All Branches Open 7 AM - 5 PM M-F, 7 AM - 12 PM Sat.

ManufacturerPrice Changes

Residential & Commercial Roofing • Siding & Stone • Insulation • Windows & Doors • Composite Lumber

Lansing1615 E. Miller Rd.

Lansing, MI 48911P: 517.272.6900F: 517.272.6933

Saginaw3460 Bay Rd.

Saginaw, MI 48603P: 989.497.0100F: 989.497.1991

Sterling Heights33663 Mound Rd.

Sterling Hts., MI 48310P: 586.978.8740F: 586.978.8910

Traverse City7201 E. M-72

Williamsburg, MI 49690P: 231.267.5700F: 231.267.5742

Wayne36340 Van Born Rd.

Wayne, MI 48184P: 734.722.3460F: 734.722.0031

Waterford1131 Sylvertis

Waterford, MI 48328P: 248.673.7435F: 248.673.2830

Customer NewsletterFebruary 2010

In This Issue...• New Roofing Products:VELUX

No-LeakGuarantee,GAFEverGuardTPO

• New Siding Products:IntroducingCertainTeedWeatherBoardsfibercementsidingandRestorationMillworkcompositetrim!

• New Decking Products: Fade&StainWarrantiesonnewproductsfromTrexandCertainTeed

• Wimsatt University March Class:RoofingContractors-increaseyoursalesskillswithHowGrossisyourNet

• Much More-SUPERSIZEIssue!!

PRESORTEDSTANDARD

U.S. POSTAGE PAIDWAYNE, MICHIGAN

PERMIT NO.211

PO Box 609Wayne, MI 48184800.497.9000wimsattdirect.com

ChangeServiceRequested

TheGold StandardIn Exterior Building Materials

TheGold StandardIn Exterior Building Materials

In This Issue...• New Product

Spotlight - VELUX, Trex, and GAF EverGuard

Seeinsidespread• Wimsatt University

March Class: How Gross is your Net?

Seeinsideleft• Wimsatt Promotions Seeinsiderightsidebar• New Offerings from

CertainTeed Siding, Decking, and Trim

Seeinsideposter• VSI Training

Opportunities for Siding Contractors

Seeinsideposter

800.497.9000 • wimsattdirect.comCustomer Newsletter • FEBRUARY 2010

New Year. New Products.

New Opportunities.2010 is an exciting year forbuildersandremodelerslookingtoenhancetheirsalesskillsanddiversifytheirproductoffering.

Opportunities to Learn.This winter, we’re committedto giving you tools to help youbuild your business in 2010.So far we’ve held salesclassesin January and February onovercoming objections andproduct diversity (see lastmonth’snewsletterfordetails).

ForMarch,we’vepartneredwithIKOtobringJohn DeRosa’s How Gross is Your Net contractorseminar to Michigan for alimited engagement. See theinsidespreadfordetails!

And for siding contractors,we’repleasedtoannounceVinyl Siding Institute (VSI) training opportunities in March.VSI certification is a greatcredentialtohangyourhaton,and you can earn it with thisclass! Takealookattheinsideposterfordetails.

Opportunities to Differentiate.Remodelers now have morechoice in prefinished fiber

cementsidingwithCertainTeed WeatherBoards, aswellasnewopportunitieswithstainedfibercement siding, featuring thelookofnaturalwood.

For finishing touches onexterior products, CertainTeedoffers Restoration Millwork,a cellular PVC trim productthat cuts, routs, and mills likewood, without wood’s inherentdisadvantages.

In the decking arena, both Trexand CertainTeed are throwingdown the gauntlet by facingthe “fading/staining” objectionhead-on with Fade and Stainresistant warranties on theirexcitingnewproducts.

Contact your Wimsatt Territory Manager Today • 800.497.9000 • wimsattdirect.com All Branches Open 7 AM - 5 PM M-F, 7 AM - 12 PM Sat.

