Report on HEPC Participation in

25th India Home Furnishing Fair 2014

held at Osaka, Japan, from 23rd to 25th July 2014

THE HANDLOOM EXPORT PROMOTION COUNCIL

MINISTRY OF TEXTILES, GOVERNMENT OF INDIA,

NO.34, CATHEDRAL GARDEN ROAD, NUNGAMBAKKAM,

CHENNAI – 600034. INDIA

TEL: +91 44 28276043/8879, FAX: +91 44 28271761

E-mail: hepc@hepcindia.com Website: www.hepcindia.com

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Fair at a Glance

Name of the Fair : 25th India Home Furnishing Fair

Organiser : India Trade Promotion Organisation (ITPO)

Venue : Mydome, Osaka, Japan

Duration : 23rd to 25th July 2014

No. of HEPC participants : 25

Highlights of Fair reported by Fair Authorities: Total No. of Exhibitors : Garment Fair : 81

Home Textile Fair : 53

Gross Exhibition Space : 4843 Sqm

Total No. of Trade Visitors : 2041 (importers/wholesalers/manufactures/retailers, etc).

Participants Feedback Products Displayed : Rugs, Bathmats, Cushion cover, Placemat, Towel, Bags,

Floor coverings, Kitchen Linen, Table Linen, Curtains, Pot holder, gloves, Home furnishing fabrics, Puffs, Bathmats, Rugs, Bed cover, Bathrobes, Scarves, Stoles, Shawls, Muffler, bread basket, oven mitts, Bath rugs, Carpets, Throws, Terry Towels, Dhurries

Products of interests shown : Table linen, Kitchen linen, Bedlinen, Cushion covers, Carpets, by Buyers Curtains, Rugs, Bath Linen, Towels, Wall Hangings, Floor Coverings, Bath Linen, Bags, Stoles, Scarves, Shawls No. of Visitors visited the HEPC member stalls : 350 Visitors from : Japan, Taiwan Spot Orders : Rs.1.85 Crores Enquiries Generated : Rs. 4.55 Crores

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PREFACE:

India Home Furnishing Fair, organized by India Trade Promotion Organisation (ITPO) at

Osaka, Japan is an ideal showcase for Home Textiles and is organized along with Indian

Garment Fair to form Japan’s largest comprehensive exhibition of Home Furnishings and

Garments. This year is the 25th (silver jubilee edition) India Home Furnishing fair and 35th

year for India Garment Fair. Handloom Export Promotion Council has been participating

more than ten years in this fair. In this 25th edition, HEPC had participated with 25 member

exporters by taking constructed booth area of 336 sq. metres. The fair was organized with

the financial assistance under the Market Access Initiative Scheme of Ministry of Commerce &

Industry, offering maximum discount in participation fee for our member exporters. HEPC

had put up Central Promotional Stall in the fair, to showcase the publications of HEPC and

to mobilize buyers for the India International Handwoven Fair 2015.

INDO - JAPAN TRADE:

Comprehensive Economic Partnership Agreement (CEPA) signed between India and Japan

on 16th February 2011, is yet another milestone in the bilateral trade relatlions of the two

countries. This agreement paves way for increased and more economical accessibility to

Japanese buyers due to phased reduction and abolition of duties. The salient features of the

agreement are:-

to liberalise and facilitate trade in goods and services,

to increase investment opportunities and strengthen protection for investments and

investment activities

to improve business environment between the two countries.

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Comparative analysis of export of handloom products for the years 2009-10, 2010-11, 2011-

12, 2012-13 and 2013-14.

Vaule in INR Crores

Products

April 2009-March 2010

April 2010-March 2011

April 2011-March 2012

April 2012-March 2013

April 2013-March 2014

% change in 2010-11 over 2009-10

% change in 2011-12 over 2010-11

% change in 2012-13 over 2011-12

% change in 2013-14 over 2012-13

Fabrics 0.37 0.46 0.66 0.29 0.04 24.88 42.31 -55.90 -86.21

Madeups 31.28 17.82 37.40 40.25 44.97 -43.02 109.88 7.61 11.73

Floor coverings 3.96 7.10 22.74 35.53 35.61 79.54 220.20 56.22 0.24

Clothing Accessories 0.001 0.05 0.24 0.29 0.99 6174.45 363.67 17.86 244.73

Grand Total 35.60 25.44 61.05 76.35 81.61 -28.55 139.98 25.07 6.89

Export of handloom products to Japan during 2013-14 stands at Rs.81.61 crores thereby

registering 6.89% when compared to corresponding period of 2012-13 which stood at

Rs.76.35 crores. Similarly export of handloom products had registered a growth of

25.07% during 2012-13 when compared to 2011-12 which stood at Rs.61.05 crores and

2011-12 had shown a tremendous growth of 139.98% when compared to 2010-11. But the

year April 2010-March 2011 have witnessed a negative trend of 28.55% when compared to

April 2009-March 2010.

