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~lpdfl~17a~l'lu%l~ : The Global News Agenda Setter $iGndia (News Agency) iguodAnrdouaa~uds:inwwdd din~ie/w~ndia ax iw uawflGadaui3niiGndia Fiaul~~s:u?nislnul$s:uu~wnFuFa~doais~w"ua~u du nidGpI?nisdiuulauGa ina$u?nisnaon 24 k l u p idomplod~oy ndlfiu?msjinmu dr:mwiniu nu.nudiaM"Id numuma:nis$riu(u nunuama:niriianLd$uu~unn u ddu Cay awi.raFiW mnd aandni=i? ~nn:riau~lGuplo~n~u~amwi~ mmsiiooiicq s?uzdniwdi? QnA~dYpI'udnis6~uCoya~~na"~Gndiaaiu~=ia~i~und~:m~plo~Coy ad6o~nisl~Ylnula.i s x a dl ~ 8u~o~Yuu'misCo~ aw"9wun n.ruiwod=irrr$mdil$diuplod~n AILOJ w~uu'fnisGoy n inn$i~$iao:!wainwaiun~u $~ulw~o:i$uwljaudia6uo~Y2uia M~UYIU si~nis wt u ~ds:neuqsiia minis aaiCuni=iWuriiq s~u{diouaa.au an:au~ionndiu?nis"uod 1 1 4444 a'i~nii?hu~innuno b~~do:~d~id~n~iv8da"i~ndia8$d b~u~uodidcpl'o bind Schramm d xr (1986) ~6ndia~dds:inuu?i a~iaoindi~ndiao~~siniqd$iw?uw~d~ow"uw"~~uiff 1nuiilwi:o81~~~~~~~a~uw"d~~~~~ni'~~1~~n~'~~1muns~8 dia& a~d61dsiao1nd1aoina"iGnd1a~w'1'1<w~°i9~o~u~~Ia.ioioo:~iwG1dw1d1~~ul6~ 8s:lairiagn~iiuliiuido6au m~<w"ilG~i~ndi~pluiml~~naiu i~uod~n~e/~cjiu16uwiflia i$u a"i<fldia Reuters !fhls?? 1989 na'i 283 ~iudoud ~aa:~~i~swa"9<nnidIu~ 1998 384 61udou6 (Reuters Holdings PLC Annual Report, 1998) d ~auaiin~nua~uni~~~~~ids:~uploda"i~nd1~ji~~au~~a"~aiua"n'~1~ 81 : Tatarian (1978; 105-110) I6idda"iljfiha B~~I!$u 3 ntjuwa"n;o

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Page 1: The Global News Agenda Setter - Thaksin Universitykb.tsu.ac.th/jspui/bitstream/123456789/1940/1/article.pdf · 1. diod"nJiah~r15'uuia~~~ Cuds:noulPl6~udiGndia Associated Press (AP)

~ l p d f l ~ 1 7 a ~ l ' l u % l ~ : The Global News Agenda Setter

$iGndia (News Agency) iguodAnrdouaa~uds:inwwdd d i n ~ i e / w ~ n d i a

a x i w uawflGadaui3niiGndia Fiaul~~s:u?nislnul$s:uu~wnFuFa~doais~w"ua~u du nidGpI?nisdiuulauGa ina$u?nisnaon 24 k l u p idomplod~oy ndlfiu?msjinmu

dr:mwiniu nu.nudiaM"Id numuma:nis$riu(u nunuama:niriianLd$uu~unn u ddu

Cay awi.raFiW mnd aandni=i? ~nn:riau~lGuplo~n~u~amwi~ mmsiiooiicq s?uzdniwdi?