Raw material cost increases have resulted in price changes from some manufacturers, listed below.Berger Building Products 2/1/10• Step Flashing .....................................approx. 10-12% inc.Caliber Metals 1/1/10• All aluminum products .............................approx. 2% inc.CertainTeed Roofing 2/8/10• All residential, steep slope roofing and

accessory products ..............................approx. 5-7% inc.CertainTeed Insulation 1/18/10• Fiber Glass Insulation ..........................approx. 4-9% inc.GAF 2/1/10• All steep slope roofing & accessory

products .................................................approx. 5-7% inc.IKO 2/22/10• All residential and commercial roofing

products ................................................approx. 5-7% inc.Mastic Home Exteriors 2/5/10• Aluminum & steel products, accessories,

gutter coil, Monticello columns ...............approx. 7% inc. • Trim coil and trim sheet ...........................approx. 6% inc.Quality Aluminum 2/15/10• Fabricated aluminum products ................approx. 7% inc.• C24 trim coil ..............................................$3.00/roll inc.• C24 deluxe trim coil (.024) ......................$3.75/roll inc. Quality Edge 2/12/10• Fabricated aluminum products ................approx. 7% inc.• Trim coil ......................................................$3.00/roll inc.TAMKO 2/22/10• All residential roofing products, Metalworks,

and all commercial roofing products .....approx. 5% inc.These are manufacturer-announced price increases affecting Wimsatt Building Materials. They do not represent price increases for Wimsatt customers. Our Territory Managers will notify customers if or when Wimsatt implements these price increases.

How Gross Is Your Net?

March Class How Gross Is Your Net?is a complete program offering valuable insights on every aspect of running a profitable contractor business.Participantswilldevelopaworkingknowledgeofmodernprinciplesandstrategiesthatspeaktothefollowingareas:

AboutTheSpeaker...

John DeRosa Jr.knowswhatittakestomakeanimmediateandenduringimpactonyoursalesandprofits.Withmorethantwelveyearsofexperienceinthebuildingindustry,heaffordsparticipantsareal-worldperspectivethatmakesiteasytograsphisconceptsandapplyhisprinciplesinthefield.Overthecourseofhiscareer,Johnhasfacilitatedover250seminarstomorethan12,000participants.Hisprogramshavealreadyhelpedhundredsofcontractorsenhancetheirsalesskills,increaseclosingpercentagesandreachnewheightsofprofitability.

VisTaTech CenterSchoolcraft College18600 Haggerty RdLivonia, MI 481527:30AM - 8:00AM Registration/Continental Breakfast8:00AM – 3:00PM Seminar(Lunch will be provided)

Registration for Wimsatt University’s March Class is FREE to Wimsatt

Customers but Space is Limited...

RSVP TODAY to 800.497.9000!

Tuesday, 3/2/2010

Sales & Selling•Howtodifferentiate and position yourself•Developaunique sales presentation•Asking for the businesswithoutsounding“pushy”•Prepareyourselftoanswer price objections•Learn to negotiatewithgreaterconfidence

Marketing & Lead Generation•Create a “brand”(image)thatpositionsyouasthe

contractorofchoice•Inexpensivewaysto make your phone ring(leads)•Increase traffictoyourwebsite•Benefits&“howto”ofasuccessful referral program

Pricing & Profitability•Understand all of the costsassociatedwithrunning

aprofitablebusiness•Howtodeterminewhenyourbusinessbreakseven

andstartsto turn a profit•Howtocompensate for unplanned overhead

expenses•Thecriticaldifferencebetween“mark-up” and

“margin”•Thebenefitsofdeveloping an overhead budget•The“hidden”costsofpayrollandthe difference

between “billable” and “payable”•Howtobudget, track and plan for profit•Asimplemethodforgenerating profitable

estimates

Sponsored by

Loyal Patron ProgramWimsatt Rewards

2xDouble Points

12/1/09 - 2/28/10!

WimsattPromotions

• Valid on orders placed from 1/15/10 through 3/31/10• Bay/bow units & mulled units count component

windows• Residential job lots only. Excludes projects, patio

doors, single hung windows, and any discounts• All 7 windows on a single order• Free unit of equal or lesser value

Promo Code: PARW100115

Buy any ParadigmNew Construction or

Replacement Windows

6

and get the 7th free!

Contact your Wimsatt Territory Manager Today

2010 Cherry Pie Promotion!

In honor of President's Day, we're proud to announce the Wimsatt 2010 Cherry Pie Promotion!

Make any single out-of-warehousepurchase of $1495.00 or more and

receive a Cherry Pie FREE!Fresh-baked pies will be delivered by your Territory

Manager beginning in late February.Limit one pie per order, two per account. Orders must be

placed, shipped, and invoiced February 1 through February 28, 2010 to be eligible.