Fabrics which had shown increasing trend in three years with 0.37 crores in 2009-10,

Rs.0.46 crores in 2010-11 and Rs.0.66 crores in 2011-12 had dropped down to Rs.0.29

crores in 2012-13 and to Rs.0.0.04 crores in 2013-14. Madeups had shown a mixed trend

with Rs.31.28 crores in 2009-10 dropped down to Rs.17.82 crores in 2010-11and have

shown increasing trend of Rs.37.40 crores, Rs.40.25 crores and Rs.44.97 crores during

2011-12, 2012-13 and 2013-14 respectively. Floor coverings had shown steady growth in

all four years with Rs.3.96 crores during 2009-10, Rs.7.10 crores during 2010-11, Rs.22.74

crores in 2011-12 and Rs.35.53 crores in 2012-13, but registered a positive growth with

Rs.35.61 crores during 2013-14. Clothing Accessories had registered steady growth from

Rs.0.0008 crores to Rs.0.05 crores in 2010-11, Rs.0.24 crores in 2011-12, Rs.0.29 crores in

2012-13 and Rs.0.99 crores in 2013-14

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BRIEF ABOUT THE FAIR:

India Trade Promotion Organisation (ITPO) organizes India Garment fair and India

Home Furnishings fair at Osaka, Japan for the past 35 years and 25 years respectively

which is considered as one of their premium fair. This year, total space of around 4843

square metres had been taken in three levels, i.e.1st, 2nd and 3rd floor of Mydome. They

established exclusive theme pavilions, which comprise mainly of hometextiles, and

garments. India Home Furnishing Fair was organized for three days from 23rd to 25th July

2014 at Mydome, Osaka, Japan.

The twin shows 35th India Garment Fair and 25th (silver jubilee edition) India Home

Furnishing Fair, Osaka, Japan was inaugurated on 23.7.2014 by Mr. Ichiro Matsui,

Governor, Osaka Prefectural Government, Mrs. Rita Menon Chairperson & Managing

Director, India Trade Promotion Organisation, Mrs. Deepa Gopalan Wadhwa,

Ambassador of India Tokyo, Japan, Mr. Aseem R. Mahajan, Consul General of India,

Osaka-Kobe, Japan.

by Mr. Ichiro Matsui, Governor, Osaka Prefectural Government Ms.Deepa Gopalan Wadhwa, Ambassador, Mr. Aseem R.Mahajan, CGI, Osaka & Ms.Rita Menon, I.A.S., CMD of ITPO

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The following supporting organisations for the above fairs were also present:

1. Mr. Katsu Kawasaki - The Japan Textiles Importers Association, The Apparel Committee, The Asia Expert Committee

2. Mr. Hiroki Matsumoto, Japan External Trade Organization, Jetro Osaka, Director- General

3. Mr. Katsumasa Nakai, Osaka Prefectural Government, Department of Civic and Cultural Affairs, Osaka Promotion Bureau, Senior Executive Director-International Relations

4. Ms. Misako Hanauchi, Kansai Bureau, Ministry of Economy, Deputy Director-General for International Policy and Coordination

5. Mr. Masahiro Nadamoto, Osaka Chamber of Commerce and Industry, President

6. Mr. Hideyuki Nanbu, Osaka Foundation for Trade &Industry, President

7. Mr. Ram Kalani, Indian Chamber of Commerce-Japan, Honorary President

Mrs. Rita Menon, CMD, ITPO in her welcome address highlighted the features and growth

of twin events. Ms. Rita Menon (CMD, ITPO) opened the ceremony with a warm welcome

with the lamp lighting ceremony.

Inauguration function of Fair

Mrs. Deepa Gopalan Wadhwa, Ambassador of India welcomed the participants and spoke

about the India Japan Trade relations. His Excellency Governor of Osaka congratulated on

the silver Jubilee edition of India Home Furnishing fair and stressed upon the importance

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of a Japan-India partnership through supporting India firms to set up in Osaka. After the

traditional lamp lighting the fair directory of both the events was released by the Governor

and the Ambassador of India.

Release of fair directory of both events

After the inauguration, Ambassador of India, Counsel General of India and CMD of ITPO

visited the HEPC central promotional stall and other member participant stalls in 2nd and 3rd

Floors.

