The Headline Swipe File: - Write Headlines That Get More Clicks -

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Have you ever dealt with this?

You have an impressive number of social media followers, but when it comes to shifting those people off of social media to your website, you’re just not seeing the conversions.

Or worse, have you ever paid to run an ad and had it fall flat on its little optimized face?

When social media followers aren’t turning into website visitors and paid ads aren’t doing their job, odds are, you’re doing 1 thing wrong.

You’re writing bad headlines.

Bad headlines seem to plague the marketing world, especially on Instagram, Facebook, Twitter, and LinkedIn. It’s not your fault. Writing headlines is hard. There’s a reason that copywriters can get paid $100+ an hour, and it’s not just because they smell good—it’s because they get clicks.

Writing great headlines is essential for getting social media clicks, but the same headlines can be applied across your landing page, blog, and even sales page.

Once you get a handle on writing headlines, you can use them:

• On your sales page• As the title for your presentation• As the title of your blog posts• With in-person sales communication

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But HOW do copywriters turn followers and paid ads into website traffic? And how can you follow their example, even if you are not a professional copywriter?

By using these 3 headline-writing strategies.

The 3 headline writing strategies used by copywriters are:

• Social Proof (Piggyback)• Threat• Gain

We’re going to give you the formulas you can use to write headlines that get more clicks below. But first, we’re going to go over the 3 headline strategies as well as 3 tips you can use to write better headlines. We’ll start with…

1. Social Proof (Piggyback) Headlines

Let’s do an experiment. Think of the last product you purchased on Amazon—did you check the reviews before making your final decision?

Ninety-five percent of people age 18–34 read local business reviews, 57% of consumers will only buy from a business with 4 or more stars, and 91% of 18–34-year-olds trust online reviews just as much as personal recommendations.

If statistics tell a story, this one is crystal clear. People want to see that other people (especially people like them) like a business or product before they make a transaction.

So by putting social proof in your headlines, you jumpstart

https://www.brightlocal.com/research/local-consumer-review-survey/?SSAID=314743&SSCID=41k3_9qvrhhttps://www.digitalmarketer.com/blog/social-proof-notifications/

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that process.

Write headlines that showcase social proof look like this:

1. Why Writers Are Obsessing Over This Grammar App

2. $10k+ MRR Drop Shippers Are Shipping ThisAutomation Tool (Here’s Why)

3. 5,000 Digital Marketing Agencies Used This App toHire Freelance Designers

Copywriters are smart. They leveraged this social proof and then took it a step further. They added high-authority sources.

What if you went to purchase a knife set on Amazon, and while doing your diligent consumer duty of reading reviews you stumbled upon a review from a guy named Gordon Ramsey saying that this is best ****ing knife set he has ever used?

Would you keep shopping for knife sets, or would you buy this one?

Hootsuite leveraged Seth Rogen’s celebrity status to push this post on Twitter:

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ManyChat used our CEO, Ryan Deiss, and DigitalMarketer’s authority in this piggyback headline:

“Ryan Deiss from DigitalMarketer sat down with ManyChat during Conversations and we came out with *5 Questions for Messenger Marketing*”

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Copywriters have figured out that by leveraging the social proof of high authority professionals, they can make their headlines that much more clickable.

2. Threat HeadlinesThreat headlines aren’t as scary as they sound. We’re not going to threaten to kidnap somebody’s puppy if they don’t read our article. What we are going to do is show them how they can avoid pain by reading our article through the threat headline.

What kind of pain are we talking about?

1. 13 Things to Do so You Don’t Lose Your Dog2. Read This Checklist Before Flying to a Foreign

Country3. The 5 Biggest Mistakes Made by New CrossFitters

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Firstleaf uses a threat headline in their Facebook post that asks viewers, “Are you overpaying for wine?” and explains the margins that liquor stores make on bottles to drive clicks.

So while Mr. Snuggles is safe for now… using an appropriate threat can get your audience to jump into action.

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3. Gain Headlines

Gain headlines follow a 2-step formula of benefit + promise.

What is the benefit of somebody clicking on this social post, and what is the promise you are making them in return for the click?