QnA~dYpI'udnis6~uCoya~~na"~Gndiaaiu~=ia~i~und~:m~plo~Coy ad6o~nisl~Ylnula.i s x a

dl ~ 8 u ~ o ~ Y u u ' m i s C o ~ aw"9wun n.ruiwod=irrr$mdil$diuplod~n AILOJ w~uu'fnisGoy n

inn$i~$iao:!wainwaiun~u $~ulw~o:i$uwljaudia6uo~Y2uia M ~ U Y I U s i ~ n i s w t u

~ds:neuqsiia m i n i s aaiCuni=iWuriiq s~u{diouaa.au an:au~ionndiu?nis"uod 1 1

4444

a ' i ~ n i i ? h u ~ i n n u n o b ~ ~ d o : ~ d ~ i d ~ n ~ i v 8 d a " i ~ n d i a 8 $ d b~u~uodidcpl'o bind Schramm d xr

(1986) ~6ndia~dds:inuu?i a~iaoindi~ndiao~~siniqd$iw?uw~d~ow"uw"~~uiffn~

1 n u i i l w i : o 8 1 ~ ~ ~ ~ ~ ~ ~ a ~ u w " d ~ ~ ~ ~ ~ n i ' ~ ~ 1 ~ ~ n ~ ' ~ ~ 1 m u n s ~ 8 o : 6 ~ ~ i ~ u d 1 ~ ~ ~ i u ~ u m s a d a dia& a~d61dsiao1nd1aoina"iGnd1a~w'1'1<w~°i9~o~u~~Ia.ioioo:~iwG1dw1d1~~ul6~ia: 8s:lairiagn~iiuliiuido6au m ~ < w " i l G ~ i ~ n d i ~ p l u i m l ~ ~ n a i u i~uod~n~e/~cjiu16uwiflia

i$u a"i<fldia Reuters !fhls?? 1989 na'i 283 ~ i u d o u d ~aa:~~i~swa"9<nnidIu~ 1998

384 61udou6 (Reuters Holdings PLC Annual Report, 1998) d ~auaiin~nua~uni~~~~~ids:~uploda"i~nd1~ji~~au~~a"~aiua"n'~1~: 81: Tatarian

(1978; 105-110) I6idda"i l j f iha B~~I!$u 3 ntjuwa"n;o

Page 2: The Global News Agenda Setter - Thaksin Universitykb.tsu.ac.th/jspui/bitstream/123456789/1940/1/article.pdf · 1. diod"nJiah~r15'uuia~~~ Cuds:noulPl6~udiGndia Associated Press (AP)

1. diod"nJiah~r15'uuia~~~ Cuds:noulPl6~udiGndia Associated Press 4 0 ol 4 0 u

(AP) u a i u n d i u l ~ l u n l d ~ a u o + n d i h d i 3 Reuters uaiundiulnojlun7daounou diGn 4 0 aJ

413 Agence France-Presse (AFP) uaiundiu~naj%unladi?a d1&di3 United Press 4 0 aJ

International (UPI) uaiundiuln$'lun;aGauo+n iia~diGndi3 Telegraf noyo Agentstvo 4 0 w

Sovietskovo Soyuza (TASS) u~ iuns iu lnd~unyuoaFn d d4Y

2. diCn4iahuaiWs:R'usa.a e:i8uiiGndi~a.ruwu~lGu?nisnsoun9u

iw' wuidds:mnaa:d~u~w~~:~?~uiaa~uayu~uniiw u awidn BIG i i l j f ld i2 Deutsche

Presse Agentur (DPA) %8diuo$ i1$nd13 Kyodo Ha: Jiji oedt$i]u dlrini13 EFE

%odaidu iaa:dihiia ANSN vsd6mi: P( a

3. ~iCn4iazrwa'~dd~zawrn$sausiiaaawi:wuw iipd"niia~nym:$e:~ d o , c z z d a &d~~u?msdi~neinniia:~~i~ubiuw~nmu&~anuindidihdi~n~uiisn nduwunn

~sounqu~un~siauo~~~Gno:i~uniun"us:ueumsiiio~msJnnso~ rnr~auodi3ui.rd3u

idan% warn.miri~od a' i i inh2do~lun~u6oiw" Bi i indn The Middle East News Agency

