the gulf airlines
TRANSCRIPT
THE GULF AIRLINESEntering the Western market.
DUBAI
• Tourism push
• Flights canceled
• $10 million seed money
• Emirates is born
IN THE BEGINING
• 4 planes
• 3 destinations
• 260,000 passengers.
• 1987
• Opportunity to perform
• Europe
• An endeaver
• 1990
• 21 cities
MOVING WEST
• 10 years
• New York
• TVs
• 30 percent
• GDP
1993 ESTABLISHED
1997 ROYALY RE-ESTABLISHED
2011
2003
$136 MILLION
GEOGRAPHICAL CENTRAL
How do you move from obscurity to opportunity?
HOW TO MARKET TO WESTERN FLYERS?
MARKETING A NEW QUALITY BRAND
• Their main objective was to rebrand themselves to the western flyer and plant themselves in the very center of western cultural mainstream.
• Their ultimate goal was for potential western passengers to view their airline as:
• Advanced
• Glamorous
• Friendly
• Chic
DIFRENTIATIONARE ALL AIRLINE CLASSES CREATED
EQUAL?
EMIRATES ECONOMY CLASS RYANAIR ECONOMY CLASS
WITH PREMIUM CABINS, SOME ARE DEFIANTLY MORE EQUAL THAN OTHERS!!!
QATAR AIRWAYS BUSINESS CLASSELAL BUSINESS
CLASS
FIRST CLASS SAMPLESUNITED AIR FIRST
CLASSELAL, YOU CALL THAT FIRST CLASS?!
ETIHAD AIRWAYS FIRST CLASS
BAR ON THE PLANE
FIRST CLASS BATHROOM AND SHOWER
AN ARAB AIRLINE?
SPORTS SPONSORSHIPS
QATAR AND BARCELONA
AIRLINE RANKING IN 2015 ACCORDING TO SKYTRAX
Qatar Airways - Number one airline of 2011, 2012 & 2015
Best Business Class of 2013 & 2014.
Emirates – 5th Place in 2015
Etihad Airways – 6th place in 2015.
SUCCESS STORIES OF BIG THREE
Qatar Airways - 150 destinations- covering Europe, the Middle East, Africa, South Asia, Asia Pacific, North America and South America
Etihad Airways - 67 countries, operates 116 aircraft, offers more than 260 flights per day and from Abu Dhabi International Airport. New destinations include Dallas, Los Angeles and San Francisco.
Emirates- covers more than 70 countries over six continents, operates more than 220 aircraft
PROFIT OF BIG THREE IN 2014
Qatar Airways -with 103 million of profit in 2014
Etihad Airways - $73 million in 2014, up from $48 million a year earlier.
Emirates - $1.2 billion of profit in 2014
NUMBER OF PASSENGERS ADDED IN LESS THAN A DECADE
GULF AIRLINES WISH YOU SAFE AND HAPPY PURIM !