Wimsatt Spring Shows - Save The Date!

We're excited to announce the dates of our 2010 Spring Shows! Take note below!Tuesday, 3/23/10 4:00 PM - 8:00 PMWayne Show @ Wayne Tree Manor Thursday, 3/25/10 4:00 PM - 8:00 PMWaterford Show @ M-59 WestTuesday, 4/13/10 4:00 PM - 8:00 PMSterling Heights Show @ San Marino ClubThursday, 4/15/10 4:00 PM - 8:00 PMSaginaw Show @ Horizons Conference CenterTuesday, 4/20/10 4:00 PM - 8:00 PMLansing Show @ Eagle Eye Golf ClubThursday, 4/22/10 4:00 PM - 8:00 PMTraverse City Show @ Park Place Hotel

Introducing...

The VELUX deck mounted product family is now designated The No Leak Skylight.

With3layersofwaterprotection,itcarriesanew10-yearinstallationwarrantyplus20yearsonglass,10yearsonproduct,and5yearsonblindsandcontrols.AskyoursalespersonaboutthefeaturesofVELUX’sincrediblenewdesign!1. NEW Pre-Attached

Deck Seal3. Engineered

Flashing2. Included Adhesive

Underlayment

New Product Spotlight

Trex Transcend,well,transcendsotherdeckingmaterialsbyofferingabenefitunmatchedbywood,composites,andPVCdecking-aguaranteedstainandfaderesistantfinish.Andit’spureTrex,featuringdeckingboardsthatwon’trot,warp,crackorsplinter.

•Unparalleled Beauty.Engineeredwithalow-sheen,high-traffictechnologywithdistinctivehigh-definitionwoodgrainpatternsandfourrichearth-tonecolors.

•Hassle-Free. SoapandwaterisallthatisneededtocleanthevirtuallyindestructibleTranscendstain-andscratch-resistantshell.

•Matching Rail. ComplimentaryrailisavailableinallfourTranscendcolors,plusblackandwhite.

•Backedbya25-year Limited Fade & Stain Warranty.

25-year LimitedFade & Stain Warranty!

Wimsatt is Committed toyour TPO Roofing BusinessWe stock all of the GAF EverGuard membrane and accessories you need tocompleteyourTPOroofingjob,andwecandeliveritrighttoyourjobsite’sroof.ContactustodaytoseehowyoucansavelaborandincreaseyourprofitoncommercialroofingjobswithTPO!

Home trimmed in Restoration Millwork

Look inside this newsletter for these and other new opportunities that can help you differentiate yourself from your competition.

Fire Pit

GravelPath

TreeHouse

Vintage Lantern

March ClassDetails Inside!

All Branches Open 7 AM - 5 PM M-F, 7 AM - 12 PM Sat.Contact your Wimsatt Territory Manager Today 800.497.9000 • wimsattdirect.com

CertainTeedBuilding Solutions:

Fiber Cement SidingWimsatt customers now have more options when it comes to fiber cement siding. We’re please to announce that we now carry:

• Lap siding profilesfrom5-1/4” to 9-1/4” in smooth &textured

• Shape profiles in straight& staggered edge, halfrounds,andmore

• Panel profiles includingstuccoand8”grooved

Primed Fiber Cement Siding• FiberTect®Sealant/

Primerprotects against damaging moisture

Prefinished Fiber Cement Siding• 16 Designer colorsfor

thelookofpaintedwood• Factory finish• 15 yearlimitedpaint

warranty

Stained Fiber Cement Siding• 6 Premium prefinished stains available forthe

lookofnaturalwood• 12 yearlimitedstainwarranty

• Deeper, more authentic wood grain provides thehandsomeappearanceofwoodwithouttheupkeep

• Non combustible,withaClassARating• Impervioustowood-boringinsects,willnotrot• Resists damage causedbyhail,everydaybumps

andharmfulimpacts• 50 year limited transferable product warranty,

2yearSureStart™warranty

Profile Options

AntiqueWhite

AutumnRed

Butter CoastalBlue

DesertGold

Heather HeritageClay

Linen

MerinoTan

NantucketGray

NewportTaupe

Olive Pewter SilverPlate

VanillaWhite

Wicker

Residential Roofing Commercial Roofing

Vinyl SidingFiber Cement Siding

Insulation

Builders • Remodelers:Join the Building Solutions program and CertainTeedwill help you build on yoursuccess.Benefitfrom:

• Warranty Sales &

Registration

• Product Knowledge &

Installation Training

• Marketing and Business

Tools

• Listing on CertainTeed’s

online Locator

• Exclusive Rebate Program

above and beyond Show

Me The Money

SHOW ME THE MONEY 2010Contractor Rewards Program

THE CERTAINTEED REWARDS VISA® CARDEverytimeyoubuyoneoftheeligibleproductslistedhere,you’llreceivearebate.Andthebestpartisthatyoudon’thave to wait until the end of the promotion to get themoney.TherebatesyouearnwillbeloadedontoacustomCertainTeedRewardsVisacardeachtimeyousubmityourproofofpurchase…soyoucanspendthemoneynow,orletitaddupuntilyou’rereadytobuythatspecialitem.

Purchases from 1/1/10 - 10/31/10

VINYL SIDINGCedar Impressions Naturals ..... $10.00/sq

Cedar Impressions ........................ $5.00/sq

Northwoods ................................... $5.00/sq

Cedarboards XL ............................. $3.00/sq

Restoration Smooth ................... $2.00/sq

Monogram 46/46L ....................... $2.00/sq

Board & Batten ............................. $2.00/sq

Beaded Porch Panel ....................... $2.00/sq

SuperCorners .............................. $5.00/ctn

Cedar Imp. Mitered Corners .......$2.00/ctn

EVERNEW DECKING & RAILINGOxford Vinyl Railing ..............$8.00/section

Panorama Composite Rail ..$6.00/section

Spectrum Composite Rail ..$5.00/section

Durham Aluminum Railing ...$6.00/section

Edgewood Vinyl Railing ........$6.00/section

Kingston Vinyl Railing ..........$3.00/section

EverNew 20 Vinyl Railing ....$3.00/section

LT Cellular PVC Decking ............ $1.00/plank

PT Composite PVC Decking .....$0.75/plank

EverNew 20 Decking ................ $0.50/plank

FIBER CEMENT SIDINGShapes & Perfection Shingles

(Primed) ........................................... $.20/pc

(ColorMax) ....................................... $.40/pc

Lap Siding (Primed) .......................... $.10/pc

Lap Siding (ColorMax) ..................... $.20/pc

Trim (ColorMax) ...............................$1.00/pc

RESTORATION MILLWORKSheets/Beadboard Panel

(4’x8’ sheet) ...................................$2.00/pc

Beadboard (5-1/2”x18”) ...................$.75/pc

Trimboards .........................................$.75/pc

Corners ...............................................$.75/pc

Profiles ................................................$.25/pc

Ask your Territory Manager for the sign-

up form!

5 Star Contractor BonusIf you are a CertainTeed 5-Star Contractor, you are eligible for additional rebate dollars.• 10% additional bonus on your Show Me the Money

rebates. For example, if you earned $5.00 per squareonyourpurchaseofaCedar Impressionsproduct,your5-Star bonus will increase that amount to $5.50 persquare.

• A refund of the $165 registration fee for the VSI Certified Installer Program (a requirement of the 5-Star Program). The refund will be loaded onto yourCertainTeedVisadebitcardonceyouhavesuccessfullysubmittedaShowMeTheMoneyredemptionform.

Vinyl Siding Installers: Interested in VSI Training?WhyshouldyoubecomeaVSICertifiedInstaller?TherearemanybenefitstobeingcertifiedthroughVSI’sprogram:

Show Me The Money Rebate Amounts

Wimsatt-sponsored VSI Training during March: 3/16/10 3/17/10 3/18/10

NoviNoviCrownPlaza

Novi,MI

Traverse CityGrandTraverseResort

Acme,MI

LansingEagleEyeConference

CenterBath,MI

Space is Limited... Contact Your Branch to Register!Completedenrollmentform,paymentbycertifiedchecktoArchitecturalTesting,letterverifying3+yearsofsidingexperience,andcopyofphotoIDrequiredinadvancetoregister.Seeyoursalespersontosignup.