(MENA) voddr:innZBdm?nn i d ~ ~ ~ n i ~ i a ~ 6 d 7 2 ~ 5 ~ ~ ~ ~ ~ ? ~ ~ 1 ~ ? ~ di$fld12 Arab Revo- 9 4 A 4 4

lution News Agency voda iu uadu8nPwa i n i i n n ~ u d s : m n i n n ? u ~ d a o f i m i ~ f h

aazdiGnsii3 Prensa Latina ~n~n~~ui~~awf~a~uiia:i~u~~~nlun~ud~:~neroiu?n~l~ d w 4 o w uonsindiGndi~&um5$~ 3 nrjuu63 nnu~umundijluseEiu"1115ns:siuod

pnuds:mndw~ s ~ u ~ ~ i i n G ~ ~ o E j u w " ~ n ~ " % ~ ~ ~ a ~ u ~ s ~ " u d w " ~ ~ s ~ s ~ ~ u i i ~ n ~ i u i ~ r i n d ~ ~ i iu A

The New York Times, The Washington Post iia: Los Angeles Times adviuiia%G a

n'unGaaoluw" aa:sdrinsMd6odniskalan ~ n u i ~ w i d u n n ? ~ o i u ? m yInd aa:qQu

IU~N:~ Boyd-Barrett (1980: 14-15) a4ddiGndi3ooni?lu 4 ndu&d

1. d1Pd"n~1a~s~a'iddzsaw~~~8d1od"n~1a~1%(~1~ (The International News

Agencies or Transnational News Agencies) Cunu~ui ;~d iGndi~ lun~u Big four d~ w w

aiuodluds:inu7m:Tumnw"dGu ds:nouhu a

d o 01

Associated Press (AP) ~ o i d ~ $ 8 0 1848 uaiundiulndlun7dGa ~ 8 % iau

o~rins~laina?.amn'ilr in%~o~uw'iia:u?~~ns:d~uiialuan?~iia:iinuiii~utkro~ AP

i ~ u a ' i ~ n $ i ? d ~ n d u i n d ? d 1990 AP j;aui%nnii 15,500 n u lGu3rnilu 1 1 2 Jr:mn w I

d ol %,a 4 1 a un~r ;and i~ luaw?~na :d i~d~~iner lGu?nir<o;alA 5 mu1 aa:u-rsn~niauoluiida:Tu

d4:8~1tU 1 7 61'Uil

Page 3: The Global News Agenda Setter - Thaksin Universitykb.tsu.ac.th/jspui/bitstream/123456789/1940/1/article.pdf · 1. diod"nJiah~r15'uuia~~~ Cuds:noulPl6~udiGndia Associated Press (AP)

4 0 u Reuters do& idid 1850 b u Paul Julius Reuters umun.nuln$lun!c

wdo aounou lud-adasnq vsrnisn'inuinaiGndia~u Reuters l$un4siulumsdddia'bdgd a" dd d wunnaiuhriaa i$ildld8.;1 volzdmsd~9ii~msi~auuu11~szuu computer online i lspi iu d W 4 0 U uqruu?msvod Reuters 41u3u 53,000 pn 9u 163 dszmfl Reuters uniundiu 217 a i d

a l u 97 dszinn lflu3nish;ali 25 mui aa:upn3wiauo?uudaza"udszui~ 1.5 giuii

lug 1984 u?~~1iilk1~~~1fliidd5~%1%~~31diia~i$i~~~ ziduu~umain~~nw~w 6 ~ " i l f l uiGn"Mlulmotji.rs~m&~ ilspiiuiwGn~iu$u 16,690 RU lu41u3udifIu~ndia 2,048

RU (Reuters Holdings PLC Annual Report, 1998)

Agence France Presse (AFP) h$didt~$ 1835 iidiGn.nuln~lun~9diia

ifIuodAnsA1iiia2.rwi;11s ~ n u ~ ~ ~ ~ ~ u ~ ~ ~ d ~ u o i ~ i a d R i ~ a ijvlGd3ofiuw'iflu

auipntlrzuie 12,000 QGLI oin 152 dszmn i d i ~ i i a u o ~ u u i a r i u ~ l s z u i e 3.3 tY1u61