Ms.Deepa Gopalan Wadhwa, Ambassador, Mr.Aseem R.Mahajan, CGI, Osaka, visiting HEPC stalls

Ms. Rita Menon, I.A.S., CMD-ITPO visiting HEPC stalls

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Till last edition, ITPO took space only in the second & third floor and this time they had

extended the fair to first floor also totaling 4843 square metres of space. Theme pavilion for

Home Furnishing and Garments were constructed at first, second & third floor. There were

also Government representation from National Small Industris Corporation (NSIC) and

Micro, Small & Medium Enterprises (MSME) is participated in these fair.

The cultural event was also organised on 23.7.2014 evening, fashion show by renowned

fashion designer Ms. Hide Ishida and performance of Sitar and drum by Japanese artist

Mr.Ishihama.

The following 25 member exporters participated in this fair and exhibited their complete

range of home textile products and fashion accessories. 13 HEPC participants were

accommodated in 3rd floor and 12 booths on 2nd floor.

S.No. Member Exporter Product displayed Stall No.

1 ABBS International Inc. Plot No.93, Sector-25, Part-I, Huda, Panipat-132103 Haryana

Rugs, Bathmat, Quilt, Bed Sheet, Cushions Cover, Curtain & Towel etc.

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2 Ambica Overseas, Plot No.36, Sector-29, Part-II, HUDA, Panipat-132103 Haryana

Floor Coverings, Bathmats, Rugs and Cushion cover

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3 Asmi Overseas 460, Sector-12, Huda, Panipat-132103 Haryana

Cushions & Bags 216

Cultural Programme at the venue

Fashion show during the event

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4

Azlon Arts, 48/10, C.G.Apartments, Periyar Nagar North, Karur-639002

Cotton Table Linen & Kitchen Linen 4

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Blossom International 113, Jai Jawan Colony-3, J.L.N.Marg, Jaipur-302018, Rajasthan

Home Furnishings 12

6 Deco Floor India Adj. Sec-29, Huda, Panipat-132103 Haryana

Cotton Bathmat, Durries, Carpets & Cushion Cover & other Home Furnishing item

15

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Eskay Home Collections Pvt. Ltd., 6 & 8, Cenotaph Road, First Street, Teynampet, Chennai-600018

Table Linen, Kitchen Linen, Cushions and Curtains

209

8

Fashion Folio, No.B-367, Meera Bagh, Outer Ring Road, New Delhi-110063

Handmade Cotton/ Polyester/Emroidered/Bags

16

9 Gupta Textiles Gohana Road (Near Sugar Mills) Panipat-132103 Haryana

Handloom Carpets, Rug, Dhurries, Yoga Mats, Cushion Covers, Bathmats & Throws

213

10 Home Rich Impex No.52/1, Periyar Nagar, North Street, Karur-639002

Home Furnishings 2

11 Imperial Export (India) Plot No.2, Sector-25, Part-II, Huda Panipat-132103 Haryana

Cotton Rugs, Bathmats, Bedcovers, Slippers, Cushion Covers, Terry Towels etc.

215

12 Kwalitee Fabs 130-B/1, Kamarajapuram North, Karur-639002

Home Textiles 211

13 Malabar Textiles, EP IX-201, Avera, PO Kadaiayi Kannur-670007

Fabric, Curtains, Cushions, Chairpads, Bags, Tableware, Kitchenware

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14 Nilesh Bang & Sons HUF 78A, Sarat Bose Road, Kolkata-700025 West Bengal

Handloom Cotton Made-ups (Scarves, Stoles, Shawls)

201

15

Pas Home Textiles, F-195, Sitapura Industrial Area, EPIP Zone, Sitapura, Jaipur – 302022, Rajasthan

Handloom & Printed Home

Furnishing

208

16 Prem Textiles International No.32, Ramakrishnapuram East, Karur-639001

100% Cotton Made-ups & Home Furnishing Items.

219

17

Rama Handicrafts A-8, Central Spine (Rama Heritage) Vidyadhar Nagar Jaipur-302039, Rajasthan

Dress, Skirt, Blouse, T-Shirt, Bed Sheet, Curtain, Noren, T/C etc.,

214

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18 Sri Eesan International No.19, 50feet Road, Ramakrishnapuram, Karur-639001

Handloom woven fabric, tablecover, napkin, Cushion cover, Kotatsucover, Quilt, Rugs, Noren, Apron, Glove, Potholder

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19 Sirija Exports, No.11-3-75/3A, Kodigattu, Palakol-534260 W.G.Distt., A.P.

