THE GOOD & THE BAD OF THE

SOCIAL MEDIA

Branding & Corporate Communications

Presenter: Farzan Sheikh

The #Cairo Hashtag

Hashtags on Twitter Post updates, join conversations 2011 revolution in Egypt Negative emotions

Kenneth Cole’s Misadventure American designer Capitalize on popular hashtag

Reactions 1500 negative tweets per hour!

Facebook: “I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate.”

Loss of Credibility

Omore

Icecream brand Late entrant Competition with Unilever’s Walls Targeting young people Generate trial Engage consumer

An Ad-war Competition

Organizer: IBA Marketing Club Sponsor event, prize-money for winners 30 sec commercial 100+ entries Viral! The race for votes http://

www.youtube.com/watch?v=xy5yimc3ss8

https://www.facebook.com/media/set/?set=a.321826864526442.69226.265818393460623&type=3