United Press International (UPI) do$dido$ 1907 1nuGn'nqsBs~o E.W. 4 0 u

scripps uaiun~iulvl~fun~qfiauof R ifIun~Ansndu?rnr~iuiiuu'nqsZo iffusd auud<o~nis

na3sm;iIs UPI i~uIn$umiuii;u otiijlsamuIug 1963 u?Gwdrrauijqvlivi~ L~PIFI.I v t 5 4

zomsaazynond~a E.W. Scripps Company iia:~u'uli?u~o The Hearst Corporation $9

v i u UP1 ln'ad Media News Corporation o ~ i d ~ f f ~ n ~ i ~ ~ v o d ~ ~ d ~ ~ d ~ ~ ~ n ' ~ ' n q ~ ~ o ~ n ' ~ A d in%3ui?iul6 lug 1986 $daiu%fli i f i Nario Vazquez Rana adbdui~iv6d~onisibazi~~o

d 1 u n ~ ~ ~ l o 4 ~ ~ d l ~ ~ d ~ m l u i i f i n 7 l n d o o i n k UPI Rgnaiudoln'ad Infotechnology.Inc A d "zrdsduu?~noi~?n"ulug 1989 uazlug 1993 v i ~ % n ' ~ i d Middle East Broacasting Center

A d ~ t d . s~iduu?Gniiu~o~~~~i~?ioiszidu a r i ~ z i r n r a i u d ~ u u f l o n a i u ~ ~ ~ lid UPI

~uj~diaui~n~iu3uuin~ua~?~iiaroia~~11~6 (Wilson, 1993: 115-116)

Rosenblum (1978: 106) ndi3 i i diiindi~luntju Big four szihnulnn a" d d l d

i d u ~ u ~ u ~ ~ midfhi$u Reuters iiaz AFP ozidu%uarsd?ni aazw AP iiaz UP1 o z i h a " a

riisluwuwe au?ni%<

2. ~ i ~ f l ~ i a s r g u ~ e s (The Second-Ties Western Agencies) ifIudiGndia 1 4 4 Y a

~r3us~ud i~o ind rz i~ f l d i d~ aazddd~una~ud~zi~ni i~uwun~sou~~u~~n"m oiondi?

~ ' i ~ d ~ ~ n ' n s i ~ ~ ~ u n ~ u d ~ i ~ ~ o d ~ u n ~ s n ' i d ~ u o ~ & ~ ~ n a ~ d s z n i ~ d d i ~ n d i Big four imzd ih z a

d13niwin' di~~n'is:iriuiawi:ui~wuw Inuiiu~~iuauloao~~diu'nsiialumainniulu

Page 4: The Global News Agenda Setter - Thaksin Universitykb.tsu.ac.th/jspui/bitstream/123456789/1940/1/article.pdf · 1. diod"nJiah~r15'uuia~~~ Cuds:noulPl6~udiGndia Associated Press (AP)

d r : m n ~ h w " ~ a ~ im:diGndian~ud$aulw~i3uaui~nvo~ Big four gau x i i d Deutsche

Presse Agentur (DPA) vediunsah Kyodo vodfil4u EFE vod~~ idu 13u;u

3. i i~f l$ iaw"ler~aaazi i~ndia~f l~~l (The Specialized and Supplementary r 2l c:

Agencies) di~ndiab~aiuidu~auioinnaiu~odnis~<~n~s~ns:i~uudiaais~an%wd%<~ a W 3 2 2 naiuau~as:nii~lanw:a"umnn"ulanm:a"uoon o~onm~vuiwonudiudiai~uan"uds:mn