1. 10 Last Minute Valentine’s Day Gifts You Can BuyToday

2. 15 Dinner Ideas Using Ingredients Already in YourFridge

3. 10 Easy Workouts for Beginners

For example, NYT Bestselling author of The Subtle Art of Not Giving a F*ck, Mark Manson is a master of gain headlines.

His headline, “5 Skills You Need to Be More Emotionally Intelligent than the Average Three-Year-Old,” gives the benefit of 5 skills that will make the reader more emotionally intelligent and the promise that they’ll have a higher EQ than a 3-year-old after reading his article.

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3 Simple Ways to Improve Your Headlines

Now that you know the fundamentals of a good headline, you can start to flex your copywriting muscles. We’ve scooped the ice cream and now we can add some toppings.

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Here are 3 more strategies that you can use alone or integrated with the above strategies to drive action from your headlines.

1. Add the Words “How To”

The “How To” headline can play into the piggyback, threat, and gain strategies mentioned above.

For example:

Harper’s Bazaar piggybacked off of Victoria’s Secret’s social proof as leverage to make this Facebook post more clickable by using the headline, “How to Work Out Like a Victoria’s Secret Model at the Gym.”

CNBC merged the threat headline and the “How To” headline to create the headline for a YouTube video titled,

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“How to Avoid the Latest Phishing Scam Targeting Direct Deposit.”

BuzzSumo paired the gain headline strategy with the “How To” to create the headline, “How to Create and Promote Content That Gets 100+ Links in a Month.”

2. Communicate Time

If you can give people a time frame for when they will receive the benefit they are promised in your headline, you’ll skyrocket your headline’s success.

Tasty communicated a time frame with a “quick quiz” that promises the benefit of telling Facebook quiz takers what they want for dinner tonight.

https://www.cnbc.com/video/2019/04/11/how-to-avoid-the-latest-phishing-scam-targeting-direct-desposit.htmlhttps://www.cnbc.com/video/2019/04/11/how-to-avoid-the-latest-phishing-scam-targeting-direct-desposit.html

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3. Add Fascination

Fascination is the verbiage of your headline that makes people stop scrolling and think, “That’s interesting.” In 2019, this is one of the hardest things to do (the average person has an attention span of 7 seconds—this is not a joke).

The Verge used the fascination strategy to talk about 5G networks, using cows as the bait to get users to stop scrolling and click on their Twitter post.

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How to Use the Social Media Headline Swipe File

The headline swipe file is designed to help you write headlines without the need for an expensive, albeit incredibly good smelling, copywriter. Copy and paste the headline, fill in the blanks, and A/B test to see which works best. Use these headlines on blog posts, ads, workshops, social media, and more.

But don’t stop there. The more you work at it, the better your headlines will be. We are constantly surrounded by headlines all day long. A great practice to move yourself from Headline Jedi to Obi-Writing Kenobi is to pay attention to the headlines on your newsfeeds.

What strategy is being used, and does it make you want to click?

If no, how could you rewrite it to be more clickable?

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By using headline strategies that actually work, you make your way toward becoming a headline master.

Which means that you will soon be getting more conversions from your social media followers, more click through on your paid ads, and more pageviews on your blog.

Check out them out below:

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HEADLINE SWIPE FILE:73 HEADLINE FORMULAS TO GET MORE CLICKS

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SOCIAL PROOF HEADLINES

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• Here Is a Method That Is Helping [World-ClassExample] to [Blank]

• [Blank] Hacking with [World-Class Example]

• Savvy/Smart/Sexy People Do XYZ

• Why I [Blank] (and Maybe You Should Too)

• [Do Something] Like [World-Class Example]

• The [Desired Result] That [World-Class Example] IsTalking About

• Join [Impressive Number] of Your Peers That [TakeDesired Action]

• [Desired Result] Like a [Desired Group or Person]

• How [Impressive Number] Got [Desired Result] in[Time Period]

• Like [World-Class Example] You Can [Desired Result]

• [World-Class Example] Reveals Ways to [DesiredResult]

• Why [Impressive Number] of People are [TakingDesired Action]

• A Simple Way to [Desired Result] That Works for[Desired Group/Person]

• How to [Desired Result] Like [World-Class Example]

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THREAT HEADLINES

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• Do You Recognize the [Number] Early Warning Signs of[Blank]?