Hand made crochet home furnishings and Garments

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20

Seth Kumar Rai International 303, 3rd Floor, 2214, Hardhain Singh Road, Karol Bagh, New Delhi-110005

Handloom Cotton Mats & Made-ups 6

21 Shree International A76, Sector-5, Noida-201301 Uttar Pradesh

Home Textile Made-ups & Floor Coverings

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22 Shiva Exports, 18/18, N.H.B.Colony Panipat-132103 Haryana

Rugs, Bathmats, Cushion Covers 212

23 Surya Home Furnishing B-70, GF, Shivalik, Malviya Nagar New Delhi-110017

Rugs & Mat, Bed Cover, Mats, Cushion, Curtain, Luncheon Mat & Napkin, Durri and All Home Furnishing Items.

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24

Tanisha International Shiv Nagar, Behind Khadi Ashram Near R.K.Dyeing, Panipat-132103 Haryana

Handloom Cotton Rugs, Bathmats, Cushion Cover etc.

210

25 Tushar Handworks 11, Gangwal Park, Jaipur-302004 Rajasthan

Handicrafted garments in form of spring summer 2014 collection

224

PRODUCTS SHOWCASE:

The product display showcased by our member exporters reflected various design

concepts. The members showcased the entire range of home textiles of exotic styles and

craftsmanship. Carpets and Floor coverings from Panipat, Made up articles of Table linen,

Bed linen, Kitchen linen from Karur, Stoles, Bath linen, Window fashion and accessories,

attracted the buyers. Member Exporters got enquiries for products Viz. Table linen,

Kitchen linen, Bed linen, Cushion cover, Carpets, Floor Coverings, Bath Linen, Bags, Stoles,

Scarves, Shawls, Wall hangings. The fair organisers gave away awards for best stalls design,

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and two of the Council participants M/s. Shree International, Noida and M/s. Shiva

Exports, Panipat got award for best stall for this year.

Presentation of award for HEPC Participant M/s. Shree International, Noida, by Mrs. Rita

Menon, CMD, ITPO

PARTICIPANTS FEEDBACK:

In the last edition of India Home Furnishing Fair, July 2013, member participants of HEPC

reported Rs. 1.88 Crores worth of spot orders and Rs. 4.34 Crores worth of business

enquiries.

In 2014: 350 visitors visited the HEPC member stalls and transacted Rs 1.85 Crores worth of

spot orders and generated Rs 4.55 Crores worth of business enquiries at this fair. HEPC

member participants stalls were predominantly visited by the buyers from Japan, apart

from few buyers from Taiwan.

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Buyers meeting at Member stall Buyers interacting with HEPC participant

The overall buyers turnout for HEPC stalls was evaluated as ‘Good’ by our member

participants, and Quality of buyers was rated as ‘Good’. Most of the participants expressed

that the fair provided an opportunity to enter into Japan market. All the participants

expressed willingness to participate in the same fair next year through council.

Council had put up central promotional stall and displayed posters and distributed

catalogues. Mobilization of Japanese buyers was undertaken in our stall, with the help of

language interpreter

Central Promotional Stall of HEPC in the presence of language interpreter

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Brochures along with application and guidelines were distributed to all the visiting buyers,

and were briefed about the highlights of India International Handowoven Fair. Many

buyers have shown interest and have informed that they will send the application in due

course.

Two of the IIHF 2014 edition buyers Ms. Eri Kohsaka of M/s. Grape Co. Ltd., Yokohama,

Japan & Mr.Yukio Mitsuhashi of M/s. Glenfield Corporation, tokyo, japan visited council

stall and appreciated council’s IIHF fair and registered themselves for the forthcoming

edition. HEPC membership application forms were issued to six exporters who have

participated in these fair directly. Member exporters were also updated about the

upcoming fairs of HEPC and were encouraged to apply for the same. Council’s official had a

meeting with officials of ITPO, and discussed various issues pertaining to stand location,

stand construction and other promotional activities.

Many of the exhibitors located in the second floor felt that the flow of buyers to the second

floor was very less, due the reason that the home textile segments was distributed in two

floors viz. Third and Second Floors. All the exhibitors suggested that the entire home

textile segment should be in the same location and same floor. This issue was taken up with

the organizers, and they informed that they will look into the matter amicably. Council

was represented by Mr. S.Ramesh, Assistant.

The Next edition 26th India Home Furnishing Fair and 36th India Garment Fair will be held

during 22 - 24 July 2015.