the global resource, from manufacturing to … · 2 2011 integrated media planner circulation the...
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2011 Integrated Media PlannerPrint | Digital Edition | Sweet & Healthy eNewsletter | Webinars | Videos | And Much More!
THE GLOBAL RESOURCE, FROM MANUFACTURING TO RETAILING
Featuring
WWW.CANDYINDUSTRY.COM • WWW.RETAILCONFECTIONER.COM
MERCHANDISING SOLUTIONS FOR THE CANDY INDUSTRY
New in 2011: • Lead Advantage Program • Video Sponsorships• Green Manufacturer
of the Year
2011 INTEGRATED MEDIA PLANNER2
CIRC
ULA
TIO
N The Only Global Confectionery BPA-Audited Publication Covering it All: From Manufacturing to Retail!
* BPAWW Circulation Statement June 2010 TQ: 13,5011 Publishers Data June 2010 2 Euromonitor International3 Candy Industry Advertising Readership Study, March 2009 Issue
Our Subscribers Are Your Buyers.Candy Industry and Retail Confectioner, a special supplement of Candy Industry, reach 13,501* subscribers. 89% of Candy Industry’s readers have purchasing power 3, which means a true return on your company’s advertising investment!
Total Circulation – 13,501
Confectionery Manufacturers
5,272*
Other42*Confectionery Wholesalers/
Distributors and Buyers8,187* }
Within the confectionery manufacturing community, Candy Industry’s subscriber base exceeds 5,200*, the largest BPA-audited audience involved in producing sweets and snacks. Our subscribers include presidents, ceos, owners, general managers, plant and production managers, and technologists and chemists* who use Candy Industry to make informed business decisions to help drive new product offerings, improve yield and increase profits. We reach manufacturers such as…1
Retail Confectioner, a special section of Candy Industry, has expanded our subscriber base to include the entire retail universe of professional candy buyers, from mass merchandisers, major grocery stores, club stores, convenience stores and drug stores to specialty and lifestyle retailers. We reach more than 8,100* confectionery wholesalers/distributors and buyers, including…1
1
*
1
In 2011, the global confectionery industry is estimated to
exceed $170 billion.2 Get your share by putting your
company in front of the right audience!
MA
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If your company advertises with a publication that is not audited, there is no way to know if your message is being delivered to your target market.
As an advertiser, auditing should be the very first bullet point to check off on your list when comparing publications to spend your advertising budget with.
BPA-AUDITED WEBSITE TRAFFICThe Nielsen Online system and BPA tool, Site Census, which filters out all non-human traffic from reports, is in conformance with the Interactive Advertising Bureau (IAB) guidelines that were released in February 2009. Candy Industry now provides a convenient, reliable online system that media decision makers can log on to and get near real time detailed and accurate web traffic reports.
Quality | Integrity | Reliability
WWW.CANDYINDUSTRY.COM 3
EDITO
RIAL
Candy Industry — A World of OpportunityAs the leading, fully audited global resource that covers the confectionery industry, from retailing to manufacturing, Candy Industry is the only medium that addresses the candy supply chain comprehensively and completely.
Starting with concept development, ingredient formulation and processing and packaging innovation, and continuing through distribution and product placement, marketing and merchandising, Candy Industry’s experienced editorial team delivers information that’s critical to staying both abreast and ahead of trends affecting the industry.
Candy Industry dovetails its manufacturing insights, gleaned from on-site interviews with leading confectionery companies, with industry trend reports about the realities of the retail landscape.
Clearly, the demands and needs facing retailers in varying selling channels — be they mass merchandiser, grocery, convenience store, drug store chain, specialty or non-traditional — are linked inextricably with those producing confectionery items.
As the only publication addressing this linkage, readers and suppliers have deeper insights into what consumers and customers want and need.
Through in-depth profiles on multinationals and entrepreneurs as well as insightful overviews on new product launches and category trends, Candy Industry showcases prowess wherever it exists, be it in merchandising and marketing or processing and packaging.
Be it micro or macro, Candy Industry covers it all so sweetly.
Covering it All: From Manufacturing to Retail!
CONSUMER RETAILER PACKAGING PROCESSINGPRODUCT
DEVELOPMENT
Taste Merchandising Bite-sized Dosing Innovation
Health Category Placement Sharing Processing Line Extension
Value Seasonal Channel Specifi c Forming Cost Reduction
Convenience Gifting Bulk Cooling Health Enhancement
Indulgence Internet Special Occasion Curing Taste
Improvement
2011 INTEGRATED MEDIA PLANNER4
2011
ED
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JANUARYAD CLOSE: 12/10/2010
FEBRUARYAD CLOSE: 1/11/2011
MARCHAD CLOSE: 2/10/2011
APRILAD CLOSE: 3/11/2011
MAYAD CLOSE: 4/8/2011
SPECIAL REPORT Global Top 100
Chocolate Pairings
Better-for-You Confections
13th Annual European Suppliers
Roundtable
Artisan Competition
2012GOLDBOOK
MANUFACTURER PROFILESComprehensive manufacturer profiles — including detailed plant visits — of leading confectionery companies across the globe.