• If You Don’t [Blank] Now, You’ll Hate Yourself Later

• I’ve Lied to You for [Time Period]

• The Biggest Lie in [Your Industry]

• X Shocking Mistakes Killing Your [Blank]

• Don’t Try [Blank] Without [Desired Action] First

• [Blank] May Be Dangerous to [Something Precious]

• [Blank] May Be Causing You to Lose Out on [DesiredResult]

• The [Blank] Risk Hiding in Your [Blank]

• Why You Shouldn’t [Do What I Desire Them to Do]

• Why [Blank] Fails and [Blank] Succeeds

• Do Not Try Another [Blank] Until You [Take DesiredAction]

• The Ugly Truth About [Blank]

• What Your [Blank] Won’t Tell You and How It Can SaveYou [Blank]

• What Everybody Ought to Know About [Blank]

• Your [Blank] Doesn’t Want You to Read This [Blank]

• The Sooner You Know [Blank] the Better

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GAINHEADLINES

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• At Last, the Secret to [Desired Result] Is Revealed

• Where [Desired Result] Is and How to Get It

• Discover the [Desired Result] Secret

• [Blank] Your Way to a [Desired Result]

• To People Who Want to [Desired Result] but Can’t GetStarted

• You, a [Desired Result]

• Stop [Undesired Result]

• You too Can [Desired Result] in [Time Period] with[Blank]

• How to Become [Desired Result] When You[Something Challenging]

• There’s Big [Desired Result] in [Blank]

• You Don’t Have to Be [Something Challenging] to Be[Desired Result]

• Little Known Ways to [Blank]

• How to Turn [Blank] into [Desired Result]

• How to Build a [Blank] You Can Be Proud Of

• Get [Desired Result] Without [Undesired Result]

• Get Rid of [Problem] Once and for All

• Improve/Increase Your [Desired Result] in [Time Period]

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• Imagine [Desired Result] and Loving Every Minute of It

• Here’s a Quick Way to [Solve a Problem]

• Get [Desired Result] Without Losing [Blank]

• The Lazy [Blank’s] Way to [Desired Result]

• How to Make People Line Up and Beg to [Blank]

• How to Get [Desired Result] Out of [Blank]

• How to [Desired Result] When You’re Not [Blank]

• No [Undesired Result] Just [Desired Result] Every Day

• Never Suffer from [Undesired Result] Again

• The Quickest and Easiest Way to [Desired Result]

• If You Can [Blank] You Can [Desired Result]

• How You Can [Desired Result] Almost Instantly

• How to Become [Desired Result] When You[Something Challenging]

• How to Use [Blank] to [Desired Result]

• How to Turn Your [Blank] into [Desired Result]

• See How Easily You Can [Desirable Result]

• Now You Can Have [Something Desirable] Without[Something Challenging]

• How to Take the Headache Out of [Blank]

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• X Questions Answered About [Blank]

• Give Me [Short Time Period] and I’ll Give You [DesiredResult]

• Answered: Your Most Burning Questions About [Blank]

• Take X Minutes to Get Started with [Blank]... You’ll BeHappy You Did!

• Who Else Wants [Desired Result]?

• How to Fast-Track Your [Desirable Result]

• How [Impressive Number] Got [Desired Result]Without [Undesired Result]

Now that you’ve gone through this resource, it’s time to use it! But simply reading through this resource will only get you so far. Effectively using this information requires other skills–from copywriting to paid traffic.

You need systems and checklists to…

• Produce content that engages your customer avatar• Write compelling copy that gets the user to convert• Make a retargeting campaign so you can continue

to nurture your lead through the Customer ValueJourney

…not to mention, you need a compelling offer in the first place for your landing page to be effective.

That’s where DigitalMarketer Lab+ comes in! Lab+ offers foundational digital marketing training that will help you build compelling landing pages and create digital marketing campaigns that drive results.

WHAT’S NEXT?

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Your Lab+ membership gets you this and more...

• 11 acclaimed marketing certifications and masterycourses

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The Lab+ training platform and community will give you the tools and skills you need to grow as a digital marketer, so you can always be the smartest marketer in the room.

So, if you’re looking to kick it up a notch and become a better marketer, start your free trial of Lab+ today!

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