O W W

nia~~wuiwYods:iwnlulan~aiul<uinfu~do.an~.auw~on~u~iui~lun~s~auoiiavo~

dila"ndia a~di~~:siudiuiod"udiavo~ds:ma~i~dw"wui i1a:~o4siavodnisw"wui d

aa:irjunisiinnidauuCoy aiawi:n+ i~~inllfu:cjnbti.,umsdnnsod~"r4r?ds:iwn$

ln6hn"u~6iad The Caribbean News Agency (CANA), A Latin American and Carib-

bean News Exchange Pool iia: Non-Aligned News Agencies Pool vadndud%:iwn

lddnlddiuln

4. iiGwi1aaari~a18 (The National Agencies) ~dfulnumsaGuayusloauvod

UNESCO ido~<a~a:d~~ma~nuiawi:d~:mdu1an~aiu~w~wuin~6iu6oyad1aa1s

i3uv~dmuiod 1od"unisWo1dialuds:1wnid1~uIdiGndian3od1Gndialudi~ds~~wn IdG nis~siiaInurnsdIdCj;iddsawn 1uuia~5:iwntii~n~/ia i i v ~ d . a i i ~ o i n ~ i $ ~ ~ u . - ~ iieii3uwidiiu

vo~diaoin Big four I ~~douaan rumu~u~s : iwa nYsnriau~iuve~%j Sussman (1988 4 0 W

< id%lu Stevenson, 1988: 133) i d d Freedom House ~Mirn~~isasdignwui iuaiun

$13 iavI~.ai~iluds:mnlan$aiuo tj 1 0 4 dirin aa: 3 lu 4 d~5i~~urnulEimsnauqa~vo~ ?3uia

d i ~ d i a md i~~nu iaw~ :d i~nd iahu .a i i vu in~~~do i f l u~nsdahd~& W% d~~ai~di~~ludlumslp.1avo~iiaaiss:nii~ds:~w diaiQni8sn~uui~nudiGndia$o:lna"

iaud~iud ia$~n iauo~nu~. id"do~uw" nlfododu7 4 i~unui%nvoddiGniia iiddSd"u &d 4 ~4 ad4 uuuuaw%wavoddiu"ndia~iu.aimwuan~owsd"d~o~uw"~odiu~~uvod Cutlip (1954 <id;du

Sternpel, 1985, vol 62: 791) ~d~ims~nlnidonivodw~d~ow"uw" 4 a& l u a n b

aGuuin"uu n'udia~iauolnudiGndia~wG~Jow"uw"M"~ 4 a h ifluauiSnatjlnuaid

115:mwvo9 dornlusiia iSu 6 ds:mn dmngiiwuGudi~~5:niidiia$ mua~nudi~ns i ia dd 4 d

n"u~ii?~mwuw~uw~d~o~uw"~d$d .94 vm:w Gold aa: Simmons (1965 <lt$dlu Stempel,

1986, vol 62) dZinuiludr:ilun~iuiiuaa:l<waIdIu~iue~ iGua6'u hv&ao.tn"nln

nis l i i iaoindiGndia AP %nuwpd"98aw"uw"<iuau 2 4 a h %uua?glo'6oaiwuii i

Page 5: The Global News Agenda Setter - Thaksin Universitykb.tsu.ac.th/jspui/bitstream/123456789/1940/1/article.pdf · 1. diod"nJiah~r15'uuia~~~ Cuds:noulPl6~udiGndia Associated Press (AP)

cY& 4

& a ' i < q p b d .915 uonnnuududiu?$uvad Whitney iias Becker (1982, vol 59: 60-

65) ~~ijnvilud~sa~un~~ibendiaAelduivsle~u~~ri"sniej~iuau 46 nu luuaY$alaIe I 4 1 w wuaiumuua'i<qinni~~~a~a~~asin~iCn~~aaas~iaA~ni~anIG~n"~iuw"luss~u .62

~a i~ iu3 i ; ,~ l r iwa iaam~~adn"u2n 8-12 Gaunt (1990: 103-116) Snln

16avidi?va-rn~d$aw"uw"1~ 3 d5smaffa aw'?$s au?m t%nqu aasd& baa iGuu d u u

n"udiaeina'irindiava~w"~ 3 d~smaiqiunvU h u 1 v 1 1 6 a 7 d d ~ 1 n l ) n i ~ ~ ~ i i cia7zzi$ua~

iiai7~dszi~mvo~wsd"9$ow"nw"i8unss~nazw"ouod7~d0a"m~i0iiai7~dzsi~~ i!irno~*u

i7Ghd7-2 iiezwui7~rir~u~iif~w7 ids7ngluwsd"9$oGn$gzln&$u~n"~i7ao7ng7Gni7ai eJ d o w d d d