N O R T H A M E R I C A E U R O P E
RETAILER PROFILESComprehensive retailer profiles — including buying strategies and merchandising solutions — of retailers in every distribution channel.
C L U B C - S T O R E S D R U G S T O R E S E - T A I
INGREDIENT TECHNOLOGY Sweeteners Fats & Oils Chocolate Products
Natural Colors Fruits & Nuts
PROCESSING & PACKAGING TECHNOLOGIES
Form/Fill/Seal Baggers
Depositors Starch Moulding Belts/Conveyors Mixers/Cookers
INDUSTRY TRENDS Sugar-Free Licorice Energy/Snack/Nutrition Bars
Hard Candies Gummies & Jellies
SEASONAL STRATEGIES Fall/Winter Holidays
Valentine’s Day
SHOW COVERAGE ✦ ISM Preview✦ Upakovka
Preview✦ Interpack
Primer
✦ Interpack Pre-Show
✦ PMCA Preview
✦ Interpack On-Floor PreferredSuppliersGuide
✦ IFT Preview✦ Sweets &
Snacks Expo Preview
BONUS DISTRIBUTION
✦ Philly Candy Show, Jan. 9-11
✦ Upakovka, Jan. 25-28
✦ ISM, Jan. 30-Feb. 2
✦ NCA State of the Industry, Feb. 16-19
✦ ECRM Winter Confectionery
✦ Western Candy Conference,Mar. 30-April 3
✦ PMCA ProductionConference, April 11-12
✦ Interpack, May 12-18
✦ Sweets & Snacks Expo, May 24-26
VALUE-ADDED OPPORTUNITIES— for all 1/2-page or larger advertisers in corresponding issues
Buy One Ad, Get One Ad or
Full-page Profile
Free 1/2-page profile in Interpack
Preferred Suppliers Guide, including logo
and booth number
Free Lead Advantage
Program
Get Hundreds of Top Notch Leads!
Free product write-up in Interpack Preferred
Suppliers Guide
Free 1/3-page profile for IFT
exhibitors
Buy One Ad, Get One Free for Sweets & Snacks Expo exhibitors
WWW.CANDYINDUSTRY.COM WWW.RETAILCONFECTIONER.COM
WWW.CANDYINDUSTRY.COM 5
Inside:
2011 EDITO
RIAL CA
LEND
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JUNEAD CLOSE: 5/10/2011
JULY AD CLOSE: 6/10/2011
AUGUSTAD CLOSE: 7/11/2011
SEPTEMBERAD CLOSE: 8/10/2011
OCTOBERAD CLOSE: 9/9/2011
NOVEMBERAD CLOSE: 10/10/2011
DECEMBERAD CLOSE: 11/10/2011
Global State of the Industry
What Consumers
Want
Candy Industry’s Kettle Award
Recipient
Leaders in Innovation
Artisans of the Year
NEW:Green
Manufacturerof the Year
European Kettle Club Winner
20122012GOLDGOLDBOOKBOOKThe one-stop source
for information about
confectionerymanufacturers andretailers, including
category and brand listings. Also
includes annual Calendar of Events
and Association Listings.
List your company for year-long exposure to your audience both in
print and online. Attract buyers with advertising and
enhancements to suit every budget.
Buy One Ad, Get One Free
S O U T H A M E R I C A A S I A A F R I C A
L E R S G R O C E R Y M A S S T H E A T E R C O N C E S S I O N S
Starches Natural Flavors Good-for-you Additives
Coatings Cocoa Butter Replacers
Gum Bases
Enrobers Weighers & Scales
Robotics Cartoners Tempering Equipment
Cooling Tunnels/Systems
Gum and Mints Snack Update Organic/All-Natural/Functional
Premium Products
Novelty Candy The Chocolate Report
Easter Minor Holidays Seasonal Sales Summary
✦ Sweets & Snacks Expo Wrap-Up
✦ Post-Interpack Review
✦ Confitexpo
✦ Philly Candy Show Preview
✦ Artisans of the Year
✦ IFT, June 11-15
✦ Fancy Food, June 26-28
✦ RCI Annual Convention
✦ ECRM Spring Confectionery
✦ Confitexpo, Aug. 2-5
✦ Philly Candy Show, Sept. 11-13
✦ AACT, Sept. 19-21
✦ Pack Expo, Sept. 26-28
✦ ECRM Candy Annual Planning
✦ Process Expo, Nov. 1-4
Free Lead Advantage
Report
Get Hundreds of Top Notch Leads!
