the health educators guide to social media - anzahpe amea 2015
TRANSCRIPT
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Health Professional Educator Guide to Social Media
David Townsend University of New England, Australia
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#SoMeGPFollow for more information
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www.socialmediagp.org
WHAT IS SOCIAL MEDIA?AND WHY SHOULD I CARE?
Social Media is a conversation.
Between millions of people.
Word of Mouth on steroids.
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www.socialmediagp.org
SOCIAL MEDIA & MEDICAL PROFESSIONALSUSHER WT. AUSTRALIAN JOURNAL OF PRIMARY HEALTH 2011; 18(1) 31-41
10%
19%
71%
professional usepersonal needsnot participating
Quick and effective method of communication
Primarily due to a lack of understanding as to how social media would be used in health care
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www.socialmediagp.org
SOCIAL MEDIA USAGE FOR PROFESSIONAL, EDUCATION OR RESEARCH PURPOSES
Social Networks(eg Facebook)
Microblogging(eg Twitter)
Australia (2)2,500,000 active Twitter users Jan 2015Medical Students (5)28.62% of 608 Australian Medical StudentsUniversity Academics (24)13% of 1920 US Higher Education FacultyResearchers (25)9.2% of 2414 Researchers Worldwide
Australia (2)13,800,000 active Facebook users Jan 2015Medical Students (5)99.18% of 608 Australian Medical StudentsUniversity Academics (24)45% of 1920 US Higher Education FacultyResearchers (25)27% of 2414 Researchers Worldwide
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>85%intend to use FB for education
>82%found FB useful for education
96.2%used for
education weekly or
more
FACEBOOK
0%
50%
100%
View useful files, linksand resources
Share useful files,links and resources
Personal or other use Working on projects orin study groups
Discussion with peers
Freq
uenc
y of
Usa
ge
Types of Usage (n=608)
More Than Once Per Day Daily More Than Once Per Week Weekly Monthly Less Than Monthly Never
100%Use for any
purpose 99.2%of FB users
use for education
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1. Communication
2. Networking
3. Teaching
4. Keeping Up to Date
5. Research
6. Advocacy
7. Innovation
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MYTH
Treat it like the media (or a domesticated Tiger) Dont be afraid to engage but always be cautious
Ask for advice
Follow the normal principles of professional conduct
Follow the guidelines
I m going to get sued
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COMMON SENSE
If you wouldnt say it in a crowded
elevator, dont put it online.or
If you dont want iton the cover of the Australian,
dont put it online
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RCGP (UK) SOCIAL MEDIA HIGHWAY CODE
1. Be aware of the image you present online and manage this proactively2. Recognise that the personal and professional cant always be separated3. Engage with the public but be cautious of giving personal advice4. Respect the privacy of all patients, especially the vulnerable5. Show your human side, but maintain professional boundaries6. Contribute your expertise, insights and experience7. Treat others with consideration, politeness and respect8. Remember that other people may be watching you9. Support your colleagues and intervene when necessary10. Test out new ideas, learn from your mistakes and have fun!
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OTHER GUIDELINES
Mayo Clinic 12 WordsAMA/AMSA Social Media
& the Profession
AHPRA Guidelines
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WHO ARE YOUR PATIENTS?
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OBSESSED WITH FACEBOOKGeneration Y
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1. COMMUNICATION
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SEND A TWEET WITH #ANZAHPEAMEA
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www.socialmediagp.org
#SoMeGP#hcsmanz
#hcsm#MedEd#ruralmh
#WeSpeechies#WeAHP
#healthacademics#FOAMed#MedEd
#ruralhealth#OzNurses#WeNurses
#WeMidwives
HASHTAGS
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www.socialmediagp.org
@futuregp@Fly_texan@meta4rn
@AlisonFairleigh@BronwynHemsley
@RhondaWilsonMHN@croakeyblog@BiteTheDust@EdwinKruys@timsenior
@TWITS
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#ANZAHPEAMEA
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2. NETWORKING
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TWITTER
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LINKEDIN
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GROUPS
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3. TEACHING
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FOAM
FOAM is free open-access meducation. On Twitter, where the #FOAM hashtagcan lead one into less educational realms, we call it #FOAMed.
Its about sharing your knowledge, taking part in discussions and ultimately enriching the medical community.
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BLOGS
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www.socialmediagp.org
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HOW TO SET UP A BLOG (IN 5 MINUTES)
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Non-Peer Reviewed
Peer Reviewed
Clinical References (Best Practice, UpToDate,
AccessMed)Textbooks
Online & Social Media Resources
Journal Articles
Clinicians & Lecturers
Health Students
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WHAT DO STUDENTS WANT?