vlij%oGnitu7 18uarn?noiiia'3ivilau nisnniii~~inoirauu~a7uni7aiauonniwu~ 6 ~ f l ~ ~ U i ~ I ~ ' M ' ~

rnsiinln iduagu~n~wavaa Big four i! imuyngiimn rnsiinlnvod Galtung

a Ruge (1965 8146dlu Mowlana, 1986) %u~~ : iwn~andmu i i ~Gw a~u t i ama

ai;ua6'uiilu'~inii 50% va~diadwdssmadd51n~ ludauaaruva~d~siwalanwdaiuui n n Big four ai5ad1udrs~wand~wu1~~6aa~i~snuim Sparkes (1978 8 idbd lu Mowlana,

1986) i iwu i i n i i 70% ~ ~ d d 1 ~ ~ d ~ ~ n " u ~ 5 ~ i ~ ~ a ~ ? $ w d d ~ 1 n ~ 1 ~ ~ s d " d $ ~ f i ~ w " w " 0 d $ ~ % 8 d

ssnuimiuioin Big four

Sreberny-Mohammadi (1984, vol 34: 121-134) ~ ~ ~ l n 1 5 ~ n v i i l

dsuaaauw"dn%$aduw"aaasda3w y~n53iau" lu adasgiimcraa~fianlSiiaai~cpii~d~sa~a uis in sand9lmsJ"id %mu ainis iana'sai3oan a?Junaiud3:anw aiu einiiPandianiu%uPI~~awa

Bi<ndi?n4u Big four ~%d i?~ad$u n ~ a iandda15$~~ ~ a d 5 i n a i i Big four $8 i$u$ 4 0 U d d

WBGI aia:ilaudiahan6~1nquinn~m iana'dwud lugi in in ia ~~u$u:uwu~idiadidd~sbwa~~d

~ l % ~ 8 f i ~ i % ~ a 8 a & ~ l 6 43% %1101n Big four

sin w a%adnu%unai u ~ u ~ i d 6 u ~ ~ ~ a a ~ d ~ 1 ~ d n " u i i a ' i ~ n ~ i a ~ 1 u % i ? ~ u n u Big 4- Q

four u~nrwa~~lumsA1numiid~sv1vuosl6i~u osl4Ptadlm uinu'auiWudln anslu

Gawidlm ia5i1d~sv1vuavdi$ul~l6a~uau15n~~uu?n1~iiaeina'i~nd1a~mu~~~ ad 4 0 aJ

a%osein~ouaavumu~umd ia~.ias~l5s ~ W W i ~ u a u i 5 n v a ~ a ' i ~ n d i a a i a s o i ~ u ~ a d a i ~ n

diaiaua~iui~iunamlGd~svivu2nda~~~ Richstad (1981 : 242-243) ndiaiidiGn

dia&uvi~a~u$flsudiaaisssnii~d~sawalGn"udauanvu~a~an h u m?dio~wan m %

~~w"swaa~i~unin~a luni~Ainuma~~sdiava~Ian (global news agenda) Tunstall (1979

Page 6: The Global News Agenda Setter - Thaksin Universitykb.tsu.ac.th/jspui/bitstream/123456789/1940/1/article.pdf · 1. diod"nJiah~r15'uuia~~~ Cuds:noulPl6~udiGndia Associated Press (AP)

: 261) uams~aiu iffuiidirindia mn'161"lu'lriaaaoii8udau~i~q~uni~n"iwumai~:~u v a 2 i l ~ ~ ~ ~ d l i k adwan niI6$iiCnnuinuui dur-~airilliovg

nqu~nim~iwunn~:~~~n~s~iwum~od~oisfui (agenda-setting) ~n*iauo aJ =.aJ

buunaounnasiu?n"u~o McCornbs Ha: Shaw M 1972 iiuu$iaod$n$aRaiudi~q d d; ~lo.rdauaavulu~iu:i~mi~oni5o~vuuilflo~lunaiuaulovoads:~ivu iia:$iilfl