Free Ad Perception Study
Free Executive Summary in Leaders in Innovation
Free Pack Expo Editorial Preview
for Exhibitors
Free Sweet & Healthy
eNewsletter or Web site tile ad
Free Process Expo Editorial
Preview for Exhibitors
Free Lead Advantage
Program
Get Hundreds of Top Notch Leads!
Connect with Candy Industry! http://www.candyindustry.com/fbfan http://twitter.com/candyindustry
2011 INTEGRATED MEDIA PLANNER6
INTE
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TED
MED
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Boost all aspects of your marketing campaign, creating a synergized message within the mediums you choose. Whether your goal is lead generation, brand awareness or educating your market, Candy Industry’s integrated media creates a dominant marketing campaign.
❚ Banner AdsPremier positioning helps increase awareness of your company. Display includes hotlink at the top of the homepage in rotation schedule.
❚ Skyscraper AdsGet extra attention for your products and services with a skyscraper ad featured on the homepage in rotation schedule. Great for a larger/longer message, to show a product photo, brochure and more.
❚ Tile AdsSquare-shaped ads appear on the homepage location in rotation schedule.
Other Opportunities Include:Special interactive features make your advertisement stand out! Draw attention to your products with these simple upgrades.
WWW.CANDYINDUSTRY.COM
WWW.RETAILCONFECTIONER.COM
468 x 60 pixels. Max 30K
468 x 60 pixels. Max 30K
120 x 600 pixels
Max 30K
120 x 600 pixels
Max 30K
125 x 125 pixels
Max 30K
125 x 125 pixels
Max 30K
Page Peel150 x 150 pixels (600 x 600 total animation stage)
Expandable Banner468 x 60 pixels (468 x 400 total animation stage)
Floating Ad468 x 60 pixels(animation stage varies)
WWW.CANDYINDUSTRY.COM 7
INTEG
RATED M
EDIA
Webinars Generate Leads While Educating Industry Decision-Makers
You can’t meet face-to-face with every decision-maker in the industry, but you can interact with each of them during a Webinar.
You can build brand awareness, position your company as a technology leader and generate sales leads.
Grow Your Market | Increase your customers’ and prospects’ knowledge of your product benefits and applications.
One-On-One Cost-Effective Sales | Communicate one-on-one to a highly qualified base for only a small fraction of the cost of trade shows and personal sales calls.
Pre-qualified Sales Leads | By simply registering for a Webinar, attendees have identified themselves as vested in learning about your product.
Measurable ROI | Tangible sales leads with full demographics and post-event surveys provide you with two powerful ROI metrics.
Now Available: Video Sponsorships
Sweet & Healthy eNewsletterReaching More Than 8,500 * Manufacturers and Retailers in the Confectionery Industry!
The Sweet & Healthy eNewsletter gives your company the chance to market itself weekly next to our exclusive confectionery market coverage of new product launches and industry trends as well as insider perspectives.
Banner Ads468 x 60 pixels.
Mini-Skyscraper Ads120 x 240 pixels.
Tile Ads125 x 125 pixels.
y
The Sweet & Healthy eNyitself weekly next to ouproduct launches and
NEW for2011
* Publishers Data, June 2010
Our editorial team has gone “video,” shooting short film clips of interviews with chief executives and buyers, and capturing processing, packaging and merchandising/supply chain solutions, all on location! Get in on the action and take advantage of the immediate visual impact these videos provide.
Sponsorship includes:
• Your company's message, logo & URL link featured prominently in a 15-second pre-roll as the video begins
• Skyscraper or leaderboard banner ad posted on the Video Gallery page for a full year
• A tile ad in four issues of our weekly Sweet & Healthy eNewsletter
2011 INTEGRATED MEDIA PLANNER
DIGITAL AD REQUIREMENTSComposition: All material requiring any graphic work such as typesetting, layout, etc., must be received 45 days prior to publication date. Mechanical charges are billed at gross.
Platforms: Macintosh preferred (IBM-compatible accepted, fonts will be replaced by Mac versions).
File Formats: InDesign, Quark, Photoshop, and Illustrator files are accepted. All fonts and images should be included. High-resolution, print read PDF’s; X1a preferred.
Photos: 300 dpi, at 100% size, saved as TIFF, PSD, or EPS. Color images must be CMYK. Do not compress graphics using JPEG or LZW.
Colors: All colors used should be CMYK unless a spot color has been purchased.
