““The greatest Discovery of my The greatest Discovery of my generation is that human generation is that human

beings can alter their lives by beings can alter their lives by altering their attitudes of mind”altering their attitudes of mind”

- -

William JamesWilliam James

These are not Emotional Words This These are not Emotional Words This is the unformidable truth behindis the unformidable truth behind

Apple ComputersApple Computers Think Think

Different Different

Born On February 24, 1955 & adopted by Paul and Born On February 24, 1955 & adopted by Paul and Clara Jobs.Clara Jobs.

A college drop outA college drop out

had little interest or knowledge in circuit board design had little interest or knowledge in circuit board design

But at the age of 20 ,He Had visions about Designed But at the age of 20 ,He Had visions about Designed Personal ComputersPersonal Computers

THAT Vision Landed Him One of the THAT Vision Landed Him One of the “ Pirates Of “ Pirates Of Silicon Valley”Silicon Valley”

Established a venture on Foolish day with intellectual Established a venture on Foolish day with intellectual spirit spirit

An CEO earned $1 in salary in 2000An CEO earned $1 in salary in 2000..

He is the Founder OF evolution of personal He is the Founder OF evolution of personal computing computing

By APPLE Think differentBy APPLE Think different

""

"The cure for Apple is not cost-cutting. The "The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of cure for Apple is to innovate its way out of

its current predicament."its current predicament."

Steve Jobs- Jobs of passionSteve Jobs- Jobs of passion

Steve Jobs , Steve Wozniak ,Ronald Wayne Steve Jobs , Steve Wozniak ,Ronald Wayne established Apple on April 1, 1976 .established Apple on April 1, 1976 .

In 1985, Jobs founded NeXT IncIn 1985, Jobs founded NeXT Inc.

In 1986, Jobs bought The Graphics Group In 1986, Jobs bought The Graphics Group (later renamed Pixar) from Lucasfilm's (later renamed Pixar) from Lucasfilm's computer graphics computer graphics

In 1996 ,Re entered into AppleIn 1996 ,Re entered into Apple

Steve Jobs * Cult of MacSteve Jobs * Cult of MacSteve Jobs & apple :Steve Jobs & apple : Steve Jobs managed to interest Wozniak in Steve Jobs managed to interest Wozniak in

assembling a computer and selling it. assembling a computer and selling it. 1976 -The Apple I goes on sale for 666.66 dollars. 1976 -The Apple I goes on sale for 666.66 dollars. 19771977 - Apple launches the Apple II, which sells - Apple launches the Apple II, which sells

250,000 units and helps launch the personal 250,000 units and helps launch the personal computer revolution.computer revolution.

19801980 - Apple goes public with 4.6 million shares, - Apple goes public with 4.6 million shares, each priced at 22 dollars each priced at 22 dollars

19841984 - Apple unveils the Macintosh, the first - Apple unveils the Macintosh, the first computer with a graphical user interface computer with a graphical user interface

Apple set out to do just that, starting with a Super Apple set out to do just that, starting with a Super Bowl television commercial titled, "Bowl television commercial titled, "1984." ."

on January 24, 1984, an emotional Jobs introduced on January 24, 1984, an emotional Jobs introduced the the Macintosh to a wildly enthusiastic audience to a wildly enthusiastic audience

19851985 - Steve Jobs is ousted after a power struggle - Steve Jobs is ousted after a power struggle with CEO John Sculley and starts a new computer with CEO John Sculley and starts a new computer firm, NeXT Inc. firm, NeXT Inc.

19931993 - Apple introduces the Newton, a pen-based - Apple introduces the Newton, a pen-based handheld computer that is ahead of its time and handheld computer that is ahead of its time and an expensive failure. an expensive failure.

19971997 - Steve Jobs returns as interim CEO. - Steve Jobs returns as interim CEO. Aug. 10, 1997 Microsoft, the world's largest Aug. 10, 1997 Microsoft, the world's largest

software company, is buying $150 million in Apple software company, is buying $150 million in Apple company stock company stock

19981998 - The launch of the iMac revitalizes Apple. - The launch of the iMac revitalizes Apple. 20012001 - Apple introduces the iPod. - Apple introduces the iPod. 20032003 - Apple unveils its iTunes Music Store - Apple unveils its iTunes Music Store 20052005 - Jobs announces Apple computers will run - Jobs announces Apple computers will run

on former rival Intel Corp's microprocessors. iPod on former rival Intel Corp's microprocessors. iPod that plays video makes debut. that plays video makes debut.

20062006 - Apple starts selling Macs running on Intel - Apple starts selling Macs running on Intel chips. chips.

NEXT About Jobs NeXTNEXT About Jobs NeXT : : Jobs ran NeXT with an obsession for aesthetic perfection, Jobs ran NeXT with an obsession for aesthetic perfection,

as evidenced by such things as the NeXTcube's as evidenced by such things as the NeXTcube's magnesium case magnesium case

In 1993, after having sold only 50,000 machines, NeXT In 1993, after having sold only 50,000 machines, NeXT transitioned fully to software development with the transitioned fully to software development with the release of NeXTSTEP/Intel.release of NeXTSTEP/Intel.