d~:vivu~u~a~uau~om'o iwqn~sm"%m mqrnmind~uinrioudi~n"u McCombs ua: Shaw

(1976 <id$du McQuail Ha: Windahl, 1981: 62-64) nri iai i "y?um3!i6w"u966d?uf

d~zr&a1~13nrz~azi'wyni~ddig~ hudouasm idiw"u ~d&~%ufiiozlriRaiua"iCq

stil/wliuh7 uinu'ouiGu.rfn s7nnisddouaiou,nvu!&sd'uU"1ioi!a" imiu Sunimc$oui~@

n u ; ? r s " u i ~ a n & ! ~ ~ n ~ z ! ~ ! a " f l " i ~ ~ z w i i ~ n i ~ ~ ~ ~ ~ ~ w i ~ ~ u &uaavusz~unuinlums

~i'wuniilu~&tr7w"~~~~iw"~wumoz!~oz18ud~zi8ua"iC~ ndia&iXu'wd~% 3'0um-m d d, ~ ~ u ~ i 7 ~ u m ~ 7 * z ~ u n i ~ ~ n r ~ ~ ~ u " u ~ 0 ~ ~ a i u ~ i u i ~ ~ ~ o z u ~ n ~ w a ~ o n i ~ i ~ a " u u r ~ ~ ~ a ~ ~ a i u ~ n

d o 0/ luSoiloront/tland ~ ~ & v n r z & i t l t y o d i ~ ~ d ~ v a ~ ~ i u i o d o u a a ~ u 9 ~ d 1 . 4 A=. a nquj&onmno:laoaiaouaavuuon~wadonisn"iwumdodlflda:vivuSmiida

Macombs ail: Shaw (1993, vol 43: 62) ~ ~ o n ~ i i i m ~ k w u m a i 5 : ~ l o a d o ~ ~ a a v u ~ d

LG w udo:uon%w'~u?m &od8:1s~w'i6u iicdi~a?J~n~waa~id%flnu?J ~iua~Guo:Smo~i~?sidva n"u ~odCu7 h v Bennett (1982: 288) A iffuIuiiuo~iffvan"u Tmvoiuiviidauaam

i~u~Gii iuiun.nuo3~vo~a"~~u mqnis~~~onunuiia:~"snis~~olfluni~uon~~i h u ahaniw na:waiu i$i%ceodrii idvan"uban

I d b au'idsii~nu?Jdou?a%uuiddaud~uii~nnun-run"un~uij agenda-setting bui iu iiwaniaiIdlni~un'iwumair: iwn~nirl~~~iin'~wumai~:i~~ui~iuunan"uii~oi~urj ahsdia adlunaiu 18us3aBa1i1i~aiia~iia L G U ~ iioi i8~~jn~iwdidnrotd ia

(filtering) dl& do ~usn'imi7d iuoiio:1sn07iYd iiim&iia:~:61 iiiuIdo81ds (Weaver

and Elliott, 1985, vol 62)

Page 7: The Global News Agenda Setter - Thaksin Universitykb.tsu.ac.th/jspui/bitstream/123456789/1940/1/article.pdf · 1. diod"nJiah~r15'uuia~~~ Cuds:noulPl6~udiGndia Associated Press (AP)

Differential media Consequent public

Issues attention perception of issues

X - X

40/ d e ou'iqls~4qiuaeuwan~iEw%wa 6uo~ds~aaaulunir~iwumairzlGd5z"111"11u

f i s i s o n ~ q m . n ~ d o i d o q ~ u ~ q ~ o ~ ~ u ~ m u r n w i : o u ' i . r ~ ~ ~ w " s w a 6 u ~ ~ d i ~ n ~ i a ~ i ~ ~ i ~ v u i a ~ w ~

Boyd-Barrett (1980: 19-20) l6~qnli1a'iw"ndia&uai?i~aiudiGqlunisn"1nu~airzlu enu w v kmulmrupaum!wa 3 JrznirRe

1. msido~aa%u&~an~bii~i~a oin Big four

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d i k ~ in?aridialmdi.md~Tmu~~~saioinni~Waa"~Gn~~~lw~~ l~fiaiua"iGqn"udia$uw?olri