Electronic Submission: E-Mail, FTP upload and CD-ROM accepted. All artwork (photographs, logos, clipart, etc.) and all fonts (both printer and screen fonts, Postscript Type 1 fonts recommended) must be included. A screen-contact quality proof created from the final electronic files must be submitted with each color ad. Kodak approval proofs preferred. Iris or other SWOP Standard proofs accepted. Color cannot be guaranteed unless a standard proof is provided. Please supply B&W laser printout for B&W ads.
Ad Size: Crop marks for full-page ads should be at trim size 8” x 10.75”. Bleeds should extend beyond trim crop marks by 1/8” on each side. Text and images must be kept at least 1/4” away from trim edges.
Printing: Body forms and covers heat-set web offset.
Binding: Saddle-stitched. Jogs to head.
TERMS & CONDITIONSPayment & Terms: Invoices are payable in U.S. Funds only, Net 30 days. 1½% per month service charge thereafter (½% in Texas). Advertisements originating outside of the U.S. must be prepaid. Extension of credit is subject to the approval of the Credit Department. First time advertisers will be required to provide credit information or prepayment at the start of their advertising program. Publisher reserves the right to hold advertiser and/or agency jointly responsible and severally liable for money due and payable to the Publisher. Should it become necessary to refer any outstanding balance to an outside agency or attorney for collection, customer understands and agrees to pay all collection costs, including finance charges, court costs and attorney fees.
All changes and/or cancellations to existing contracts must be made in writing four weeks prior to the sales close date.
OTHER OPPORTUNITIESList Rentals: Robert Liska, 845-731-2726, [email protected]
Reprints: Jill DeVries, 248-244-1726, [email protected]
Custom Media: Kristine Collins, 847-224-8944, [email protected], http://custommedia.bnpmedia.com
Clear Seas Research: Beth Surowiec, 248-786-1617, [email protected], www.clearseasresearch.com
COLOR RATES4- or 3-color process rates are for R.O.P. 4- or 3-color process inks only. Printing is by web-offset.
Per Page: $1590Per Spread: $2480Per 1/2 page: $970
SPECIAL COLORAdditional charge for any special color and black.
Per Page: $1060Per Spread: $1820Per 1/2 page: $710
INSERT RATESContact Publisher for more Information.
CLASSIFIED RATESBoxed/display ads. One-inch minimum. All classified ads are payable with copy and are non-commisionable. Net rates listed. Color charges additional.
2011
AD
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SPEC
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B/W Print Rates 1x 3x 6x 12x 18x
Full Page $4,680 $4,430 $4,140 $3,540 $3,180
2/3-page $4,710 $3,530 $3,280 $2,850 $2,560
1/2-page (island) $3,400 $3,240 $2,960 $2,580 $2,330
1/2-page $3,240 $3,040 $2,800 $2,440 $2,190
1/3-page $2,990 $2,830 $2,620 $2,270 $2,050
1/4-page $2,350 $2,220 $2,060 $1,800 $1,620
Cover 2* $6,620 $6,000
Cover 3* $6,240 $5,860
Cover 4* $6,830 $6,180
2011 Rate Card Shipping Instructions:Please address all correspondence, space orders, insertion instructions and materials to:
Jennifer [email protected] x2214
FTP Login Information: Go to http://dfupload.bnpmedia.comchoose Candy Industry from the drop-down menu, and follow the on-screen directions.
Non-Bleed Inches Bleed Inches
Full Page 7” x 10” 8-1/4” x 11”
2/3 Page 4-1/2” x 10” 5-3/16” x 11”
1/2 Page (vert.) 3-3/8” x 10” 4” x 11”
1/2 Page (horiz.) 7” x 4-7/8” 8-1/4” x 5-3/8”
1/2 Page (island) 4-1/2” x 7-1/2”
1/3 Page (vert.) 2-1/4” x 10”
1/3 Page (square) 4-1/2” x 4-7/8”
1/3 Page (horiz.) 7” x 3-3/8”
1/4 Page (square) 3-3/8” x 4-7/8”
1/4 Page (horiz.) 7” x 2-3/8”
Spread Bleed 16-1/4” x 11”
ADVERTISING SPACE SIZESTrim Size: 8” x 10-3/4”
Above sizes allow for 1/8” bleed on all sides.
CONTACT US:Kristine [email protected]
John GroganNorth American InsideSales [email protected]
Dee WakefieldEuropean Sales+44-207-792-3344 Fax: [email protected]
Diana RotmanClassified Sales Manager1-847-405-4116Fax: [email protected]
* Includes 3-or 4-color process
1x 3x 6x 12x
Per Inch $150 $140 $130 $120