Most Australian medical students are using social media tools to aid their medical education, find them useful and intend to use them into the future
Students are provided very little training at medical school in the use of social media for educational purposes
Students who complete training show improved quality assessment behaviours
Students found Facebook more useful for their learning than e-learning systems (BlackBoard, Moodle etc)
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WHAT DO STUDENTS WANT?
Students are looking for guidance on what content to trust.
Health educators have the opportunity to become content curators to help guide students to make the most out of
social media.
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4. KEEPING UP TO DATE
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5. RESEARCH
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SOCIAL IMPACT
PLOS One
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RESEARCH RECRUITMENT
Riding The "digital Tsunami" - Social Media As A Method For Research Participant Recruitment
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RECOMMENDATIONS
Targeted Facebook advertising provides a viable recruitment method for large heterogeneous samples of young adults who are broadly representative of the population. Facebook advertising is time-efficient and cost-effective in comparison to traditional recruitment methods Creating a promotional graphic can increase the viral distribution
of your recruitment website (5) as recent research has shown that social media posts which include images are 94% more likely to be retweeted on Twitter and are more likely to be shared or liked on Facebook
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RECOMMENDATIONS
URL shortening services like bit.ly can help you develop an easy to remember link (eg bit.ly/socialmeded) to use on social media promotional material.
Google Analytics and bit.ly provide detailed statistics allowing you to track the source of referrals to your recruitment link, including social media sources and 3rd party websites (5).
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6. ADVOCACY
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THE #INTERNCRISISMEDICAL STUDENT ACTION ON TRAINING
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TWITTER DATA
449,398reach
6,240,090impressions
18,895Tweets
1118Contributors
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NEWSPAPER STORIES
010002000300040005000600070008000900010000
0
20
40
60
80
100
120
Janu
ary
Febr
uary
Mar
ch
April
May
June
July
Augu
st
Sept
embe
r
Octo
ber
Nove
mbe
r
Dece
mbe
r
Newspaper Tweets
$10m Federal Deal Announced 116 New
Places
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EXPANSION
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www.socialmediagp.org
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www.changeday.com.au#changedayaus
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7. INNOVATION
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INNOVATION
Create a Facebook group to communicate with your students (eg Health Electives)
Create a Facebook page to share updates about your school or project(eg https://www.facebook.com/UoNDRH)
Create an alumni group on LinkedIn for past students Share your lectures as Podcasts so that students can listen in the car & on phone
(eg iTunes U)
Share your lecture slides on Slideshare.com Combine both into a video and share on YouTube (eg Camtasia)
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INNOVATION
Source and rank student feedback and ideas using tools like Google Moderatorwww.google.com/moderator/
Develop a collaborative Notebook or WikiEvernote: https://evernote.com/Wikia: http://www.wikia.com/
Develop a FAQ database to save answering the same question over and over againzendesk.com, useresponse.com etc
Set up a blog within you school as a Digital Journal where the best student work is showcased.
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INNOVATION
Investigate social media best practice in the world of business, marketing and customer service (and get your students involved from day one)
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#SoMeGPVisit www.socialmediagp.orgfor more information
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QUESTIONS?
Twitter@futuregp
Webwww.socialmediagp.org
www
Health Professional Educator Guide to Social MediaSlide Number 2What is social media?And why should I care?Slide Number 4Social Media & Medical ProfessionalsUsher WT. Australian Journal of Primary Health 2011; 18(1) 31-41Social Media Usage for Professional, Education or Research PurposesSlide Number 7Slide Number 8Slide Number 9Common senseSlide Number 11RCGP (UK) Social media highway codeOther GuidelinesSlide Number 14Slide Number 15Who are your patients?Slide Number 17Slide Number 18Slide Number 19Slide Number 201. CommunicationSlide Number 22Slide Number 23Slide Number 24Hashtags@TWITS #ANZAHPEAMEA2. NetworkingSlide Number 29TwitterLINKEDINgroups3. TeachingFOAMSlide Number 35BLOGSSlide Number 37Slide Number 38Slide Number 39Slide Number 40How to Set up a blog (in 5 minutes)Slide Number 42What do students want?What do students want?4. KEEPING UP TO DATESlide Number 46Slide Number 47Slide Number 48Slide Number 49Slide Number 50Slide Number 51Slide Number 52Slide Number 535. RESEARCHSocial impactResearch RecruitmentRecommendationsRecommendations6. advocacyTHE #interncrisisMedical Student Action on Trainingtwitter DATANewspaper StoriesSlide Number 63ExpansionSlide Number 65Slide Number 667. INNOVATIONInnovationInnovationInnovationSlide Number 71Slide Number 72