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daiu4iuauuini.a0~l~0iiadi~d9=L~amna0um~u W % J G ~ U B ~ R uinn3'io:tauin c d I

di?mn~~suljiuw~wcnadi~d~:awa~~wun (wniiCniian:%plnmbii$) p n n n n u a u u s d

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d V I

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m s a ~ u { n ' ~ ~ u n . n s : ~ ~ a a ~ ~ v ~ ~ ~ a n v ~ ~ ~ ~ ~ n d ~ a $ ~ ~ ~ i i (transnational news d , di

agency) 1 0 ~ 8 4 ~ m n r u ~ ~ i i a d ~ ~ I ~ F I P U I ~ U I U H ~ U ~ ~ ~ ~ M 1aa:n15iiiaBidtjqn a ~ d ~ i o $ a i i a a 1 5

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3iR51:di~FI~i (Content Analysis) diadjinn~luilu~lji~~~B~w"uw"~uu'ilud5:~wa~wu4iuau

4 ~ o a ~ n r $ ~ M G ~ B F I Q ~ ~ ~ G ~ ~ ~ ~ I N (popular newspaper) am:7nijBoGudAsqrumw (quality

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a d 4 4 i iGnd ia Reuters asa:a"iGniia AP bditu ~ ~ ~ 1 : ~ 0 ~ 1 ~ ~ ~ d ~ i ~ n " 7 i a ~ 1 u % 1 a n u ~ ~ " s w a

qdqmlu&pi7u 'uwuCnl?a6i~iaulok6

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~onssuvea61sao mnonouiiaa?ieisud (human interest) afiTdio:igu%aavd~~~d~n i i i

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Bohle (1986, vol 64: 789-796) ~ Q i ~ ~ d ~ z i ~ u d l m u ~ u m s ? i u i l

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aomn~od$unaiuibuvod Anderson aaz Jacobson (1965 t?iqzqlu Bohle, 1986, vol

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64) d ~ s ~ i i d i ~ # ~ q ~ d i u n ' n i s ~ ~ u d i ~ u ' ~ u n a ' i d ~ a ~ d # i ~ . i i ~ d i d r i ~ i J : ~ ~ a ~ ~ d i ~ q n a ' i a4 I

a a s u s s p 6 y n u n i u i n n i i d i ~ ~

Galtung uas Ruge (1973 61ti?itlu Bohle, 1986, vol 64) lAmqwa

nr iuayui id i~ i&au$q~auu"$duuaqn i8on ifiudi~uinniidia i3tuan idoqoin d dd v w v 4 w 4

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i iuy iinifIudwoleaotrjdiu d d

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i~ i l9 l6 i1u o w a

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d u n 7 i u ~ ~ n v o ~ ~ ~ ~ 6

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diaaisvodlan (The Global News Agenda Setter) C(nou~~i1~lrsaiauau1o1"5~ti~ut d a w d o uwnnmgnn~uun~uu~u"i~auos3~~a~m~d~u~iu~nit i~~~nunu~iauol r i~ iu ;~ i~ddi~a is

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ii imalmu u n d t d i i l n o i ~ ~ ut~rii/ i~wdt ~~u~oidu'~~jiniit~~onaiu~$i1~u3unnita"tnu o, v dl(

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wsa"94sw'Nw"N;%u or or d nuuauw 4 unsina 2545 HGI 20.

............................... a~u?uA 31 u n n w 2545 HGI I, 19.

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------------------------------- nuuauw 25 q~niw"w8 2545 w f i 1, 14. w o l d ------------------------------- nuuauw 20 G U I ~ N 2545 wGi 14. u w d ............................... wuplauw 1 figuiuu 2545 HGI 1, 11.

1 u u 4 ............................... nuuauw 14 3swinu 2545 ~ G I 9. w o r d ............................... Q E I ' L ~ ~ U ' Y ~ 19 8 9 ~ 1 ~ ~ 2545 WGI 1, 13. a/ w d ............................... nuuauw 11 ~ u u i u u 2545 1-61 15.

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