery story shelf, OR real, fresh, cold milk straight from your fridge? Yeah, us too.

Powdered milk may have a long shelf life, but it also has a chalky taste that you don't want in your pancakes and waffles.

The recipe Vicky created nearly 40 years ago calls for real fresh whole milk and buttermilk, which gives you a real fresh, delicious taste. What's even better is, if you’re vegan, vegetarian, or plant-based, you can simply use your alternatives like almond milk or soy milk to enjoy light & fluffy Vicky Cakes.

Pancake & waffle mix that's good to you and good for you!

Got powdered milk? Nope.

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Bringing familiesback to the table

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Original Pancake & Waffle MixPancake & Waffle MixUPC: 860002763705

These light and fluffy homemade buttermilk pancakes cook up golden brown with crispy edges, just the way we all love them. But, don’t stop there– this family recipe also doubles as waffle mix. Bring your family back to the table for guilt-free, delicious-tasting pancakes and waffles.

BUY NOW

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BlueberryPancake & Waffle MixUPC: 860002763729

Blueberry pancakes that won’t leave you blue at all. Fluffy and delicious with a fresh and sweet taste of your new favorite fruit! Made with real blueberries.

PecanPancake & Waffle MixUPC: 860002763736

We’re simply nuts about our buttermilk pecan pancakes. Enjoy the light and fluffy breakfast experience with real pecans in every bite!

BUY NOW

BUY NOW

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Gluten-FreePancake & Waffle MixUPC: 860002763712

Keep it healthy and delicious with our signature buttermilk pancakes, without the gluten. You’ll thank us later.

Chocolate Chip*

Pancake & Waffle MixUPC: 860002763743

Semi-sweet and such a treat! Make these into your kids’ favorite characters or flip’em up for your breakfast, brunch, or snack.

Made with real chocolate chips.*chocolate contains dairy

GFGluten-Free

BUY NOW

BUY NOW

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Let's CompareHow does Vicky Cakes stack up to the competition?

No Preservatives

Gluten-free

Dairy-free(no powdered

milk)

Real Premium

Ingredients

Light & fluffy

Complete Mix

(just add water)

This study compares the packaged buttermilk pancake mix of each brand. If the brand does not have a buttermilk pancake mix, the study was done on the original pancake mix.

1 Blueberry and chocolate chip flavor pancake mixes

2 Signifies that the brand does or does not have a "complete" mix in their product line.

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TestimonialsWord From The Griddle

We made our pancakes this morning for the first time and immediately all four of us fell in love. They tasted delicious, they were soft and FLUFFY! I swear they tasted homemade. I HIGHLY recommend this mix. I will never buy store bought mix again. I also appreciate the lack of artificial colors and ingredients. That's a HUGE plus in my book. I'm excited to try the other flavors."

Angela T.

We had original for breakfast this morning! Delicious! This was our second time. We love the fluffiness and how they crisp up just like my grandmas used to."

Ladiva B.

They were light and fluffy. Just delicious. I made them for my 87 year old mom who is very picky and doesn't eat much. She ate them all. That was my favorite part I must say."

@MZJAWNSIN

We had your pancakes for breakfast and it was awesome!!! My favorite is the original. Vicky's should be your go-to!!!"

David S.

I purchased your mix several weeks ago but today was the first time the whole family was together for breakfast! They were great, rich and delicious!! Thank you so much for this great product.

Erica S.

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Wholesale PricingIndividual bags - Original: $2.50 | Blueberry, Chocolate Chip, Gluten-free, Pecan: $3.50

12-pack case - Original: $30 | Premium flavors: $42

• There is a 3-case minimum for wholesale orders. • There are 12 items per case.• Build your own variety case to include multiple flavors. Simply add the cost of each flavor to

calculate pricing.

FoodserviceServe Vicky Cakes in your restaurant or food establishment with foodservice packaging. The dry pancake & waffle mix comes in a large 2-gallon seal top freezer bag and is equivalent of 500 medium-size pancakes and 250 large waffles. There are no minimums for foodservice purchases.

1 foodservice bag price: $125 (breaks down to $0.25/pancake and $0.50/waffle)

RetailMSRP - Original: $4.99 | Blueberry, Chocolate Chip, Gluten-free, Pecan: $5.99

Discounts and free fills - Vicky Cakes does not provide discounts or free fills, but we are open to negotiations and doing in-store demos and online marketing to help with sell-through. We will do anything we can to support your store and your success.

Promotions - Vicky Cakes recommends holiday promotions, bundles, and BOGO deals. We are happy to collaborate to create strategic online & offline promotions.

Return PolicyVicky Cakes stands behind our products and wants to maintain a healthy relationship with our retailers. Afterall, you’re family. All retail orders come with a 5-day money-back guarantee. All items must be in a resalable condition, unless the defect is considered a manufacture’s defect. Simply contact us to discuss your reason for return. A 15% restocking fee will be deducted from the refund.

Shipping PolicyThe shipping charges quoted in your order are based on the total weight of the products chosen via UPS Ground or USPS Priority. All orders will have Tracking and Delivery Confirmation or Signature Confirmation added. Wholesales may require insurance based on the wholesale value of the order. If you would like us to use your shipping account, please include all necessary account info. All products have a 12- month shelf-life.

Free shipping criteria - To qualify for free shipping, the order must contain at least 50 items. This item count can be in the form of cases or individual items.

Turnaround times - See the below table for turnaround times. These times include shipping.

0 - 100 products 3-5 days

101 - 200 products 6-7 days

201 - 500 products 7-10 days

501 - 1,000 products 10-14 days

1,001+ products 14+ days

Retail & Wholesale Info

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Where To Find Vicky CakesOur products are currently sold direct-to-consumer on our

website VickyCakesOnline.com and Amazon.

online.com

Help Us Bring Families Back to the TableWe are excited and highly motivated to take Vicky's light & fluffy, delicious pancakes and waffles to every family across the country and around the world. Please consider selling Vicky Cakes in your retail location or serving them in your restaurant, and join us in the quest to bring families back to the table!

Inquire today at [email protected].

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vickycakesonline.com

Vicky Cakes Pancake Mix, LLCP.O. Box 2701 Little Elm Pkwy Suite 100 #510

Little Elm, TX 75068EIN: 84-2721353DUNS: 117330177

VC-MEDIAKIT-011320