the heart framework for ux metrics
TRANSCRIPT
Vol. II UX y Marketing
The HEART framework for UX metricsIgnacio Valdés@diestronosoy
Ignacio ValdésUX Manager en Irox IT
Líder y Mentor del Prototyping Lab en Tec Lean Accelerator
Docente en la Escuela de Arquitectura y Diseño del ITESM León
Este framework realiza una convención sobre las métricas que pueden evaluar la experiencia de usuario.
the HEART framework
– Kerry Rodden, User Experience Researcher at YouTube and Google.
“I’m part of a group of quantitative UX researchers at Google, and we like to think of large-scale data analysis as
just another UX research method.”
HAPPINESS ENGAGEMENT ADOPTION RETENTION TASK SUCCESS
SATISFACCIÓN RELACIÓN NUEVOS USUARIOS REGRESO COMPLETAR
Category Metric Tracking Plan
Happiness Number of content shared
https://goo.gl https://bitly.com http://blog.hubspot.com/marketing/what-are-utm-tracking-codes-ht#sm.000182qfppiqlfqxvd91di5oqz63p
Engagement User activity: If user plays a new session after one
https://mixpanel.com/?from=adwords_mobile&gclid=CL6R3O3Ehc4CFYGHaQodfL4FMg https://www.google.com/analytics/mobile/
AdoptionDAU: If user uses everyday temperature and electricity sessions https://www.google.com/analytics/mobile/
Retention WAU https://www.google.com/analytics/mobile/
Task Succsess Time, completed task, errors https://www.intercom.io
Ejemplo