• Independent validation ofyourskillsandknowledge• Improved credibilityasaqualifiedprofessional

installer• Higher quality workrequiringfewercall-backs• Increased exposurethroughtheVSIwebsite

registryofCertifiedInstallers• Use of the VSI Certified Installer logoandmarketing

materials

Get a full rebate on

the $165 fee... see

Show Me The Money

details above!

PVC Trim

Composite Decking

It looks and feels like top-grade lumber, but RestorationMillwork is actually cellularPVC.Thatmeansitcanbecut,shaped,routed,andmilledwithtraditional woodworking toolsto create unique, decorativedesigns. Restoration Millworkcan also be painted for a trulycustom look. The line includestrimboards, beadboard, full-size sheets, one-piece cornersand specialty profiles includingbrickmouldandcrownmoulding.

CertainTeed Structural Porch Posts, Columns, and finishing accessoriescomplementanyproject.• Variety of styles, including 4”x4”, 5”x5” colonial (pictured),

traditional,andsquare,8”roundandsquare• Load bearing• Aluminum reinforcedforrigidityandstrength• Pivotingmountingplateforeasy installation• No overhead jacking required

EverNew PT Composite Decking with PermaTechEverNew PT decking with patent-pending PermaTech technology featuresanextremelyresilientsurfaceandstain,fade,andmoldresistance unmatched by competitive decking. This technologyallowsanincrediblewiderangeofcolors,includingtropicalcolorswithexotichardwoodtonesandgrainpatterns.

• InorganicPermaTechsurfaceencapsulatesthecompositecore-providing stain, fade, and scratch resistance

• 4 colors available: slate,bronze,rosewoodtropicsandipetropics• 5/4”x6”boardsin12’, 16’, and 20’ lengths• Reversible boardswithfourdistinctgrainpatterns• Low maintenance-easytoclean• OptionalFiberonHidden Fastener System• 20-year limited warranty, includinga10-yearStainandFade

warranty

One-piece corners Rams CrownBrickmould Crown

Trimboards(Available smooth

& woodgrain)

Porch Posts

Vinyl FencingCertainTeed Selects Fenceoffersdistinctivestylesanddurableconstruction, protected by an outstanding lifetime warranty.And with exclusive SureStart protection, warranted repair andreplacement costs, including labor, are covered for the first 5yearsafterinstallation.

Brookhaven Privacy• Available with or without

lattice• Distinctive classic curve

decoraildesign• Attractive tongue & groove

picketconnection• Steel-reinforcedbottomrail

Newbury Picket• Available in straight and

scalloped styles• 7/8”x3” thru-picket “good

neighbor” design

EverNew LT Cellular PVC Decking with LumeniteEverNew LT Decking’s unique material compositionprovidesperformance benefits that gofar beyond wood, and surpassthose of other compositematerials. It’s the perfectcompliment to an easylifestyle.

• Ultra-low maintenance performance superior to any PVCdeckinginthemarketplace

• Unique,patent-pendingnon-organicLumenitesurfaceprovidesunequaled stain, fade, chalk, and mold resistance

• 5/4”x6”boardsavailablein12’, 16’, and 20’ lengths in 4 colors• Class A ratedforflamespread• Hidden fastener systemavailable• Lifetime limited warranty, includinga10-yearStainandFade

warranty

EverNew LT cleans easily and won’t stain.

Panorama RailingCapped composite railingfeatures a painted woodrailing design with a hand-crafted authenticity andtruearchitecturaldetails.• 2 heights, 2 lengths, and 2

colorsavailable(WhiteandDesertTan)

• Powder-coated,hot-dippedgalvanized steel balusters

• 25-year warranty with 2-yearSureStartprotection

Durham RailingAchieveadistinctivelookwiththebeveledraildesignoftheDurhamaluminumrailsystem.• Uniquebeveled rail design• Optional decorative top rail cap snaps

overtoprail• 2 heights, 2 lengths, and 2 colorsavailable

(Black&White)• 2 baluster styles• 10-year limited warranty

Kingston RailingKingstonrailfeaturesclassicwoodstylinginadurable,low-maintenancedesign.• Classicbread-loafraildesign• Aluminum rail mount brackets provide a

strong, secure connectionfordurability• 2 baluster styles• Lifetime warrantywith5-yearSureStart

protection

Railing Systems Composite, Aluminum, and Vinyl

ispleasedtooffer...

Fiber Cement Siding • Trim • Decking • Railing • Fence

EverNew PT in Ipe Tropics