fietsen en lopen innovatie internationaal milieu mobiliteits- openbaar openbare ruimte parkeren procesbegeleiding verkeerslichten verkeers- verkeers-management vervoer management veiligheid

The Grey DiamondThe potential transport user

Willem Buijs Nynke van der Kallen

How many percent of the European population is 65+?

• At this moment?

• In 2025?

Percentage 65+ (2005–2025)

The Grey Diamond

• We want to learn you about this target group.

• Based on literature, studies, research and ...THIS WORKSHOP!!

Workshop

• Get up and come forward- Younger then 35 years old (pink)- 35 till 45 years (orange)- 45 till 55 years (yellow)- 55 till 65 years or older (grey)

• Make groups of 5 persons in your age group.

Case 1

• Why do you travel with public transport?

• If you don’t travel with public transport, what is a reason to leave the car and to use public transport?

- Write down the three best reasons of your group on a post-it.

Workshop

Case 2

• Keep some one of 55+ in mind, who doesn’t travel by public transport.

• How can you convince this person to use public transport?

- Write down the three best arguments of your group on a post-it.

Workshop

Case 3

• What is the first measure you will take in your country, to stimulate public transport use by the grey diamond?- Write down the best measure of your group on the post-it.

Workshop

Mobility developement

• Next generation 65+ wants to retain their mobility as long as possible. - Car use and walking is very popular.- Cycling by experienced cyclist till 75 years, because of the risks.

- Public transport if accessibility, reliability, information and personal security are improved.

• More 65+ have their driving licenses and car ownership is higher.

Vicinity of public transport – West Brabant

• Vicinity of public transport - bus stop within 400 - 600 meters from the majority of homes and destinations of impaired and elderly people. - new bus stops, - movement of bus stops, - changed routes of bus-lines - even experiments with completely new bus-lines

Accessibility of public transport – West Brabant

• Accessibility- The bus ‘kneels’;- Ringline;- Facilities for visually impaired people;- Automatic board.

Accessibility of public transport – West Brabant

• Main bus lines integrally adapted;• One fully accessible bus stop in every

area.• Uniform bus stops.

Information – Besancon (France)

• Increase the use of public transport- With an attractive information package;

- Privileged welcome at the shop;

- Benefit from various services.

• Target group - people over 60

Information – Besancon (France)

• Recommendations for this action- Involve shop staff in action implementation;- Improve the service offer during the action;- Try to propose a surprise each month in the activity programme;

- Communicate about this action each month.

Price - Province of Gelderland

• Stimulate people with physical and/or mental impairment to use mainstream public transport instead of the on demand taxi service. - This target groups consist of 65+ as well.

• Because on demand taxi service is quite expensive.

• A large-scale experiment - one year, with price and information incentives.

Price - Province of Gelderland

• Use of public transport increased with about 25%.

• People who don’t use the on demand taxi service any more increased.

• Price is the main incentive, • The information package is also a

positive contributor. • Website, helpdesk and demo bus are

less successful.

Price - Province of Gelderland

• Measurements showed that indicated travellers would increasingly use public transport if:- the distance between the house and stop the step is reduced (vicinity);

- the entry and exit would be easier (accessibility);

- there is a secure and comfortable seat;- the connections of public transport are improved.

Results of the workshop – case 1

Age group Reasons to travel with public transport

< 35 years

35 – 45 years

45 – 55 years

> 55 years

Results of the workshop – case 2

Age group Arguments to convince 55+ to travel with public transport

< 35 years

35 – 45 years

45 – 55 years

> 55 years

Results of the workshop – case 3

Age group Measures to stimulate public transport for 55+

< 35 years

35 – 45 years

45 – 55 years

> 55 years

Lessons learned

• The grey diamond is an important target group – in 2025 over 25% of the inhabitants is 65+.

• The next generation 65+ is no PT-captive and social networks are important.

• Important to stimulate the 65+ to travel with public transport.

fietsen en lopen innovatie internationaal milieu mobiliteits- openbaar openbare ruimte parkeren procesbegeleiding verkeerslichten verkeers- verkeers-management vervoer management veiligheid

Thank you for your attention!