Jobs marketed NeXT products to the scientific and Jobs marketed NeXT products to the scientific and academic fields new technologies (such as the Mach academic fields new technologies (such as the Mach kernel, the digital signal processor chip, and the built-in kernel, the digital signal processor chip, and the built-in Ethernet port) Ethernet port)

The NeXTcube was described by Jobs as an The NeXTcube was described by Jobs as an "interpersonal" computer, which he believed was the "interpersonal" computer, which he believed was the next step after "personal" computing. next step after "personal" computing.

Jobs loved to demo the NeXT's e-mail system, NeXTMail, Jobs loved to demo the NeXT's e-mail system, NeXTMail, as an example of his "interpersonal" philosophy as an example of his "interpersonal" philosophy

NeXTMail was one of the first to support universally NeXTMail was one of the first to support universally visible, clickable embedded graphics and audio within e-visible, clickable embedded graphics and audio within e-mail. mail.

In 1996, Apple announced that it would buy In 1996, Apple announced that it would buy NeXT for for $429 million$429 million

JOBS Job To Make 10 Mn to 7.4 JOBS Job To Make 10 Mn to 7.4 Billion ( Pixar )Billion ( Pixar )

In 1986, Jobs bought The Graphics Group (later In 1986, Jobs bought The Graphics Group (later renamed Pixar) from Lucasfilm's computer renamed Pixar) from Lucasfilm's computer graphics division for the price of $10 million, $5 graphics division for the price of $10 million, $5 million of which was given to the company as million of which was given to the company as capitalcapital . .

After years of unprofitability selling the Pixar After years of unprofitability selling the Pixar Image Com, it contracted with Disney to produce Image Com, it contracted with Disney to produce a number of computer-animated feature filmsa number of computer-animated feature films and first film produced and first film produced Toy StoryToy Story,,

The company would produce the box-office hits The company would produce the box-office hits A A Bug's Life Bug's Life (1998), (1998), Toy Story 2Toy Story 2 (1999), (1999), Monsters, Monsters, Inc.Inc. (2001), (2001), Finding NemoFinding Nemo (2003), (2003), The IncrediblesThe Incredibles (2004), (2004), CarsCars (2006), (2006), RatatouilleRatatouille (2007), (2007), WALL-EWALL-E (2008) and (2008) and UpUp (2009). (2009). Finding NemoFinding Nemo, , The The IncrediblesIncredibles, , RatatouilleRatatouille, and , and WALL-EWALL-E each each received the Academy Award for Best Animated received the Academy Award for Best Animated Feature, an award introduced in 2001 Feature, an award introduced in 2001

On January 24, 2006, Jobs and Iger announced On January 24, 2006, Jobs and Iger announced that Disney had agreed to purchase Pixar in an that Disney had agreed to purchase Pixar in an all-stock transaction worth $7.4 billionall-stock transaction worth $7.4 billion

Man Of Passion Driven by Man Of Passion Driven by

VisionVision.. Steven Paul JobsSteven Paul Jobs -Aggressive and demanding -Aggressive and demanding personality personality

FortuneFortune noted that he "is considered one of noted that he "is considered one of Silicon Valley's leading egomaniacsSilicon Valley's leading egomaniacs

Temperamental style Temperamental style

Jobs has always aspired to position Apple and Jobs has always aspired to position Apple and its products at the forefront of the information its products at the forefront of the information technology industry by foreseeing and setting technology industry by foreseeing and setting trends, at least in terms of innovation and style. trends, at least in terms of innovation and style.

Jobs was a "mature, mellow individual" and Jobs was a "mature, mellow individual" and never interfered with the creative process of never interfered with the creative process of the filmmakers the filmmakers

Honors For Jobs Honors For Jobs He was awarded the National Medal of He was awarded the National Medal of

Technology from President Ronald Reagan in Technology from President Ronald Reagan in 1985 with Steve Wozniak (the first people to ever 1985 with Steve Wozniak (the first people to ever receive the honor) receive the honor)

Jefferson Award for Public Service in the Jefferson Award for Public Service in the category "Greatest Public Service by an category "Greatest Public Service by an Individual 35 Years or Under" (aka the Individual 35 Years or Under" (aka the Samuel S. Samuel S. Beard Award) Beard Award) in 1987 in 1987

On November 27, 2007, Jobs was named the On November 27, 2007, Jobs was named the most powerful person in business by most powerful person in business by Fortune Fortune Magazine .Magazine .

On December 5, 2007, California Governor Arnold On December 5, 2007, California Governor Arnold Schwarzenegger and First Lady Maria Shriver Schwarzenegger and First Lady Maria Shriver inducted Jobs into the California Hall of Fame , inducted Jobs into the California Hall of Fame , located at The California Museum for History, located at The California Museum for History, Women and the Arts .Women and the Arts .

Yours SaravananYours Saravanan

Learn A Lot ,Earn A LotLearn A Lot ,Earn A Lot